Music Trade Review

Issue: 1898 Vol. 27 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REWI
VOL. XXVII. No. 16.
Published Every Saturday at 3 East Fourteenth Street. New York,
F. Q. Otto & Sons.
A VISIT TO THE GREAT FACTORY WHERE THE
FAMOUS " OLYMPIA " MUSIC BOXES ARE
MADE'
ADVERTISING THAT WILL
HELP OLYMPIA AGENTS.
The Review visited the factory and ware-
rooms of F. G. Otto & Sons on Monday
and noted the marvelous, modern facilities
now in use for the manufacture of Olym-
pia music boxes. The plant, extending
over several floors in both of the big Otto
buildings, is, without doubt, one of the
most complete and valuable of its class in
the world.
How extensive it is may be judged from
the fact that no less than 210 men are now
on the pay rolls. They were all seen at
work by The Review. The present de-
mand is large, and Mr. Otto says that
every indication points to a lengthy con-
tinuance of full-time work for the whole
force now employed.
Opportunity was taken to observe the
musical capabilities of the Olympia prod-
ucts, also the character of the work done
in their construction. It is not too much
to say that in tone and perfection of me-
chanical construction they are of the high-
est possible standard, with a just claim for
liberal public patronage.
Wisely the firm have adopted a liberal,
progressive policy in connection with this
branch of their business. They do all in
their power to help their own cause by
strengthening the hands of the dealers
who have accepted and are accepting
agencies for the Olympia.
The latest illustration of the firm's
attitude in this connection is their arrange-
ments, just completed, for bringing the
merits of the " Olympia " music boxes to
public notice through the medium of cur-
rent periodicals. Full-page "Olympia"
advertisements carefully prepared and
illustrated in the highest form of art will
appear in the next issues of the Century,
Scribner's, McClure's, Harper's, Cosmo-
politan, Munsey's, Strand, Metropolitan,
Outlook, Black Cat, and Harper's Bazar.
A half page is to appear in the Ladies'
Home Journal Thanksgiving number.
It will be seen at a glance that dealers
handling the " Olympia " will have more
than half their battle for patronage fought
by the "giants among the monthlies."
Mr. Otto explained in answer to questions,
that there is a regular weekly edition of
new Olympia tune sheets for every size of
instrument made by the firm. In a future
issue The Review will note some of the
Olympia's leading features of tone and
construction.
Prefers the Conn Trumpets.
C. G. Conn, the celebrated band instru-
ment manufacturer of Elkhart, Ind.,
writes us as follows under date of Oct.
10th:
"A mention has been going the rounds
of the press that the Spanish Government
has purchased a large number of trumpets
from the Thibouville-Lamy Co. because
they were superior to any other. Enclosed
find some correspondence with reference
to these same trumpets, which may be in-
teresting. I have furnished a large num-
ber of trumpets to trumpeters in the army,
which they have purchased at their own
expense, preferring my instruments to
those supplied by the Government. This
should be a complete refutal of the report
that the Spanish Government is buying
American trumpets made in France."
Here is the letter referred to:
Lexington, Ky., Oct. 5th, 1898.
C. G. Conn, Elkhart, Ind.
Sir:—Many of the trumpeters here are
dissatisfied with the instruments furnished
them by the Government; they are willing
and anxious to provide themselves with a
better instrument at their own expense.
Please state the terms upon which you can
let me have an instrument for examination
and trial, also the price at which you can
supply the demand. There are 24 trum-
peters in this regiment alone, besides the
other regiments that are encamped here.
The instrument used is a " G " Trumpet
with an " F " slide.
Hoping to hear from you at your earliest
convenience, I am,
Very respectfully,
Frank R. Willey.
Acting Chief Trumpeter,
3d U. S. V. Engineers.
Mr. Conn replied to the foregoing letter
under date of October 7th, quoting prices,
etc., and we understand he is now fill-
ing Chief Trumpeter Willey's order. This
correspondence speaks for itself.
Thirty Days' Notice Required.
According to a new law now in force in
Massachusetts, holders of property under
a lease must have thirty days notice before
the lessor can secure the same. This law
bears directly on pianos, and it is therefore
important that mamifacturers should take
cognizance thereof.
Packard " Pianos in
School.
ANOTHER METROPOLITAN
INSTITUTION SE-
CURES THESE EXCELLENT INSTRUMENTS
. A GREAT COMPLIMENT.
The Ft. Wayne Organ Co. have made
another "ten strike." Last week we re-
ported the closing of an important deal
with the Grand Conservatory of Music in
this city, of which Dr. Eberhard is director,
whereby grand and upright Packard pianos
will be used in future in that institution,
and it is now our pleasure to announce
that the famous Virgil Piano School, 229
West Fifteenth Street, this city, has just
purchased five upright Packard pianos of
the most expensive styles for use in that
institution. These instruments were se-
lected after a very careful examination of
their merits, and so pleased was Mrs.
A. K. Virgil, the director, that she wrote
the company a very enthusiastic letter of
commendation and praise.
In talking with Mr. Will B. Lane, the
general Eastern representative of the Ft.
Wayne Organ Co., in The Review sanctum
this week, he said:
"Of course the Ft. Wayne Organ Co.
feel honored and I feel pleased at the ap-
preciation bestowed on the Packard pianos
by some of the leading institutions of the
Metropolis. It is an exceptional compli-
ment, because I can safely say after
investigation that the Packard piano is the
first Western piano to be so signally honor-
ed. In view of a certain prejudice which
has existed in New York against pianos of
Western manufacture, it speaks volumes
for the sterling merits of the Packard
pianos when they come into the ' enemy's
country,' so to speak, and win appreciation.
Meanwhile it conveys an idea of the
fairmindedness and intelligence of New
Yorkers—they are willing to pay tribute
where tribute is due."
" You are prosecuting quite an active
Eastern campaign, Mr. Lane ? "
"Well, rather, but it has only just com-
menced. We may have some surprises
later. The Packard is too good a piano
' to hide its light under a bushel.' It is
bound inevitably to become better known,
owing to its intrinsic worth, in all parts of
the nation."
M. A. Jackson, of Chelsea, Mass., has
taken the agency for the popular Pease
pianos.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
• , ? . t EDWARD LYMAN BILL-*—?
Editor and Proprietor
PUBLISHED EVERY~SATURDAY
~~
3 East 14th St., New York
SUBSCRIPTION (including postage), United States,
Mexico and Canada, $2.00 per year; all other countries,
f3.oo.
ADVERTISEnENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising- Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, OCTOBER 15, 1898.
TELEPHONE NUMBER, 1745--EIQHTEENTH STREET.
THE KEYNOTE.
The first week of each month, The Review wil)
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
THERE MUST BE A REFORM.
TF there is any one topic that deserves to
be ventilated persistently, it is the
evil of price-cutting' to which we referred
editorially last week. This thing has gone
so far that one is compelled to believe that
many manufacturers and dealers are not
strong enough to break away from this
price-cutting evil, or else lack a proper
consideration for the ethics of business or
do not understand the conduct of business
or perhaps do not comprehend where their
interests lie.
The manufacturer who sells pianos at an
advance which about covers the " cost of
manufacture " simply gets his money back,
and the trouble is, he does not include in
this connection many of the important
items which enter into this " cost of doing
business."
Again, we have many dealers cutting
prices to a little above the invoice price,
thereby selling instruments at less than
cost, for apparently many do not include
in their cost of selling the fundamental
expenses, such as rent, hire, cartage, in-
surance, and the hundred and one other
items which are to be reckoned with in the
conduct of an everyday business.
How is this going to end ?
Where is the profit coming in ?
This is not the age for sacred mystifica-
tion or legerdemain in traJe. If there is
any essential to progress, it is that the
manufacturer should be an earnest seeker
after knowledge, and at least understand
his business.
This cutting and slashing of prices should
end and it cannot end too soon.
There must be a reform. There must
be an upward movement in prices as there
is in the quality of goods; it is the only
panacea for the ruinous competition which
is dragging the commercial side of the
piano trade down to the level of the bicycle
industry.
Meanwhile it is gratifyingly observable
that many manufacturers and dealers rec-
ognize the deplorable condition of affairs
which exist and are swiftly getting away
from the mere competition of low prices
to a competition of higher-priced wares, of
attractive styles and better made pianos
generally.
This is due not so much to the dealers
as to the purchasers who have had a sur-
feit of the "cheap" for the past few years,
and who are now waking up to the fact
that it is impossible to secure good values
at low prices.
With this tendency abroad it behooves
dealers to become more enthusiastic re-
garding the high-priced instruments which
they handle. It will pay them to give
prominence to the higher-priced pianos.
With them they can build up a trade that
the popguns of shoddy and price-cutting
can never batter down.
Of course there will always be a demand
for cheap pianos, but if they are sold in
their class and at the proper price, the
high-priced instruments cannot fail to
come in for that consideration which they
merit. This in the end will mean larger
profits for the dealer, a living profit for the
manufacturer and a higher degree of pros-
perity in the industry at large.
FREIGHT RATES AND PRICES.
"FHE matter of freight rates is at present
attracting considerable attention from
manufacturers and dealers in all parts of
the country. The National Piano Manu-
facturers' Association, is making a thor-
ough investigation of the question with a
view to an amelioration of the excessive
charges now prevailing. In the vSouth,
piano and organ dealers have organized for
the purpose of making a united effort to
secure a change of freight classification
from first to second class on pianos and or-
gans. They intend to agitate the matter,
and are interesting influential parties in
this city as well as in the prominent music
trade centers of the West, so that a strong-
case can be worked up for presentation to
the officials of the prominent railroads with
which they do business.
One of the important factors which help
to fix the price of instruments is the rate
charged for freight. If the factory is quite
a distance from the receiving point, the
freight charge is an item which gives con-
siderable worry to dealer and manufac-
turer. This, of course, accounts for the
increasing attention given to the subject
of freight in most industries.
Manufacturing establishments of suffi-
cient importance to have their executive
office divided into departments, and whose
trade is not absolutely local, are now
equipped with a freight department.
This department fixes prices on business
carrying freight rates, and its function
makes it a valuable adjunct of the sales
department. It is believed that the new
officials are capable of almost accomplish-
ing the difficult task of annihilating space.
They can certainly make a competition for
desirable business extremely interesting"
for a local manufacturer who deludes him-
self with the belief that the hundreds of
miles separating him from others in the
same line of trade afford him substantial
protection. In this era of associations,
organizations, trade meetings and business
conferences, it may be remarked that no
association thus far appears to have been
formed of heads of freight departments to
compare notes as to how this special line
should be conducted for mutual benefit.
It would be very interesting indeed if they
could be broug'ht together in some way
and induced to tell what they actually
know about freight rates!
OUR GROWING EXPORT TRADE.
T H E figures bearing on the imports and
exports of musical instruments for
the month of August and the eight months
ending that date—the latest period for
which they have been compiled—which
appear elsewhere in this paper, are impor-
tant and valuable reading. They demon-
strate satisfactorily, we think, that the
tariff law, under which we are at pres-
ent operating, augments the interests of
American manufacturers—at all events
those interested in the music trade in-
dustry.
If we go back a few years—to the Cleve-
land regime—we cannot fail to remember
the enormous imports of musical instru-
ments which poured into this country from
all parts of Europe, while our export trade
was comparatively insignificant.
What do we find to-day and in this re-
port referred to?
An immense increase in exports and a
steady decrease in imports, as has been
the case month after month since the pres-
ent tariff law went into force. For the
eight months ending August, our export
trade in musical instruments shows an in-
crease amounting in value to $163,220 over
that of the same period last year, while
the decrease in imports for the same period
amounts in value to $87,788.

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