Music Trade Review

Issue: 1896 Vol. 23 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ready been published.
Wm. F. Decker has
been engaged in settling tip the estate of
lar, periodical trips of THE REVIEW, we
been much talk regarding this sale, but.the
make no special account of it.
result certainly must be gratifying to the
his father, the late John Jacob Decker, and
#
members of the piano trade, not only in
#
it is understood that the Decker trade mark
"Trade," said Nahum Stetson Tuesday
is his personal property, and whether he
morning, "is far better than during the
will receive, through the columns of the
will engage in the near future in piano
holidays last year.
trade press, reports of this widely adver-
making on his own account, is not as yet
need now is extra drays and teams to de-
officially announced.
liver instruments."
The newly incorporated Weber-Wheelock
#
Co. preferred to bid in the pianos above
The members of the supply trade have
been frequently accused by some of giving
credit which, in many cases, was not justi-
fied, and that the recipients were unworthy
of extensive credit.
The reports of all the
failures this year will not justify the main-
tenance of that belief.
The affairs of the
concerns who have failed show that the
members of the supply trade
great judgment in their
exercised
assignment of
credits, and to the honor and glory of the
supply trade it must be said, notwithstand-
ing the many failures which have occurred
in the music trade there has been only one
break in the solid ranks of the supply men,
and that O. J. Faxon & Co., of Boston,
plate manufacturers, whose business and
reputation has always been purely a local
one.
The "small goods" trade has not been
entirely free from failures.
In New York,
John F. Stratton and Herman
struck
on the breakers
last
Sonntag
fall.
In
looking over the country, it is true that the
failures have not been confined
special locality.
to any
They have occurred in all
of the principal trade centers.
N
The only thing we
#
with surprising regularity into THE REVIEW
lap during the year, yet the share re-
manufacturers' prices rather than to have
EVER before in the history of auction
them auctioned in New York at cut rates.
sales in this trade has there been one
Therefore, it occurs to us that such action
which has received the prominence given
on their part not only dignifies the trade,
the Weber auction, which occurred in this
but it proves conclusively that there is more
city this week.
backbone to the piano business than some
Commencing last Saturday,
the receiver placed large advertisements
the city.
This was followed up by exten-
sive advertising Monday and Tuesday.
Naturally, the result of this extensive
advertising, and the effect that a slaughter
sale would have on the retail business, was
looked upon with much interest
trade.
by the
Those, however, who believed that
In the local press of Cincinnati has ap-
their fears.
concerning Smith & Nixon.
Weber pianos were not slaughtered in
price and the bargain hunters were sore.
The people who were most disappointed
dollars for quarters invested.
The slaugh-
Wm. E. Wheelock, representing
he considered
above
Mr. Wheelock's position in this matter,
They have
of course, did not meet with the approval
learned that whether an advertising con-
of those present who were looking for tre-
tract is given for a hundred or a thousand
mendously cut figures but, nevertheless,
dollars, that they get great big value for
the trade of the city should appreciate his
the
action.
Instead of hurling on the market
They know that THE REVIEW is the only
one hundred and sixty-four pianos at cut
music trade paper in America which has
rates, Mr. Wheelock saved the trade in this
sent its personal representative to every
respect from this blow, and further, it will
city of prominence on the North American
have a permanent result upon the piano
Continent.
purchasing public of New York and vicin-
REVIEW has visited the dealers, in fact
made it a special point to visit every nook
and cranny in America.
They know that
the hard, earnest work which we have done
in behalf of our constituency has been pro-
ductive of good results for them.
ity.
Many people who have the idea that
there are abnormal profits in the piano
business—-that a piano
usually retailing
for $600 can be sold at $100 at a profit—
will now change their belief.
Shortly after Jan. ist, the editor of this
The Weber sale proved one thing con-
paper will start out on one of his extended
clusively and that is that pianos of that
trips, covering a large portion of the coun-
grade are not going to be offered at ridicu-
try.
lously low prices.
As this has become one of the regu-
highly
its
present
Strange things, indeed, the whirlgig of
time brings forth.
A. B.
Fletcher, chairman of the Reorganization
the cost of manufacture.
They know that for years THE
complimenting
who were attracted by the advertisements.
anchor fast to THE REVIEW, but, as time
in THE REVIEW.
the reorganization of the Smith & Nixon
members.
at a figure which
expended
headed "Owe a Million," and a day or two
Co.,
ter prices did not prevail, and there were
One, a notice
later a very flattering notice referring to
were the ones who came hoping to get gold
usually started the price of the instruments
money
No trade=paper bulldozing.
No advertising payments in
advance.
No monetary loans to support
newspaper mendicancy.
#—#
peared recently some interesting notices
patrons is appreciated, and they not only
tising appropriations with us.
#
retail trade in the city can well lay aside
Committee of the Weber-Wheelock Co.,
rolls on, they usually increase their adver-
#
it would have any serious effect upon the
tory.
we give our
people have given it credit for possessing.
with the daily papers and on Sunday quar-
ter pages appeared in every publication in
ceived by us is, times considered, satisfac-
The service which
tised sale.
THE WEBER AUCTION SALE.
many disappointed ones among the people
While the plums have not been dropping
this city, but throughout the country, who
Of course, there has
FRANK C. DECKER, of Decker & Son, this
city, left on Saturday last for a brief busi-
ness trip to St. Louis.
C. B. GARRITSON, president of the Kroe-
ger Piano Co., this city, returned on
Wednesday of this week from his ex-
tended road trip.
THE music trade establishments of Wm.
Wander & Sons, L. Barker & Co., and
Gallup & Metzger were the subjects of
lengthy and well written "stories " in the
Hartford, Conn., "Courant" of last Sun-
day.
MESSRS.
CHICKF.RING
& SONS gave
an-
other of their popular matinee musicales
last Tuesday at Chickering Hall, the artists
being Miss Fannie Richter, piano; Mr.
Elliot Hubbard, tenor; Mr. Hubert Arnold,
violin, and Mrs. Morgan, accompanist.
There was, as usual, a large and fashionable
attendance.
C. H. EDDY, general representative for
Chickering & Sons, Boston, arrived in New
York from the West on Tuesday of this
week; he left for Boston the following day.
RUFUS W. BLAKE and J. R. Mason, presi-
dent and treasurer respectively of the Ster-
ling Co., Derby, Conn., were in towia.on
Wednesday.
• . • . . . ,, .••;-,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
sizes the important part which the name
"Steinert" has played in the development
of music and the music trade in New Eng-
land for over thirty years.
* *
ik
T
HE other day one of the best known
manufacturers in the trade remarked:
" I have been thinking over the trade paper
question seriously. Talking with my trav-
elers, I find that they see THE REVIEW
everywhere and hear it spoken of in the
highest terms. I never have been a big
advertiser in its columns, perhaps I have
been led by the bombastic statements of
some others to place the bulk of my adver-
tising elsewhere. I have been, however, a
close reader of THE REVIEW and an admirer
of its policy for years, and right here let
me add I am going to give a more hearty
encouragement to clean journalism than a
pat on the back and telling you that you
publish a good paper. That sort of thing
may make you feel good, but it doesn't
pay printers' bills, and next year you are in
line for the biggest contract which I shall
make with any trade paper.
"I feel that I had rather support an en-
terprise that I have confidence in than one
that is liable the moment my patronage is
withdrawn, or if I seek to curtail, will
jump at my throat or at my pocketbook.
No, my boy, if we fail to keep the journal-
ists who have proven themselves earnest in
the past in line, and give our support to
the cut-throats, we may need the support
of conscientious workmen and that too,
badly—when the other fellows put the
screws on."
*

The M. Steinert & Sons Co., of Boston,
and Alex. Steinert in particular, are to be
congratulated upon the auspicious opening
of the new Steinert Hall in that city which
is conceded by the press and public to be
one of the most beautiful and satisfactory
rooms for chamber music in the United
States. The occasion was marked by the
presence of a la r ge and fashionable audi-
ence, the leaders of society and music
being out in full force.
The critics have been a unit in their
opinion that a long standing and deserved
reproach against Boston has been removed
and that, at last, the "Hub" has a music
hall worthy of the name.
It is truly a monument, not alone to the
genius of the architects, but to the value of
Alex. Steinert's ideas, whose pet concep-
tion it is. And, mark you, he went under
the earth thirty-five feet to insure such re-
markable results. The hall, beautiful in
the simplicity of its design, daintiness of
finish and perfection of equipment, is acous-
tically a solace and a delight to auricularly
sensitive lovers of music.
This new abode of music further empha-
The great success which is attending the
Commercial Travelers' Fair at Madison
Square Garden is to be attributed, in a
large measure, to the indefatigable efforts
of the genial director general, Col. A. B. De
Frece. The Colonel has overlooked nothing
that would tend to make the Fair one of the
most notable ever held in this city, and
through his personal labors he has been
able to secure the support of men and
women famous in the political, social and
fashionable world, to aid this commendable
enterprise. The many interesting features
a manager of a Fifth avenue retail store
a few days ago, he said: "We are prepared
to pay a good salary to an up-to-date, com-
petent outside man, who understands his
business and who is willing to work faith-
fully in the interest of the house he repre-
sents. My inability to secure such a man
has compelled me to work myself almost to
death for the past two weeks in order to hold
the trade which is coming our way just
now."
• *
I am in receipt of a little card from O. K.
Houck & Co., Memphis, Tenn., which as an
advertising idea is certainly clever. It is
an illustration in colors of a pair of scales.
Suspended from the hook of the scales is a
smiling rosy-cheeked cherub who has
around him sufficient clothing to be
weighed. Above the happy youngster are
the words "Sterling Pianos" in bold type;
below, the quotation, "Two Home Treas-
ures."
RETAIL trade with Geo. Steck & Co. has
opened up well this week, a number of cash
sales being made on Monday and Tuesday.
MRS. SARAH BRUNO, wife of Chas. Bruno,
Jr., of C. Bruno & Son, died at her home
in Brooklyn on Friday last, Dec. 18th.
THE sale of the assets of the J. P. Sim-
mons Co. and J. P. Simmons & Co., of
Louisville, Ky., took place on Wednesday
Dec. 23d.
PART of, the big stock of maple and other
lumber carried by Decker Bros, has been
purchased by the Staib Piano Action Manu-
facturing Co. and will be used by them in
the manufacture of the Staib actions. The
wood is splendidly seasoned and of choice
quality.
COL. A. B. DE FRECE.
THE great Boston Music Hall organ, one
which have drawn thousands daily to this of the most famous instruments of its kind
Fair were planned by him, and he has in the country, is to be sold. This organ
demonstrated that he is par excellence one was removed from Music Hall some time
of the greatest organizers of huge affairs of ago and is now awaiting a purchaser.
this kind perhaps in the country.
THE Lindeman & Sons Piano Co. are
The Fair is certainly worthy of one, if
sending
out some very tasteful calendars.
not several visits. It presents a bewilder-
ing picture of color and animation. There
EASTERHROOK & Co., 21 East Market
are fluttering pendants, gaily decorated street, Corning, N. Y., are offering to sell
kiosks, pretty looking booths and handsome their music business very cheap.
women galore at the Garden. The iron
E. S. WILSON & Co., music trade dealers,
work of the superstructure is hidden behind
Oshkosh,
Wis., suffered a slight damage
flags and bunting. The amphitheatre is
to
their
stock
by fire Dec. 12th.
crowded with quaint little houses, where
pretty girls sell candy, cakes, laces, rib-
WM. DALLIIJA DUTTOII, of Hardman,
bons, bicycles, water filters, or dispense Peck & Co., stated to THE REVIEW on Wed-
pink drinks.
nesday last: "Our holiday trade has really
Downstairs, where there is a fac-simile been excellent; there has been a good
of the Midway Plaisance, there are so many demand for both upright and grand pianos
interesting features that it commands as and we are well satisfied with the showing
much, if not more attention from visitors for December."
than the big display upstairs. There is
THE stock in the Mathushek & Son Piano
a Turkish Theatre, the Cafe* Chantant and
Co.'s
branch store in New Brunswick, N. J.,
a thousand and one other attractions which
was
damaged
by fire on Dec. 21st, to the
make the Commercial Travelers' Fair
extent
of
$1,000.
unique in many respects.
* *
Competent "outside" salesmen seem to be
scarce in New York just now. Talking with
It's a long advertisement that has no turning-
and the pay will come after awhile, sure.

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