Music Trade Review

Issue: 1897 Vol. 24 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
VOL XXIV.
N o . 6.
Published Every Saturday, at 3 East Fourteenth Street. New York, February 6,1897.
$3.00 PER YEAR
SINGLE COPIES, 10 CENT:
or less familiar. An action, in fine, is the
lungs of the piano, the strings are the
voice.
PIANO MAKING—ACTION MAKING—CASE MAKING—SMALL GOODS AND MUSI
New York is the center of the industry
REVIEWED BY A WRITER IN THE INDUSTRIAL EDITION OF
and Boston comes next. Chicago, though
" T R I B U N E " VIEWS ON THE GENERAL OUTLOOK.
she makes pianos, has to import actions.
There are in this city ten action factories,
Musical merchandise, such as banjos, employing about 1,000 men, who receive
In no branch of trade of which New York
is the center does competition clash on guitars, mandolins, flutes, harmonicas, big wages. There is only one importing
closer lines than in the manufacture and violins, are also principally bought by house, and although the duty is only 25
sale of pianos.
wage-earners, and as the wage-earners have per cent, not much business is done in that
However the men engaged in the piano, been hamstrung so has this part of the line. It is not easy to give even a rough
estimate of the volume of trade or the cap-
organ, music and musical industries may musical business suffered.
Pianos, organs, musical goods and music ital invested, but there are many millions.
disagree politically, however wide may be
the divergence of opinion as to tariffs, are a luxury in a country where a low wage The firm which imports (it manufactures
financial policies or foreign policies, there standard prevails, but in this country they as well) is satisfied with presert conditions
is just one fact on which they all agree, have become more and more a necessity, as regards tariff rates.
"Two or three years ago, " said one of
and that is that the greatest prosperity as our ever-rising wage level permitted an
they ever knew was during the years 1889, ever-rising level of intelligence and cul- its representatives, "this branch of the
piano trade employed 2,000 men where it
1890, 1891 and the first part of 1892, but in ture.
1897 a repetition of prosperity is expected.
People say that the iron industry is the now only employs half that number. The
During the last period, not only were great barometer of trade. This may be so falling off I ascribe to the general depress-
more pianos, organs and musical instm- of trade, but of prosperity and welfare the ion in business throughout the country.
ments manufactured than during any cor- musical industries are emphatically the We do a little exporting as well as import-
ing, but not much. It is limited to the
responding time, but the majority of the best test and gauge.
output was of the better and higher grades.
When the piano and organ makers and South and the Central American republics.
Good prices were obtained and collections dealers suffer, when the musical merchan- I am afraid the business will not pick up
were easy. Beginning with the fall trade dise men suffer, when the sheet-music men very soon, if indeed it does at all, though
of 1893 the slump began, and from that suffer, then it may be safe to say not only of late there has come somewhat of a
time till the present moment things have that the well-to-do have no money to spend, change for the better, very small, however."
been getting harder and harder.
Piano Cases.
but that the great mass of wage-earners
The falling off in the number of instru- have no purchasing power, that is, they
In 1895 more than 35,000 pianos were
ments produced was considerable, but the have no surplus over and above the actual manufactured in New York and sold in
main difference has been in the quality of necessities of life.
this city or exported to various parts of the
the goods manufactured. Whereas from
" T h e point that I desire to make," said country. A few of them were sent to
1889 to 1892 the majority of instruments a piano man, " is that the great market for South and Central America, but they were
made were of the better grade, from 1892 musical instruments of all kinds is fur- very few. Last year only 20,000 were
to 1897 the majority have been of the nished by the middle and not the upper manufactured, and as cases run in the same
cheaper grade.
class. It is the middle class which spends groove as pianos, for the reason that there
In fact, it may be said that whereas in its income freely, and to this middle class cannot be a piano without a case, the
former years the whole tendency of the music has become a necessit)'.
causes for the decline furnished by an
piano, organ and musical industries was
" I t is a fact that this demand by the expert may be of interest. He said: ^Chi-
upward in quality, since 1892 and 1893 it average middle class American for a musi- cago is pushing this city of New York
has been downward.
cal instrument teaches us that our musical hard. New York a few years ago stood
The great development of the piano in- industries are only as yet in their infancy first in the piano and piano-case industry,
dustry took place in the decade between and that the day is not far off when instead Boston second and Chicago third. Now
1880 and 1890, through the introduction of of selling 70,000 and 80,000 pianos a year Chicago is a close second. A third cause is,
the installment plan of sales. When this we shall dispose of 200,000."
of course, the general stagnation in trade.
plan was introduced, the great middle
Folks who find difficulty in procuring
Piano Actions.
class, the mechanics, small tradesmen,
Although the majority of the big piano bread can easily dispense with music and
people of limited means, came into the manufacturers of New York make nearly aesthetic things generally."
market as purchasers.
Piano cases are all of domestic manufac-
all the component parts of their instru-
The conditions prevailing since 1892 ments, piano actions are excepted by a few ture, excepting a few imported
from
have prevented these people from pur- of them. Piano actions are the motive France for New Orleans. Most of them
chasing at all, and have forced many to power that-acts upon the strings and en- are made in this city and cost from $30 to
surrender the instruments they had partly ables them to send forth those sweet sounds $50 each, though some reach as high -as
paid, for.
with which every one's ears are now more
(Continued on page 9.)
The flusic Trade Industry in
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
LYMAN
Editor and Proprietor.
PUBLISHED
EVERY -SATURDAY
3 East 14th St.. New York
. SUBSCRIPTION (Including postage) United States and
Canada, $3.00 per year; Foreign Countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, siagle column, p«r
Insertion. On q uarterly or yearly contracts a special dia-
count i« allowed.
REMITTANCES, In other than currency form, should
%• made payable to Edward Lyman Bilt
Bnttrtdaith*
N*m Yvrk Post Offic*as Second-Oass Mmttm.
NEW YORK, FEBRUARY 6, 1897.
TELEPHONE NUMBER 1745. - EIGHTEENTH STREET.
IN WHAT CLASS?
NNOUNCEMENT is made in another
part of this paper of the incorpora-
tion of The Keynote with The Review.
The importance of the move will be realized
when the figures are studied which are in-
dicative of the strength of each paper. The
subscribers of both publications will re-
ceive increased value, while the gain to ad-
vertisers must of necessity be materially
augmented.
Read the figures, they tell more than
pages of self-laudation.
One thing, however, which we desire to
emphasize, and that, we propose that the
present year shall be a memorable one in
The Review annals. The consolidation of
The Keynote and Review is one of the
many plans which we have well under way
for the further strengthening of this news-
paper property. We can cast a retrospec-
tive glance over a period of newspaper
work, covering a decade, in which we have
steadily made progress, and have exerted
some influence toward the betterment of
trade conditions.
We have always adhered strictly to lines
of decency in the conduct of our affairs,
believing that even if our moral instincts
were sufficiently dulled not to have a pang
of conscience, that simply because we
were publishing a trade paper that
it gave us no license to club a non-
advertiser into line. Our policy has been
to produce a paper of sufficient value to
attract advertisers, and once under our
banner we have endeavored to give them
such value for their investment that their
own business intelligence would cause them
not only to remain but to increase their
patronage with the years. Beyond the
news functions of the paper we have pur-
posely avoided giving undue prominence
A
to those firms who have failed to appre-
ciate clean journalism by supporting it.
Sentiment neither pays salaries nor
printers. Again, the editorial utterances
of The Review have been impartial and in-
dependent of every influence whatsoever.
Time and again we have expressed our
opinions upon the passing of events in such
a way that the actions of some of the best
patrons of the paper have been criticised.
That sincerity of expression has made
friends, for back of every successful news-
paper property must be character. That
essential added to journalistic independ-
ence makes a paper respected and influ-
ential.
Again, we have never made ridiculous
statements regarding the circulation of
the paper. If we said we should publish
ten thousand copies of a certain issue of
the paper it was done; if we stated five
thousand copies the proofs were ready for
trade inspection.
It has been our aim to give good value
alike to subscriber and advertiser. We
have held, too, that it was not what we said
about ourselves, but the result of our ef-
forts to produce a paper, that would decide
our rise or fall.
At all times we have been willing to
abide by the decision of the intelligent
members of the trade. If we failed to pro-
duce a paper of sufficient value to be
patronized or read we should have quickly
dropped out of the race. After all, we are
all of us sustained by trade opinion. If
the weight is against us we sink. Just so
soon as we deem our position impregnable,
from that hour dates our fall. Years ago
we saw the necessity of travel, and at once
inaugurated a system of extensive tours
among the trade in all parts of North
America. Travel, aside from being an
educator in the broadest sense, has brought
us in close touch with trade everywhere,
and to a certain extent we have anticipated
the needs of our constituency. Again
these extended trips have resulted in direct
benefit to our patrons because there are
other functions for a conductor of a trade
paper than those which appertain directly
to the news service.
Take it on the basis of circulation alone,
and the rates asked by trade publications
are the highest charged for any newspaper
service in the world.
But let us see the service that trade pub-
lications give.
First, the advertisement, which is sup-
plemented by editorial service. Then
personal work, which may be divided, first,
into a tremendous amount of correspond-
ence which never appears to the outsider.
Second, a personal service, which in a paper
like The Review, extends through its
traveling representative to all parts of
America. All these factors, taken together
with the statement that the trade paper
reaches exclusively an interested class,
makes its advertising rates the lowest in
the world. And no matter what amount
of money, within reason, of course, a con-
cern may place with a trade publication, it
is pretty sure of getting good value for its
money, provided, of course, it has confi-
dence in the conductors of the paper.
Unfortunately in music trade journalism
there is little harmony, and everywhere
may be heard jarring and discordant notes.
It has been our custom to eschew every-
thing of a personal nature, criticising a
principle rather than an individual. There
has been too much of this snapping, snarl-
ing disposition rampant in trade journal-
ism. One would think at times that the
men were hungry for each other's blocd
and that modern civilization was only a
thin veneer over savagery.
Jealous mouthings and abuse of a com-
petitor never drove him out of the field so
long as he proved himself worthy of the
esteem of his fellow man.
It is so in journalism, if a man fails to
produce a newspaper enterprise which
meets with popular approval, its term of
life becomes dependent upon the resources
which it possesses.
We know nothing of the circulation of
our contemporaries. It is possible that
they may one and all overtop us. We have
shown in what class The Review belongs
with The Keynote consolidation, and it
might not be deemed inappropriate for us
to interject the remark, that an expression
from our contemporaries unsupported
counts for naught.
We claim that The Review is exceeded
by no paper in this trade in point of influ-
ence, and as far as circulation goes, well,
an opportunity is now afforded for anyone
who is in our class.
Not words but deeds, messieurs.
#
#
ALFRED DOLGE'S ADDRESS.
That Alfred Dolge is a keen and per-
sistent student of those great questions
which are the cornerstones of national se-
curity and prosperity is clearly evident
from his interesting remarks elsewhere in
this paper concerning the financial and
commercial affairs of this country.
The word student, however, is not ex-
actly applicable, for Mr. Dolge not only
studies and observes, but he originates.
In a former address he suggested the na-
tionalizing of the labor and insurance

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