Music Trade Review

Issue: 1898 Vol. 26 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
us. Labor is necessary everywhere, not
a kind of half-hearted labor, but steady,
unremitting, persistent labor if achieve-
ments are to be won.
|£ACH succeeding year there seems to bean
appreciable removal of what in the old
Editor and Proprietor
days we used to term sentiment, and the
PUBLISHED EVERY SATURDAY
nearer we approach the end of the century
3 East 14th St., New York
the more forcible the demolition of senti-
SUBSCRIPTION (including postage), United States,
Mexico and Canada, $2.00 per year ; all other countries,
ment, as applied to the conduct of business,
$3.00.
ADVERTISE/IE NTS, $2.00 per inch, single column, per
becomes. The mist is removed—the age is
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
a cold, commercial one, and the man who
ing matter $75.00.
REMITTANCES, in other than currency form, should
gives the most for the least money is the
be made payable to Edward Lyman Bill.
one whose pole reaches the highest per-
Entered at the New York Post Office as Second Clast Matter.
simmons of patronage.
NEW YORK, JANUARY 8, 1898.
TELEPHONE NUMBER, 1745—EIGHTEENTH STREET
This is not the time for idle dreamers or
speculative theorists; the thing is to pro-
THE KEYNOTE.
The first week of each month, The Review will
duce something quite as good if not a little
contain a supplement embodying the literary
and musical features which have heretofore
better than one's neighbor. That is the
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing kind of work which wins business success,
on our regular news service. The Review will
and sends the trade ninepins of competition
continue to remain, as before, essentially a
trade paper.
tumbling.
The old world will spin down the ring-
GLEANINGS BY THE WAYSIDE.
ing grooves of change notwithstanding
E question, if at any time during the
some objections that many of us may inter-
past four years, there could have
pose as to the changes wrought. In every
been collected such a symposium of opti-
period in the world's history, men have
mistic views regarding the music trade
been brought face to face with certain
outlook as has appeared in The Review
problems, either governmental, military or
during the first two issues of the present
economic. To-day it is the industrial
year.
problem. This is really the industrial
Now these opinions count for something age.
—they may be rightly interpreted as
meaning that the men who express them- REACHING out as she is to-day, America
selves as believers in the ascendency of
is to be the dominating industrial coun-
good times will do all in their power to try of the world. With her natural re-
assist towards that end.
sources, with the intelligent activity of
As we look over the trade field in every her people, and the apparent removal of
direction we find the signs most encour- listless apathy from all lines of industry,
aging—in fact, in no January since '92 and she is destined to make enormous strides
'93 has there been such a promising out- ahead in every line and every branch of
look as is apparent just at the present manufacture. To-day we are underselling
time. Of course there is a regular slack- England at her own doors in our iron and
ening down of business during the first ten steel products. In fact it is American com-
days of January, which in the main are petition which the nations of Europe to-
largely devoted to stock-taking, adjusting day are dreading.
accounts, talking over matters, and ar-
Why will it not be the same in the manu-
ranging a definite campaign for the New facture of pianos and organs?
Year. In fact there is really a laxity on
Will not America control the music mar-
the part of our business men in pushing kets of the world, assuming that she moves
business for the first half of January, and ahead in the same remarkable way in the
the result is, trade is materially lessened.
development of this industry, that she has
This condition of affairs should go a during the past decade?
No such factories exist in Europe for the
long ways towards demonstrating the fact
that when there is indifference mani- production of musical instruments as here.
fested on the part of the merchant who There they adhere closely to the slow, crude
offers his wares there is immediately a methods of manufacture, and it will be in-
deed difficult for them • to adopt the
falling away of public patronage.
In these close of the century days, there methods wkich will make them keen com-
should be no languishing by the wayside. petitors "of American progress. Some of
We must be up and doing and at the same our factories to-day are planning for
time have our hearts well hardened for an output of from five to ten thousand
any fate which incidentally may vertake pianos during the year. This means that
EDWARD LY/YIAN
W
every possible cost in construction is care-
fully weighed. It means that there is no
waste of material—it means further that the
power of production is so vast—that Ameri-
can development is so phenomenal—that it
can be easily pressed beyond the assimi-
lative power of this country and as a natu-
ral sequence, dominate the markets of the
the world.
Think what a revolution there has been
in the manufacture of instruments since
1890 and at the same ratio of increase and
of change what can safely be predicted by
1910!
JV^ONE of our contemporaries have thus
far been able to bring the slightest
argument in favor of the use of the name
of New York upon the pianos manufac-
tured by the A. B. Chase Co. of Norwalk,
O. They have, however, been constant in
their slurs and innuendos, without once
approaching the matter in a fair or in an
argumentative way.
Now we are either right or we are wrong;
if wrong, the other side should certainly
be heard in the matter, and should be able
to advance some sort of argument in de-
fense of their position. If we are right, it
- only is the proper course to emphasize that
right.
Two or three of our contemporaries have
mentioned the fact that the Krell Piano
Co., Cincinnati, O., now use the name of
New York upon their instruments, and
that their action in this matter is subject
to criticism at our hands. The cases are
not parallel, and let us briefly touch upon
the position of each firm.
The A. B. Chase Co., Norwalk, O., came
to New York a number of years ago, and
opened a branch store on Fifth avenue.
This was maintained for one year, under
the direct superintendence of the parent
house in Ohio. Then the premises were
abandoned, and the agency for the instru-
ments was placed with a local agent, Geo.
W. Herbert, who, by the way, is a most
estimable man, but Mr. Herbert is not, as
far as we are able to ascertain, owned or
controlled by the A. B. Chase Co. in the
slightest degree.
Now what we continue to persist in
maintaining, is that if the A. B. Chase Co.
had a right to place New York upon their
instruments when they opened their branch
at this point, that right was forfeited when
they abandoned it; that simply a year's
lease of a store in New York did not give
them the right to use the name of our city
in perpetuity.
That's all there is about the case—the
whole thing succinctly embodied in a few
words.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
t\
[VJOW as to the Krell attitude. The Krell
Piano Co., Cincinnati, have maintained a
direct representation at this point for
years, having occupied during that period
suitable warerooms on Fifth avenue. Re-
cently they have moved to more commo-
dious warerooms, and have now placed
upon their instruments the name of New
York in conjunction with Cincinnati. Her-
man Krell is resident manager of the local
branch.
Now if anyone kindly inclined can tell
just wherein these are parallel cases, we
should like to have him. It is a question
of business ethics whether maintaining a
direct branch in a certain city gives a
corporation the right to the use of that
city's name. That is a subject always open
to argument.
Some believe in the affirmative, some in
the negative. It is, however, a usage that
we should never criticise, because we
think in all fairness there is some reason
why such a corporation should be entitled
to the nomenclature of the locality where-
in it maintains direct representation.
We have never criticised the A. B. Chase
Co. in placing the name of New York upon
their pianos so long as they maintained a
branch here, but years after the abandon-
ment of that branch, we repeat they have
no right to use the name of our city, and
in our opinion it is used simply to add a
prestige to their instruments, which an
obscure town in Ohio does not give them.
Any line of manufactured goods which
comes from our city has the prestige of
our great metropolis behind it, and in
our minds, it is precisely that prestige the
A. B. Chase Co. wish to gain in placing
New York upon their instruments.
We believe that trade opinion is strong-
ly with us. In fact some of the most prom-
inent men in this industry have personally
expressed themselves in terms of com-
mendation regarding the attitude of The
Review in this matter. We believe the
time will come when Mr. Whitney and his
associates will say that The Review was
perfectly right in calling their atten-
tion to their attitude in this, which we
consider a gross breach of business
etiquette.
It would not be surprising if a law were
passed during the coming session of the
New York Legislature, whereby it will be-
come necessary for all firms doing busi-
ness in this State to use the name on their
products of only the cities where the arti-
cles are manufactured, or wherein they
have direct representation. This would do
away with the commercial theft of our
great city's name.
l 8 o 8 PROMISES to be a year somewhat
remarkable in trade annals for law suits.
There are a number of cases which will
probably be brought up before the courts
during the next twelve months. There
are no less than four of the trade papers
with libel suits on hand. Considering
these matters, it looks as if it would be
somewhat of a sanguinary year in trade
paper politics.
The path of the music trade editor is not
always the path of peace.
There is much that is wrong in the law
of libel, and as it now stands, any publisher
may be put to much expense and annoy-
ance by anyone who seeks either cheap
notoriety or to blackmail the editor.
It keeps the lawyers busy.
And that is one of the things that we are
here for.
Without them this would be altogether
too placid an existence.
JT was about a year ago that The Keynote,
a musical monthly of standing, was amal-
gamated with The Review. The union
has been successful, and 1897 in many re-
spects has been the best ever recorded by
this dual property.
The Review has
moved steadily ahead; it reaches the entire
trade on this continent, and what is more,
influence and independence are synony-
mous with The Review. During '97 its
weekly issues have varied from thirty-six
to forty-eight pages. This is an astonish-
ing showing, and one which tells more
eloquently than columnsof self-laudation,of
the standing of The Review with the trade
of this country. It has steadily grown,
and '98 we propose will eclipse its prede-
cessor. Plans are now maturing which
insure a steady promotion of The Review
influence.
Take our last week's paper, this week,
or any other issue, and compare it with
any paper that you may receive in this
particular field, and what is the opinion
formed ?
It is this sort of comparison that we in-
vite, and it is this sort of comparison
which really places The Review in the
leading position where it truly belongs.
£)URING 1898 there will be a marked
tendency in the movement of the retail
piano trade uptown. Two prominent Four-
teenth street concerns—Sohmer & Co. and
Estey & Saxe—will both occupy commo-
dious quarters on Fifth avenue. Who will
be the firm to take the initial movement
above Twenty-third street across the
square to upper Fifth avenue?
The vicinity of the Waldorf-Astoria is
perhaps to-day the most aristocratic and
exclusive in the retail district of New
York. There are clustered some of the
best known concerns in art and kindred
trades in the world. It may be called
properly the carriage trade district of New
York, as nearly all the patrons of the stores
in that vicinity drive up in elegant
equipages. It must be a piano concern of
name and fame that would succeed in that
locality.
^ E A R L Y a year ago there occurred a
separation of the two departments of
of the Musical Courier. It was Mr. Blum-
enberg's avowed intention to annihilate the
remainder of the trade papers of the coun-
try. How well he has succeeded is best
evidenced in the weak, attenuated, vapid,
belated and abusive trade annex which has
evidently been buoyed up by the associa-
tion of names and the prestige not entirely
destroyed which belonged to its associate,
the Musical Courier pere.
There is a well-grounded belief in the
minds of some of Mr. Blumenberg's ad-
mirers that in order to save himself he
must hurry the Courier ftls under the pro-
tecting wings of its parent, or else the
January winds will finish it.
It will hurt his pride very much to do
this, for a more bombastic, egotistical
man never existed. Still pride often goeth
before a fall.
THE supplement "From Beethoven to
Steinway" which appears in this issue
serves a double purpose. It illustrates the
development of the piano from the crude
instruments of the former days to the pres-
ent magnificent creations, and it shows
particularly what the great firm of Stein-
way & Sons have accomplished in the ar-
tistic branch of the industry. It should be
understood that Steinway & Sons have a
special department in their factory devoted
exclusively to the production of art instru-
ments, embellished by some of the best
known modern artists.
T H E Courier Annex is exhibiting ex-
ecrable taste in endeavoring to try the
Haines Bros, and Haines & Co. suits in its
columns. Mr. Blumenberg never was an im-
partial judge, and his peculiar attitude in
this matter is open to the strongest kind of
condemnation. What Haines Bros, will
have to prove, and what they can prove,
should not be the subject of newspaper
comment before the trial occurs. One
does not have to look very far beneath
the surface in this matter before the belief

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