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THE MUSIC TRADE REVIEW
which appeared in the New York papers parently, in my own manner, but extracts
last week, has attracted much attention and from it a depth and beauty of melody that
comment in the musical world.
I can never hope to approach. There are
hidden forces in piano playing, as in every-
5TEINWAY.
thing else in life, and it is these that a
GRAND PIANOS
master hand sets in motion.'
IN
" I n advertising, how often do we see
UPRIGHT FORH.
this
identical contrast ? An advertiser
STEINWAY & SONS desire to make formal announce-
ment of a most important invention in upright piano build- makes a success of certain methods. Others
ing, viz.: The application to their upright instruments of
the principles of their grand piano construction. Hereto- note the kind of announcement he uses,
fore the term upright grand has signified merely a large
upright piano, but Steinway & Sons' recent patents justify the papers, and, believing that he has be-
them in stating that their invention gives the word a new
meaning, namely, grand pianos in upright form.
trayed the secrets of his success, try to fol-
Hereafter STEINWAY & SONS will manufacture only
grand pianos, and grand pianos in upright form.
low in his footsteps. Similar announce-
WAREROOMS:
ments, perhaps prepared for the newcomer
109 and 111 Bast 14th St., NEW YORK.
by the same adwriter, are used; these are
The annexed advertisement from Wm. inserted in the same mediums; apparently
Knabe & Co. made its appearance this everything is closely followed. The result
week and occupies a showy position in the is usually failure. Why?
" T h e reason lies in the fact that only the
daily papers:
externals—only the mannerisms—of the
THE
successful pioneer have been imitated. The
KNABE
spirit that directed and molded his effort is
PIANO.
lacking, simply because it was peculiar to
PRONOUNCED BY
him.
HANS VON BULOW
TO BE
" We have had examples of this in litera-
ABSOLUTELY
ture.
It is easy to imitate the mannerisms
THE
of
a
great
writer, but the personal note that
BEST IN AMERICA.
permeates
his work cannot be imitated, for
WM. KNABE & CO.,
148 Fifth Ave., near Twentieth St.
it is part of himself. It is this individual
flavor that makes great works and sets them
Otto Wissner, always enterprising,always
apart on a pedestal by themselves.
aggressive, carried half column advertise-
" T h e new advertiser can easily follow
ments in last Sunday's papers—pretty good
the
methods of those who have preceded
ones too. The following text is from one
him
in externals, but the individual note
of them:
will be lacking. The reason for the success
of the advertiser who is imitated did not
WISSNER.
dRAND AND UPRIGHT GRAND
lie in the fact that he used a certain kind of
PIANOS.
type, although apparently he always used
Incomparably the best now
manufactured.
that style; it did not come because he in-
THE NEW
variably
took a certain amount of space in
WISSNER ARTIST ORAND
Is the only piano ever made in an upright form embodying certain publications. It lay in the fact that
all the beautiful qualities of the Grand, and constructed on
identically the same principles as the Grand.
he so combined and merged his methods as
(Patent No. 582,500, May 11, 1897.)
Independent Grand Wrest Plank.
to make a definite impression. It was due
Transverse Harmonic Grand Suspension Bridge and Capo
d'Astro Bar,
largely to a certain native genius for in-
Double Repetition Auxiliary Action Spring.
Tone Equalizing and Extension Sounding Board.
fluencing his fellows; and even though
Sostenuto Pedal extending throughout the damper regis-
ter.
many of his ideas and methods would have
INSPECTION INVITED.
been crude and bad in other men's hands,
Among the other advertisements relat- in his they were individual, and stood out
ing to retail trade perhaps the one that at- with startling distinctness and strength.
tracts the most attention is the Needham With a sort of unerring instinct he set into
motion the hidden forces, and human na-
with its "catchy " heading:
ture responded grandly, just as the piano
A PIANO BARGAIN.
IT. WILL COST YOU
responds to Paderewski's touch, while re-
ONLY ONE CENT.
fusing to give out its diviner melodies
This is followed by descriptive matter under less skillful hands."
occupying about a two inch space.
*
*
*
*
In Brooklyn the Sterling Co. are carry-
Speaking of advertising reminds me that
ing on a great campaign of education
the
Boston papers contain lengthy an-
through the papers. Manager Denslow is
nouncements
of the series of entertain-
a pretty shrewd piano man, and he knows
ments
to
be
given by the Boston Star
how to construct a good advertisement, one
Course
beginning
October 25. Some of
that invariably brings good results.
the most famous artists will participate as
Advertising, whether of retail or whole- usual this year. In fact the programs for
sale departments, is really an interesting the Course were never more entertaining.
The Henry F. Miller piano, which has
study. Speaking on this subject recently,
heretofore
been used at these entertain-
Mr. O. Herzberg said: " I once went with
ments,
will
be
in evidence again this season
a friend to hear Paderewski. My friend is
—exclusively
of course.
an accomplished player himself, but he
was more than enthusiastic regarding the
genius of the great pianist. ' Whenever I
hear him,' he said, ' I feel how insignificant
is my own talent. He uses the same kind
of instrument that I do, and thumps it, ap-
We regret to learn that Mrs. Grass,
mother of Geo. N. Grass and sister of
George Nembach, is seriously ill at her
home in this city.
Braumuller News.
The news report this week at the
Braumuller warerooms is " business good;
orders plentiful; men working overtime.
Mr. Procter sending in good orders."
It is noted from the Atlanta, Ga.,
Constitution of October 9, that Dr.
Turner, of that city, has been elected
an alderman. He is a brother of W. H.
Turner, secretary and treasurer of the
Braumuller Co., and of Alfred C. Turner,
who was recently elected a member of the
Atlanta Board of Education. Both of W.
H. Turner's brothers are useful and highly
esteemed citizens of Atlanta. This is what
the Constitution says of Dr. Turner, whose
portrait appears in large size on the first
page:
" Dr. Turner is one of Atlanta's oldest and best-
known citizens. He has been identified with many
of the largest commercial enterprises in the city
and State, and is recognized as one of the sale,
conservative and active business men of the com-
munity. He has lived in Atlanta many years, and
his election yesterday as alderman on the North
side was no surprise to his many friends who have
watched his career as a citizen of sterling worth.
"Dr. Turner is president of the Atlanta Exposi-
tion cotton mills, president of the Atlanta Compress
Co. and a director in the Fourth National bank and
several other stable financial and commercial
institutions in the city."
Rettberg & Lange.
Wm. P. Rettberg and Wm. L. Lange,
who recently began business as manufac-
turers of banjos, drums, tambourines, etc.,
under the firm title of Rettberg & Lange, at
115-21 East Thirteenth streetf are moving
ahead at a lively pace. The members of
the firm are enterprising and capable young
men who deserve success and mean to
achieve it by good work. They will supply
wholesale jobbers, and are now busy with
orders yet to be filled. Mr. Lange starts on
an Eastern trip next week. The firm have
about completed examples of a new banjo
which will probably be made a leader for
this season.
Reviewlets.
The first recital of the season held in the
^Eolian Recital Hall, on Saturday last, was
largely attended.
A full program was
faultlessly rendered and met with the un-
qualified approbation of those present.
The second recital will be held this after-
noon. The program is exceptionally good.
Louis Dederick, president of the Manu-
facturers' Co. of Chicago, was in town on
Monday selecting stock. He returned the
same evening.
Harry B. Tremaine returned on Tuesday
from the business trip recently under-
taken. Good fortune as usual attended his
efforts in behalf of the ^ o l i a n products.
Among the visitors to Steinway Hall
this week were Morris Steinert, of New'
Haven, and Mr. Cluett, of Cluett & Sons,
Albany.
Work was commenced this week on W.
N. Porter's organ factory, at Scottdale,
Pa. The building will be 18x35
two stories high.