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THE MUSIC TRADE REVIEW
-9
THE "SMALL GOODS" TRADE
The "Criterion" Husic Boxes.
Wm.
Tonk & Bro.
electrical machine into a spring machine with
very little trouble. The change can be made
COMPETITION ONLY TENDS TO EMPHASIZE THEIR NEW CATALOGUE PRODUCTIVE OF in a few moments.
THEIR MERITS—GROWING IN POPULARITY.
GOOD RESULTS.
The accompanying diagram shows only the
working
parts of the spring motor. As sup-
Since the introduction of the disc system,
The musical merchandise catalogue of
plied
at
$30 it includes the box and cover
music boxes have become increasingly popu- William Tonk & Bro., referred to in a pre-
without
extra
charge.
lar each year. The fact that there is now vious issue of The Review, has brought forth
Music
dealers
are meeting with a big suc-
keen competition among music box manufac- phenomenal results this season. One reason,
cess
in
their
"talking
machine" trade. The
turers tends rather to develop than to con- evidently, is the vastness of its scope, rang-
tract the demand. There appears to be room ing from "Accordeons" under A, to "Zobos"
for all who care to test the merits of their under Z.
respective instruments against those of their
Another reason, suggested by the testimony
commercial rivals. Experience proves that of well-pleased customers—perused at inter-
each maker has his own champions and de- vals by The Review when in quest of inter-
fenders. Nothing can afford better proof esting items—is the all-round merit of trie
of a sincere effort to secure success by main- Tonk products and wares. A third reason—
taining a high standard of merit than the fact and a very good one—is the moderate mar-
that each music-box maker enjoys a large and gin of clear profit looked for in transacting
continually increasing patronage so long as business. "Small profits and quick returns"
he maintains the standard selected by him- is one of the maxims of the Tonk firm and
self as an ideal.
one of the secrets of their success.
EDISON SPRING MOTOR.
A fourth reason—and one too often lost phonograph has come to stay, and the price is
sight of or neglected in the rush and turmoil so reasonable and its merits so pronounced
of latter-day business methods—is the un- that few can afford to be without it.
varying courtesy of the firm to all callers
and every correspondent. Prompt replies
Ricca Co. to Move.
and civil answers to great and small alike,
The Ricca Mfg. Co. of this city, manufac-
have had much to do with the Tonk success.
turers of mandolins, etc., are arranging for
the building of their new factory in New
The Edison Phonograph.
Orange, N. J. As soon as completed they
A specialty of the National Phonograph will remove to that place, giving employment
Co., makers of the Edison phonograph adver- to a large number of men.
tised elsewhere in this issue, is a new auto-
matic speaker. This is made for reproducing
G. A. Brachhausen, of the Regina Music
only, and is of the greatest value to every Box Co., Rahway, N. J., has just made a
user. It has no recording sapphire and none successful Western trip. He received sub-
can be set in it. The use of the speaker ad- stantial encouragement in the way of orders.
justing screw is entirely done away with, the
The Swanson Music Co. of Council Bluffs,
speaker is so built that it will always "track" la., have added a sheet music department to
their business. It is in charge of Charles
Adolph, for many years with the Mueller
Music Co.
E. L. Gregory, of Saginaw, Mich., has
added a sheet music and small musical mer-
chandise department to his business. He is
handling the Kimball and Lindeman pianos.
One of the foremost series of instruments
in this class,—pressing every rival hard in
the race for predominance—is the "Criterion."
Men who handle the Criterion in behalf of
M. J. Paillard & Co. declare that it is the
easiest instrument to sell.
They declare
that the merits of the " Criterion," when ex-
plained and observed, win a victory for the
firm every time, whether in town or country.
One of the firm's representatives, answer-
ing a query recently made by The Review, as
to the percentage of accidents, disarrange-
ments, etc., to " Criterions," said that not a
single instance has been brought to his notice
since their introduction where, when ordinary
care was used, the mechanism failed to re-
spond promptly and accurately to all calls
made upon it.
NEW AUTOMATIC SPEAKER.
the thread of the phonograph record, over-
coming the unequal expansion and contrac-
tion of the wax cylinder in different tem-
peratures. Thus when the "track" is once
found, the reproducing ball remains properly
adjusted, and the reproduction holds clear
and firmly throughout. On account of always
being in the "track" it sounds much louder
than a standard speaker which may get out
of the "track." This is sold extra at a me-
dium price of $5.00.
Another specialty used in connection with
the Edison phonograph is the Edison spring
motor. Those who desire to purchase the
spring motor only, without the phonograph
body or top, can do so, and thus convert an
BAY5TATE
Honor-to Whom Honor is Due.
Twenty-seven highest awards and
medals granted to "Bay State"' Guitars,
Mandolins, Banjos, Zithers and Flutes,
are silent but eloquent testimonials of the
superlative merit of these instruments.
Professional players and teachers in every
part of the East, West and South endorse
them.
CORRESPONDENCE SOLICITED.
JOHN C. HAYNES & CO.
New York
BOSTON
Philadelphia