Music Trade Review

Issue: 1897 Vol. 25 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Braumuller Outlook.
At the Braumuller warerooms yesterday,
The Review learned that Mr. Turner, the
secretary and treasurer of the firm, left for
Atlanta early in the week. Mr. Turner is
a native of that city and usually spends
his winters there. This year, along the
line of the aggressive Braumuller policy
now in force, Atlanta will be the Southern
headquarters of the firm—under Mr. Tur-
ner's supervision.
The new factory regime under Mr. La
Grassa is already producing good results.
The working force in all branches has
been strengthened, the workmen have in
many instances been changed for others of
greater talent and experience, and other
desirable alterations are in progress.
Mr. Braumuller, in response to the call
for live news items, read extracts from
several congratulatory letters addressed to
the firm and to Mr. La Grassa. Many
promises of hearty support have been vol-
untarily made by enterprising out-of-town
dealers and, altogether, the outlook for the
Braumuller is excellent.
W. L. Bush, the inimitable, has been
visiting the Texas State Fair at Dallas,
and has been much pleased with the fine
showing made by Wray Bros., the Bush &
Gerts representatives in that city. Of
course the reporters were after him, and
some interesting interviews in the local
papers are the result.
The voting contest inaugurated by the
Chicago Despatch, the first prizes for
which -were a number of Kingsbury
pianos, closed last Saturday night. Over
a million votes were cast, and the first
prize was awarded to Miss Engle, who re-
ceived 175,845 votes.
Several choice examples of new Fischer
styles in uprights have been added to the
stock at the warerooms. Notable among
these are styles 19 and 102, in several
woods. They are well worth a special
Dolgeville's Water Power.
visit.
Among the members of the trade in
In the Dolgeville Herald of Nov. 4th,
town this week were P. J. Healy, of Lyon editorial mention is made of the develop-
& Healy, Chicago; D. O. Calder, of the D. ment of the High Falls water power in that
O. Calder & Sons Co., Salt Lake City, progressive manufacturing center, which
Utah, and Messrs. Northrup and Kimball, gives an increase of 3,600 horse units over
of the Emerson Co., Boston.
that hitherto enjoyed, and brings the total
F. and V. Toledo, of the ^olian Co., have up to nearly 4,000 horse units of power by
issued invitations for an informal recep- a perfect system of alternating-current
tion in honor of Ysaye and Pugno to be electric transmission.
An extract from an article in the London
given at the yEolian Hall, 18 West Twenty-
Spectator is given in this connection which
third street, next Monday at 9 i\ M.
It is said that F. S. Chandler, and the enables the reader to grasp the magnitude
widow of C. S. Brainard, have sold their of the enterprise contemplated and soon to
interests in the S. Brainard's Sons Co., be made effectual by the Dolgeville Elec-
Chicago. There will be no change in the tric Light and Power Company.
It is interesting to learn that the
firm name.
water power on the Auskerada River at
P. H. Brehmer, of Rutland, Vt., has in-
Dolgeville entire is susceptible to a devel-
vented a foot pedal to be applied to a
opment of 20,000 horse units whenever
piano, and used in the same manner as
desired. Another important fact often
the pedals for a pipe organ. Mr. Breh-
overlooked is that of the total de-
mer will go out on the road soon with
veloped horse power in all America
his invention.
Dolgeville possesses one-eighteenth; one-
The E. P. Carpenter Co., Brattleboro, eighth as much as Switzerland; two-ninths
Vt., have favored us with some pocket as much as France; one-fourth as much as
memorandum books containing advertise- Germany; two-ninths as much as Italy;
ments of the Carpenter organs which they one-fifth as much as either Sweden or Nor-
are sending out to the trade.
way; and just as much as England and
Geo. N. Grass left on a Western trip this Scotland together.
week in the interest of Geo. Steck & Co.
As the Herald properly says the citizens
He will be present to-day at the opening of of Dolgeville truly have something worth
the new Usen warerooms in Cincinnati.
thinking, writing and talking about before
George C. Crane reached the city again all Christendom.
on Thursday. He has been very success-
Steinway Activity.
ful during each of his trips this season in
behalf of the Krell products.
Retail trade at Steinway Hall is very
Retail trade is active at the Everett brisk. No matter what time of day a
warerooms. A. M. Wright was away at call is made there is always a crowd of
the Boston factory for two or three days visitors examining and selecting instru-
during the week.
ments, and not a few of them leave orders,
Mr. Woodford,the Weber-Wheelock repre- for the wareroom stock is pretty well de-
sentative returned from an extended and pleted. Wholesale trade with Steinway &
successful road trip on Thursday. Many Sons, The Review has been informed, is
quite active.
new connections have been formed.
Regina Advancement.
The Regina Music Box Co., Rah way, N.
J., are constantly adding to their new
styles. They are now at work on a mas-
sive instrument which will be considerably
larger than their superb "orchestral."
Business with the company is exceed-
ingly active and the outlook for the
Christmas trade is most encouraging.
G. A. Brachhausen, the inventor and super-
intendent of the factory, has returned frcm
his European sojourn full of health and
energy, and it can be safely predicted that
persistent advancement will continue to
be the program of thisenterprising house.
There'll Be a Hot Time!
From Waterbury, Conn, comes the infor-
mation that John H. Hoenich of that city
and Arnold Burney of Minneapolis, for-
merly of New London, have been matched
for a contest of endurance on the piano.
The contest is for the steady manipulation
of the keys of the piano without a break,
and the contestants to perform with a
semblance of rendering music. "Profes-
sor" Hoenich has a record of thirty-one
hours made at Chicago. Burney's best
previous record was sixteen hours. The
contest is scheduled for December 31, in
that city.
All-Aluminum Mandolins Abroad.
The Hutchins Manufacturing Co., man-
ufacturers of the all-aluminum mandolins,
Springfield, Mass., are building up an ex-
cellent foreign trade for their products.
Quite a number of shipments have been
made to the musical centers of Europe, and
last week orders were filled for Scotland
and Germany. The prospects for a big sale
of all-aluminum mandolins in the old
world are exceedingly bright. The home
trade of the Hutchins Co. is looking up in
excellent shape. All who have given this
mandolin a thorough test are warm in praise
of its merits, and this is a big step toward
success.
Celluloid Sounding Board.
In a new German piano the sounding
bound is made of celluloid. The boards
need no strengthening ribs, are little affect-
ed by weather variations, and are said to
emit a more uniform and pleasant tone than
the ordinary piano.
Ilsen Co.'s ''Opening."
The Ilsen Co., of Cincinnati, O., who
recently secured the agency for the Steck
piano, will have a formal opening of their
new store, 25-27 West Sixth street, this
afternoon and evening. The piano de-
partment will be under the supervision of
Andrew Nembach, Jr. A full line of small
goods and sheet music will be handled.
J. C. Henderson, general manager of the
Ann Arbor Organ Co., Ann Arbor, Mich.,
was a visitor to Memphis, Tenn., this
week.
Business at the Gabler factory is brisk.
Mr. Bareuther returned from a successful
trip on Wednesday.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
From the Editor's Note Book.
rS
*^w^x$5X<}*?i£573>cS!§(5S^
THE STENCIL QUESTION REASONS FOR THE RISE OF THE STENCIL PIANO—WHY IT IS NOW
IN ITS DECADENCE THE OPINIONS OF DEALERS—TRADE IN THE CENTRAL WEST—
FOPULARITY OF THE PACKARD PRODUCT THE STARRS SHINE BRIGHTLY
AT RICHMOND—THE JOHN CHURCH CO. A NOVEL CATALOGUE
BALDWINS BUSY—KRELL OPTIMISTIC RETAIL TRADE.
HE question is often propound-
ed, in these close-of-the cen-
tury days, why is the output
of stencil pianos steadily
increasing? In many ways
it may be difficult to answer
the question satisfactorily, and as there
is a multiplicity of opinions concerning
the causes, perhaps it will always remain as
one of the unsolved questions of the trade.
During the past three or four years the
rise of the stencil may be attributed large-
ly, in my opinion, to the fact that the
cry everywhere has been for cheap goods,
cheap everything, and dealers in pianos
found their trade not different than mer-
chants in other lines, hence they were
compelled to handle cheap pianos. The
manufacturers of reputable instruments
held their prices firm, consequently to sat-
isfy the demand for cheap goods the deal-
ers were forced to look elsewhere. The
manufacturers of cheap instruments are
necessarily limited in number, and as the
demand came to a piano maker from sev-
eral dealers in one town, he was compelled
in order to catch all the trade that came to
him to place different brands upon his in-
struments, thus supplying, oftentimes,
three or four dealers in one town with
practically the same instruments only
stenciled with a different name.
As the heavy demand has been for cheap
pianos for three years, the result has been
thousands of instruments have been scat-
tered all over America under miscellaneous
names which could properly be grouped
together under the generic term—stencil.
Manufacturers who have supplied such
wares have exhibited about as much senti-
ment in their business as an auctioneer
uses in handling old paintings at a sheriff's
sale—he is there to get what he can out of
it. It is the same with the commer-
cial piano manufacturer who treats the
subject of piano building in the same busi-
ness light that the stencil hat manufactur-
er treats his trade. Making for every one
—branding for every one.
At the end of ten years his name is
worth nothing in the trade. He has no
trade mark, there is no demand for his in-
struments and he can be eclipsed by any
new maker who can undersell him on his
stencil product. Again there is another
reason, one which I have heard repeatedly
emphasized during my two and a half
months of trade travel this fall. It is
this:—
There are many dealers who claim to
have been unjustly treated at times by
manufacturers in the hasty transfer of
agencies and have concluded after a num-
ber of unsatisfactory experiences to have
at least one brand of pianos which they
could control absolutely. Only a day or
two ago a well-known dealer in a Western
city said to me while chatting upon the
subject of stencil pianos:
" I will tell you why I handle a piano
under my own name, I have been in busi-
ness here for nearly a score of years and
during that time have worked up a fair
trade for a number of different makes of
instruments. I have spent time and money
in creating a demand for them. An en-
vious competitor of mine who frequently
came across the
piano in sales con-
cluded presumably that it was a hard piano
to beat and that he must get it to either
extinguish it or to assist his trade. I in-
cline to the belief that he wished to reap
the benefit of my work. He visited the
manufacturer and made him a most allur-
ing offer; he intimated that he could sell
twice as many pianos as I was disposing
of, and in support of his statement he was
willing to place an initial offer for a car
load or two. His talk convinced the manu-
facturer that I was not working the terri-
tory as I should, and that his piano would
almost sell at sight. The result of the
meeting was I saw my competitor's notice
in the papers advertising the
piano.
That was the first intimation that I re-
ceived that my work was not satisfactory,
as the manufacturer did not even show
me the courtesy to notify me of the
change. After one more experience not
quite as bad I concluded that among my me-
dium grade there should be just one
brand that would be my own property."
"And," I said in reply, " you mention
having created a demand for the
piano in your territory. Let me ask, Was
the work which you accomplished in be-
half of that piano undertaken with the
idea of benefiting yourself or the manufac-
turer?"
"Why, myself, of course."
14
Naturally, in the vernacular you found
"a good thing," had sense enough to know
it and pushed it along. You received a good
round profit on every piano you sold, and
you are a little bit disgruntled because you
could not have it in perpetuity. I do not up-
hold the gross breach of business etiquette
in not properly considering you on the part
of the manufacturer, but there are a num-
ber of men who entertain similar views to
yourself. Thinking because you find a
good piano salable that you alone are re-
sponsible for its qualities of excellence, its
selling powers and all other attributes, you
do not place half enough credit to the ac-
count of the piano and the manufacturers
behind it. Suppose you have expended
money in advertising it, you have reaped
your benefit as well as the manufacturer."
He admitted that he had credited himself
with a little too much on account of that
piano. I mention this and it is one of the
many similar cases which have come be-
fore my immediate observation while on
this extended jaunt.
Dealers are prone to take too much
credit to themselves for the favorable re-
putation which certain instruments acquire
while under their control and many of them
pluck the frequent opportunity of sound-
ing the mellow notes of their own praise,
making only modest reference to the minor
part, in their opinion, which the instru-
ment has borne. It may be the fault of
human nature.
I am convinced that the transfer of
agencies has figured in no slight way in the
maintenance of the stencil. My deduc-
tions are formed by what I have seen and
heard and not upon unsupported theory.
I want to state at this point that I be-
lieve that the stencil business will steadily
decline from this on, not because of any
particular stamp of condemnation placed
upon it, or by reason of unwillingness on
the part of dealers to associate themselves
with it, but simply from the fact that man-
ufacturers themselves will find it unprofit-
able to continue it. Their profit has been
slight and with the increased cost of man-
ufacture they will be compelled to advance
the price to dealers, and again the all im-
portant question obtrudes itself, they are
creating nothing in the way of values for
their product which may not be blown
away with the morrow. Stencil piano
making will decrease, not on account of its
alleged business illegitimacy but on ac-
count of business expediency.
*
*
*
*
Following up one of the points empha-
sized in my last letter, that the nearer we
approach to the farmer the better we find
the state of trade, I wish to state that in
nearly all of the large towns I have visited
during the past ten days, I have found the
same conditions existing. While convers-

Download Page 6: PDF File | Image

Download Page 7 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.