Music Trade Review

Issue: 1897 Vol. 24 N. 13

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THE MUSIC TRADE REVIEW
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From a Traveler's Note Book.
^
HERE are some advantages in
living in a country with a vast
territorial area even if loosely
joined politically. While some
one portion may be afflicted
with drouth, flood or famine,
the remainder moves tranquilly along with-
out more than passing comment upon the
situation of those less fortunate, unless
there should be a call for aid, then it is
given and to the everlasting glory of our
people be it said that no call for aid by
stricken brethren has passed unheeded.
The response has always been spontaneous,
and unstinted in dimensions. That the
American people are generous in their in-
stincts maybe appreciated by their actions
when Memphis was ravaged by yellow fe-
ver, Johnstown flood swept, and on hun-
dreds of other occasions when there has
been an appeal for aid. Last year, when
St. Louis was devastated by a cyclone, how
quickly from all parts of America the peo-
ple stood ready to pour their millions into
the stricken city and were dissuaded only
by the selfish action of that city's ruler. I
question if the people of the East and far
West realize how serious the floods have
been throughout Ohio and Indiana. Travel
has been seriously affected by reason of
great washouts which have not only delayed
the regular service but have rendered travel
accompanied by more than a modicum
of danger. All along the flooded sections
great damage has been done, and much
suffering and privation has been the direct
result of the great floods, and if the rivers
continue to rise in their riotous sway those
located in more favored regions will have
to contribute to the relief of the flood suf-
ferers.
With only a short tarry in New York, I
have been traveling continuously since the
middle of December, and it is with feelings
in which there is a large element of satis-
faction that I swing across the Appalachian
chain on my home run.
Travel hath its charms, likewise its trials;
but, after all, I think that we are amply
repaid for the outlay and for the annoy-
ances and discomforts to which we are sub-
jected by an added knowledge of the
ever-changing trade conditions, a closer
acquaintance with the local environments
of the far-away trade, a greater discrimi-
nating power to deal with the intricacies
of application peculiar to the close of the
century. And how trade methods have
changed during the past decade!
With as great changes during the next ten
years as we have witnessed during the
*y?
past, it will amount to practically a revo-
lution. The business man who fails to
appreciate the situation as it exists to-day
and direct his craft accordingly will find
that he is hopelessly stranded, without a
shadow of a chance of getting off the
shoals.
Times have changed things in every de-
partment of life. Politically, industrially,
and commercially the world has undergone
a complete metamorphosis, and no man
should handicap himself with the issues of
the past when a nervous, restless present is
with us. Sometimes I wonder if the great
men of the past would have accomplished
as much had they lived in this age.
Looking back, we must be forced to ad-
mit that there was a certain simplicity in
the problems that confronted the country in
the early days of the century. There were
no pressing sociological questions. Eco-
nomics, though in confusion, was, after all,
not complex and intricate.
The problems of state could be viewed at
long range, and could be decided with a
calm judgment, unvexed by a thousand
contradicting interests clamoring at once
for recognition. I question if Washington
would have been as successful a President
had his term ended in 1897, instead of
1797;
The problems which would have con-
fronted him at the end of the nineteenth
century are of an entirely different com-
plexion than those which he encountered.
The President of to-day has to deal with
intricacies which demand different solu-
tions and are infinitely more testing than
our early rulers had to encounter. It is
the same in the industrial world. The
business man of to-day requires a more
comprehensive power of coordination, a
subtler sense of values, a sterner moral
courage than was necessary to achieve suc-
cess in America when it was in a strict
sense an agricultural country. Would some
of our old-time manufacturers and mer-
chants have achieved the same degree of
success in these later days that they did in
days agone ? A difficult question to answer;
but one thing is sure, and that is, that some
of the men who have deemed their position
impregnable are surely being forced to a
rear position.
Overdue- conservatism and a disregard
of the new methods do not contribute to
business success.
Personally, I do not wonder that some
of the men are loath to cast aside the
conservatism of old and in its place ac-
cept the new methods, for, like the " new
journalism," there is much about it which
is distasteful.
Still we must go with the stream, not
against it; and no matter how much we all
would prefer the days of old, our very ex-
istence demands unrelaxing vigilance and
unremitting application to maintain our
position.
Some of the old houses who have disre-
garded the lessons of the times have lost
their position, and I question if they will
ever regain it.
The time has gone by when dealers come
to market clambering over each other in
their haste to secure wares.
There are mighty few manufacturers
who can afford to occupy an independent
position. If they remain with relaxed en-
ergies, encroachments are steadily being
made upon their preserves by more ener-
getic men.
It is the same in trade journalism.
A dozen years ago The Review was pub-
.lished fortnightly, and its size was from
eight to twelve pages.
It had in those days a good circulation,
considerable influence, and business came
to it readily.
To-day we are publishing from thirty to
fifty pages weekly, and giving in every
way an infinitely superior service. And
does business come in easily?
It comes, but only
"Through long days of labor
And nights devoid of ease."
If I had clung to the old principles and
theories, I should have been simply wiped
out of existence. The fact is we must all
give more for the money than ever before,
or else be crushed by the modern Jugger-
naut—competition.
Like Canute of old, we may command
the waves to stop, but they sweep in heed-
less of our wishes.
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*
*
*
When I reached Cincinnati the cit3 r itself
and the country tributary were suffering
from the effects of the recent floods. In
fact there was only one road running trains
out of the city on the day of my arrival.
Cincinnati is the home of three music
trade houses of national importance. I re-
fer to the John Church Co., D. H. Bald-
win & Co., the Krell Piano Co. Unless
one is familiar with the trade over the
country they" can scarcely form an ade-
quate idea of the vast ramifications of the
John Church Co. 's interests. We must first
consider that the John Church Co. with its
allied interests control a vast music pub-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
lishing business which embraces all lines
of music publishing, including books speci-
ally prepared for our public school system as
well as everything else in the domain of mu-
sic. Then there is the manufacturing of
small goods which by the way is a very suc-
cessful part of the business, and I may add I
believe that the John Church Co. were the
first ones to introduce aluminum in the
manufacture of musical instruments.
Next we must consider the piano busi-
ness, which includes the manufacture of the
Everett and Harvard pianos, and thus we
see the John Church Co. together with the
lines for which they are general factors
supply almost everything that is needed by
people musically inclined.
In Cincinnati, Chicago, and New York,
the company occupy magnificent quarters
on the principal thoroughfares of those
cities, in which]an enormous retail business
is conducted, radiating over a vast section
of the country. In fact the influence of
this company permeates the entire conti-
nent, and I question if in the entire trade
there is a concern which is better officered
or works upon more advanced lines. Ow-
ing to its perfect system or organization
the business of this vast concern is oper-
ated with much more ease than is apparent
in. the management of firms of lesser mag-
nitude. It seems to me that the manage-
ment of this company concentrates its en-
ergy upon one particular product until its
success is assured. Take the Everett pi-
ano for instance. How that instrument
has within the past few years sprung as it
were into popular favor.
First the company sought to produce an
instrument of such worth as to win a posi-
tion. Then by original methods they cre-
ated, through popular mediums, an interest
on the part of the people in regard to this
instrument. The result of their efforts has
been a steadily augmenting fame for the
Everett pianos, and a steadily increasing
factory output.
*
*
*
*
D. H. Baldwin & Co. is another concern
of which Cincinnati may well feel proud.
D. H. Baldwin, than whom no man in the
trade is more courtly or dignified, has in-
fused that very spirit into his business
dealings, assisted by his confreres, Messrs.
Armstrong and Wulsin, together they have
built up a business which to-day reflects
credit upon their superb business qualities.
Take the Baldwin piano, the Ellington and
the Valley Gem, each made by separate
corporations but controlled by members of
D. H. Baldwin & Co., and you have a line
of instruments which appeal to almost any
musical taste.
Again, there is the Hamilton Organ Co.
in Chicago, which to-day has a fine output.
No matter from what standpoint we may
view the Baldwin house, we must admit
that it is influential, and has contributed
in every way toward making the music
trade industry a great one.
It was with a sorrowful heart that I ex-
pressed my sympathy to Mr. Lucien Wul-
sin at the death of his late lamented bro-
ther Clarence. I always enjoyed meeting
THE MUSIC TRADE REVIEW
Clarence Wulsin. He was one of those
bright, happy, and withal forceful men
who always leave an impression upon one
that is lasting. He had that sunny tem-
perament which belonged to his native
South. Alas, would that there were more
Clarence Wulsins.
Albert Krell was absent in New York at
the time of my call upon business relating
to the new Krell warerooms and wareroom
staff as well. The Krells are shipping many
pianos and I have seen the ' ' Royal " at nu-
merous points in my travels.
Ernest Urchs has tastefully fitted up
warerooms, a complete description of which
has appeared in a former issue of The
Review. Mr. Urchs seems much gratified at
the success which he has achieved in Cincin-
nati during his comparatively brief stay.
He certainly had many obstacles to over-
come, and the times have not been propi-
tious for the establishment of new business
concerns. Mr. Urchs is a man of energy and
of ideas as well and he is moving straight
ahead. He showed me rather an unique
idea of advertising which he proposes to
use until Easter. It is an original concep-
tion of the''Man of Sorrows " by the emi-
nent sculptor Ezekiel of Rome.
He
has arranged the bronze bust in such a
way that it produces an effect almost
startling.
Louis Levassor as I wrote you last week
has arranged to handle the Blasius piano as
his leader. A call at the other warerooms
in Cincinnati elicited the information that
trade thus far during the year had been
somewhat quiet and in a measure disap-
pointing. The floods throughout this
locality have not accelerated the business
pace.
*
*
*
*
under the insecurity which existed pre-
vious to the adoption of civil service rules.
Again, Washington is steadily growing,
and as a piano distributing point, cannot
be overlooked. I question if there is a
city in the country where the piano renting
business even approximates that of Wash-
ington. It is always good here. Of
course, Washington feels keenly the politi-
cal changes. Trade is always dull the few
months preceding the inauguration of a
new President. But aside from that, I
think the trade runs more evenly in Wash-
ington than in almost any other city.
There is hardly an instrument of note that
is not represented in the Capitol city.
I am led to believe, however, from what
I have gleaned while on my visits to Wash-
ington that it has not suffered to any ap-
preciable extent by the encroachments of
the very cheap piano. To my mind Wash-
ington dealers show an unwillingness to
handle the very cheap piano except in a
very gingerly manner. They speak of it
as if it were objectionable to them, and as if
they were heartily sick of its presence even
in a limited way.
I recollect one man with whom I con-
versed about trade conditions and the cheap
piano in particular remarked: "Well, of
course you know I have to put in a few,
but I can tell you we are not pushing them,
and," he continued, "those we have sold
have proved very unsatisfactory. In fact I
am heartily sick of the cheap piano, and
wish I did not have to carry it at all. It is
a trade I don't like to cater to and it has
caused me all sorts of annoyance. But
then," he said in a sort of half whisper, "we
have to carry it."
Musicale at Ramsdell's.
From Wheeling, W. Va., I was the sole
occupant of a sleeper to Washington, show-
A large and fashionable audience as-
ing bow seriously travel had been affected sembled at Ramsdell's drawing room, m i
by the floods. Washington had hardly re- Chestnut street, on Tuesday evening last,
covered from the effects of the inaugura- to enjoy one of a series of musical treats
tion. The stands had not been taken provided by Mr. James G. Ramsdell, whose
down and the decorations, although some- popularity as a piano dealer and enter-
what bedraggled, were still in evidence.
tainer has long been established. Mr.
I learned that quite a number of music Ramsdell spares no expense in providing
trade men from all over the country were " the best " for his friends and patrons, and
present here at the inauguration. The this was further exemplified at this concert.
register kept by manager Van Wickle, of
The program included vocal selections
Freeborn G. Smith's branch, showed that charmingly rendered by Miss Kate C. Mc-
the visitors had made Van Wickle's place Guckin, a Mozkowski number on the piano
a sort of rendezvous. I may say, however, by Mr. T. Stoll,a pipe organ solo by Mr. D.
that after calling at Smith's, Droop's, E. Kern, and selections on the Wilcox &
Knabe's, The Piano Exchange, Ellis', White "Angelus," which, through Mr.
Pfeiffer's, Sanders & Stayman's and
Ramsdell's efforts, has attained a wonder-
Steiffs, proved conclusively to my mind
ful popularity in Philadelphia and vicinity.
that the members of the Washington trade
The hall was handsomely decorated with
anticipate good business as soon as things
palms and potted plants, and the entire
are fairly under way under the new admin-
affair was heartily enjoyed.
istration. There will, of course, be many
new residents added to Washington who
C. B. Garritson, of the Kroeger Co., left
will undoubtedly become purchasers of
town on Friday last for an extended busi-
pianos.
Again, civil service regulations are such ness trip.
that men now feel a certain sense of secur-
The mechanical resources of the Ludwig
ity in their positions which was lacking factory are, as usual, in full play. Mr.
years ago. Therefore they are more liable Ludwig'sprogressiveness and general bus-
to procure home accessories in the shape of iness enterprise are meeting with much
musical instruments and furniture, than encouragement.

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