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THE MUSIC TRADE REVIEW
reach into every nook and cranny of the
land, transform this doleful people into
the happiest, the healthiest, the most cheer-
ful and most active in all the world."
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" Of all the evils that have arisen from
LYMAN BILL »£§—
time to time as a natural result of competi-
Editor and Proprietor.'
tion none is assuming more annoying
PUBLISHED EVERY SATURDAY
proportions than that of dating," said a
3 East 14th St., New York
leading piano manufacturer to The Review
this week. " Many otherwise reputable
SUBSCRIPTION (including postage) United States and
Canada, $3-00 per year; Foreign Countries, $4.00.
concerns now countenance deferring the
ADVERTISEMENTS, $2.00 per inch, single column, per
touwrtion. On quarterly or yearly contracts a special dis»
payment
of bills as long as possible with-
•mint w allowed.
REMITTANCES, hi other than currency form, should
out stopping to consider the inconvenience
to siade payabU to Edward Lyman BilL
this
entails.
This matter of abnormal profits in the.
Bnttrtd at tht Nam Y»rk As/ Offic* as Second-Class MmUm.
"The demand for extra dating post-
piano trade is a bug-a-boo, which many
pones
so long the time for payment of bills
N E W YORK, S E P T E M B E R 1 1 , 1897.
dealers have helped to perpetuate by their
that
in
many instances the initial order is
peculiar methods of conducting business.
TELEPHONE NUMBER 1745. — EIGHTEENTH 5TREET.
When a dealer advertises a new $600 piano duplicated once and frequently twice be-
THE KEYNOTE.
fore the time expires in which the first bill
The first week of each month, The Review for example, for $125 or $150, he is not only
will contain a supplement embodying the liter- educating the public falsely but he is de- becomes due. While the credit of the
ary and musical features which have heretofore moralizing the industry of which he is a dealer may be all that could be desired at
appeared in The Keynote. This amalgamation
the time his first order was placed, many
will be effected without in any way trespassing member, and the interest of which he
disastrous
changes may have occurred
on our regular news service. The Review will should aim to advance.
continue to remain, as before, essentially a trade
before the next order is delivered, thus
Any man who in public print or by state-
paper.
creating not only dissatisfaction between
ment indulges in this system of false re-
buyer and seller, if a statement is required,
THE TRADE DIRECTORY.
presentation of piano profits is injuring
but in many cases an actual loss is in-
The Trade Directory, which is a feature of
The Review each month, is complete. In it ap- the trade. On the grounds of ignorance curred."
pear the names and addresses of all firms en- we can excuse a writer for the daily papers
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gaged in the manufacture of musical instruments not acquainted with conditions in the mu-
The fall campaign for business is open-
and the allied trades. The Review is sent to
the United States Consulates throughout the sic trade, but for the dealer or manu- ing up in a pretty lively fashion. Many
world, and is on file in the reading rooms of the facturer who spreads broadcast the idea
travelers have started out this week on long
principal hotels in America.
that piano making or selling is, through ab-
tours while a number of others are packing
normal profits, a sure road to wealth, there
PROFITS ON PIANOS-
their grips and will take leave before an-
can be no excuse. Such methods should
E have frequently commented on the
other week has passed. Activity and "hus-
be condemned by every man who has the
lack of knowledge displayed by
tle" are in the air. Up-to-date manufac-
general interests of the industry at heart.
writers for the daily papers concerning
turers who are in touch with the times
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music trade affairs. The following excerpt,
and the temperament of the people under-
The renaissance of business continues
which closed an editorial in the Brooklyn
stand that those who are working diligent-
to be the general topic for remark and re-
Eagle of last Saturday, is a recent case in
ly for trade are the ones who will receive
joicing in every publication we pe-
point:
the reward for their endeavors.
ruse. The following enthusiastic summary
" Apropos of pianos, it is in order to ask
The policy of curtailing] expenses in
why the prices of certain of them should of the outlook from Art in Advertising the matter of traveling and advertising
be kept so high as to make them prohibi- possesses that tinge of optimism which which many adopted during the era of de-
tive luxuries with many of the public.
The prices of sewing machines, bicycles, helps to dissipate the uncertainty and want pression has been shelved by enterprising
and other inventions have been nearly cut of confidence that, for the past few years, manufacturers.
They fully understand
in two in the past few years, and only the helped as much as anything else to per- that he who pulls the strongest oar must
piano and the typewriter are kept at what
appears to be a figure high above their petuate the unfavorable conditions com- forge ahead in the business world. This
cost."
plained of: "We stand to-day on the thresh- is just as certain as the mathematical fact
The conclusion deducible from the fore- old of an epoch of business prosperity that two and two make four. Legiti-
going, that piano men in general are mak- which promises to surpass any other in our mate business energies never yet failed to
receive commensurate reward even in dull
ing abnormal profits in disposing of their history. The extension of trade, the
times; with favorable business conditions
wares, is a fallacy which is believed in not growth of industries, the expansion of the reward should be threefold greater.
only by the writer of the above but by commerce, the accumulation of wealth, and
Conn Makes a Purchase.
people in general who have not made a the magnitude and magnificence of inven-
close study of the matter of piano making tion, discovery and achievement to which A PLANT TO MANUFACTURE STRINGED IN-
and selling; and it is due to just this sort it will attain will equal the most dazzling
STRUMENTS PEZZONI IN CHARGE.
of teaching on a large scale.
flights of the imagination or the most dar-
[Special to The Review.]
Elkhart, Ind., Sept. 9, 1897.
Pianos can no longer be considered pro- ing predictions of prophecy. This new
C. G. Conn has purchased for $6,000 the
hibitive luxuries. The prices, all things thing which we observe is no sporadic
buildings, water power and grounds used
considered, are such as permit of only a movement doomed to pass into desuetude by the Elkhart Knitting Co. of S. Maxon.
fair margin of profit to manufacturer and and death. It is the nascent life of a virile The plant will be used for the manufacture
of stringed instruments, eventually em-
dealer. Indeed in these days of competi- and forceful power which will soon infuse ploying 200 persons. Signor Pezzoni, of
tion it is a mighty small one.
itself into every branch of business and New York, will have charge.
Now as far as the retailer, with whom
the public deals directly, is concerned, it
is true the difference between the first
cost and the retail price is large, but
those dealers who have figured out the
actual expenses of running their estab-
lishments—including rents, salaries, ad-
vertising expenses, capital invested, and
their own labor—find that they fare no
better than their fellow dealers engaged
in other mercantile pursuits. It is absurd
to claim in face of the facts that pianos
are sold at "a figure high above their
cost."
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