Music Trade Review

Issue: 1897 Vol. 24 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
IO
selves, who to-day are occupying prominent
positions in the main arteries of trade in
either of those cities! Manufacturers have
controlled the sale of their own instruments
in the commercial heart of the countr)',
and year by year they have found it to
their advantage to extend their lines of
trade, so that they embrace in their own
special circle of distribution many other
leading cities.
It is true to a certain extent the branch
system has not been a pronounced success,
but then the system will admit of changes
and revisions like everything else, which is
at the first usually uneffective in its detail
affairs.
The piano business is steadily undergo-
ing changes; profits are being cut lower
and lower; in fact, in many cases, the en-
tire profits are absorbed and lost in the
maelstrom of competition. Is it not pos-
sible that manufacturers and dealers dur-
ing the next few years will realize more
fully than they do to-day that pianos have
been sold on too small margins and on too
easy terms? In what other than the piano
trade can a purchaser for a few paltry dol-
lars down and a trivial monthly payment
secure a values running into the hundreds
of dollars?
Now the question is, is this a wise
policy?
Granting that pianos maintain values in
a way that no other commodity does, still
there is a point beyond which a merchant
or manufacturer cannot advance on safe
and conservative lines.
If the deteriorating elements of trade con-
tinue to multiply in the next few years in
the same ratio that they have in the past,
it will be difficult to predict just at what
point we will have reached regarding trade
conditions. Whether, out of the entire
number of piano manufacturers, there will
be comparatively few survivors, or whether
the logical outcome of the whole business
will be the formation of a gigantic trust,
is indeed, at the present writing, difficult
to predict.
*
*


The fact is, competition in every line is
reaching such a point that there is very
little in business for anyone. In time,
however, the people will come to their
senses.
It is the same in journalism. Every
paper is trying to produce a better paper
for less money than its competitor, and as
a result journal after journal, magazine
after magazine, drops out of the race, sim-
ply from the fact that it was producing
issues at a loss.
Again, there must be a revision in the
methods of advertising. Why should the
Post Office department to-day give sub-
stantially free transportation to hundreds
of tons of paper in dailies and magazines
which have nothing whatsoever to do with
the matter contained in the publications.
It is matter which is entirely foreign to
the paper and concerns only the interest
of private corporations. I refer to the ad-
vertising pages of every firm. They con-
tain simply requests from business men
for patronage and they travel free.
Now, drummers in every line are forced
to pay their fare, why should the public
pay—for that is what it amounts to—for
the carriage of advertisements in maga-
zines in which they are not directly con-
cerned? They belong to trade journals,
which are the proper and legitimate pur-
veyors of trade news, and not to literary
magazines.
From the monthly summary of the
finance and commerce of the United States
just issued by the Treasury Department,
we glean the following official figures anent
Bradbury News.
the exports and imports of musical instru-
ments for the month of February, the latest
K. G. SMITH BUYS REAL ESTATE—FACTORY
period for which they have been compiled.
EXTENSIONS PLANNED—OTHER ITEMS
OF INTEREST.
The imports for the month show a
marked decrease as compared with last
Freeborn G. Smith, of Bradbury fame, year, the figures being $56,510 for Febru-
has been active in real estate investments ary, 1897, as compared with $71,817 for the
the past week. He has just purchased the same period in 1896. The eight months'
four-story building adjoining the large total amounts to $727,331. For the eight
Bradbury factory, extending to the corner months of last year the figures stood
of Adelphi and Fulton streets. This build- $896,520.
ing contains two stores and six apartments,
The number of pianos exported in Feb-
and in the rear a large open lot, which will
ruary amounted to 49, valued at $13,998, as
ultimately be used for Bradbury factory
compared with 63, valued at $16,133, e x "
extensions. The purchase of this property
ported the same month of 1896. For the
gives Mr. Smith an opportunity of clearly
eight months there were exported 544
demonstrating his lack of sympathy in any
pianos valued at $138,993, against 575
way with the liquor traffic. Although the
valued at $151,136 shipped abroad during
corner store is paying a handsome rent as
the same period of last year.
a saloon, yet Mr. Smith has decreed that it
The number of organs exported in Feb-
must go, and go it must.
ruary amounted to 993, valued at $66,230.
The remodeling and extensive improve- During the same period last year 915
ments of his Raymond street property, to r organs were exported, valued at $50,722.
gether with the recent purchase on Fulton The exports for the eight months foot up
street, looks very much as if Mr. Smith was 9,493 organs, valued at $550,221, against
getting a stronger hold on the piano busi- 8,952 organs, valued at $496,983, exported
ness as his years increase. His vast accumu- during the corresponding period a year
lations will, however, ultimately fall into ago.
able hands, who will perpetuate the present
The value of "all other musical instru-
progressive and successful policy. Like
ments and parts thereof " exported during
his father, F. G. Smith, Jr., seems to find
February amounted to $22,832. In the same
work a tonic, and is equal to any emergency.
month of 1896 their value was estimated at
F. G. Smith, Sr., and N. M. Crosby left $18,864. For the eight months the total
last Monday to be present at the meeting exports footed up $180,057 worth, as
of the adjusters of the various insurance against $194,081 for the same period of
companies who had insured the stock of 1896.
Taylor's Music House, Springfield, Mass.
The imports of animal ivory for the
From there Mr. Smith will go to his case month amounted to 25,644 pounds, valued
factory at Leominster.
at $59,830, as compared with 10,556 pounds,
Speaking of the factory reminds us that valued at $20,089, imported during Feb-
N. M. Crosby, the traveling represen- ruary of last year. The total imports for
tative of the house, has spent considerable the eight months amounted to $214,577,
time at the case factory since the first of against $458,586 worth in February, 1896.
the year, and in a recent chat was quite
enthusiastic over the new and attractive
designs of cases which are being prepared
Alleges Embezzlement.
for the Webster and Henning pianos.
The M. Sonnenberg Piano Co., New
General business with the Bradbury
Haven,
Conn., have lodged a complaint
house is steadily improving, and Mr.
with
the
city attorney of Norwich, Conn.,
Smith and his associates are quite pleased
against
A.
N. Belville, of that city. The
with the outlook.
charge alleges embezzlement, and the police
are on the lookout for Belville.
O. K. Houck & Co., Memphis, Tenn.,
have issued a formal notice of the admis-
A Novel Combination.
sion of Jesse F. Houck as a partner in
their piano, organ, and music business.
J. F. Smith, of Essex, Mass., will move
This contemplated move was announced in his mandolin and drum-making business to
The Review a month ago.
Willow street, Hamilton, where he will go
Taylor's Music House,Springfield, Mass., into the undertaking business in connec-
is occupying temporary quarters at 480 tion with his other occupation, says a local
paper.
Main street, that city.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
George Steck & Co.'s New Style " Q,
ii
A striking feature of this remarkable in-
strument is its adaptability to all classes of
music.
Waltzes, marches, and all livel)', popular
airs are performed with spirit and brillian-
cy. The more slow and sombre organ mu-
sic is rendered with softness and sweetness
in the delicate passages and the appropri-
ate depth and grandeur in the heavier
parts of the music. It is in the playing of
orchestral music, however, that the Prin-
cess organ excels. This wonderful instru-
ment is truly a miniature orchestra and
the instrumental effects are startlingly real-
istic. Dealers should write the /Eolian Co.
Clariola Co. Incorporated.
The Steck pianos have won a national
reputation for their exceptionally hand-
some case work, perfect finish, graceful
design, brilliant and powerful tone that
pleases the most exacting pianist, and a
scale that is noted for its evenness and
purity.
The latest addition to their standard
stock is Style G, cut of which appears here-
with. It is an elegant instrument, grace-
ful and pleasing in design, without an
over-abundance of elaboration. It contains
The Princess Organ.
A PARLOR ORGAN WITH AUTOMATIC ATTACH-
MENT A TRADE AND MONEY MAKER FOR
THE DEALER HANDLING IT.
Among the many automatic musical in-
struments now upon the market there is
not one that possesses so many advantages
as the Princess organ. Its perfect sim-
plicity, absolute reliability, wonderful tone
quality, enormous repertoire of music, and
the moderate price at which it is sold, are
features that strongly recommend it to all
lovers of music.
The Princess organ is, first of all, a per-
fect parlor organ, and can be used for all
the many purposes to which an instrument
of this kind is adapted. The wonderful
tone quality for which this organ is remark-
able, makes the instrument suitable for
small churches and chapels, and in Sun-
day-schools and lodge rooms, as well as
for parlor use.
There are two points about an automatic
instrument that are absolutely essential to
its success: First, it must be easy to play,
and second, it must be absolutely reliable.
The Princess organ is very easy to play.
The music is in the form of perforated rolls
of paper, and is easily and quickly adjusted ;
Mason
The Clariola Co. has been incorporated
this week to manufacture pianos in Hobo-
ken, N. J., which will bear the name of
the concern. The capital stock is $5,000,
all of which is paid in. The incorporators
are: Ole Breily, Jas. H. Quigley, John
Eisele, Wm. Gulden, Adam Riesenberger,
Edwin S. Young, Wm. Prouenstein, Jo-
sephine Des Larsen and Otto Orteb, of the
Town of Union, Orin F. Sheldon, of Little
Rock, Ark., and Jas. R. Gallagher, of
North Bergen. Manufacturing will be
commenced at once.
a full swinging front and Boston fall
board, with panels that are richly and
exquisitely carved. It is seven and a
third octaves, five feet wide, four feet
four inches in height, and two feet two
inches deep.
The key to the popularity of the superb
Steck instruments is in the tone, and this
instrument accentuates the reputation of
500 Organs Per flonth.
the makers in this special field. Geo.
Steck & Co. are to be congratulated on
We are pleased to learn that Messrs.
their latest product.
W. Doherty & Co., Clinton, Ontario, Can-
ada, are building an addition to their fac-
tory which, when completed, will enable
once the music sheet is in place all the per- them to make 500 high-grade organs per
former has to do is to operate the pedals. month. If their trade continues to increase
The music is played fast or slow by simply like it has in 1896-7, they will accommodate
drawing out or pushing in the " tempo the trade and their ever-appreciative cus-
stop," while soft and loud effects are pro- tomers by building large enough to manu-
duced by the kaee swell, just as in all key- facture 1,000 per month.
board organs. A child of six or seven can
play the Princess organ without difficulty.
New A. B. Chase Catalogue.
Of even more importance than an instru-
ment's simplicity is its reliability. Given
The new descriptive catalogue of upright
time and patience, and the skill necessary and grand pianos just issued by the A. B.
to play almost any instrument can be ac- Chase Co., Norwalk. O., is a highly credit-
quired, but no instrument can be played able production from typographical and
that will not remain in order, and one of literary standpoints. The new Colonial
the greatest objections to automatic instru- styles, which have made such a great hit,
ments in the past has been their unreliabil- as well as the other popular styles of pi-
ity and their tendency to give trouble and anos manufactured by this house, are il-
cause annoyance by constantly requiring lustrated, and the volume throughout is of
the attention of some one to repair them great interest to piano dealers interested in
and put them in playing condition.
meritorious and high grade instruments.
The Princess organ is one of the most They have also issued a condensed or pock-
perfectly constructed musical instruments, et catalogue containing illustrations of, and
mechanical or otherwise, that has ever been interesting "pointers" on the A. B. Chase
manufactured. With ordinary care it will pianos. We must congratulate the A. B.
remain in perfect order for years, and as it Chase Co. on this artistic and creditable
very rarely needs tuning it will seldom re- publication.
quire the slightest attention.
The Mason & Hamlin organ is used on
Without question the Princess organ is
the
battleship "Maine." As might be ex-
the finest-toned and most powerful single-
pected, it is giving great satisfaction.
reed organ ever built.
Highest Grade Pianofortes
(WREST-PIN AND STRINGER SYSTEMS.)
LISZT, CHURCH, CHAPEL and PARLOR
ORGANS.

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