Music Trade Review

Issue: 1898 Vol. 26 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
EDWARD LYMAN BILL-
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (including postage), United States,
Mexico and Canada, $2.00 per year ; all other countries,
$300.
ADVERTISEnENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post OJJice as Second Class Matter.
NEW YORK, APRIL 16, 1898.
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET.
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
THE DOLGE FAILURE.
T
HE trade experienced the greatest
shock which it has undergone for
years in the announcement which came last
Monday morning of the Dolge failure.
While it was generally known that Mr.
Dolge, like most men of vast enterprises,
carried at all times great obligations, direct
and contingent, yet as his resourceful en-
ergy was so well recognized, it was believed
that he could tide himself over any ordinary
crisis which might arise.
He, however, decided that the best course
for him to take under the existing condi-
tions was to place his business in the hands
of a receiver.
The long-drawn-out suspense of weeks re-
garding our dealings with Spain has been
such as to render an unprecedented con-
traction in the money market. Commercial
paper which usually has been readily ac-
cepted by the banks was rejected, hence it
has been extremely difficult for firms with
large obligations, and handling a vast
amount of commercial paper to meet their
maturing liabilities through their inability
to secure the necessary discounts.
state that they have been compelled of late
to curtail discounts. They have the kindest
feeling toward Mr. Dolge, and consider that
it will only be a short period before he will
again have complete control of his own busi-
ness affairs.
In our own trade extreme regret is mani-
fest at the financial embarrassment of one
of our most distinguished members. There
is in some quarters considerable anxiety ex-
pressed as to the effect of the Dolge failure
upon the piano trade. Some fear that owing
to the fact of Mr. Dolge's carrying a great
deal of trade paper, his failure will precipi-
tate business troubles among those whom
he has, to a large degree, been bolstering
up.
While it may be possible that there will
be two or three unimportant business sus-
pensions resulting from the Dolge failure,
yet, in our opinion, there will not be any
succession of important disasters occurring
throughout the Spring as a result of the
Dolge trouble. Had it occurred in 1893 it
would have been much different, for it must
be borne in mind that during the past three
years the liabilities of a number of piano
manufacturing institutions have been stead-
ily decreasing, owing, in part, to the fact
that they have been manufacturing less
goods; hence the direct result of the Dolge
failure to-day will be materially less felt by
the trade than if it had occurred some three
years ago. Still it cannot be denied that
Mr. Dolge has had many financial loads to
carry during the past few years, some of
which have become oppressive and burden-
some.
tate, personal property—all goes into the
general pool for the creditors to whom he
virtually says, "Here is all I have, take it,
pay yourselves, whatever is left is mine."
There is no concealment or evasion about
such actions, and they win, as they should,
the hearty applause of the commercial world.
For years this man has toiled, working
harder, longer hours than any man in his
employ, long before he could afford even the
luxury of a horse, tramping through the
snow and slush over the hills to the village
where he had planted his industrial banner.
Toiling on—undaunted by reverses, un-
daunted by conditions which seemed almost
unsurmountable, he worked with an energy
—with a vim—with a perseverance which
few men possess, and still through the years
of unceasing toil he has found time to pro-
mulgate economic doctrines which have at-
tracted the attention of the philosophers of
the old world and of the new. After all the
countless thousands which he has given to
benefit mankind instead of reserving, as
he had the legal and moral right, some-
thing for himself, he says at this critical
juncture, "Here, take it all; after my credit-
ors, myself."
Can such a man be kept down? No, not
as long as the wheels of industry turn!
WEIGH AND CONSIDER.
T
HE leader in The Review last week
regarding prices, seems to have met
with widespread comment, if we may be
permitted to judge from the letters which
have reached this office in reference to it.
One man, whose name, through courtesy
To-day Alfred Dolge is heart-sore and de-
jected—a man suffers in accordance with we withhold, says:
" I believe that you have touched upon a
his mental strength—a great mentality more
than a weaker—yet the reverses which have topic which should be discussed in the
overtaken him will only tend to tempo- broadest possible manner. It is a matter
rarily hamper his onward course. A man which has never been brought up for com-
of generous impulses—he may have given ment. When we compare the installment
more lavishly than he should, and if we prices paid on bicycles, typewriters, furni-
criticise him, it must be to criticise his gen- ture and sewing machines, and the original
erosity, which, perhaps, has overbalanced cost of the articles referred to with pianos,
and the cost of selling them, and the ridicu-
his better judgment.
lous
prices at which some are sold on the in-
When we think of the fortunes which he
stallment
plan, it really sets one to think-
has given away to assist the cause of educa-
tion, public advancement, in pensions, in in- ing. It becomes appalling. Why should
In this particular the Dolge firm were not surance, and in many other channels, all of this trade sell goods at such figures ? "
different from others, and they were unable which expendituies he could have kept for
Another writes: " I believe that two-
to tide their affairs over the present crisis.
himself, we gain a small insight at least into thirds of the pianos sold to-day are sold at
The Dolge financial troubles have been the real character of the man. Had he held lower prices than they should be, and that
the topic of the week, and everywhere there at the moment the crisis came, the tens of the real cost of selling is not thoroughly
have been the warmest feelings of sympathy thousands which he has poured with un- understood. I do not believe that in our
expressed for Mr. Dolge in his present stinted hands into the laps of others, his own larger cities a concern that, I will say,
financial troubles could have been easily disposes of three hundred pianos yearly
position.
does so at a less cost annually than $25,000.
We have had the opportunity of hearing averted.
the opinion of some bank officials, and they
The assignment of his personal fortune This would mean that it costs practically
look upon his embarrassment as only tem- only emphasizes the straightforwardness $83 to sell every piano. It costs too much,
porary, and they further expressed great of his character. Many men would have and I believe The Review has struck the
regret at the conditions which led up to the held this back, but not so with Alfred keynote of the situation when it says that
necessity of taking this step. The banks Dolge. Everything—firm property, real es- we are doing business too cheaply."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Another—a manufacturer—writes: "Take
the number of intricate parts which enter
into the construction of the piano; take the
ability required to make an artistic compila-
tion of all of these parts in a completed
piano. It surely requires more brains, and
should receive more remuneration, as you
say than the rolling of a few tobacco leaves
to complete a cigar. And as you say, the
cigar man makes more money than the
piano man. Let us sift the situation, What
is the trouble with the piano business?"
These are only a fair sample of the many
letters which have reached this office from
men who are interested in the position as-
sumed by The Review of last week.
We shall proceed further with this sub-
ject, and let us ask if anyone can give a sat-
isfactory explanation why pianos should be
sold on terms which differ wholly and com-
pletely from terms on which other lines of
merchandise are disposed of.
We say this matter needs the attention of
the trade, and it needs revision, because
upon it swings entirely the future of the in-
dustry, and often the mistaken cost of
manufacturing goods and of selling them is
the rock on which many enterprises have
split. The history of the piano industry is
strewn with wrecks of factories, that have
made goods and sold them below the cost
of production because the men who made
them did not know how to estimate cost,
and were content to accept the statement of
the men who took or contracted for, the
output of the factory at figures as low or
perhaps a trifle lower than someone else
was willing to make practically the same
instruments.
The history of the trade is strewn with
wrecks of dealers who have disposed of
goods at prices and terms less than the ac-
tual cost of selling them.
These conditions have not been fully
realized until the end of the year or several
years when the apparent shrinkage which
resulted possibly in failure had sufficiently
materialized. Such items as rent, salaries,
advertising, cartage, commissions, run into
enormous sums; and the business is sub-
jected to periods of extreme dullness during
which time the man who operates retail
warerooms cannot curtail materially his
expenses.
The problem of the actual cost of selling
goods which confronts the retailer is so im-
portant that it requires the most minute
analyzation.
And so the old world will wag along as
long as manufacturers will give credit to
persons that never ought to be in the busi-
ness, who dispose of goods at less than the
actual cost in order to keep their rotten
crafts afloat, and still we are kicking against
existing conditions in the piano trade.
It is no wonder that some manufacturers
grow still poorer.
It is no wonder when such conditions ex-
ist that the trade as a whole has become un-
profitable.
Is it not time for us to turn over and
paste down the old leaves in the ledger es-
tablishing a new set of rules for the year
which is still young with us ?
We shall continue to dwell upon this sub-
ject believing that we are doing the trade a
benefit as a whole by keeping the matter
constantly agitated.
If our present system is entirely correct,
then why should it not be productive of bet-
ter results ? Take the entire list of manu-
facturers and dealers in the country and
what percentage do we find who are very
wealthy men, or even moderately wealthy ?
Take any other line of trade and you will
find the percentage of wealthy men largely
increased.
Piano men surely work hard
enough, but do they work in the right direc-
tion ? Are we not doing business too
cheaply? Have we gone as closely as we
should into the real cost of manufacturing,
and of marketing pianos ?
posing to view the matters which pertain
directly to the trade, yet across the thres-
hold of a man's private life and across the
threshold of his home we draw the dead-
line.
F
OR some weeks past rumors have been
rife as to the changes which possibly
might occur in the house of Lyon, Potter &
Co. President Chas. H. Steinway who has
recently returned from Chicago said last
Thursday:
" The whole matter briefly and succinctly
stated up to date, is this: Lyon, Potter &
Co. will continue to do business at the old
stand, Steinway Hall, Chicago; this notwith-
standing the rumors to the contrary. It is
possible that in the future they may confine
their line of operations exclusively to the
Steinway piano."
" Then, Mr. Steinway," we asked, " that
means the relinquishment of the agencies
of the various pianos which you hold
there?"
" T h a t is possible. I am simply stating
matters as they exist up to date. We can
discuss changes when they actually occur."
C. A. Hyde Not With HcPhail.
T
HAT branch of industry which relates
to the publishing and selling of daily
papers, including extra editions, seems to be
about the only portion of trade which is
flourishing these early Spring days.
We have faced conditions worse than war.
We have been surfeited with lurid extras,
have had war news served up to us sizzling
hot—in adjectives positively overpowering
in their luridity—cartoons by the thousands
where Uncle Sam is portrayed as just mop-
ping the earth with the haughty Dons—the
wordy pyrotechnics of our servants in Con-
gress reeled out at the rate of a thousand
kilometers per hour—military strategists
have told us just how quickly we can take
Cuba and remove from the hungry maw of
Spain the rest of her colonial possessions;
all this and a further list of casualities too
extensive to chronicle.
Is it any wonder that business lags? If it
is necessary to listen to the beat of our war
drums, to unfurl the battle-flag before we
reach the "parliament of man, the federation
of the world," let us get on the war-paint and
have done with it, or else put our ships out
of commission and form of them a fishing
fleet.
W
HILE a trade paper may be a pur-
veyor of news as far as trade affairs
and information is concerned, yet we think
it is hardly within the province of such a
journal to herald the private affairs of an in-
dividual who is connected with the trade.
The Review searchlight is constantly ex-
Some two weeks ago two of the trade
papers printed the report that Mr. Chas. A.
Hyde of the Norris & Hyde Co. had asso-
ciated himself with the McPhail Piano Co.,
of Boston.
The Review called several times last week
at the city warerooms to ascertain definite
information regarding the truth of this
report. Mr. Hyde writes us this week that
the news published is wholly false. He
states that he is unacquainted with the
members of the McPhail Piano Co. and he
has never communicated with them. There-
fore, the statement that he has arranged
to represent them on the road is entirely
erroneous.
Herman Braumuller Traveling.
Herman Braumuller started out on Tues-
day for a six weeks' trip in the East as rep-
resentative of the Braumuller interests, and
began well by making an important new con-
nection in a neighboring State. He reports
a good reception at stopping places so far
reached, and announces that he has been
the recipient of warm congratulations con-
cerning Braumuller enterprise and the
merits of the Braumuller products.
Among the callers this week at the Knabe
warerooms was George L. Orrae, of J. L.
Orme & Sons, Ottawa, Canada. Mr. Orme
left a good order for latest Knabe styles.
J. W. Chamberlain, manager of the Geneva
branch of the Waterloo Organ Co., was in
town on a business trip this week.
Alexander Steinert was over from Boston
this week.
P. H. Powers, of the Emerson Co., Boston,
is in town.

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