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THE MUSIC TRADE REVIEW
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Circulation
and
Influence.
These Figures
Will Interest
You,
I have never made extravagant claims for the circulation of The Music
Trade Review. I have maintained that solely on a basis of circulation
the advertising rates are higher in trade journals than in any other
publications on earth. Purchase space in other than a class medium
and that ends it, but a trade journal does an incalculable amount of
supplementary work in editorial service and in personal effort. Then,
back of all this is the standing of the paper, which appeals solely to
an interested class.
I have shown indisputable proofs that in some special editions I have
published over ten thousand copies of The Review, and the subjoined
statement may interest readers:
We hereby certify that since taking on The Music Trade
Review, every issue, with one or two exceptions, has exceeded
three thousand complete copies.
Signed,
Trow Directory Printing & Bookbinding Co.
Per F. H. Doelle.
Dated Feb. 1st, 1897.
Recollect, too, that I have not been prone to indulge in vainglorious
statements, but the points made here are worth considering. Take any
trade directory check over the list of bona fide dealers and note what
percentage The Review reaches. Don't take the word of this man or
that man but ask him to "speak right out in meeting" as I have
done.
The
Advantage
of Travel.
Years ago I recognized the necessity of travel, and for twelve years I
have been extending my list of acquaintances in all parts of America.
I have pushed not alone my own business but that of my patrons as
well. I think that I may make the statement without laying myself
open to the charge of egotism, that my influence is not inconsiderable
with the dealers of America.
What say you, gentlemen of the trade, after scanning the figures pre-
sented to you, of the consolidation of The Keynote and The Review ?
EDWARD LYMAN BILL.
II