Music Trade Review

Issue: 1898 Vol. 27 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXVII. No. 2 0 . Published Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, Nov. 12,1898.
New Branches of the Cable
Piano Co.
The Cable Piano Co. are perfecting their
plans to make a vigorous campaign all over
the country. Branch houses have been
already established in Cincinnati, Colum-
bus, Atlanta, Fort Worth, St. Paul and
other localities, and the first of the year
will see the signs of the Cable Piano Co.
over extensive establishments in St. Louis,
Kansas City and Milwaukee. The new
move means very much to the piano trade
of those communities, for the Chicago
Cottage Organ Co., which is the motive
power behind the ramifications of the
Cable system, are not content with ac-
cepting conditions as they are, but will
make conditions for themselves. Their
ambition knows no limitations and their
energy is irresistible. In each one of
the cities where a branch of the Cable
Piano Co. has been established competition
has been keen, but it is always based on
the honorable lines of business. The piano
trade realize what the Cable energy means.
To-day the Cable system, as it is generally
known, is one of the most perfect in the
business. Better yet, every detail of it
is infused with the enthusiasm and the
earnestness of President H. D. Cable of
the Cable Piano Co. and the Chicago Cot-
tage Organ Co. In every phase it is a
remarkable organization, and when these
new branches are established and in perfect
working order the piano trade may look
for some surprising results.—The Indicator.
New Process For Cutting Inlay
Wood.
Until now the inlays for the marqueterie
ornamentation of pianos have been cut
out at most 8 or 10 deep, for the edges of
the patterns have been found to lose their
sharp outline if more than this number
were cut out at once. We hear, says our es-
teemed London contemporary, Music, that
the cabinetmaker, Herr Wallmichrath, of
Diisseldorf, has discovered a solution
which, when the veneers are boiled in it,
renders them so soft and pliable that a
considerably larger number can now be
cut through with the greatest ease with-
out the outline suffering in the least. The
solution acts also as a preservative of the
natural color of the wood. Further, by
using it,' wood which was formerly of no
value for marqueterie work, can now be
used for this purpose.
An Emerton Enthusiast.
$2.00 PER YEAR.
SINGLE COPIES, 10 CENTS.
Chickering & Sons' Triumph.
A bit of news in the local world of music
is the purchase by the Trustees of the Col-
lege of Music of a complete equipment of
Chickerings.
The Chickering & Sons grand pianos,
Recently in our travels among the deal- will, therefore, be found in the rooms of
ers we were chatting with an Emerson en- the professors of that institution hereafter,
thusiast, and we may as well remark here evidencing a gratifying satisfaction on
that all Emerson dealers are Emerson en- their part of that particular make.
thusiasts. In the course of our conversa-
W. G. Woodmansee & Co., local repre-
tion he remarked:
sentatives of the world-renowned "Chic-
" I have had experience with a number kering," are coming in for their full share
of pianos, and I want to say that I con- of congratulations.
sider the Emerson one of the most profit-
The history of the Chickering piano and
able instruments that I have ever handled. house of Chickering & Sons, dating, as
In fact, my admiration for the Emerson they do, from before the days of Chopin,
piano has increased each year that I have Mendelssohn, Schumann and Wagner, shows
handled it. I am, as you know, a practical a record absolutely without parallel.—Cin-
man and I know a good piano, and if cinnati, O., Commercial-Tribune.
any better material can be found in
any piano than is in the Emerson then I
The "Sterling" Piano.
am not aware of it. I have in my section
a steady Emerson trade—a trade which is
The Sterling Co., of Derby, Conn., are
rapidly growing because every purchaser at present manufacturing and disposing of
has become an Emerson agent, so to speak. more pianos than at any period in the his-
In other words, he does considerable talk- tory of their business. The Sterling wares
ing in my favor and naturally all things are growing in popularity and much of
count, particularly when it is for the good." this is due to the efforts of the manufac-
We have had on numerous occasions turers to constantly improve their instru-
practically the same expressions as above ments.
stated to us by other dealers. The fact is
the Emerson piano is a strong trade favor- Wissner Hall Inaugural Concert.
ite. There are other reasons for this, be-
One of the most notable musical affairs
cause back of every successful enterprise of the season in the " City of Churches,"
there must be worth, and there is great will be the inaugural concert at Wissner
big solid worth in every Emerson piano Hall, Fulton, cor. Flatbush avenue, next
produced.
Tuesday evening, Nov. 15th. The artists
The builders of the Emerson piano have engaged for the occasion include the Misses
carefully eschewed everything which savors Rose and Ottilie Sutro, the renowned en-
of the cheap in the construction of their semble pianists, who are unique in that
instruments. They have utilized all known domain of art, Leo Schulz, formerly 'cello
methods to produce perfect pianos, mar- soloist of the Boston Symphony, and now
keting them at figures harmonious with soloist of the New York Orchestra ; Victor
correct values. Now that the cheap craze Baillard, baritone, and Robert Thallon, ac-
is, to a certain extent, dying out, we may companist. The program is an unusually
expect a stronger demand for those instru- interesting one. The concert promises to
ments of merit—of high grade—of con- be a great social and musical success.
scientious workmanship in which the Emer-
son must take high rank.
Behr Bros. & Co.
WHAT A WELL-KNOWN DEALER REMARKED
ABOUT EMERSONIAN QUALITIES REASONS
WHY AN EMERSON IS A TRADE
FAVORITE.
At a concert given recently in Darm-
stadt the Lyon & Healy harp played by
Herr Breitschuk scored a tremendous suc-
cess.
Strich & Zeidler business is active, as
usual, important shipments being fre-
quent.
The publication of testimony concerning
the merits of pianos and other instruments
is often followed by satisfactory results.
This has been notable in the matter of
Behr Bros. The recently published testi-
mony concerning the Behr products has
brought forth a number of inquiries lead-
ing to desirable business.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
K+-EDWARD LYM \N
Editor and Proprietor
PUBLISHED EVERY SATURDAY
in this. We do not mean that the install-
ment business should be discouraged, but
we do claim it should be relegated to a
subordinate position and that more em-
phasis should be placed upon securing cash
business than upon installment contracts,
many of which become enormously de-
preciated.
With many it has been the desire to get
a
large number of instruments out, no
SUBSCRIPTION (including: postage), United States^
Mexico and Canada, f.2.00 per year ; all other countries,
matter what the contract terms. They
$300.
ADVERTISEnENTS, $2.00 per inch, single column, per
have not looked to the future, but have
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
been satisfied for the moment with a very
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
delusive present.
Entered at the New York Post Office as Second Class Matter.
Let us ask, is it business to sell a $300
or
$400 piano on $5.00 a month payments?
NEW YORK, NOVEMBER 12, 1898.
—on even loss ? Is it business to have
TELEPHONE NUMBER, 1745—EIGHTEENTH STREET.
that amount of capital locked up in an in-
THE KEYNOTE.
strument for years, subject naturally to an
The first week of each month, The Review wilt
contain a supplement embodying the literary
enormous decrease in value?
and musical features which have heretofore
Some may argue that there are good
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
round
profits on pianos ordinarily sold at
on our regular news service. The Review will
continue to remain, as before, essentially a
these figures, and that the dealer can afford
trade paper.
to take generous risks; but we claim at
INSTALLMENTS AND DEPART-
this point that there is injected into the
MENT STORES.
business a dangerous element.
VI/HAT of the future?
The department store salesmen to-day
We are all interested in that topic, are claiming in substance to the public,
and when we say, what of the future in You will pay from $300 to $400 at the ex-
the manufacturing and selling of musical clusive piano stores for instruments on the
instruments—the interest becomes intensi- installment plan, no better than those that
fied for those of us who have personal in- we will sell you from $125 to $150. Why
terests at stake.
pay the piano dealer an enormous profit ?
As the modern methods of manufacture
That they are gaining is attested by the
and the distribution of merchandise are steady increase in the output of pianos
rapidly replacing the old, it is well to look from department stores that sell strictly on
around and adjust ourselves to the new a cash basis. They argue in substance
conditions. There are new factors which with their customers: We turn our money
are being daily introduced in every sub- quickly; paying cash and selling for cash
division of industry.
Other industries we can afford to sell on close margins, but
have their future problems to solve, and the long-winded installment fellows cannot
we probably will find that most of our at- compete with us in their method of doing
tention is required to the solution of those business.
which are closely interwoven with our own
The dissemination of arguments of this
trade. .
nature is having a certain effect which in-
3 East 14th St., New York
We shall return to the installment mat-
ter later, but while on the subject of possi-
ble changes necessary for trade betterment,
it occurs to us that the stool, scarf, free
cartage, free tuning and free music lessons
has about reached a point where it will be-
come necessary to include a piano as well,
unless a halt is declared on this free busi-
ness. If the evils of reckless competition
are not apparent in this trade, tell us, pray,
where we shall look for them.
Taking at random an extract from a
number of advertisements which lie before
us, we clip the following from an adver-
tisement of Goetz & Co., Brooklyn, in the
New York Journal :
NOTICE—We will give free with each
of following pianos stool, scarf, free
cartage and free tuning for one year ;
also, take back the piano any time be-
fore January 1, 1900, and allow all you
paid for it in part payment of new
piano.
In the same advertisement Goetz & Co.
offer to sell the line of pianos enumerated
in the advertisement from $3.00 to $5.00
monthly. They offer also to rent pianos
from $2.00 monthly upward.
Now, isn't it time to call a halt upon this
sort of thing ?
Can we better business conditions in
this trade by adhering to such methods in
retailing musical instruments ? Sold on
$3.00 to $5.00 monthly payments and free
everything ! The piano business is all
right, but it needs adjusting to the times.
Certain excrescences which have develop-
ed should be removed with the keen
scalpel of common sense. " Auction sales,"
"fire sales," "alteration sales," "defiance
sales " and all other "sales " are a regular
feature of our modern commercial life.
They are necessary to stock cleaning, and
a very convenient expedient to raise ready
cash, or to emphasize a particular product
before a community. Cleaning up sales
are all right. Napoleon used to remark
when reference was made to the number
of troops left on the battlefield, "You
can't make an omelet without breaking
eggs," and many dealers, no matter how
active or aggressive, can't work off the
odds and ends without the annual special
sales inaugurated under some catchy head.
All "sales "are all right save the install-
ment sale, as commonly interpreted to-day.
Two dollar a month installments !
Over three years to pay for a seventy-
five dollar, second-hand "rattle box."
Business, is it ?
Better, business suicide.
The Review, as a representative trade terpreted'means that the department stores
medium, believes in constantly agitating will gain more and more of the cash trade
those principles which have direct bearing from the piano dealer unless he adopts
upon the industry.
retaliatory measures to counteract the de-
We talk to a large audience weekly, and partment store influence. In this connec-
we propose to devote the editorial columns tion we would suggest the insertion in the
of this paper to the discussion of topics regular dealer's advertisements which con-
which are of vital importance to the trade. tain the names of reputable pianos, words
One of the matters which we have been which shall convey the intelligence to the
emphasizing is the sale of pianos on such in- people that " just as good pianos can be
finitesimally small monthly installments— found at their stores and at lower prices
that unconsciously we have drifted into the than the department stores off er," to use as
installment rut, so that it is to-day the a catch line the words ' 'department store pi-
dominating feature of the advertisements anos at less than department store prices."
which appear in the daily press offering Let this sentiment take the place of the
pianos to the public—that the average installment message to the people which
TRUST THOUGHTS.
salesman talks installment when he should appears in so many advertisements. In- \ 1 7 E hear considerable in this trade of
be talking cash.
stallment sales may be good but cash sales
the absorption of the smaller enter-
We affirm that there should be revision are a mighty sight better.
prises by the greater, and that eventually

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