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RKTI
VOL.
XXVII.
22.
Published Every Saturday at 3 East Fourteenth Street, New York, Nov. 26,1898.
Wessell, Nickel & Qross.
PATRONS AND FRIENDS EXPRESS THEIR HIGH
OPINION OF THE ACTIONS MADE BY THIS
DISTINGUISHED INSTITUTION.
There are abundant signs of continuous
good business at the Wessell, Nickel &
Gross factory. Many of the firm's patrons
have expressed their appreciation of, and
endorsed the views contained in a recent
issue of The Review.
" I t is no exaggeration," remarks one,
'' to say that the W. N. & G. action is ' more
eloquent than words.' If it were not 'del-
icately responsive to the musician's touch '
it would fail to command the patronage it
now enjoys."
" The assertion made by Wessell, Nickel
& Gross in the Review," says another,
"that their products are admired by the
musicians, 'liked by the purchaser,' and
' praised by the dealer' are well within the
facts. The musician, when he admires
an instrument because of its responsive-
ness, unconsciously indorses in the strong-
est possible way, the nature of the action.
" The intelligent purchaser is more fre-
quently drawn toward an instrument by
its musical properties than by its archi-
tectural proportions or elaboration of case
carving. And without a perfect action
would its musical qualities attract? The
dealer praises the Wessell, Nickel & Gross
actions because he recognizes their ability
to bring out satisfactorily the tonal qual-
ities of the instruments he wishes to sell.
There are several good causes, therefore,
for the Wessell, Nickel & Gross success,
and they have stated their case not a whit
too strongly."
The Good Salesman.
A really good salesman is a rara avis.
We are inclined to think that, like the
genius, he is born and not made (the
Carlyle definition will not do in his case,
says an English contemporary). The good
salesman must be a keen judge of human
nature, he should be faultlessly dressed,
and have a pleasing appearance. One
thing a good salesman will never do, and
that is urge a customer to buy. If the
goods in themselves, the prices and what
the salesman has said about them, are not
sufficiently attractive to close a sale, let
the customer go. It is very seldom that a
satisfactory sale is made by having the
customer buy something which she would
not have bought had she not been urged
to take it. In the first place, this is em-
barrassing to the customers, and will fre-
quently lead to their not wishing to come
to your shop again for fear that if the
goods that they look at are not satisfactory,
they will still be urged to buy. In the
second place, if the customer thinks that
the salesman is particularly anxious to sell
her a certain article, she is apt to believe
that the salesman has some hidden motive
for wishing her to buy. If she does buy
it, and it afterwards proves unsatisfactory
in the least, she will always remember that
she bought it through the salesman's urg-
ing, and will think that he knew at the
time that it was not what she ought to
have had.
$2.00 PER YEAR.
SINGLE COPIES 10 CENTS.
The Strich &. Zeidler Pianos.
PRAISED BY DEALERS AND PURCHASERS
THEIR HIGH ARTISTIC STANDARD WIN-
NING WIDE RECOGNITION.
The Review visited the Strich & Zeidler
factory on Tuesday just in time to see,
among others, a perfect example of the
S. & Z. new style H being prepared for
shipment. This was one of a number re-
cently shipped to representatives for
special customers.
Several excellent endorsements of the
S. & Z. products were made available for
perusal when The Review requested cur-
rent information along that line. One
correspondent "regrets that he did not
know several years ago of the special S. &
Z. merits."
He says that comparison with some fam-
ous competitors does not place the Strich
Wegman Business.
& Zeidler piano at any disadvantage. On
Business up at Auburn, N. Y., is of that the contrary he declares his instrument
character which causes the heart of Alder- purchased through a S. & Z. agent, has
man Burgess, manager of the Wegman been put to severe tests with highly satis-
Piano Co., to glow with increased warmth. factory results.
Another correspondent, dating from El-
Mr. Burgess takes a very optimistic view
of the business future. He said during a mira, N. Y., says: " I am more than pleased
recent conversation: "Business is good with the instruments purchased through
with us, and we are extremely busy at the Mr. Adair. I have a great many friends
factory. It now looks as if we are to have who have seen the piano and are very much
a few months of good business, unless pleased with the case and, most of all, the
some unforeseen newfangled idea, such as rich, mellow softness of the tone.
" I had looked at a great many pianos
free silver or Cuban war or something of
and
couldn't find one to suit me until I
that sort, makes itself felt."
saw
one of yours. I would say that I
The Wegman Piano Co. are preparing a
couldn't
have done better if I had still
new style which will shortly be placed up-
been
looking."
on the market, also we may expect soon a
The S. & Z. Baby Grand continues to meet
new catalogue of convenient size, contain-
with
gratifying success. A number of
ing some very handsome reproductions of
these
beautiful instruments have already
Wegman styles. The retail establishment
been
selected
for Christmas presents.
which the Wegman Piano Co. have recent-
ly opened in Auburn is doing splendid-
ly. They have added a very complete line
E. W. Furbush.
of small goods to the stock and they have
E. W. Furbush, and when we say Fur-
a store which they may well feel proud of. bush, the next word that comes to mind is
Taken altogether, the Wegman outlook is Vose, because Furbush and Vose are syn-
very roseate indeed.
onymous, was in town Tuesday.
Mr.
Rettberg <& Lange.
Rettberg & Lange continue to enjoy
healthy prosperity. There is a big force
at work, and several important contracts
are now being filled. The Rettberg &
Lange Banjo-Mandolin is proving to be ex-
actly what is wanted for Christmas trade.
It makes a most acceptable holiday gift.
Furbush is looking as near like a fashion
plate as ever, and he is enthusiastic over
Vose victories; but why repeat it, he is al-
ways optimistic with excellent reasons for
that mental condition.
A project is under way at Lincoln, Neb.,
to purchase the great concert organ built
for the Exposition for use in the Chapel of
the University of Nebraska.