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V O L . XXVIII. N o . 12. Published Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, March 25,1899,
The Strauch Catechism.
A NOVEL SERIES OF QUERIES AND
REPLIES.
Attention is called to the unique adver-
tisement which Strauch Bros., the eminent
action, key and hammer manufacturers,
have in the present issue of The Review.
The announcement is certainly novel, and
it may be properly termed a Strauch
catechism. The point of view of the manu-
facturer, the dealer and the musician is
succinctly presented.
And it may be well to state that there
are few more enthusiastic admirers of the
Strauch manufactures than the users of
pianos as well as the experts who have had
occasion to test and appreciate the reli-
ability, thoroughness of construction and
the most particular care paid the minute
and essential details of action building by
this firm.
Their tributes to the pianos in which the
Strauch products are used are in every res-
pect as strong a commendation of the es-
sential merits of the wares made by Strauch
Bros, as of the artistic pianos in which they
are used.
The scale drawer who aims to produce a
superior tone quality and volume in the
high-grade piano, is aided in his labors by
such an action as Strauch Bros, produce.
Thus it is that the two most critical judges
of a first-class instrument, namely, the
tone creator, and the tone interpreter, rec-
ognize the contributions which Strauch
Bros, have made toward the development
of piano tone and the perfection of the
piano generally. Hence, they are most
enthusiastic supporters of the Strauch
products.
It has taken years of effort, constant ex-
periment and untiring ambition to achieve
the splendid position which the Strauch
firm occupy in the music trade industry
to-day. In the expansion of their business
they have ever kept one point to the front,
and it has been the secret of their fame—-
the fact that merit and not price alone
should be the keynote of their success.
This has not been merely a statement,
but it has been practically demonstrated in
their products, whether in the matter of
action, keys or hammers. In every new
department as well as in action making,
there has been no halting by the wayside
whether in enterprise or merit. Advance-
ment has been the order of the day.
Meanwhile the queries and answers which
appear elsewhere are well worth careful
Study by the dealer and by the manufac-
turer, particularly by those who haven't
given as much study as they should to the
matter of Strauch actions.
$2.00 PER YEAR.
SINGLE COPIES, 10 CENTS
Advertisers Can't Expect Too
Much.
There is a great big chunk of truth in
the
following statement by a wide-awake
Beverly with Lindeman Co.
advertising man:
G. H. Beverly, for a number of years
"The trouble with a great many adver-
with the ^olian Co., has become connected tisers in trade journals is that they expect
with the Lindeman & Sons Piano Co. of too much from that source. They expect
this city as traveling representative. He the advertisement to do more work than
left on Wednesday last on an extended trip their best travelers, whose expenses are
and will journey as far as the Northwest, about as much in one week as the yearly
taking in all important points en route. cost of the advertisement. The publisher
Mr. Beverly possesses many essential qual- of the best journal in existence can only
ities that go to make a successful road man. sell you space and guarantee circulation
He is energetic, able and accomplished. among your probable buyers. He can not
He is fortunate in representing such an guarantee that the ad will pay you. That
excellent instrument as the Lindeman. Its rests with yourself."
reputation is of the highest, and the crea-
The experience of publishers of trade
tions of to-day are the best ever turned papers in all lines is that bad business
out by this house.
management, ineffective organization and
lack of enterprise are invariably over-
looked by many firms who expect an in-
Pease Activity Continues
vestment of a few hundred dollars in ad-
IN RETAIL AND WHOLESALE FIELDS THE '99
vertising to bring them business, without
STYLES GIVE THE GREATEST
making the least effort to help or back up
SATISFACTION.
the advertising by an active campaign.
The week's report at the Pease ware-
Advertisers are prone to be impatient of
rooms is highly encouraging. Out-of-town results. That is to say, the new and inex-
and traveling representatives are sending perienced ones are. The older ones know
in excellent reports. Retail trade is active, better. There is nothing more true than
cash sales being the rule.
that it demands time for the accomplish-
There is an attractive showing of the ment of any desired object. The farmer
latest "Popular Pease" styles at the ware- sows his wheat in the autumn and waits
rooms, including the new Pease Parlor until the following June or July for a
Grand, which is meeting with gratifying harvest. Professional men study for years
success. In Pease uprights for 1899, there before they force recognition of their merit.
is sufficient variety to please the most fas-
tidious. Each new design seems to excel
Sauer's Recital.
its predecessor in merit of style and pro-
Emil Sauer's piano recital at Carnegie
portion, yet, in truth, they are all equally
Hall
on Tuesday afternoon was attended
attractive.
by
an
exceedingly large and enthusiastic
Mr. George Dunbar Shewell is now a
audience
which manifested its appreciation
member of the Pease force at headquarters,
of
the
soloist's
clever work by encores after
and has charge of the retail department.
every number, and at the end of the recital
giving the pianist a double encore. The
Suit for Slander.
applause did not end here, however, for
the people did not leave the hall untill Mr.
Grand Rapids, Mich., Mch. 20, 1899.
Thomas J. Atkinson, agent for the S. E. Sauer appeared in his fur overcoat, ready
Clark Organ and Piano Company of De- for departure.
Evidently the most popular numbers of
troit, has commenced suit against Julius
A. J. Friedrich and his agent, John S. his program were three of Chopin's and
Robbins, for slander. The suit was begun two dainty compositions of his own entitled
by summons and asks for $10,000. It is "Etude de Concert" and " Propos de
set up in the bill that Robbins, as Fried- Bal." There is little to add to what has been
rich's agent, has repeatedly attempted to previously said regarding Sauer's versatili-
destroy Atkinson's trade by claiming he ty or his unique abilities as one of the
was a fraud and a cheat, and that his house world's greatest artists. At this concert
is bankrupt. Many other damaging alle- he confirmed the previous high estimate of
his talents.
gations are made.