Music Trade Review

Issue: 1897 Vol. 25 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
of the highest or lowest grade instruments
it was practically the same piano, with a
change of the name, as it is made by one
syndicate.
Of course, we all know that there would
be different grades of pianos made, possi-
bly the entire combination might make
four different grades of instruments, but
the very fact that different grades were
made would not lessen the argument in
the hands of a skillful salesman, that all
were made practically by the same work-
men, using the same materials and with
only a slight change of name.
It was difficult for a well-known concern
to overcomethis impression, and it would be
difficult for a trust to eliminate it.
It is claimed that one of the arguments
in favor of the trust is that there would be
a tremendous saving in manufacturing and
marketing of pianos.
CONCENTRATION OF HANUFACTURINQ.
Unquestionably that is true, as the ten-
dency of the combination, when once in
operation, would be to concentrate the en-
tire industry in a few factories manufac-
turing and selling under conditions which
would necessarily mean the reduction of
high-salaried labor. There would be nec-
essarily a cutting down of the traveling
salesmen, as a few men could perform the
entire task where it now takes hundreds.
This alone would mean a vast saving in
traveling expenses and salaries.
Again the floor salesman would neces-
sarily be tremendously reduced in num-
bers and in salaries, according to the
wishes of the syndicate; and instead of
paying two hundred superintendents the
number would be materially reduced, in
fact in all the high-salaried positions there
would be a great reduction made.
This is to our minds the strongest argu-
ment which could be made in favor of
trusts, from the money standpoint. If
this trust element is to obtain in all indus-
tries it means the gradual removal of all
the smaller men fFom every industrial
field, and it is upon the small men, the
healthy independent manufacturer and
dealer,that the future of the republic rests.
It is, after all, the man of moderate means
who is the backbone of the purchasing ele-
ment of this country, and one thing has
been clearly demonstrated, that trusts do
not raise salaries.
So much from the economic standpoint.
7
piano trade, for in no other field can the begets a love for power, and oftentimes
"antis" have a better opportunity to win men lose all of their finer instincts in their
than in the piano trade.
wild scramble for gold.
Suppose, purely for illustration, that
Men who are to-day running small fac-
Chickering & Sons, the oldest manufac- tories—making a fair income and preserv-
turers in America,should join the combina- ing their individuality as men, as factors
tion, would not then their instruments be in their community in business and social
classed by their competitors in the same circles, should understand one thing—that
rank as many of the cheaper grades ? Would men who are anxious for a consolidation
not this grand and historic institution be re- in the various industrial fields, for a con-
duced rather than elevated? Would there centration as it were, usually aim at the
not then be a magnificent opportunity for destruction of competition rather than an
the men who manufacture the other high equal adjustment of economic conditions.
grade instruments to win in a distinctly
REDUCTION OF FACTORIES.
independent anti-trust field ?
Now it is not apparent for a moment in
WHAT FREE TRADE WOULD DO.
considering the proposed trust belief that
There would be vast expenses incurred there would be more than twenty-five fac-
on both sides for two or three years, then tories in operation should the trust become
if in the end the trust became supreme it an established fact. This number would
would stand in imminent danger of anni- become steadily diminished as the years
hilation should the free trade sentiment, rolled by. The whole history of trusts is
which is rapidly growing in America, win to reduce expenses, and the men who to-
at the polls in 1900.
day are proprietors of small factories
While we may talk about the great vic- would have, in our opinion, as a sole re-
tory of protection, yet carefully figured minder of their associations in the piano
down it means that twenty-two thousand trade, should they join, a block of stock in
votes if distributed in six States of the the piano trust.
As to its value, that
Union according to the peculiar conditions would entirely depend upon conditions.
on which our Presidential election is
To go into a blind pool without carefully
based, would have changed the election.
weighing just what the possibilities might
Twenty-two thousand votes, the popula- be as to the outcome of such a move, is
tion of Mt. Vernon, N. Y., would have wrong, and we would be false to our posi-
placed Wm. J. Bryan with his free trade tion, false to our principles, false to the
and free silver theories in the Presidential trade which supports us, did we fail at this
Chair.
juncture to make a fair, impartial and can-
CANADIAN MAKERS WOULD FIGURE.
WOULD MEAN A BITTER FIQHT.
The talk of foreign-made pianos not
standing in this climate would be ex-
ploded. They would be built to stand,
and foreign capital would, if necessary,
become interested in factories here.
The Canadian manufacturers know how
to turn out pianos and are only waiting to
have the tariff barrier removed. English
capital in Canadian factories would remove
the trust monopoly of the American piano
market should Bryan win.
These are things to consider, and we do
not propose to mince matters in the slight-
est when we lay these matters open for the
consideration of the trade to which The
Review directly appeals.
Furthermore,
we do not hesitate to say, in our opinion,
that this cry of cheapness, this reducing of
men to mere machines, this triumph for
plutocracy in all the various industrial
fields, is an injury rather than a benefit to
the future of America.
From its very inception there would be
a bitter fight between the trust and the
"antis," and there never could be any bet-
ter test of the trust element controlling
the country than could be found in the
If, in this country, a government by the
people is to triumph in the end, it must be
by maintaining a contented and prosper-
ous people. Behind every great money
organization is a selfish motive. Power
did statement to our friends as to what a
piano trust means to them as we inter-
pret it.
*
PRIDE IN A NAME.
The trust idea is gradually removing
from all lines of manufacture the pride
which one takes in a family name. It re-
moves from a man personal ambition to
create for his posterity the heritage of a
great name, because it is all lost in the
great trust maelstrom.
It was some time after the formation of
the safe trust that Mr. Herring was credited
with the statement that there was one ac-
tion in his life which he extremely regret-
ted, and that was the time when he entered
the safe trust, because he said, not only had
it proved a failure in one way, but it also
robbed his life of its individuality. He
felt no longer a pride in his business.
The success of the cracker trust was im-
paired not so much by reason of the com-
petition of its chief competitor, the New
York Biscuit Co., as from the fact evidenced
that dealers everywhere in our city were
complaining bitterly of the competition of
the small basement baker, who, with light
expenses, undersold the trust, and it was
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
this sort of skirmish competition that really
injured his business.
Why would not the same conditions gain
ground in the piano trade ? Would not the
small manufacturer be afforded a magnifi-
cent opportunity in which to enlist the
sympathies of the people in his behalf,
strongly cutting into trust sales every-
where ?
It is said, as an argument further, that it
would be an excellent thing for some men
who are to-day running their business at a
loss, and whose affairs are in a bad way
financially.
PICKING UP NUOGETS.
Now, at this point a ridiculous belief
which has obtained in some quarters
should be exploded. Some have an idea
that it would be a great thing to join the
syndicate or trust because, by the move,
they can have all their debts paid, super-
vise their property as before, draw a fat
salary, have nothing to bother them, and
just clip off nice fat coupons when the
regular quarterly dividend periods come
around.
This is an absurdity. Trusts pay the
outstanding indebtedness of men who join
them, but their whole assets are gone over
carefully, and everything of an objection,
able nature is thrown out and they receive
virtually no cash, but only a block of syn-
dicate stock; and naturally, if the trust is
desirous of cutting down expenses, it has
no particular use for the employment of
men as heads of factories in isolated dis-
tricts. These men lose their business, in
return for which they hold stock in the
company.
BOILING DOWN.
Then the boiling-down process con-
tinues. A few more names which are
found not profitable are discontinued; a
few more factories which could be run
better, if concentrated, are sold, and so on,
the industry becomes more and more con-
centrated, so that probably in a few years
three cities would contain the entire manu-
facturing industry of the piano-manufac-
turing lines of America.
All this, provided it works smoothly,
and the "antis" form no appreciable op-
position.
The thousands of salesmen,
travelers, together with the music trade
editors,will in the meanwhile have found
employment elsewhere.
EFFECT UPON THE TRADE PRESS.
One word as to the trade press. No man
connected with the trade newspapers who
takes a logical view of the situation can
fail to understand that his destruction as a
trade paper factor is inevitable, provided
the trust can absorb the entire industry.
It ii a carving of expense here and there,
and after a while this syndicate through
their great capital could have their own
branches in principal cities, and outside of
that control all the dealers of good finan-
cial standing, why it naturally follows that
they would have no special use for trade
papers, as they would work their trade di-
rect, and what a certain paper said against
their wares would not particularly affect
their own agents, when they controlled,
all opposition having succumbed. It is
not one or two papers as syndicate papers,
but it is the annihilation of all, provided
the trust becomes an established success.
GRAND OPPORTUNITY.
It's a tantalizingly lovely picture, but
this annihilation process does not some-
how always work to our liking.
But on the other hand there opens up
one of the grandest futures for the anti-
trust trade papers that it is possible to
imagine. To illustrate:
The "antis" would naturally concentrate
upon such papers as possess a determina-
tion to oppose the trust. Those papers if
rightly managed and containing the proper
support of the "antis" would be distributed
in immense quantities not only to the trade,
but through the independent agents to the
homes as well. Thus, the music trade pa-
per instead of having a few thousand cir-
culation solely among the trade would pos-
sibly reach a circulation of hundreds of
thousands in the homes. Simply from
the fact that it could employ the best writ-
ers to oppose the trust idea among retail
piano purchasers.
CIRCULATE HUNDREDS OF THOUSANDS.
What anti dealer would not purchase,
say twenty-five to one hundred copies a
week, and what manufacturer would not
also be willing to purchase from one hun-
dred to several hundreds of copies? Thus,
placing advertising on a basis of circula-
tion alone, it would be possible for trade
papers rightly managed to reach a circula-
tion in the homes of hundreds of thousands.
When this point was reached they could
appeal to an outside clientele of general
advertisers, thus their advertising columns,
instead of being depleted, would become
largely augmented. Trade paper lines
would be completely revolutionized. The
field opened upis vastly larger, more impor-
tant and rather exciting. On the who-lewe
rather like the idea, and the annihilation
of the trade press to our mind is a long
ways off. From a purely selfish stand-
point we welcome the trust. It means op-
position and plenty of fight that interpreted
in the newspaper tongue means large fat
business.
OUR POSITION.
As for our true position, we never hav
hesitated when an important event has
arisen in this trade to express our views.
We never have been willing to remain
neutral, and at the proper time jump on
the winning side.
While business patronage is always most
gratifying, yet at the same time there is
above all this a business principle. There
must be behind every successful news-
paper property—character, and the editor-
ial opinion of this paper is, we believe,
valued in many quarters.
A LONG FIGHT.
It has been stated that it would be of
vastly great benefit to some of the manu-
facturers who are weaklings financially to
be bolstered up by a great moneyed com-
bination.
The people who are in a money combi-
nation of the proposed nature do not espe-
cially require the assistance of the lesser
men to manipulate the combination idea.
After having successfully wiped them out
as competitors, the future would be clear
for them, and rest assured that the great
minds would dominate.
If the trust comes, there will be a bitter
fight for years, and what then ?
Well, we shall not lack topics to write
about for some time to come.
From the many letters which we have
received from different parts of the coun-
try referring to the editorial which ap-
peared in The Review last week, and from
the many interviews which we have had
with members of the local trade, we must
say that we are amazed to see the develop-
ment of strong anti-trust feeling. Of
course, it is only in the strictest confidence
that men will state whether they propose
to join the combination or not, but those
who are antagonistic do not hesitate to ex-
press themselves regarding the subject in
unmistakable language.
*
*
*
*
DOES NOT HELP THE SCHEME.
If it were especially desirable to kill the
piano trust in its incipient stage, no surer
or safer way could have been devised than
to have connected with it a newspaper
man whose very name suggests intrigue
and cunning.
If it were desirable for the interests of
the trade that a trust be formed, then in
order to insure the confidence of piano
manufacturers, the move should have
come directly from the men who control
great moneyed interests. As it is there is
a following in the trade which is decidedly
suspicious of the motives behind the ten-
tative organization.
Mr. Blumenberg's connection with the
trust move has been unfortunate for its suc-
cess. The private data of inside informa

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