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THE MUSIC TRADE REVIEW
The Emerson Piano.
AN INTERESTING BOOKLET ANALYZED—SHOULD
BE PROLIFIC IN GOOD RESULTS.
One of the shrewdest of New York poli-
ticians said last week, in the course of an
interview, that the best way to influence a
man's vote in these days is to appeal to
him interestingly in cold type.
This is undoubtedly true, and applies as
well to piano selling as to vote getting.
Progressive piano makers recognize the
fact. Many of them make it a point to
issue something new in the way of piano
literature three or four times a year, if
only a booklet, and in no instance within
the knowledge of The Review has such
an effort, when intelligently made, been
wasted or thrown away.
Among the most effective booklets issued
on the subject of piano making and buying
is the one entitled "Fads About Pianos."
It is published by the Emerson Co., and
was duly noted in The Review at time of
issue. The plan is so good and the results
achieved have been so satisfactory that a
second reference is not only in order but
timely at this season, when manufacturers
are looking for a rich harvest after a long,
dreary season of waiting.
The little book is intended as a guide
for piano buyers. One of its objects is to
emphasize the well-known merits of the
Emerson products. Incidentally, much
good advice and many practical hints are
given.
Here is an example under the
heading of durability; it exhibits exactly
the attitude of the Emerson Co., which, by
the way, has elicited warm praise from
professional and other patrons concerning
the merits of their latest products.
DURABILITY.—A piano may look all right
and sound all right at first, but if it isn't
well made throughout, it will be utterly
worthless in a very few years.
A good piano is essentially and neces-
sarily an expensive instrument. It cannot
be otherwise. Cheap material will make a
cheap piano. You can't cheapen the ma-
terial or the labor without cheapening the
product. You can't do it in clothes, or
watches, or soap or shoes, and you can't do
it in pianos. Good material and good
workmen cost money.
There is a variation of from 100 to 150
per cent, in the cost of material used in
the construction of pianos.
Don't expect to get~a really good, dura-
ble, musical instrument without paying a
reasonable price—but don't pay a fancy
price, either. There's a point where added
price fails to add to quality. Nothing is
better than the best, no matter what you
pay for it.
H. &D. Free Scholarship Contest
27
music, but rather a contest in popularity.
All that is necessary is to get your friends
to vote for you. Ambitious teachers and
students should not fail to obtain the par-
ticulars from the Hallet & Davis Co., 239-
241 Wabash avenue.
National flusical String Co.
At the headquarters of the National
Musical String Co., 159 West Twenty-ninth
street ,on Thursday it was reported that bus-
iness is very active, and improving. The
maxim of the company, "the best material
at the lowest figures consistent with con-
scientious work," is being acted up to in
every instance and is yielding results en-
tirely satisfactory to producer and con-
sumer.
The new factory at New Brunswick, N.
J., now in process of construction, is well
under way and will probably be ready for
occupancy in a few weeks.
Geo. Bothner, the well-known action
maker, celebrated the fifth anniversary of
his marriage by a social gathering at his
home, 116th street and Morningside Park,
last Tuesday night.
The leading musical organizations of
Cincinnati and Dayton, O., have formally
decided to use the Everett piano hereafter
exclusively.
The Tonk violin circular recently sent
out to inform patrons and others of violin
specialties in stock has brought forth
many responses.
The Hallet & Davis Piano Co., of Chi-
cago, announce, in connection with the free
scholarship contest which they have re-
cently inaugurated, that out of considera-
tion for the expressed wish of many who
have entered the race they will amend the
offer as follows:
The winner of the first prize shall have
the option of accepting the year's scholar-
ship in one of the famous European con-
B U T I T REACHES EVERY MUSIC DEALER
MANUFACTURER OK
IN E U R O P E AND G R E A T E R BRITAIN . . . .
servatories, including transportation and
board, or a new Hallet & Davis grand
piano.
IS THE LEADING ENGLISH TRADE PAPER
The winner of the second prize shall have
PROPRIETORS, PRINTERS AND PUBLISHERS:
the option of accepting the scholarship for
AND
POLSUE & ALFIERI, Lim.
one year in one of the conservatories of
186 WARDOUR S T . , W., LONDON
Boston, New York or Philadelphia, includ-
ing
transportation and board, or a new Hal-
THE
let & Davis largest size upright piano.
The winner of the third prize shall have
Scarfs sent on Selection.
the option of accepting the scholarship in
any of the Chicago conservatories, or a new
ATTRACTIVE
115 East 14th Street,
EFFECTIVE
Hallet & Davis parlor-size upright piano.
HANDSOME
NEW YORK.
This is not a contest in proficiency in Near Steinway Hall,
and the best advertising letter that can be
placed on a window. Nothing but the bet-
WORLD
ter class of trade use them.
RENOWNED
QUITE ENGLISH, TOD KHOW!
WILLIAM F. HASSE,
-»» M U S I C *<••-
piANO STOOLS
"Brilliant" Sign Letter
S
The
THE BRILLIANT SIGN LETTER CO.
408 Sixth Ave. Cor. 28th St.
Sehwander..
PIANO FORTE
ACTION
HERRBURQER & CO.
AUG. PALLE, SOLE AGENT FOR UNITED STATES AND CANADA
NEW YORK.
On receipt of a Postal Card enquiry we will call and submit
you design and price on your work.
NEW YORK FACTORY
PARIS FACTORY
88 Lincoln Avenue
16 Rue de PEvangile
Highest Grade Pianofortes
(WREST-PIN AND STRINGER SYSTEMS.)
LISZT, CHURCH, CHAPEL and PARLOR
ORGANS.