Music Trade Review

Issue: 1898 Vol. 27 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
proach to him the better are trade condi-
tions and that hardly time enough has yet
elapsed for the money tg have percolated
through the various trade channels to reach
the great manufacturing centers.
Others claim that real prosperity has not
EDWARD LYMAN BILL.
Editor and Proprietor
as yet reached this country.
PUBLISHED EVERY SATURDAY
influence of
3 East 14th St., New York
SUBSCRIPTION (including postage), United States,
Mexico and Canada, |ajoo per year; all other countries,
$300.
Then again
there are others who will assert that the
the department
stores has
already been felt in a detrimental way in
our great cities.
Every music dealer
ADVERTISEHFNTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
upon members of the trade the necessity of
Entered at the New York Post Office as Second Clast Matter,
ment of the department stores upon what
NEW YORK, DECEMBER 17, 1898.
TELEPHONE NUMBER, 1745-.EI0HTEENTM STREET.
The Review has from time to time urged
taking some action regarding the encroach-
we term the regular trade of the country.
If the department stores continue to pur-
chase large space in the columns of the
THE KEYNOTE.
daily papers^ offering as they do, pianos on
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
ridiculous terms, then the merchants of
America
must take
active measures to
counteract such influence.
They should
never admit, for one single instant, that
the department store can afford to sell the
same grade of pianos for one penny less
FLOTSAM AND JETSAM.
than they themselves can supply the in-
A CAREFUL survey of the trade situ-
sell on small profits. We are proud to
mention the Ilardman, Hacklcy, Chase,
Poole and Haines Bros, pianos. They have
been before the public over 30 years. The
people know them, but we want you to
know the place to buy them. No home can
afford to be without a piano at the prices
we are selling them at. Remember our
address; you may never see us in print
again. We keep open to 9 p. m. every
evening. Expert tuner with house. Our
music teaching department gives lowest
rates to new beginners, 25 to 50 cents a
lesson.
struments of corresponding worth.
must
understand
thoroughly that the piano trade to-day af-
fords no easy road to success.
He must
spend money liberally, just as liberally as
any competition which he hopes to outclass
spends against him.
He cannot sit down
and hide his business light under a bushel,
but rather it must be of the exposed calcium
sort so that he who runs may read. This is
strictly a commercial age and the eternal
hustle for the almighty dollar is always
with us.
Business is strong and prosper-
ous largely in proportion to the ability, in-
telligence and comprehensiveness of the
directing forces behind it.
The practice
of sitting down and denouncing modern
methods, superficialty,
stencilled pianos,
ation leads us to state that retail trade
It occurs to us here—and we have urged
on the whole has been somewhat disap-
the matter before—that the average dealer
statements, fake
pointing up to this time of writing for the
should incorporate in his advertisements
carries no weight.
words to the effect that he carries such
rolled together form not the slightest ob-
pianos as are usually sold by department
stacle in the way of competition.
holiday season.
Of course, there are many of our readers
who will not agree with us in this declar-
ation, and we are glad of it, because it
stores at department store prices.
cheap methods of
doing business, mis-
sales, reduction
prices,
All such arguments
Compe-.
tition is always with us, and it will be
In this connection we may say that we
keener as the years roll on.
We must
they are among the
have received from many dealers letters- of
But in making a state-
commendation regarding our suggestions
ahead of us, and with a firm determination
ment it is best to be truthful, even if it is
in this matter.
to reach
not the most delicious reading for some.
as we are penning these lines is from C.
meantime no vitality in bemoaning the
The volume of business which will have
F. Grobmann, the Milwaukee dealer, who
present unsatisfactory environment.
been transacted by Christmas may result
says: "We have read your editorials upon
in bringing up the. entire volume of trade
clean business methods with great interest
to a satisfactory point.
pointing out ways for selling pianos upon
demonstrates
that
fortunate ones.
We hope so.
Of course, there are many dealers who
One which is just at hand
strictly legitimate prices.
We enclose you
have enjoyed an exceptionally fine trade,
herewith a newspaper ad. which may be
but there has not been the immense de-
of some interest to you as furthering your
mand for musical instruments that many
cause for straight business methods."
during the fall was of such
The clipping enclosed contains an adver-
a character
tisement occupying a space some twelve
as to give rise to the belief that the holi-
inches high by three columns wide.
day trade would be unusually large; it has
unique and striking in many ways, and we
It is
not, and the statement cannot be disproved
are going to ask Mr. Grobmann what re-
that December trade on the whole has
sults it wins for him.
contained many disappointments.
the advertisement is incorporated the fol-
A closer examination of the trade field
will reveal too, that the music dealers in
the smaller towns throughout the country
have been doing better than those located
in the larger centers.
The retail trade in
the great cities of this country has been to
a large degree disappointing.
The reasons why such conditions exist
are manifold.
Some urge that the farmer
being the specially favored one during the
last two years—that
the nearer we ap-
with
a definite
that
purpose
directly
purpose, wasting
in the
The Review does not mean to take a
pessimistic view of the piano industry.
But
it means to be fair; just to itself, and just
to the men, who rely, to a certain extent,
upon
its utterances.
business of
The
retail
piano
America needs revision;
it
needs revision of a healthy sort, arid all
Trade
have anticipated for the holidays.
work
In one portion of
lowing:
"T
Piano, oak, walnut or mahogany
case—guaranteed.
We do not call this a $400 piano and sell
it on untruthful statements at $250, more
or less— simply $11 2. If you want a piano
we want to make the sale. Our prices will
do it. But you must come to our store. We
employ no commission men or agents to
ring door-bells and talk your arms off. That
alone would cost you $50 to $75 more on
every piano. We have been in the piano
business 28 years. We are practical and
experienced in our line, buy for cash and
that will come in time.
Present conditions
make it all the more important that piano
merchants should fully recognize the com-
plex situation which confronts them.
The optimistic side! Very well.
If we
will look over the general trade of the
country we find the outlook is of that char-
acter which should lend encouragement to
every kind of industry and mercantile en-
terprise.
The bank clearings for the past month
have never been equalled in the country's
history, and yet there were only twenty-
four business days in that month.
The
average monthly clearings of the past eleven
months of '98 surpass all previous records,
were ten per cent, greater than those of the
first eleven months of '92, that year w r hich
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
has now come to be regarded by many as difficult to rehabilitate himself in business,
"being the very standard of prosperous con- as the mercantile community is growing
ditions. Everything in a business way for less and less anxious to sell merchandise
a number of years looks most hopeful. The to this class of men.
"The enactment of a National bankruptcy
year of 1899 promises to be a year of un-
precedented growth as far as industrial law is a great step forward and demon-
production is concerned, for there are in- strates the fact that a large majority of
dications of solid prosperity everywhere business men desire equity, justice, and
which throng in upon those who will look fairness in dealing with their debtors, and
for them even in the most desultorv manner. do not wish to take an undue advantage of
other creditors.
"While improper use maybe made of
ASSOCIATIONS of all kinds which
have as an object the betterment of this law by some few evil-minded persons,
our mercantile and commercial affairs are I venture the prediction that the number
doing much good.
In some organiza- of fraudulent failures will be far less dur-
tions, the good accomplished is more ing the next ten years than ever before,
strongly emphasized than in others. Last and that the placing of all creditors upon
week we referred to the object of the the same basis, in the distribution of the
Merchants' Association of New York in assets of an insolvent debtor, will not only
trying to secure a reduction in express directly work a great benefit to all, but
will indirectly exercise a salutary influence
charges.
Now in this matter the Association should over credits generally,
"The National Association of Credit
have the hearty support of every manufac-
Men
stands to-day for honest purposes,
turer and merchant. Music trade men,
particularly those engaged in the small honest business, honest goods, honest
goods line, send out many packages by ex- salesmen, honest advertisements, honest
press, and in fact, in the piano and organ' statements to creditors, honest payments
line there are also many packages sent by for that which is owing and for no more,
honest profits, and no speculations on the
this mode of transit.
When we consider the enormous ex- one hand or traps for the unwary on the
press charges as compared with freight other, honest competition, and honest
rates, it must be manifest to all that a laws."
There are solid nuggets of wisdom in
proper reduction should be made. The
Mr.
Cannon's remarks well worthy of the
Merchants' Association of New York is
doing much good in this particular direc- closest consideration by every reader of
The Review.
tion.
Another organization, known as the
TTUSTLING as never before, with anx-
National Credit Men's Association is also
iety depicted on every feature, is now
doing effective work in establishing a re-
our stencilled journalist. At last, his
form of credits. We have occasionally
scheming brain has realized the truth that
noted some of the important objects aimed
his position is most shaky. Now he says
at in the reformation of the credit system
in effect, how prompt and generous has
by this organization. It is composed of
been my treatment of the trade.
men who have been successful in the
Now that word "generous" for the
broad battle-field of life. James G. Can-
stencilled journalist to use is pretty good,
non, the well-known New York bank presi-
particularly when he thinks that the trade
dent, who is also president of the National
is forgetting all about him. Almost as
Credit Men's Association, in the course of
good in its way as Louis XIV's calm remark
an address last week said:
after his army's defeat at Ramilies, "Has
" Honesty and fair dealing are now the God then forgotten all that I have done for
rule rather than the exception in business him ? "
enterprises. The commercial world seems
to have realized at last that honesty is O I N C E The Review last appeared the
really the best policy, and that there is now
treaty of peace with Spain has been
manifested a stronger disposition to con- signed, and before Christmas the American
sider a man honest until he proves himself Commissioners will be home bringing this
the contrary, and when a man has once important document with them.
shown a lack of integrity he is cast out
It is safe to assert that within the past
from business circles.
fifty years no such change, as will result
"There is also a growing disposition from this treaty, has been wrought in the
among merchants to consider character as political geography of the globe, or has
among the strongest assets a man can have, been fraught with ultimate consequences
and the time is not far distant when a man so important to the race and the cause Q(
who makes a dishonest failure will find it free government,
The treaty alienates from Spain and puts
into the possession or under the protection
of the United States more than two
thousand islands with nearly two hundred
thousand square miles of territory and
eleven millions of inhabitants.
An idea of the importance of these
islands from a business standpoint, can be
gleaned from the fact that when general
conditions are normal, the foreign trade of
the islands in question amounts to about
$215,000,000 yearly. Under the American
flag, and with new and better conditions,
these figures, however, cannot be consid-
ered as affording any adequate idea of the
commercial value of our new acquisition.
1898 has, all in all, been a big year and
a memorable one in the history of the
United States. It will give us at the next
census a population of probably a hundred
million, including of course our recently
acquired possessions. Truly a country to
feel proud of.
T H E R E are a few moves which will be
made upon the chess board of the
traveling fraternity about Jan. 1st.
Speaking of traveling men, what an ex-
cellent opportunity this trade affords for
earnest young men who are competent,
trustworthy and sincere. Some of the
older ones will enjoy a well earned rest
from their labors within a few years, and
where are the young growing up to succeed
them ?
T H E summary of imports and exports of
musical instruments which appears in
this issue is cheering reading. It shows
the steady growth of our export trade in a
very marked way. For the last month for
which compilations have been made, there
has been an increase in exports of over
$11,000 as compared with the same month
a year ago, while for the same period the
imports show a decrease of over $30,000.
The figures indicate an increase in ex-
port trade for the twelve months of over a
quarter million dollars. This is a mighty
good showing.
A ND so some of our contemporaries are
at last awakening to the fact that the
department store competition is not merely
a shadowy creation emanating from a
newspaper office. It is well that the mat-
ter should be agitated, and every one who
has the interest of the trade at stake should
have something to say upon this matter.
T H E alleged trade paper problem is no,
problem at all. It is merely a matter
of intelligent discrimination in the selection
of the mediums. It does not require such
a deliberative mind either to tell where the,
successful publications are located..

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