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THE MUSIC TRADE REVIEW
to air them at the forthcoming Conven-
capturing the elusive trade which we, our-
tion.
selves have assisted in getting away from
The wheat will be thoroughly sifted
from the chaff by those who have the mat-
under our immediate control.
We are prone to shout that we are a
ters in charge.
It requires time, good engineers to es-
brave and patriotic people, in fact history,
tablish a safe foundation for large edifices;
well bears out the fact that we lay a just
caissons have to be sunk and extensive
title to the claim, but still we allow our-
preparations made before the huge blocks
selves to be thrown into a nervous tremor
can be piled with safety hundreds of feet
on the first war flurry.
in the air.
is distributing enormous sums of money
It requires time to get a good foundation
for any organization.
It is not the work
of a few hours or a few weeks.
In order
The Government
weekly; that money is being circulated
among our people,
and the
argument
really is strongly on the side of business
to perfect it in every way and make it of
betterment rather than business depres-
great utility to the trade requires constant
sion.
work and years of application and study.
EFFECTIVE ADVERTISING.
But those matters which are formed pri-
marily for the good and benefit of all
HP HE art of advertising has advanced, in
our opinion, to the dignity of a sci-
should not be frowned down upon or be-
littled by those who themselves refrain
ence.
from taking an active part therein.
cerns who have interpreted
Any-
There are in our trade a few con-
the signs
thing that leads to trade betterment and
of
trade aggrandizement should be encour-
and striking forms of advertising.
aged rather than .belittled.
haps there has been none more strongly
The suggestions presented in The Re-
view of last week regarding Association
matters attracted much
attention.
We
have received a number of letters com-
mending the scheme.
It is probable that
there will be at the Convention in Boston
some important results achieved and that
association
matters
will
be
materially
the day, and have evolved original
Per-
marked than the line of Vose advertise-
ments which have been designed by that
popular member of the trade, Mr. E. W.
Fiirbush.
The Vose advertisements, have caused a
great
deal of comment and have been
looked forward to with much interest; and,
after all, when an advertisement is talked
about, it means that the wares which are
simplified
portrayed in its make-up are also com-
WAR AND BUSINESS.
T H E merchant who, on receipt of war
news, hurries to send in a counter-
mand of orders, only aids to maintain the
business depression from which this coun-
try is suffering, and unjustly so, at the
present time.
Instead of standing up to
his guns and shouldering his responsibili-
ties as a patriotic citizen should, the man
who hurries to get in under cover, cancels
orders, cuts down expenses and all that, is
only assisting to maintain the condition of
the times.
He has really permitted him-
self to get a little scared when there was
really no occasion for it.
A little more
back bone, a little more consideration for
the manufacturer is in order.
If we would
mented upon—therefore the main object
of the advertisement is gained.
The Vose advertisements
have been
strong, clear and original, and there has
been something more to them than a mere
catchy "ad."
Take the cover page of The
Review this week for instance.
There is
not a word said thereon, about the Vose
pianos, but the strong, triumphant faces
of the Vose contingent is apparent as the
downcast, dejected opponents are brought
in, while under it are the words, " T he
competitors'fate."
This is original adver-
tising, and in these stirring war times it
becomes peculiarly up-to-date in
every
respect.
Raymore Pushing.
attend to our own bvisiness, leaving those
[Special to The Review.]
who are at the front to settle our little af-
Albany, May 16, 1898.
Harry J. Raymore has accomplished a
good deal of work since he formed and as-
sumed the management of the Raymore
. Piano Co. The factory has been rehabili-
tated, and Mr. Raymore and his associates
are working together with a vim which
presages well for the future of the busi-
ness. There is no mistaking the fact that
the Raymore Piano will be an active factor
in trade politics in the near future.
Samuel Winslow, of varnish fame, and
Lawrence C. Miller, of Hammacher, Sch-
lemmer & Co., were in town to-day.
fairs with Spain, we would assist mater-
ially towards the betterment of business
conditions.
One of the striking results of the break-
ing out of the war, has been the general
tendency to scare on the part of mer-
chants.
If we would exercise a little more
patriotism, it would be beneficial all around.
Sampson and Schley are after the elu-
sive Spanish fleet.
In the meanwhile we
had better be devoting our energies to
Nomination of N. P. fl. A,
Officers.
The nominating and membership com-
mittee of the National Piano Manufactur-
ers Association, consisting of Messrs. Geo.
A. Gibson, Win. Dalliba Dutton and Robt.
Proddow have favored members with the
following communication under date of
May 17th:
Nominations for Officers and Executive Committee for
1898-1899.
For President. HEXRY F. MILLER, Boston, Mass.
For IM Vice-Pres., A. H. FISCHER, New York.
For 2d Vice-Pres., HAN DEL PON I), Boston, Mass.
For Treasurer, GEORGE P. BENT, Chicago, 111.
For Secretary, ROBERT C. KAMMEBIiR, New York.
For Executive Committee.
NAHUM STETSON, New York.
LOUIS P. BACH, New York.
THEO. B. BROWN, Worcester, Mass.
GEO. F- BLAKE, Boston, Mass.
FRED. P. STIEFF, Baltimore, Md.
R. A. WIDENMANN, New York.
To the Members: We, the Nominating
and Membership Committee, desire to
state to the members of the Association,
after careful study of the subject of the
nominations, the conclusion to which we
have come is this: That in view of the
fact of the excellent work which has been
done during the past year by the present
incumbents of the various offices in the As-
sociation, and, also, that there has not, as
yet, been sufficient time for them to put
into practical operation the various plans
which they have prepared for the work of
the Association, we think the wisest course
for the Nominating Committee is to re-
nominate all of the present officers, which
we have done, thus enabling them to com-
plete their preliminary work and next sea-
son place the organization in working
order in the hands of a new set of officers.
While we believe in rotation in office and
are opposed to continuing the same men in
the same positions as a rule, for more than
a year at a time, the course which we have
indicated seems to us best, under the pres-
ent circumstances.
Right You Are.
. A million dollars a day sounds like an
exaggerated estimate of the cost of a war
with so insignificant an antagonist as
Spain.
As a matter of fact the expenditures of
the Government, which are certainly not
less than a million dollars a day, are less
than half the cost of the war to the
country.
The loss to the regular conduct of manu-
facturing and of wholesale and retail trade
is not the less real because it cannot be ex-
pressed in statistics.
Any unnecessary prolongation of the war
through halting tactics means a loss to the
country of much more than a million dol-
lars for every day so wasted. — N. Y.
World.
Geo. C. Endicott, brim full of energy is
back again at his desk in the Chickering
factory, after a trip occupying some weeks
and extending as far as the Pacific Coast.
W. B. Tremaine, of the ^Eolian Co., ar-
rived in town on Thursday and expects to
leave again to-day.