Music Trade Review

Issue: 1899 Vol. 28 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
of the trust promoter are not many nor
substantial, inasmuch as the factories are
too numerous and the styles too varied to
admit of a general control of prices and
product by a united company. In that
trade a mutual agreement, such as an
understanding existing between the Eastern
and Western Associations seems to be fruit-
ful of excellent results.
It may be well for the Piano Association
to note the fact that under the auspices of
these two organizations fair prices are being
obtained, and the probabilities are that they
will be increased in the near future. Such
appears to be the extent to which any com-
bination of interests will be congenial and
successful in our industrial kin.
T H E R E is in many of these recent in-
dustrial combinations an element
which is destined to wreck many of them,
and that is a cohesive principle which leads
to an unanimity of opinion as to the proper
way of directing them; that in itself
should form a tremendous element in the
strengthening of these enterprises. A
manufacturing corporation which fails to
render to the public a better service for
the same money than any other already
existing, or better than any other that can
be formed, lacks the best element of per-
manency, and the most essential as well.
What will become of all of the industries
which have recently become consolidated?
It is a difficult question to answer. In
all cases — reorganization — new managers
will of course be factors, but the great
trouble with all of these combinations is
that they attempt to control a natural de-
mand by artificial means, and we affirm
that there is no one economic law for the
large corporations, and another for the
small ones. In this trade as in many
others, it will be the small competitor who
will defeat the plans of central organiza-
tions.
MANUFACTURERS ADVERTISING.
\ I 7 H I L E most of the trade papers have
been generous in their criticisms of
the methods adopted by the Philadelphia
dealers, yet it seems that none has criti-
cised Philadelphia manufacturers in their
plan of attracting retail trade.
It is well to emphasize at this juncture
the course adopted by •'manufacturers in
the alluring advertisements which they
have placed in the columns of the daily
papers of Philadelphia. The opinion is
formed after scanning them that they have
contributed largely towards establishing
the belief in the minds of readers that
there are certain irregularities prominent
in the conduct of the piano business. Now,
if manufacturers themselves will persist in
adopting such methods how can we blame
the dealers who follow some of the plans
first inaugurated by the makers.
We will take a recent card of Blasius &
Sons, who modestly announce in their ad-
vertisement that they are the "largest
piano house in America." The prominent
wording of their advertisement is that new
upright pianos can be purchased from them
for $7 5.00. They state further that these
instruments are '' full seven and one-
third octaves, carved rosewood case in re-
naissance style, three pedals, all modern
improvements."
Blasius & Sons, as an explanation of this
remarkable business announcement, state
that they sold pianos to a dealer who could
not meet his obligations nor return the in-
struments, and that they were compelled
to take these new " Cresson " uprights—it
doesn't matter what the name is—or noth-
ing, and they are offering them now for
$75.00. They state further that they are
being "sold under another name in Phil-
adelphia, at a phenomenal bargain for $150,
and still under other names as high as $250."
Now this seems to us to be adopting a
policy which in the end means business
suicide. In the first place the advertise-
ment is a direct insult to other dealers in
Philadelphia inasmuch as the Blasius con-
cern allege that they are offering pianos for
$75.00 which are being sold in that city for
nearly four times that figure.
Now, if this were true, it would be a
plain statement from Blasius & Sons, who
claim to be the "largest house in America,"
that the piano business itself is fraudulent,
for if values are legitimate how can one
concern, having no better credit than
others, sell goods for practically one-fourth
the value that other regular institutions
are doing? Such methods out-department-
ize department stores, and the Philadelphia
department stores which propose to handle
pianos will indeed have to travel at a lively
pace if they hope to keep in sight of Bla-
sius & Sons with such announcements.
Blasius & Sons claim to have two hun-
dred representatives in America. We
know a few Blasius dealers, but not nearly
such a number as that, and they must be
interested in reading such an announce-
ment emanating from the house from
which they purchase gobtfst'
T~\ID last week's make-up of The Review
strike you as being rather novel?
Does the present issue encourage thoughts
in the same direction? There will be a
number of attractive and original fea-
tures connected with this publication, as it
is the aim of the management to get out
of the old beaten paths and constantly im-
prove the service, the appearance and the
make-up of The Review.
T^O outsiders it looks as if the Annex
editor got sadly mixed up with the
association buzzsaw with the usual results,
but never before has he exhibited such
a mingling of disappointment, chagrin
and sourness as appeared in his Convention
report of last week. We cannot well recall
a date where he subscribed himself a
weaker man than on April 15th. He should
learn by this time that there is a new
journalism in the saddle—a journalism
which smacks neither of bluff nor intrigue
but that which is straightforward, in-
dependent and reliable. The old has been
relegated to an unhappy past. The new is
a pleasing feature of our present condi-
tions.
STORE THOUGHTS.
T^vRESS up your store windows. Have
something attractive and desirable
therein that your competitors have not.
Doing things in a different way than the
other stores has a tendency to set your
store apart from all the rest and gives it a
distinct individuality—an exclusiveness,
which will not only help you to survive
department store competition, but put
profit in your pocketbook as well.
Don't advertise pianos at such a ridicu-
lous rates as some have already done be-
cause in so doing you are laying the
foundation which is sure to destroy your
business later.
Don't adopt the flamboyant methods of
advertising, but rather adhere to a quiet,
convincing style that makes a good im-
pression and resound with truth.
See if you cannot touch the interior of
your store up a bit and make it more at-
tractive. Get a little color; a few pictures
and articles of virtu well displayed add to
the attractiveness of your business es-
tablishment and remove that chill which
has a depressing effect upon everyone who
enters. Revel in an atmosphere which
no other store possesses.
Get out of the ordinary rut and create a
new one of your own.
Make your store more than ordinarily
attractive, make it exclusive—a leader—
pioneer, and you will not go hungry for
trade.
A/l ANY complimentary communications
have been received from different
parts of the country anent The Review
of last week. It is indeed gratifying to
have our efforts appreciated by our con-
stituency.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
A Year After the Failure.
WILL FIGHT TRUSTS.
r^Oh. WETMORE of the Leggett &
Meyers Tobacco Co., said recently to CHANGES BROUGHT ABOUT BY THE DOLGE ASSIGNMENT INDUSTRIES OF THE VILLAGE WHICH
his employees when he bade them farewell
ALFRED DOLGE FOUNDED ENTIRELY OUT OF HIS CONTROL BUSINESS RUNNING
SMOOTHLY AGAIN.
upon the absorption of that concern by the
trust. "For the last twelve years," he
Dolgeville, April 14, 1899.
streets and level tracts for building pur-
declared, " I have been engaged in an
One year ago last Monday, morning poses. The great ambition of his life was
almost continuous fight against the sale of Alfred Dolge stood before the bar of Judge to build a city in the foothills of the Adi-
this company to the Tobacco Trust. I have Hiscock's trial term of the Supreme Court, rondacks that should be populated chiefly
met trust men at every game. I have in the village of Herkimer and voluntarily by wage-earners. He purchased farm after
denounced them in public and to their asked the kindly offices of the court in the farm surrounding the village. A corps of
faces. I have tried to persuade my business appointment of a receiver for the great in- engineers was placed at work and the map
dustrial, house of Alfred Dolge & Son.
of "Greater Dolgeville " was the product
associates not to sell to a combination under
The day was one that the residents of their labors. The new streets mapped
any circumstances.
of Dolgeville will never forget. When out by Mr. Dolge were sufficient to make a
" I have known the dangers of trusts, news first reached the village that the city of 30,000 inhabitants. He candidly
and I tried to convince others of them. For Dolge firm had gone to the wall the believed that the time was not many years
twelve years I succeeded, but I was not report would not be credited. The news distant when the new streets he had laid
was first posted on a bulletin in front of one out would be improved and soon lined with
strong enough to keep up the fight. At of the newspaper offices and, so great was
the homes of workmen. Mr. Dolge is
last my associates yielded, and I was forced the indignation of the operatives in the to-day back where he was in the '60s, when
to capitulate. With the control in my felt mills, at one time it was talked of form- landed in New York with $10 in his pocket
own hands, I never, never would have ing a committee to destroy the bulletin and commenced peddling skins and wire
consented to the sale of this plant to a board. The workingmen absolutely re- around to the piano-making trade. He has
trust. But I was only one man against a fused to believe the story. Later the news seen the
was confirmed and that night the big felt
HOPES OF HIS LIFE BLASTED,
mighty corporation and my powers of per- mills closed down and, with this closing
a life-work gone. Others are in control of
suasion had failed. There is a grand op- down, the rule of Alfred Dolge in the the vast industries he founded and he has
portunity for independent companies, and industry he founded closed for good. One no connection and no interest in the
I believe the fight against monopolies will industry after another in the village went management. Mr. Dolge came to Dolge-
the way of the parent firm and into the ville in 1874 and purchased the old tannery
yet be won.
hands of receivers.
plant. The village then contained two
"It is the duty of every man to use his
• CHANGES OF A YEAR.
hundred souls. He was poor and all of his
best endeavors to check the encroachments
One year has elapsed and the Dolge fac- capital and more was engaged in the busi-
of trusts, grasping and soulless. I believe tories have all been sold under the order of ness. He commenced manufacturing piano
that the country is in danger from this the court. One by one they have been felt and piano sounding boards. He main-
source, and I for one propose to do all in gathered in and are now the property of tained a store and headquarters for his
my power to kill monopolies, wherever or the great felt trust. The whistles blow as business in New York and for nearly
usual. The busy hum of the machinery twenty-five years it had been his custom
in whatsoever form they are found.
is again heard and to all appearances the to spend three days in New York and three
"I expect to devote all my time, all my commercial and industrial prosperity of the in Dolgeville each week. One day of the
energies and all my wealth to aid in the village stands in about the same position week he spent on the road. During his
fight against these giant combinations that that it did one year ago.
early career he was too poor to enjoy the
There is one man in Dolgeville, at least, luxury of a horse and carriage, and it was
are fast ruining the business of the coun-
to whom the'whistles that summon hun- his custom to walk eight miles from Dolge-
try."
dreds of operatives to their daily toil con- ville to Little Falls each week on his trip
He then wired Bryan proposing to aid
vey a mournful sound. That man is the to New York. He would usually return
the fight against trusts in every way.
founder of the village, Alfred Dolge. from New York on an early morning train
The opposition to trusts is steadily gain- Events prove that, had Alfred Dolge been and, on reaching Little Falls, he would go
ing and, as Col. Wetmore remarks, there able to correctly read the future his actions into the baggage-room, drink a cup of black
is a grand opportunity for independent and movements on April n , 1898, would coffee and then, putting on a pair of rubber
boots, would start for his home in Dolge-
companies to run against the monopoly. have been far different than they were.
ville
afoot. His energy and capacity for
Alfred Dolge has controlled millions.
What a field this trade would offer for the
work
were something phenomenal.
Just previous to his failure he was a re-
independent piano manufacturer, what puted millionaire.
He had a credit for
His business grew and prospered, new
arguments the " a n t i " salesman would years that appeared to be limitless. He lines were introduced and during the last
make against the crushing trusts with the could go into the money market and ob- 1 10 years of his career he had millions at
proper literature in his possession and tain thousands where other borrowers his disposal. It has been said that Mr.
aided by convincing editorials in the trade with less energy could not obtain dol- Polge was visionary. He may have been,
lars. He was able to swing vast busi-. but he was very much in earnest. He was
papers.
ness enterprises involving hundreds of' ^always an extensive borrower in the mar-
thousands of dollars. All of his hopes,
akets. It is now known that, before 1898, he
Widenmann Traveling.
all of his energies, all of the vast capi-
was on the ragged edge of failure, but he
Immediately after the adjournment of tal he controlled was used for one pur- succeeded in getting out of the difficulty.
the Convention of the National Piano Man- pose— that of building up the village
Place another man in Alfred Dolge's po-
ufacturers' Association in Washington, of Dolgeville. " There is nothing too sition and let him pass through the expe-
Robt. A. Widenmann left on an extended good for Dolgeville," was his favorite riences he has during the past year and the
business trip in the interest of Strich & expression in piiblic and private. Money chances are that he will collapse entirely.
Zeidler. He will be away quite some time was poured into the village and laid out in For six months succeeding the failure
covering every important city of interest improvements. The residents looked on Alfred Dolge remained at his home in this
in the West and South. Business with in wonder and amazement as the work of village a disappointed man but hopeful of
Strich & Zeidler is reported as satis- improvement went on. Mountains, forests the outcome. He expected that, when the
and gullies were leveled off into. village
factory.
final settlement was made, he would have
& ! •£<• \

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