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THE MUSIC TRADE REVIEW
The New Scale Everett Concert Grand.
AN ARTISTIC PRODUCT WHICH HAS CREATED A SENSATION ON ACCOUNT OF ITS INDIVIDUAL
MUSICAL MERITS TECHNICISTS, ARTISTS AND MEMBERS OF THE TRADE ARE A
UNIT IN THEIR HIGH OPINION OF THE NEW SCALE EVERETTS AFFORD
ABUNDANT PROOF OF THE HIGH AIMS AND ACCOMPLISHMENTS OF
THE MANUFACTURERS A TRIUMPH OF THE NEW SCHOOL.
In the entire history of the trade, there
is nothing on record to equal the unanim-
ity of opinion- regarding the merits of the
new scale Everett grand and upright
pianos. They have aroused enthusiasm
wherever inspected—and by inspection we
mean a cool, critical and exhaustive analy-
sis of the pronounced features of the in-
struments as applied to artistic piano pro-
duction.
What we or several others may say of
the Everett grand amounts to something,
of course, because these views are based
on a personal examination and backed by
the opinions of practical men. But the
strongest and most enduring tribute is the
universality and unanimity of expert opin-
ion on record in this connection.
The instrument is one that excites the
highest sentiments of musical and techni-
cal expression, and it has compelled recog-
nition from some of the ablest practical
and technical authorities, and has well
earned general approbation, and the right
to^be termed a triumph of thejiew school.
In face of the demoralizing tendencies
so prevalent during the past few years to
cheapen products, it has been a tremen-
dous accomplishment and it has required
no small ability, strength of character,
capital and enterprise, on the part of the
Everett Piano Co., to strike out from the
mediocrity of effort into an individual
field, as it were, with artistic piano produc-
tion in view.
This, however, is what the Everett
Piano Co. have done. That the inaugu-
ration of this policy was not merely fugi-
tive is apparent from the thorough reor-
ganization of their factory during the past
couple of years. Special departments
have been started, old departments reha-
bilitated, and new ideas originated and en-
forced, the result of which, backed by in-
telligent, artistic aspiration, is seen in the
magnificent productions which are at pres-
ent leaving the Everett factory in Boston,
bearing on the fallboards the name "Ever-
ett." They are instruments that have as-
tonished musicians and the members of
the music trade, and they have placed the
Everett Company in the front rank of
piano makers.
The Everett grand, in reliability and
originality of construction, in its superb
tonal qualities, which are unequalled for
all purposes of classical interpretation, its
sonority and individuality, and deliciously
sympathetic and satisfying touch, is an
artistic whole which takes a foremost place
as one of the notable creations of our time
—an instrument in which is embodied all
the qualities and resources which, under
the subtle touch of a great virtuoso, must
appeal to the instincts of the musically
artistic, and must win the plaudits of every
fair minded critic.
It is a pleasure to write in this vein of
the new scale Everett grand, because the
tribute is thoroughly well merited. And
what shall we say of the manufacturers
who have, we may say at a bound, taken a
leading place among the few.
But has it been at a bound?
No, for pianos such as the Everetts of
to-day are not accidents. They are the
result of years of intelligent study and un-
tiring effort, backed by the persuance of
can be determined only by actual use—
therefore its reputation and that of its
makers should be considered in its pur-
chase.
" On the reputation of our pianos we
base our claims as makers of pianos, uni-
formly of the highest grade.
" A piano should do service for many
years; to do this, it must possess the ut-
most durability, the finest workmanship,
and a permanent, high standard of tone.
" Our statement that we make a piano of
absolutely the highest grade may not con-
vince you. Investigation is all that we ask.
" We ivarrant every piano that we make—
not for five years, nor for seven years—but
throughout the entire lifetime of the piano,"
This warranty, mark you, " for the en-
THE EVERETT CONCERT GRAND.
certain well-defined plans which have been tire lifetime of the piano " emphasizes in
put into being by a capable administrative the most potent and convincing form, the
and mechanical force, with the hearty sup- faith of the Everett Co. in their products.
port and confidence of an institution whose It is, moreover, an evolution from # the old
capital is ample, and whose manufacturing idea of limitation, and no firm could afford
to take this unique position unless they
equipment can hardly be excelled.
Thus the artistic eminence of the Ever- were well fortified by the fact that their
ett has come about as a natural and logical instruments will live up to every reason-
evolution. It only demonstrates that the able demand made upon them whether as
secret of success and the attainment of to age or musical expression.
This is an epoch-making age, when the
certain ideals are impossible without ear-
nest effort, worthy ambition and abundant United States is becoming a world force—
capital. These factors have been, and it is an age when new ideas count, and
are, in the possession of the Everett Co., brainy men make themselves felt.
and they have put them to good iise.
The Everett Co., and the forces direct-
The Everett policy is briefly summar- ing their fortunes are alive to the times.
ized in the following statement recently They appreciate that merit will count, that
superior wares will be recognized as long
made by the company:
" As a pure matter of business policy, as the matter is brought before the Court
we use only the highest grades of labor of Reason—with a level-headed purchas-
and material, for we realize that the piano ing public as jurors—in an able, thorough
which continues to give satisfaction will and competent manner.
This the Everett Co. are doing, and both
increase its sales, and that, therefore, the
very best advertising which we can do is the court and jury are evidently strongly
to make each Everett piano so perfect that in their favor. Their "brief " is a strong
one—the points emphasized are too con-
it will sell another one.
'' A piano is an article whose real value vincing to be disputed.