Music Trade Review

Issue: 1898 Vol. 27 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Now these department stores are col-
ossal aggregations of merchandise from
every mart in the world. They are operated
by men of the keenest business intelligence.
They do not offer pianos to the public at
ridiculously small cash payments, and per-
mit the payments to run for three years
and over. There is nothing in it for them
in conducting business on those lines, it is
cash that they desire.
Now the retail piano merchant must
keep up a constant agitation in his com-
munity as to the goods and values he is to
offer. If the business men who are con-
stantly talking about condemning these
stores would say less and act more, matters
would be a great deal better.
One thing that helps to make these big
stores successful is that they advertise
liberally in the daily papers and by so
doing they place all the important details
of their store before the buying class of
people.
If the average piano man would fol-
low out the practices of the department
Pianos
To Suit
the Pocketbooks
of all classes. We buy right and we
sell right.
It's the lively dollar that
secures the biggest values.
(Names of instruments )
We have cheaper ones as well—
such i n s t r u m e n t s as are usually
offered in department stores at less
than department store prices.
I. M. ENTERPRISE,

' *m
Hustleton, K a n s a s .
(AN ADVERTISING SUGGESTION.)
stores by taking a regular space in his
home paper, and in that space emphasize
the fact that he sells pianos just as low as
the department stores, he will get that
trade which is now gravitating to the
large stores. There is no use of glossing
over the situation, we have to face condi-
tions as they are and not as we might wish
them. If there is something out of gear
with the trade let us remedy it.
The
question of trade betterment is a broad one.
HTHE emphatic assurance of the safety of
our money standard may operate to
pull up the last board of the dam that has
held back the stream of capital. Men know
absolutely that there can be no serious agi-
tation of the money standard for some
years to come. The tremendous majority
which the sound money men now have in
Congress interposes such a tenacious bar-
rier to the assaults of the silverites that
the whole question will most probably be
dead or buried, before it can possibly be
renewed.
It would seem as if we were to enjoy a
few years of prosperity in which the bus-
iness man will be afforded generous oppor-
tunities to recoup his fortunes from the
depression of the past few years.
There are indications at hand which give
rise to the belief that the holiday trade for
'98 will be more satisfying to the members
of the piano industry than the trade has
been for the corresponding seasons for
many years past. There has been during
the past ten days, an unusual demand for
grand pianos. This condition emphasizes
the belief that there will be a larger de-
mand for high-grade instruments than we
have experienced for some time. There
is no truer barometer of better times than
is afforded in the purchase of high-grade
goods. The American people spend their
money generously.
They prefer good
articles, and as soon as there is a return to
prosperity they immediately purchase high-
priced articles in every department of
trade.
Talk with the clothing men this fall, and
you will find that there is a demand for
higher-priced suitings. The boot and shoe
manufacturer is sending out more high-
priced foot-wear than formerly. The dry
goods manufacturer has an increased de-
mand for the higher-priced goods.
We may expect a similar state of affairs
in the piano trade.
pull for many during the past three OP "four
years, and there has been a thinning out of
the weaker ones, but to-day the musico-
industrial interests are in splendid form.
The manufacturers and dealers will reap
generous re wards during the next few years.
The indications are that the entire manu-
facturing interests of the country will have
a most busy and prosperous time. The
result of this will be a larger amount of
money in circulation among the people,
more comforts for the wage earners and a
consequent improvement in all lines of
business. The nations of the earth have
been notified through our recent election
that our national credit is to be maintained
at the top notch, and that every dollar
with Uncle Sam's stamp thereon means
exactly what it says^—no deductions for
shrinkage. With widening trade a fair
chance in all the markets of the globe,
great possibilities are in store for this
countrv.
flason & Hamlin Changes.
On January 1st, 1899, Mr. William P.
Daniels, manager of the Mason & Hamlin
New York house, will go to the parent
house in Boston as general manager of the
wholesale department. This is a new posi-
tion created by the directors owing to the
increasing business of the company.
On the same date Mr. Henry L. Mason,
who has been in New York since April last,
will assume the responsibilities of the man-
agement of the New York house, in addi-
tion to his duties as vice-president of the
company.
The Daynes flusic Company.
T^HERE are all kinds of misfits in this
queer old world of ours and among
others there are editorial misfits. There
are some men who would be in a mighty
sight more harmonious surroundings as
end men in a minstrel show than attempt-
ing to edit a trade publication. The shal-
low-brained class of men, who attempt to
ridicule every honest act, really believe
their intelligence is of a scintillating qual-
ity, because they elicit now and then a
vulgar laugh; but as far as their profession
goes, they are out of the race, too far be-
hind even to be dignified by mentioning.
They have no sense of the fitness of things.
They forget that the eyes see, the brains
sift, the minds retain, and that their ridic-
ulous acrobatic performances are only
writing them down as asses of small cali-
bre. Their intelligence is of that peculiar
quality upon which our lunatic asylums
mostly feed.
THHE musical industries of America were
never in better condition than at the
present time. It ljas been a long, hard
INCORPORATES
WITH
A CAPITAL
OF TEN
THOUSAND DOLLARS.
Salt Lake City, Nov. 12, 1898. ""'
The music business heretofore conducted
by Daynes & Coalterhas been incorporated
under the name of the Daynes Music Com-
pany. The articles of incorporation were
filed Wednesday in the office of the county
clerk. The capital stock is placed at $10,-
000, divided into an equal number of shares
of the par value of $1 each. The incorpor-
ators, with the number of shares taken by
each, are J. J. Daynes, 4190 shares; J. J.
Daynes, Jr., 5789 shares; Jennie Daynes,
10 shares; Winnifred B. Daynes, 10 shares;
E. E. Jenkins, 1 share.
The officers are J. J. Daynes, president;
Winnifred B. Daynes, vice-president; J. J.
Daynes, Jr., secretary, treasurer and man-
ager, who, together with Jennie Daynes,
compose the directorate.
The incorporation takes over and con-
tinues the business of Daynes & Coalter,
74 South Main street, this city.
It is imderstood that Fergus Coalter will
go into business for himself on Main street.
He will soon visit New York to buy stock
and arrange for representation.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
«7
THE MUSIC TRAD2 REVIEW
*
Noble & Cooley's Big Loss.
Progressive " Olympia" Advertising.
[Special to The Review.J
Westfield, Mass., Nov. 14, 1898.
A fire which threatened to destroy the
only important manufacturing industry in
Granville Corners broke out Sunday morn-
ing- in the factory of Noble & Cooley,
manufacturers of drums, zithers, banjos
and other small musical instruments and
toys. The fire was discovered in the
three story wooden building- across the
road from the main factory connected with
it by a wooden passageway, and for a time
the entire group of buildings occupied by
by this concern was threatened.
A wet-blanket brigade of men and wo-
men was formed, while others cut down
the bridge, and the factory buildings on
the opposite side of the road were protect-
ed with blankets kept wet by water
carried in all sorts of vessels. By this
means the blaze was confined to the build-
ing in which it originated and in an hour
the most imminent danger was past,
though the fire did not subside for some
hours sufficiently to admit of relaxation of
watchfulness.
The building destroyed was 30x72 feet
and the considerable stock of finished and
unfinished goods being prepared to fill
Holiday orders was burned up. It is esti-
mated the loss will hardly fall short of
$9,000 on which there was $5,500 insurance.
Work on replacing the factory will begin
at once.
The Olympia music box is becoming widely known through the mediumship of the
intelligent and persistent advertising carried on by its manufacturers, F. G. Otto &
Sons, Jersey City, N. J. We are enabled to present a copy of a page advertisement
given out by F. G. Otto & Sons to all the leading magazines for the present month,
thus the attention of millions will be drawn to the Olympia music boxes. Such work
must augment the fame of the Olympia, and music dealers over America will be quick
to see the benefits of entering into business arrangements with the progressive manu-
facturers of this admirable music box.
** Majestic " Success.
Henry Spies, of the "Majestic," was in
an excellent humor when The Review
called on Wednesday. A meeting of the
Spies Co. was about to be held for the
purpose of declaring a substantial divi-
dend.
"This is where the practical proof of
our record comes in," he remarked. " It is
easy enough to say 'business is good,' but
when it comes to balances and surplus,
there is the true test. That we need to
meet for such a purpose as is now declared,
shows that the ' Majestic' has made its
mark."
The Value of Advertising.
I don't care how big and rich and widely
known a certain concern is, let it take its
"ads." out of the paper for, say, two sea-
sons, and it will never again be able to
catch up, said a wide-awake, up-to-the-
times manufacturer. Why, some dealers
take it to be a sure sign that a company is
falling back, perhaps getting ready to
go out of business, when it stops its
"ad." and keeps out for a longer time than
usual. Right here I want to say that I
don't think there is a class of men on earth
who read "ads."closer and attach more
significance to them than the average re-
tail dealer. You can send him all the cat-
alogues, circulars, letters, etc., you please,
but unless he can find your "ad." in his
trade paper he doesn't count you as being
in the front rank. Some of our most sue-
The above
Illustration
The Olympia Self-Playing Music Box is the latest
and most improved of all the Music Boxes
with interchangeable Tune-Disks.
The Piano
the richness attained by the Olympia
Cannot Produce u " ' ( ' s s played by six or eight hands, and
then the players must be experts—for
Olympia disks are as much superior to all others in their
correct ami expie-M\e rendering as the Olympia Music
\\i)X itself is superior to every other make in tone and
simplicity of construction.
s h o w s S t y 1 e I V—
highly polished ma-
hogany or oak case—
22x2(1x10 inches high.
77 teeth in comb.—
Price, including One
Tune-Disk, :: :: :: :: ::
$45
This Wonderful you'll realize at once; the durability
Richness of Tone you'M appreciate years from now, after
inferior makes would bave been worn
out and useless. Tt doesn't bave to be coaxed to play;
any child can give, the winding crank a few turns—enough
for a do/en tunes—.'50 minutes without re-winding. Disks
arc easily changed—they're practically indestructible.
Sent on
Receipt of
Price.
Extra Tunes, 60c. each.
Over 5 0 0 Tunes are ready now, and the latest music is
constantly being added.
Insist on an Olympia,
there is no
"Just as Good."
Charming Home may be arranged without notice if an
Entertainments Olympia is in the parlor—Dancing, sing-
ing, instrumental renderings—Hymns
and Church Music, too.
^ ^ ^ ^ ^
Send for handsome illustrat-
ed Catalogue of Music Boxes
at all prices and list of tunes.
F. G. OTTO & SONS, 4 4 Sherman Ave., Jersey City, N. J.
Or from Dealers in Musical Instruments.
cessful traveling men tell us that if they
had to do without one or the other, our
catalogue or the trade journals containing
our "ads.," that they would leave the cat-
alogue behind. No business man can
afford to let his "ads."drop out of the
papers that reach his customers. He woultl
almost as soon think of using cheaper ma-
terial in the construction of goods them-
selves, because the loss would not be
nearly so sudden.
Bothner Prospering.
George Bothner is prospering in both
branches of his business. There is alarge,
steady call for Bothner actions, and the list
of patrons in the molding branch is rapidly-
growing. With youth, energy, enterprise
and good sense on his side, it is easy
to foresee a bright future for Mr. Bothner
in the music trades.
Milton Headway.
The Milton Piano Co. continue to make
good headway. W. B. Craighead, who
has been connected with the firm for some
time past, left town on Saturday for a brief
tour in the firm's interest. He is meeting
with encouraging success.
i

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