Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The "Autono" Piano Attachment.
The Emerson Pianos.
GROWING STEADILY IN POPULARITY
HOW
BUSINESS IS BUILT—THE VALUE OF
ADVERTISING.
BETTER THAN EVER IT WILL PAY DEALERS
TO LOOK THEM UP.
News this week at the Weber-Goolman
exhibit room is to the effect that seven in-
struments have been received at the factory
from out-of-town dealers for insertion of
the "Autono " attachment and re-shipment
at the earliest possible moment. They
will all be completed, probably, and sent
off before Christmas. At least, Mr. Weber
says the firm will try to complete them
within that period.
The Review, in the course of a brief
chat, asked Mr. Weber how these orders
were secured. He replied that they came
through correspondence. "In a number of
instances, including the majority of orders
already filled and now in process of com-
pletion, dealers have written to say that
they had read what The Review said about
the Autono and desired particulars and
prices. We have found the trade press
very helpful to us."
This testimony from Mr. Weber is grati-
fying to The Review, whose duty it is to
bring all meritorious musical inventions
to the notice of the members of the trade.
The only qualification is that they must
possess real merit. This the Autono cer-
tainly has, and there is no doubt that a fair
share, at any rate, of trade patronage will
fall to the lot of Weber, Goolman & Co. as a
reward for the infinite pains they have taken
to deserve it by conscientious and reliable
work.
The Krakauer Program.
The "Krell" Style J.
In the last issue of The Review appeared
a brief mention of the Krell new style J.
On Thursday, when a call was made at the
warerooms, an example in fancy mahogany
was seen. It is now on exhibition in the
large show window, facing Fifth avenue.
To attempt an adequate description,
without illustration—which will be given
in an early issue—is too big a task. Not
only is it the best and handsomest pro-
duct ever turned out of the Krell factory but
is a dangerous competitor for honors with
the best products of Eastern manufactur-
ers. The veneering of the panel is ex-
tremely rare. Every part of the case is
perfectly finished. A more detailed state-
ment of its leading features will be given
when the cut appears. In the meantime,
an accurate idea of what the Krell Co. have
accomplished may best be obtained by a
view of the new style J, as represented
by the instrument now on exhibition.
That semi-colonial style placed on the
market by the Emerson Piano Co., of Bos-
ton, a cut of which appears elsewhere in
this paper, has won the highest praise
from critical musicians and dealers as to
architecture and tonal quality. It is a first-
class instrument which wide-awake piano
dealers who desire to buildup a legitimate
and paying trade would do well to handle
or investigate.
The Emerson house have held a distin-
guished place in trade annals for a long
number of years, and the members of the
firm are highly respected. When we say
that their instruments are a reflex of the
reputation of the firm much will be con-
veyed. Never in their career, however,
have they built better instruments than to-
day. They are actively alive to the special
needs of the trade for a first-class instru-
ment at a fair price, and the semi-colonial
" Mehlin " Grand for Teachers'
style is only one of several which indicate
College.
that they have struck a rich lode. The
Emerson products are going to be better
Visitors at the Mehlin warerooms are
known than ever during the coming year; continually growing in number. Sales of
that is, if piano dealers appreciate a good grands and uprights are frequent. Whole-
thing.
sale business is reported as good. The
Teachers' College—an institution connect-
fletropolitan flusic Co.'s En- ed with Columbia University—recently
ordered a Mehlin grand after careful inves-
terprise.
tigation of several makes, and it has been
duly installed and paid for. Negotiations
[Special to The Beview.]
for Mehlin grands are in progress for other
Minneapolis, Minn., Dec. 12, 1897.
Through the efforts of the Metropolitan institutions of high standing.
Music Co. and one other firm in another
Foster & Waldo, of [Minneapolis, are
line, all the railroads coming into the
city this week will make an excursion doing some fine advertising of the McPhail
rate of one fare and one third to all people piano. In last Sunday's Tribune they had
within a radius of 125 miles who desire to a full page entirely devoted to the McPhail
visit Minneapolis to do Christmas shopping. pianos, giving the names of some 131 pur-
This is a piece of work which shows enter- chasers—the result of one year's effort.
prise, pluck and sagacity, and the firms This roster included some noted professors
who have been active in this matter de- of music as well as people eminent in
serve to, and undoubtedly will, reap a social circles.
goodly harvest of business.
Great activity prevails at the Krakauer
factory. On Wednesday, during the call
of The Review for news, several of the
choicest Krakauer instruments were seen
in the warerooms receiving the final pol-
ishing before shipment for distant points.
Reinhard Kochmann, who returned on
Monday from a trip, will make another
short Eastern tour, returning before Christ-
mas.
The Krakauer program for 1898 includes
an aggressive campaign, with Mr. Koch-
The stock, lumber, fixtures and ma-
mann as a general of division, and New chinery belonging to the Schaeffer Piano
York as a base of supplies. "Merit" is to Co. in Chicago, whose assignment was re-
be his countersign, with "Tone" as a pass- corded in our last issue, will be sold at
word, and he says he will operate along public auction next Monday. The factory
the line of breastworks already built, "if and other real estate will be sold two weeks
it takes all summer."
later.
GLUE SPREADING MACHINES
HAND OR POWER FEED, DIFFERENT SIZES.
IRON FRAHE VENEER PRESSES
EXTRA HEAVY, STEEL BRACED.
GLUE HEATERS, FACTORY AND
LUMBER TRUCK.
JOHN T. TOWSLEY HFG. CO.,
Hand Feed Glue Spreading
BUILDERS OF PIANO AND ORGAN HAKING HACHINERY
Machines.
FOR EDCE OR FLAT SURFACES.
Made in Three Sixes.
SIXTH AND MAIN 5TREET5,
Write for Catalogue.
CINCINNATI, OHIO.
LUIGI MANCINELLI
Music'l Director Metrop'n Opera Co.
1
Says: "The Kimball Piano
will compare favorably with those
, of the most celebrated makers.''
Send for complimentary collection ol
photographs of the world's celebrated
musicians.
W. W, KIMBALL 00,,
Chicago.