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THE MUSIC TRADE REVIEW
Tway Piano & flusic Co.
/Eolian Development.
THE
WONDERFUL
ADVANCES MAJJK BY THE ^EOLIAN CO. THEIR SUCCESSFUL EFFORTS IN
THE ARTISTIC AND MUSICAL FIELD.
It has frequently been the duty of The
Review, when recording current events
of interest and importance in the trade, to
note the issue of periodical and other pub-
lications from the headquarters of the
yEolian Co. In the way of news, too,
mention has been made at intervals of ar-
tistic additions and alterations contem-
plated and completed on one or other of the
floors of the yEolian building.
Most important of all has been the re-
cording of developments in connection
with the ^Eolian instruments—a wonderful
showing of American enterprise and real
progress in the face of what to many would
have been deemed insurmountable difficul-
ties, technical and mechanical. Starting
only a few years ago with an instrument
of comparative crudity, a never-halting
onward march has been executed up to
the present moment, with results unparal-
leled within a like period in the history of
musical instruments of any class.
First of all, under the present manage-
ment, came the ,/Eolian proper made in
several styles. This has been perfected
by degrees until it stands to-day without
a formidable competitor and therefore
practically without a rival. The smallest
type of the ^Eolian—the "Princess"—
although only on the market a few months,
has reached such a condition of popularity
that orders are continually ahead of the
supply.
Still within the family, s« to speak, of
the yEolian are the more powerful iEolian
Orchestrelle, the ^Eolian Pipe Organ and the
^Eolian Pipe Orchestra. Each has achieved
a remarkable success because of its unique
possibilities in tone, volume, accuracy of
rendition and perfect reliability. This is
very easily said and as easily written, yet
these very possibilities of tone, volume,
accuracy of rendition and perfect reliabil-
ity represent years of earnest study, vast
financial expenditures and enough of the
estimable human quality of patience to put
even the patriarchal Job to shame.
After taking a retrospective view of dif-
ficulties encountered and overcome since
the beginning of the enterprise, and real-
izing that healthy, lasting success had been
won, no one would have found fault if the
members of the firm had expressed them-
selves as quite content with their accom-
plishment of the difficult task undertaken
at the outset. But the spirit of the New
World asserted itself too strongly. They
were inspired by it to keep moving "up-
ward and onward."
Hence the recent appearance, after eight
years spent in expensive and time-absorb-
ing experiments, of the Aeriol Piano,
which, even in the course of a few weeks,
has broken the record of its JEolian com-
panions in the matter of orders taken al-
most without effort on the part of the firm.
The numerous publications of the
Co. were referred to above. They
are, without exception, models of artistic
finish and good taste.
Among them are Henry T. Finck's story
of the JEolian, in two editions; the official
^olian catalogue; " A Royal Road to
Music;" " T h e Princess Organ;" " T h e
^Eolian Grand; " "The Aeriol Piano; " the
first and second issues of The ^Eolian
Quarterly, and numerous music catalogues
and indexes. The highest standard of
writing, descriptive text, illustrations,
printing, binding and generally artistic
finish is maintained throughout in these
publications.
Reference was also made at the begin-
ning of this article to the many additions
and alterations at the Twenty-third street
warerooms. Within a few months, a trans-
formation has been effected. On the
ground floor, the instruments have been
rearranged with a view to artistic effect;
an archway of carved trellis-work has been
erected at the south end, and the office
arrangements have been greatly im-
proved.
On the upper floors, radical changes
have been wrought. They include, among
others, two elegantly furnished reception
rooms for visitors who wish to hear solus
the "Princess" or the "Aeriol Piano."
No expense has been spared in the fitting-
out of these apartments. Without a second
glance it is evident that they are the crea-
tion of a tasteful fancy.
As referred to, the unique methods of
publicity inaugurated by the yEolian Co.
have been particularly successful in the
development of their vast enterprise. No
newspaper man, acquainted with the facts
can fail to realize the important part
played by Harry B. Tremaine in this par-
ticular branch of the business. Of course,
he has been a dominating force in the
business generally, but unquestionably it
is due to his artistic temperament and well
thought out plans on advanced lines that the
JEolian Co. and their products have been
brought into close touch with the class of
people to whom this instrument especially
appeals.
All the literature emanating from this
house has been on original lines. No
pains or expense have been spared to make
it so tasteful typographically,and meritori-
ous in a literary way, that when received
it has been read and carefully preserved.
Apart from the numerous volumes which
have been issued by the ^olian Co. it
seems to us that nothing better illustrates
the methods of the yEolian Co. than their
holiday advertising in the magazines and
daily papers; for that matter take their
advertisement in this issue, and it must be
conceded that it is not only a well con-
structed, but "telling" advertisement,
which must bring the firm good results.
When it comes to a matter of artistic and
effective advertising The Review respect-
fully doffs its hat to Harry B. Tremaine.
INCORPORATED AT ALBANY WITH A CAPITAX
STOCK OF $IO,OOO.
The Tway Piano & Music Co., of this
city, was incorporated at Albany on Satur-
day last with a capital stock of $10,000.
The stock is held by E. N. Kimball, of the
Hallet & Davis Co., Boston; W. F. Tway,
of New York, and others. On January 1
there will be a meeting of the newly incor-
porated concern, when officers and direc-
tors for the ensuing year will be elected.
Exhibition of American Goods in
Venezuela.
NATIONAL
OF
THE
FOR
ASSOCIATION OF MANUFACTURERS
UNITED
THE
STATES
DOING
INTRODUCTION OF
MUCH
UNCLE
SAM'S PRODUCTS IN CENTRAL
AMERICAN COUNTRIES.
Plans for the establishment of a ware-
house in the city of Caracas, Venezuela, by
the National Association of Manufacturers
of the United States, for the purpose of
displaying samples of American manu-
factured articles and to serve in other
ways in establishing more intimate com-
mercial relations between Venezuela and
the United States, have progressed to
the point where the early opening of the
warehouse has been decided upon.
Almost every line of manufactures of
American workmanship will be exhibited,
including pianos, organs and all kinds of
musical instruments.
The steamship
Venezuela sailed on Monday from this
port with a cargo of exhibits. If the Ven-
ezuela warehouse is a success exhibits will
be begun in every foreign city where there
is a chance of introducing American goods
for sale at the same or lowe*r rates than
competing countries. It is satisfactory to
learn that as much interest is exhibited in
Venezuela in this matter as in this
country.
Rudolf Dolge, the special commissioner
of the National Association of Manufac-
turers, who has had charge of this work
since last January, has been in Venezuela
since September 15, with several assistants,
making arrangements for the installation
of exhibits and attending to details. He
has received the most enthusiastic support,
not only from the leading merchants of
Caracas, but also from the Venezuelan
Government, which has manifested an earn-
est desire to promote the success of the en-
terprise in every way possible.
G. A. B. Bushe, said to be a broker, was
arrested the early days of the week for
passing worthless checks on a number of
firms. Among the houses victimized was
JohnChristman, piano manufacturer, of 19
East Fourteenth street. The check was
small, however, being $26. Bushe was held
for the grand jury on Wednesday in
$1,200 bail.
Dealers visiting this city should not fail
to drop in to C. H. Ditson & Co.'s, 867
Broadway, and inspect the latest styles of
Briggs pianos which are now on exhibition.