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THE MUSIC TRAD2 REVIEW
*
Noble & Cooley's Big Loss.
Progressive " Olympia" Advertising.
[Special to The Review.J
Westfield, Mass., Nov. 14, 1898.
A fire which threatened to destroy the
only important manufacturing industry in
Granville Corners broke out Sunday morn-
ing- in the factory of Noble & Cooley,
manufacturers of drums, zithers, banjos
and other small musical instruments and
toys. The fire was discovered in the
three story wooden building- across the
road from the main factory connected with
it by a wooden passageway, and for a time
the entire group of buildings occupied by
by this concern was threatened.
A wet-blanket brigade of men and wo-
men was formed, while others cut down
the bridge, and the factory buildings on
the opposite side of the road were protect-
ed with blankets kept wet by water
carried in all sorts of vessels. By this
means the blaze was confined to the build-
ing in which it originated and in an hour
the most imminent danger was past,
though the fire did not subside for some
hours sufficiently to admit of relaxation of
watchfulness.
The building destroyed was 30x72 feet
and the considerable stock of finished and
unfinished goods being prepared to fill
Holiday orders was burned up. It is esti-
mated the loss will hardly fall short of
$9,000 on which there was $5,500 insurance.
Work on replacing the factory will begin
at once.
The Olympia music box is becoming widely known through the mediumship of the
intelligent and persistent advertising carried on by its manufacturers, F. G. Otto &
Sons, Jersey City, N. J. We are enabled to present a copy of a page advertisement
given out by F. G. Otto & Sons to all the leading magazines for the present month,
thus the attention of millions will be drawn to the Olympia music boxes. Such work
must augment the fame of the Olympia, and music dealers over America will be quick
to see the benefits of entering into business arrangements with the progressive manu-
facturers of this admirable music box.
** Majestic " Success.
Henry Spies, of the "Majestic," was in
an excellent humor when The Review
called on Wednesday. A meeting of the
Spies Co. was about to be held for the
purpose of declaring a substantial divi-
dend.
"This is where the practical proof of
our record comes in," he remarked. " It is
easy enough to say 'business is good,' but
when it comes to balances and surplus,
there is the true test. That we need to
meet for such a purpose as is now declared,
shows that the ' Majestic' has made its
mark."
The Value of Advertising.
I don't care how big and rich and widely
known a certain concern is, let it take its
"ads." out of the paper for, say, two sea-
sons, and it will never again be able to
catch up, said a wide-awake, up-to-the-
times manufacturer. Why, some dealers
take it to be a sure sign that a company is
falling back, perhaps getting ready to
go out of business, when it stops its
"ad." and keeps out for a longer time than
usual. Right here I want to say that I
don't think there is a class of men on earth
who read "ads."closer and attach more
significance to them than the average re-
tail dealer. You can send him all the cat-
alogues, circulars, letters, etc., you please,
but unless he can find your "ad." in his
trade paper he doesn't count you as being
in the front rank. Some of our most sue-
The above
Illustration
The Olympia Self-Playing Music Box is the latest
and most improved of all the Music Boxes
with interchangeable Tune-Disks.
The Piano
the richness attained by the Olympia
Cannot Produce u " ' ( ' s s played by six or eight hands, and
then the players must be experts—for
Olympia disks are as much superior to all others in their
correct ami expie-M\e rendering as the Olympia Music
\\i)X itself is superior to every other make in tone and
simplicity of construction.
s h o w s S t y 1 e I V—
highly polished ma-
hogany or oak case—
22x2(1x10 inches high.
77 teeth in comb.—
Price, including One
Tune-Disk, :: :: :: :: ::
$45
This Wonderful you'll realize at once; the durability
Richness of Tone you'M appreciate years from now, after
inferior makes would bave been worn
out and useless. Tt doesn't bave to be coaxed to play;
any child can give, the winding crank a few turns—enough
for a do/en tunes—.'50 minutes without re-winding. Disks
arc easily changed—they're practically indestructible.
Sent on
Receipt of
Price.
Extra Tunes, 60c. each.
Over 5 0 0 Tunes are ready now, and the latest music is
constantly being added.
Insist on an Olympia,
there is no
"Just as Good."
Charming Home may be arranged without notice if an
Entertainments Olympia is in the parlor—Dancing, sing-
ing, instrumental renderings—Hymns
and Church Music, too.
^ ^ ^ ^ ^
Send for handsome illustrat-
ed Catalogue of Music Boxes
at all prices and list of tunes.
F. G. OTTO & SONS, 4 4 Sherman Ave., Jersey City, N. J.
Or from Dealers in Musical Instruments.
cessful traveling men tell us that if they
had to do without one or the other, our
catalogue or the trade journals containing
our "ads.," that they would leave the cat-
alogue behind. No business man can
afford to let his "ads."drop out of the
papers that reach his customers. He woultl
almost as soon think of using cheaper ma-
terial in the construction of goods them-
selves, because the loss would not be
nearly so sudden.
Bothner Prospering.
George Bothner is prospering in both
branches of his business. There is alarge,
steady call for Bothner actions, and the list
of patrons in the molding branch is rapidly-
growing. With youth, energy, enterprise
and good sense on his side, it is easy
to foresee a bright future for Mr. Bothner
in the music trades.
Milton Headway.
The Milton Piano Co. continue to make
good headway. W. B. Craighead, who
has been connected with the firm for some
time past, left town on Saturday for a brief
tour in the firm's interest. He is meeting
with encouraging success.
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