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THE MUSIC TRADE REVIEW
35
THE "SMALL GOODS" TRADE
Good Reports.
FROM THE JOHN CHURCH CO S SMALL GOODS
DEPARTMENT
MANAGER ADAMS
CHATS WITH THE REVIEW.
Southern tour. He reports that all travel- the result of a rigid investigation made in
ing representatives are sending in good pursuance of the admirable policy adopted
by the firm in this matter.
reports.
Mr. Duchatellier Returns.
To Retail for $15.
For some months the New York office
of the musical merchandise department of
the John Church Co. has been in process
of development, including the enlarge-
ment of facilities for systematic arrange-
ment of music in the music publishing
branch. Now, as fall approaches, prepara-
tions for carrying out an extensive program
in the shape of an aggressive business cam-
paign are nearly complete.
Mr. Adams, in a brief talk on Tuesda)^,
said that the new catalogue is being rapid-
ly prepared. It will contain a full list of in-
struments, parts, etc. Mr. Adams, who
Mr. Leon Duchatellier, representative of
the Thibouville-Lamy interests for the
United States and Canada, returned from
his brief European vacation on Monday.
When seen by The Review on Wednesday
Mr. Duchatellier was too busy for a lengthy
talk, but it is certain that he intends to
re-enter upon his duties with characteristic
vim and energy. He evidently realizes
the fact that, although the firm's products
are unassailable as to quality, there are
many worthy competitors in this as in
other branches, and that, therefore, no
stone must be left unturned b)' him and
A NEW STYLE ALL-ALUMINUM MANDOLIN
WHICH IS BOUND TO BK A WINNER —
GROWING STEADILY IN POPULARI-
TY USED AT THE GARRICK.
has just returned from a brief Eastern
trip, when asked how the John Church
products in his department compared with
others met with on his travels, said:
"I am glad to be able to say from obser-
vation, that, along certain lines, we are
well ahead of all high grade competitors.
You know that the actual John Church Co.
products, made throughout at the factory,
include mandolins, guitars, banjos, zithers,
violins, drums, metronomes and numerous
other instruments. When I travel, and
find means of comparing, the difference in
style, finish and other important points is
very perceptible. Dealers themselves fre-
quently point thisout to me in conversation.
"Under such circumstances, with the
dealers as indorsers, it is no wonder that
we find it easy to keep a big force at work.
Our aim is to supply only the best, and at
such figures that trade is legitimately en-
couraged. I found our metronome in use
in many New England schools, and indors-
ed as the best. All through that section
I found our instruments in large bands and
other organizations. I may mention that
the general business outlook in the New
England States seems remarkably bright.
Orders are being freely given on the
strength of the belief that prosperity is
close at hand." The accompanying cut
represents one of the John Church Co.
mandolins for 1897-8.
Mr. Adams left on Wednesday on a
his representatives to bring the merits of
the firm's products prominently to the
front. The new catalogue will soon be
ready. It will be full and complete.
John Church Co. After Pirates.
The John Church Co. have won another
victory in the courts. Peter Tesio, a music
teacher and dealer in New York citj r , has
been called upon, under authority of an
injunction, to deliver up to the John Church
Co. his printing paraphernalia, and all
copies found of Sousa's marches adapted
by him or for him, it is alleged, to meet
mandolin and guitar requirements. Tesio
pleaded ignorance and,it is stated,must pay
damages in accordance with the court's
order.
The John Church Co. are making an
active crusade against all infringers of
copyrights connected with their property.
The injunction secured against Tesio was
The
C. W. Hutchins, manager of the Hutchins
Manufacturing Co., Springfield, Mass., has
been visiting the metropolis this week.
He brought with him a number of new
style all-aluminum mandolins which have
won golden opinions from the several
members of the trade who have seen and
examined them. They are enameled in
different colors and beautifully and taste-
fully engraved, according to price.
One style in particular, No. 15, has been
made up to retail at $15. It is unquestion-
ably the best value for the money on the
market. There is practically no difference
in tone -from the more expensive instru-
ments, while in appearance and finish it
excels anything in the mandolin line, com-
paring very favorably with the extra ex-
pensive wooden instruments.
The Hutchins Manufacturing Co. cannct
fail to build up a big trade this fall with
this style. The price is reasonable, and
with the many advantages which the alu
minum has over the wooden instrument in
the matter of tone and other improvements
which are only found in the all-aluminum
mandolin, this is bound to result on the
grounds of merit.
From Mr. Hutchins we learned that the
output of mandolins for the past eight
months has exceeded their expectations,
orders having come not only from all sec-
tions of the States, but from Europe.
A fact worth recording in connection
with the increasing popularity of the all-
aluminum mandolins is their use by the
members of the Rich & Harris Comedy
Company in John J. McNally's farce, "The
Good Mr. Best," which is running at the
Garrick Theatre, this city. They have
made a great hit, and as they are suitably
advertised in the program, much good is
certain to accrue to the dealers handling
these instruments as well as to the manu-
facturers.
Sch wander..
WORLD
RENOWNED
PIANO FORTE
ACTION
HERRBURGER & CO.
AUG. PALLE, SOLE AGENT FOR UNITED STATES AND CANADA
NEW YORK FACTORY
88 Lincoln Avenue
PARIS FACTORY
16 Rue de l'Evangile