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THE MUSIC TRADE REVIEW
THE SOHMER BUILDING OF GREATER NEW YORK.
It has already been announced in The
Review that Sohmer & Co. have deter-
mined to expand their wareroom, office and
storage facilities in this city. The Sohmer
building, Twenty-second street and Fifth
avenue, has been chosen for the new head-
quarters of the firm. It is a large and
handsome structure, as may be seen from
the accompanying picture, and will be oc-
cupied early in February, according to
present arrangements.
As previously stated, the ground floor
and basement will be used as showrooms
and offices. The location is excellent and
the facilities for a proper display of Soh-
mer grands and uprights ample.
The opinion of The Review on the sub-
ject of Sohmer enterprise and progress is
well known. A fixed and firm determina-
tion to keep pace with the demands of
the age is a conspicuous factor in the
firm's rapid advancement.
Here is the opinion of the Mercantile
and Financial Times, an old-established
New York commercial weekly, whose in-
dorsement is something to boast of:
"No house has done more to elevate
the standard of American piano manu-
facturing than that of Sohmer & Co.
They have aimed from the first at mak-
ing the best piano that human brains
could plan or human hands produce; and
the splendid growth of their business is
the best proof in the world of the sound-
ness of their methods. They will go to
their new quarters with the cordial good
wishes of all who have ever known them."
Hugo Sohmer, referring recently to the
firm's products and the reasons for their
growing appreciation, said: "Every piano
ought to be judged by the quality of its
tone, its touch, and its workmanship; if
any one of these is wanting in excellence,
however good the others may be, the in-
strument will be imperfect; it is the
combination of all these qualities in the
highest degree that constitutes the per-
fect piano, and it is to the use of such a
combination that our pianos owe their
present position.
"It is not our opinion alone, but the
opinion of many experts, that each of
our products, whether in grands or up-
rights, is conspicuous for volume and
purity of tone, richness and singing qual-
ity, and a sympathetic character through-
out the entire scale.
"These same experts, and others, sup-
plement our knowledge of the facts by
declaring that our instruments have a
peculiarly responsive touch, with abso-
lute precision, and an unusual delicacy
and pliability. Then, as to workman-
ship, we see to it—and our patrons are
not slow to appreciate this—that every in-
strument is perfectly finished in every
part. The best material is used by the
best mechanics, hence we are bound to
get the best results.
"This covers nearly the whole ground
in explaining the causes of our success,
The developments we have made recent-
ly in New York and other cities is an
earnest of our intention to deserve still
further the good-will and support of our
patrons and their friends."