Music Trade Review

Issue: 1897 Vol. 24 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
LYMAN
Editor and Proprietor.
PUBLISHED
EVERY -SATURDAY
3 East 14th St.. New York
. SUBSCRIPTION (Including postage) United States and
Canada, $3.00 per year; Foreign Countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, siagle column, p«r
Insertion. On q uarterly or yearly contracts a special dia-
count i« allowed.
REMITTANCES, In other than currency form, should
%• made payable to Edward Lyman Bilt
Bnttrtdaith*
N*m Yvrk Post Offic*as Second-Oass Mmttm.
NEW YORK, FEBRUARY 6, 1897.
TELEPHONE NUMBER 1745. - EIGHTEENTH STREET.
IN WHAT CLASS?
NNOUNCEMENT is made in another
part of this paper of the incorpora-
tion of The Keynote with The Review.
The importance of the move will be realized
when the figures are studied which are in-
dicative of the strength of each paper. The
subscribers of both publications will re-
ceive increased value, while the gain to ad-
vertisers must of necessity be materially
augmented.
Read the figures, they tell more than
pages of self-laudation.
One thing, however, which we desire to
emphasize, and that, we propose that the
present year shall be a memorable one in
The Review annals. The consolidation of
The Keynote and Review is one of the
many plans which we have well under way
for the further strengthening of this news-
paper property. We can cast a retrospec-
tive glance over a period of newspaper
work, covering a decade, in which we have
steadily made progress, and have exerted
some influence toward the betterment of
trade conditions.
We have always adhered strictly to lines
of decency in the conduct of our affairs,
believing that even if our moral instincts
were sufficiently dulled not to have a pang
of conscience, that simply because we
were publishing a trade paper that
it gave us no license to club a non-
advertiser into line. Our policy has been
to produce a paper of sufficient value to
attract advertisers, and once under our
banner we have endeavored to give them
such value for their investment that their
own business intelligence would cause them
not only to remain but to increase their
patronage with the years. Beyond the
news functions of the paper we have pur-
posely avoided giving undue prominence
A
to those firms who have failed to appre-
ciate clean journalism by supporting it.
Sentiment neither pays salaries nor
printers. Again, the editorial utterances
of The Review have been impartial and in-
dependent of every influence whatsoever.
Time and again we have expressed our
opinions upon the passing of events in such
a way that the actions of some of the best
patrons of the paper have been criticised.
That sincerity of expression has made
friends, for back of every successful news-
paper property must be character. That
essential added to journalistic independ-
ence makes a paper respected and influ-
ential.
Again, we have never made ridiculous
statements regarding the circulation of
the paper. If we said we should publish
ten thousand copies of a certain issue of
the paper it was done; if we stated five
thousand copies the proofs were ready for
trade inspection.
It has been our aim to give good value
alike to subscriber and advertiser. We
have held, too, that it was not what we said
about ourselves, but the result of our ef-
forts to produce a paper, that would decide
our rise or fall.
At all times we have been willing to
abide by the decision of the intelligent
members of the trade. If we failed to pro-
duce a paper of sufficient value to be
patronized or read we should have quickly
dropped out of the race. After all, we are
all of us sustained by trade opinion. If
the weight is against us we sink. Just so
soon as we deem our position impregnable,
from that hour dates our fall. Years ago
we saw the necessity of travel, and at once
inaugurated a system of extensive tours
among the trade in all parts of North
America. Travel, aside from being an
educator in the broadest sense, has brought
us in close touch with trade everywhere,
and to a certain extent we have anticipated
the needs of our constituency. Again
these extended trips have resulted in direct
benefit to our patrons because there are
other functions for a conductor of a trade
paper than those which appertain directly
to the news service.
Take it on the basis of circulation alone,
and the rates asked by trade publications
are the highest charged for any newspaper
service in the world.
But let us see the service that trade pub-
lications give.
First, the advertisement, which is sup-
plemented by editorial service. Then
personal work, which may be divided, first,
into a tremendous amount of correspond-
ence which never appears to the outsider.
Second, a personal service, which in a paper
like The Review, extends through its
traveling representative to all parts of
America. All these factors, taken together
with the statement that the trade paper
reaches exclusively an interested class,
makes its advertising rates the lowest in
the world. And no matter what amount
of money, within reason, of course, a con-
cern may place with a trade publication, it
is pretty sure of getting good value for its
money, provided, of course, it has confi-
dence in the conductors of the paper.
Unfortunately in music trade journalism
there is little harmony, and everywhere
may be heard jarring and discordant notes.
It has been our custom to eschew every-
thing of a personal nature, criticising a
principle rather than an individual. There
has been too much of this snapping, snarl-
ing disposition rampant in trade journal-
ism. One would think at times that the
men were hungry for each other's blocd
and that modern civilization was only a
thin veneer over savagery.
Jealous mouthings and abuse of a com-
petitor never drove him out of the field so
long as he proved himself worthy of the
esteem of his fellow man.
It is so in journalism, if a man fails to
produce a newspaper enterprise which
meets with popular approval, its term of
life becomes dependent upon the resources
which it possesses.
We know nothing of the circulation of
our contemporaries. It is possible that
they may one and all overtop us. We have
shown in what class The Review belongs
with The Keynote consolidation, and it
might not be deemed inappropriate for us
to interject the remark, that an expression
from our contemporaries unsupported
counts for naught.
We claim that The Review is exceeded
by no paper in this trade in point of influ-
ence, and as far as circulation goes, well,
an opportunity is now afforded for anyone
who is in our class.
Not words but deeds, messieurs.
#
#
ALFRED DOLGE'S ADDRESS.
That Alfred Dolge is a keen and per-
sistent student of those great questions
which are the cornerstones of national se-
curity and prosperity is clearly evident
from his interesting remarks elsewhere in
this paper concerning the financial and
commercial affairs of this country.
The word student, however, is not ex-
actly applicable, for Mr. Dolge not only
studies and observes, but he originates.
In a former address he suggested the na-
tionalizing of the labor and insurance
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
scheme, such as is now in vogue in Dolge-
ville, and for the past twelve months his
views have been taken up by the leading
economic authorities, as well as by the
leaders of thought and progress, and they
have been widely and favorably discussed.
, This year Mr. Dolge's suggestions anent
a federated system of banking again reveals
the thinker—the originator. The financial
question is undoubtedly one of the most
vital which concerns the prosperity of this
country to-day, and Mr. Dolge's statements
and deductions in this connection are pre-
cise and well sustained. He shows clearly
that while we have made amazing progress
in industry and commerce, we have been
at a standstill in the matter of banking.
As he so very aptly puts it, "banking is
still in the hand-labor period."
He also goes to the root of the present
discontent in agrarian and labor circles in
the matter of non-circulation of money,
and intimates a remedy which we think
will commend itself to those financial
leaders whose views are sufficiently broad
not to be dominated by private interests.
Mr. Dolge's entire speech, which is re-
published in another part of this paper, is
a masterly discussion of questions of
present and practical interest. To him is
due all honor and credit for having pro-
posed a panacea for our present financial
ills which is destined to compel the atten-
tion of profound thinkers and honest legis-
lators just as did his suggestions anent the
nationalizing of the labor pension and in-
surance system which were enunciated
in his memorable speech some two years
ago.
Mr. Dolge's review orthe business situ-
ation for the past twelve months is compre-
hensive and satisfying. Considering the
times, the showing is perhaps unparalleled.
His prognostications for this year may be
considered optimistic, based, no doubt, on
the forthcoming change of administration,
and the inauguration of a wise tariff policy
which will again set the wheels of industry
in motion, stimulate progress, and enable
ths country to move ahead, instead of re-
trogressing.
The transformation of Dolgeville from a
wilderness into one of our great manufac-
turing towns is significantly set forth in the
following figures which Mr. Dolge pre-
sents: In 1874 there was not quite $30,000
worth of assessable property in Dolgeville;
at present it is estimated that the various
industries employ alone nearly $3,000,000
of capital, while the pay rolls of the factories
amount to over $500,000 annually in ordi-
nary times.
This wonderful advancement was re-
tarded through Mr. Cleveland's policy of
tariff reform, but with protection again as-
sured, there can be no question that Dolge-
ville, equipped as it is with countless natu-
ral advantages, will become a greater and
more prosperous manufacturing center than
we now dream of.
In our opinion, few men have more ably
handled the relation of banking to business
than has Mr. Dolge in this address. He
speaks not as a theorist, but from the stand-
point of the practical, every-day business
man. His conclusions are logical and ex-
pressed with such felicity and such dis-
crimination that his words will take a strong
and enduring hold on the public mind; let
us hope with beneficial results.
Mr. Dolge's views on matters industrial
and economic are of such moment that his
annual address to his employees is no
longer a private affair. It is reported far
and wide by the newspaper press, and
looked forward to by a wide circle of think-
ers and readers in and outside the industry
of which he is such a prominent member.
While it is not given to all men to win
the trust, the respect, and affection of their
employees as has Mr. Dolge, yet were our
leaders in the manufacturing world more
prone to study the relations between capital
and labor, and more thoroughly to under-
stand and sympathize witht heir employees,
we would witness less friction, less differ-
ences, and a more cordial feeling between
employer and employee.
The great secret of Mr. Dolge's success,
it seems to us, is that at all times he goes
to the root—he masters whatever he under-
takes to solve. He has achieved greatness
by working for it. He is of the people;
he has worked at the bench, and he has a
warm and hearty sympathy for the aspira-
tions of those employed by him. Instead
of limiting these aspirations he has persist-
ently endeavored to study them, in fact
augment them by making the struggle for
life less hazardous, and a living for the
workingman more secure. This is well
illustrated in his insurance and pension
scheme. He recognizes that an employer
has certain obligations, and these obliga-
tions are not founded on philanthropy
alone, but upon justice between man and
man.
Quite a number are made in Leominster,
Mass., for New York houses. The duty
on piano cases is 35 cents, and this may be
said to be prohibitive, as apart from the
tariff German makers cannot with profit
furnish the wood which, in such a delicate
instrument as the piano, can stand the
severe and changeable climate of this
country. There are two piano-case fac-
tories in Harlem, which employ 150 men
each, all, or nearly all, Germans, who
learned the trade in the fatherland. Of
course, not reckoning New Orleans or
other towns and cities of the French region
in and around Louisiana, a few very
wealthy people import high-priced pianos
direct from France and Germany, but as
the duty is on the whole instrument, cases
do not figure in it.
Musical Instruments.
If Boston can justly lay claim to mu
sical culture, certainly New York is with-
out doubt or question the market of Amer-
ica for the importation, sale, and to a great
extent manufacture of musical instruments.
In New York City proper there are a
number of reputable houses which transact a
yearly business ranging in amount from $3,-
000,000 to $4,000,000 in musical instruments
exclusive of pianos. This number includes
importers and domestic dealsrs and agents,
and all agree that the present outlook is ex-
cellent for the future.
The last few seasons have convincingly
demonstrated that there has been an enor-
mous increase in the musical instrument en-
terprise business, not only among import-
ers and manufacturers, but with the jobber
and retailer. Notwithstanding the fact
that thousands of all classes were to a
greater or less extent idle in* the year just
gone by, sales were better than anticipated.
It is furthermore gratifying to note that
in this branch of trade there are just now
more purchasing agents of musical instru-
ments in communication with New York
dealers than at any period since 1892.
So far as the tariff schedule is concerned,
an authority declares that it is for the pres-
ent not so much a question of duty on mu-
sical instruments as it is what goods shall be
legitimately listed.
The sudden and complete return of the
mandolin into popular favor has been due
to two facts; first, the recognition of its
power and sweetness as a solo instrument,
and secondly, the marked improvement
in mandolins of American make.
Great strides have also been made by
American manufacturers of the zither.
Harps, autoharps, flutes, and even musi-
cal boxes, and also that wonderful solo in-
strument the cornet, are in increased
THE MUSIC TRADE INDUSTRY IN NEW YORK.
demand.
[(Continued from 1st page.)
Good authorities attribute the continued
There are only five establishments demand for musical instruments to the fact
in New York which dedicate themselves that it has, notwithstanding the hard times,
exclusively to the manufacture of cases, always been possible to purchase and pay
and the value of the total product is about for, on the installment plan, from pianos
$4,000,000 annually. The factories employ down, where reputable parties were con-
400 or 500 hands, but, then, the majority cerned.
of piano-makers, the larger ones exclu-
Certainly, in this industry the feeling is
sively, manufacture their own cases. healthful and hopeful.

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