Music Trade Review

Issue: 1896 Vol. 23 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
the association for several years, and is
highly esteemed by his confreres. He is
the head of the celebrated musical instru-
ment manufacturing house of J. Thibou-
ville-Lamy & Co.
* *
*
rooms and a large basement for storage,
they can boast of a small recital hall—-a
real metropolitan feature.
FRANK P. POTTER, who became widely
known through the claim that by super-
natural means he discovered the secret of
manufacturing the counterpart of the fa-
mous Stradivarius instruments as well as
the varnish which helped to give these an-
cient instruments their fame, died in Kala-
mazoo, Mich., the closing days of last week.
THEODORE PFAFFLIN, of Chickering &
Sons' New York house, reports a gratifying
week's trade. "I do not judge the week's
business to be a criterion of a general all
round improvement," said Mr. Pfafflin,
"but, nevertheless, we have done the best
week's business ot the past three months."
FRED BELLOIS, who has been connected
with
the Coleman House in Philadelphia,
F. B. BURNS, piano and scarf manufac-
and
who
will shortly marry a daughter of
turer of Union Square, this city, returned
the
late
Harry
Coleman, is making arrange-
yesterday from a trip to points in New
ments
to
open
an establishment at 305
Jersey and Pennsylvania; the previous
* *
North
Ninth
street,
that city. He will han-
week Mr. Burns made a trip to the western
*
dle
a
full
line
of
musical
instruments and
"Not long ago some one said that there part of New York, extending to Buffalo, sheet music.
was a dearth of newjpopular songs," ob- and in each case found a fair demand for
served a local music dealer the other day. his good-s.
"He might have been right at the time, but
HUGO SOHMER sailed from Hamburg
La Grande Duchesse.
the demand quickly caught the myriad of on Thursday, the 27th inst., by S. S. Au-
writers who compose doggerel and it was gusta Victoria, and is due in New York on
BEAUTIFUL specimen of the piano
soon supplied. I never saw so many new Saturday next.
maker's art occupies a prominent
'popular songs.' The market is fairly glut-
position
in Knabe & Co.'s New York ware-
HENRY THROM, an expert in the manu-
ted with them. As a matter of fact, they
room.
The
instrument has been specially
facture of pianos, died last Monday at his
are nearly all alike, the music being varia-
built
for
the
new steamer "La Grande
home in Reading, Pa., aged 60 years. He
tions of nearly a single theme, and the idea
Duchesse"
of
the
Southern Plant System, a
was a native of Hesse-Cassel, Germany. A
of the words being ever the same. It is
well
known
line
sailing
to Florida and the
widow and two children survive him.
always 'two little girls' or 'two little
South. The piano—a style P—is elabo-
THE Weaver Organ and Piano Co., York, rately cased in Spanish cedar; its tonal
boys,' or somebody who was crossed in
love or who lost his last cent. If the music Pa., have shipped two car loadb of the fin- qualities are of a high order of merit, and
were played without words there would be est makes of organs to Williams' Grove it is in every way a worthy production of a
few to listen who could distinguish one where they are on exhibition.
noted house.
song from another. But these pieces are
BEER & JAMES are about to open a piano
short lived, and the demand, I suppose, store on Fisk street, near the Nickel Plate
will be just as great again in a few depot, Ashtabula. O. Besides selling in- R. C. Plunger's Assets Exceed
His Liabilities.
months."
struments, they will give special attention
to repairing and tuning.
*
STATEMENT of the assets and lia-
The magnificent ^Eolian organ recently
W. J. DYER & BRO., general music dea-
bilities of R. C. Munger, the music
completed by the Farrand & Votey Organ lers of St. Paul and Minneapolis, have dealer, St. Paul, Minn., has been filed by
Co. for the Great Northern Hotel, Chicago, opened a branch store in the News Build- Assignee E. De F. Barnett. The state
is considered by the organists and builders ing, Sault Ste. Marie, Mich. They have a ment is very satisfactory, and it is expected
to be one of the most perfect and satisfying fine line of pianos on exhibition. James that Mr. Munger will be able to make
creations in the realm of self-playing instru- Pilkey will have charge of the business.
arrangements with his creditors to con-
ments extant. In it are embodied a num-
JOHN M. ROBERTS, piano dealer, Tacoma, tinue in business. The assets include valu-
ber of innovations which are unique and
able stocks and realty, which cannot be
valuable. It is an instrument that reflects Wash., has been arrested on a charge of realized upon at present, but which will
perjury.
It
seems
that
Roberts
made
the great advance made in the perfection of
under different conditions enable Mr. Mun-
self-playing instruments as well as the pro- several untruthful statements in a recent ger to clear off his indebtedness and leave
law
case
in
which
he
was
concerned.
He
gressiveness of the great Detroit organ man-
has given bail for his appearance fortr ial. a substantial balance to his credit. The
ufacturers.
assets are stated at $148,448 and the liabili-
"ANY dealers in town?" queried the ties at $98,101.
*
REVIEW to Mr. S. M. Barnes of Knabe's
The publishers of the "Piano, Organ and New York house. "No," was the reply,
Music Trades Journal," London, deserve
Attorney Kramer's Practical
great credit for the enterprise displayed in "but an important personage is expected
Argument.
the publication of a "Special Number" de- this afternoon." The REVIEW prepared to
voted to the recent Music Trades Exhibi- tabulate when the name of Li Hung Chang
tion held in that city. The bulky volume fell with withering sarcasm on his recep-
TTORNEY Adam Kramer while argu-
is neatly printed in two colors, with a tive ears.
ing in the Insolvency Court in Cin-
specially designed cover, and from a liter-
cinnati
in favor of an immediate sale of
ary and typographical standpoint is worthy
WE regret to learn of the bereavement
the
Smith
& Nixon stock and factory, made
of all praise.
sustained by C. H. W. Foster, of Chicker-
* *
a
pretty
good
argument for the Republican
*
ing & Sons, Boston, Mass., in the death of
party
as
well
as
for the number of creditors
The Graphophone is an instrument which a bright young child.
whom
he
represented.
He said, " It takes
live dealers should investigate. Large sales
STEINWAY & SONS will ere long be fit- several months to manufacture pianos, and
are bound to be made of this instrument,
which is destined to achieve a great popu- tingly represented in Cincinnati by new the plant should be in readiness to begin
larity. But it also may be used as a method and commodious warerooms, which will be operations immediately after McKinley's
of drawing trade for the local dealer. The under the management of their capable election, for with a revival of prosperity,
repertoire includes all sorts of music—col- representative, Mr. Ernest Urchs.
the demand for pianos will again increase,
loquial and classic, instrumental and vocal,
THE
Ann
Arbor
Organ
Co.,
Ann
Arbor,
and
the sound of the anvil will be heard
and a very charming afternoon or evening
concert may be arranged in order to attract Mich., are moving into new retail quarters and the smoke of the factory seen all over
and entertain visitors.
in that city. In addition to spacious ware- the land.'-
Last Sunday's "Sun" did the piano trade
of this.city an injustice when it stated that
Chicago is the leader in the manufacture of
musical instruments. With the exception of
the manufacture of pianos, in which New
York leads, the statement, however, is
about correct. In organs and small goods
Chicago maintains a lead and a deserved
reputation for her products which is recog-
nized the world over.
A
A !
A'
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
SPECIALTY TALKS.
to this most important branch of any
business and consequently the benefits de-
rived are more in proportion to the ability
QUESTIONS PROPOUNDED BV THE "REVIEW" UPON THE LIVE MATTERS OF THE DAY AND with which any given sum is expended.
ANSWERED BY LEADING MEN IN THE TRADE.
It is well known that there are advertisers
in the United States who expend upwards
of $700,000 a year with profit, and whose
Interview X. Albert G. Cone.
businesses have been built up, and increas-
ed annually, by skillful advertising.
NDER the above head THE REVIEW to achieve success as an advertiser, but in
REVIEW — The advertising
business
proposes to give weekly the expressed a general way I would say that one should doubtless offers, and will continue to offer,
views of some members of the trade upon
be as thoroughly educated and qualified excellent opportunities to the alert thinker
matters which are of live interest.
It for this particular branch as a lawyer or and the up-to-date business man who has
should be understood that the answers to a doctor for his profession.
the faculty of embodying bright ideas
these inquiries will be published in every
REVIEW—Some of the advertising pro- in terse language and artistic form ?
instance without editorial criticism. In ductions of your house have probably ne-
Mr. Cone—There are several well-known
other words, every "specialty talk" will cessitated very heavy expenditure. Is it men who make advertising writing a spe-
fairly express the sentiment of the individ- too much to surmise that a million dollars cialty who receive larger incomes than
ual under whose name it appears, rather has been expended by your firm since its many of our best known authors.
than the editorial belief of THE REVIEW. formation in the various advertising chan-
REVIEW—Possibly, Mr. Cone, you may
There will be no distortion; no boiling nels that have been utilized in the building have a good word to say for "trade jour-
down. The answers will be published with- up of the business?
nal enterprise."
Do you not think that
out change or comment, and in every case
Mr. Cone—Owing to the many means the legitimate trade press is a necessary
the individuality of the one whose opinions utilized, it would hardly be possible to adjunct to an important industry, and,
are written will be preserved. We propose furnish an answer to this question, with thereby, well deserving of the generous
in this way to build one of the most interest-
support of manufacturers?
ing features which a trade paper can offer
Mr. Cone—Without doubt trade jour-
to its readers. This week Mr. Cone talks
nals, conducted in a legitimate manner and
from the standpoint of the advertising
on good business principles, are necessary
specialist.
adjuncts to the music trade, and should re-
REVIEW—Mr. Cone, probably few mem-
ceive the most generous stipport from the
bers of the music trade industry have given
manufacturers.
more attention to the subject of general
REVIEW—How do you find the general
advertising than yourself. Taking into
results of advertising in the daily papers
consideration the great prominence attained
compare with similar efforts in the
by the house with which you are so promi-
monthly magazines? Is it not a fact that
nently identified, and appreciating the fact
the advertising columns of the well known
that the advertising department of the bus-
monthlies form an excellent educator in
iness has, under your direction, proved
'that they impart national information rela-
wonderfully remunerative, it would seem
tive to our products?
an unnecessary question to ask: "Does ad-
Mr. Cone—It seems to me that for local
vertising pay ?" If, however, you will con-
trade, the best results are obtained by the
sider the question from a broad basis, we
use of the daily papers. General advertis-
think it possible that a few original and
ers use the leading monthlies with excel-
pertinent thoughts may be embodied in
lent results.
your reply to the query.
REVIEW—Knowing as we do, Mr. Cone,
Mr. Cone—I believe that money wisely
the
great interest you take in the artistic
and judiciously expended in advertising
element
of advertising and having some
always pays.
little
idea
of the care and forethought you
REVIEW—Without in any way wishing to
expend
in
this special line, we would be
indirectly pay you a compliment, thereby
ALBERT G. CONE.
glad
to
glean
a few of your ideas on the
encroaching upon your reserve of modesty,
subject
of
"Advertising
in its Relation
do you not honestly think that the world-re- any degree of exactness, without entering
to
Art."
nowned house of Kimball stands to-day as into calculations which would require
U
much a monument to a careful system of
judicious and clever advertising as to any
one. policy that has been adopted in the
building up of its name and fame?
Mr. Cone—The success of the Kimball
house is due to the sagacity and broad and
liberal business policy of its founder, W.
W. Kimball. The advertising of this firm
is but one of several secondary means
which have been utilized to further its in-
terests.
REVIEW—What do you consider the key-
note of successful advertising and what are
the main attributes necessary to achieve
success in this special field?
Mr. Cone— (a) Treating the amount ex-
pended in advertising as an investment
which will bring the return of the princi-
pal, together with a fair profit;
(b) There are many attributes necessary
more time than I am able to give to the
subject at this writing.
REVIEW—Is it not possible that the de-
partment of general advertising in large
businesses has assumed such large propor-
tions that in years to come it may be
found necessary to curtail expenses in that
department? Or, on the other hand, do
you think that increased competition will
tend to bring the advertising department
into still greater prominence?
Mr. Cone—(a) Where money is invested
in advertising or in any other branch of a
business in such a manner that it is not
profitable, such investment should be cur-
tailed, or the department placed in the
hands of one who has the necessary know-
ledge and ability to make it pay.
(b) The increased knowledge of the art
of advertising brings more of certainty
Mr. Cone—To-day the talents of some of
the world's greatest artists are utilized by
the leading advertisers. I have heard it
often said that the advertising pages of the
magazines are the most interesting portion
of these publications and are the first read
by many cultivated people.
A volume might be written on "Art in
its Relation to Advertising " and yet not
do full justice to this subject. To those
interested in this particular phase of adver-
tising, I would suggest a subscription to
that most admirable magazine, "Art in
Advertising," published in New York.
I also believe that anyone desiring to study
advertising in all its phases could not in-
vest money to better advantage than in a
subscription to "the little schoolmaster,"
"Printer's Ink," also published in New
York. The brightest minds in the adver-

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