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THE MUSIC TRADE REVIEW
Credit Points.
SOME
"INSTRUCTIONS"
WHICH
Braumuller Co.
ARE NOT ONLY EXCELLENT READING BUT CONTAIN REALLY
BRAUMULLER
CO. ISSUE
VALUABLE MATTER FOR WIDEAWAKE MANUFACTURERS.
CEIVED
T
HE matter of credits is the cornerstone
of, a healthy business.
Whatever
failures occurred in the trade during the
past few years may be ascribed largely to
the neglect of this important essential in
the enlargement of trade. The honest, up-
right linn should be supported by the hon-
est, upright dealer and vice versa, and a
mutual understanding should exist between
them, particularly as to financial matters.
NEW CATALOGUE'—
THEIR NEW HARMONIC SCALE WELL RE-
that you have sold him cheaply and cannot
afford to wait for your money, whereas if
you let your account run he will think your
company is rich and that they not only
make big enough profit to pay them to wait,
but that they don't want any money, all of
which is wrong and unbusiness-like.
"Experience has demonstrated the fact
beyond question that where a man owes
you he is apt to avoid you and take his cash
and his trade to your competitor, whereas
if he owes the other fellow, you get his
cash, and his business also. From which
it must be plain to anyone, that by an ex-
tended credit and careless methods, you
not only lose your customer but you are
also apt to lose what he owes you.
We are now at the opening of what
should prove a long period of prosperity,
and manufacturers will be wise to move
cautiously—to extend support and credit to
those deserving, to think twice before forc-
ing credit or being too generous, particu-
larly when a competitor has some just rea-
sons for refusing it to the dealer desiring
"Business men are in trade for the money
to open an account.
there is to be made out of their investment.
A short time since, a lumber dealer in Your salary depends upon the amount of
the Northwest took the pains to draw up a profit you make for them.
Make your
series of instructions for the managers of
deals for cash or with a good secured note
his business on this very matter of credits. in view. An open account is a dead drag
We give them herewith in the hope that on your business and its profits. For in-
they may suggest to members of the trade stance, if you have $6,000 standing out in
a plan whereby they can manage the credit open accounts it will be hard for you to get
end of their business advantageously. $100 interest out of it. No man will pay
Whether they apply directly or not they are interest on an open account if he can help
certainly excellent reading:—
it; if he does, he pays it with a feeling that
"The first thing to do when you are you have robbed him; but if you get this
asked for credit should be to assure your- same $6,000 into good notes bearing ten
self that the party applying is worthy of
per cent, interest, you will have no trouble
credit, or if he offers security, if the secur- in collecting $600 interest, and hence you
ity is good and sufficient.
are worth that much more to your employ-
"When you are satisfied that it is the er than if you did not get your accounts in-
part of good business to extend the amount to notes.
of credit asked, be sure to make a positive
"If any man objects to ten per cent, in-
bargain as to the length of time it is to be terest and says he can hire money for less,
for and put the terms of sale in writing on tell him you are glad if he can save that
your estimate book or elsewhere. Don't much and you would be m.uch better pleased
fail to impress upon your customer that if he would borrow at a less rate and pay
we are always ready to extend the cour- you. Tell him that money is worth ten
tesies of trade to good, responsible parties per cent, to us, and that you cannot make
(like him) when we are selling on credit to the rate any less to him. Treat every man
anyone, but at the same time we have our fairly and honestly and in a business-like
own obligations to meet and must rely upon way. Always be as good as your word and a
those who owe us to come in and pay us as little better if you can, and hold your own."
they have agreed. If for any reason what-
ever your customer finds it impossible to
Fischer Removal.
do as he has agreed, you will expect him to
come in and make a new bargain,
taking a new note, renewing an old one or
No. 3 East Fourteenth Street, City.
giving of other additional security.
BUSINESS BRISK.
A
CASUAL call early in the week at
the Braumuller Co.'s imposing fac-
tory, 402-410 West Fourteenth street, this
city, revealed the fact that there is a consid-
etable call just now for the well-known
Braumuller instruments.
"Absolutely first-class" is the trade
motto of this enterprising house, and their
product is good testimony to the claims set
forth.
"We have more orders than we can fill,"
stated Otto L. Braumuller, president of
the company, to THE REVIEW on Tuesday
last. "Last week was a big week; honest-
ly speaking, we are very busy; we have
plenty of orders, and letters and telegrams
are piling in pretty thick."
The Braumuller Co. not only cater for
business, but they secure it; their constant
effort is to improve their product and they
give excellent value for money.
• M. Steinert & Sons Co., with head-
quarters at Boston, New Haven and Provi-
dence, R. I., are doing well with the "Brau-
muller"; they are sending in good orders
and report very favorably of the instru-
ments.
The Jesse French Co., of St. Louis, who
have handled the "Braumuller" for a
number of years, are also doing a good
"Braumuller" trade.
The new harmonic scale is a pronounced
success, and warm encomiums have been
elicited from prominent acousticians and
musicians in favor of same.
Their styles 40-2-4 and 6 in fancy woods
are having an especial run just now, and
the excellent finish of same is worthy of
comment.
O. C. Klock, road representative for the
Braumuller Co., left New York on Monday
last for an extended trip in Pennsylvania
and New York States.
We have been favored with a copy of the
Braumuller Co.'s new catalogue; it is judi-
ciously compiled and neatly produced.
Davenport <& Treacy's Success.
T
HE Davenport & Treacy Co. are splen-
didly equipped to handle all the busi-
" I t is a vital point to start your deal office of J. & C. Fischer will be removed ness that will come their way during the
right, and you can do it just as well as not. from its present location, No. n o Fifth good old McKinley times which we are now
Nine-tenths of business troubles come avenue, to No. 417 West Twenty-eighth entering upon. Their immense plant at
from not starting things right, and allow- street, where all letters, telegrams and all Stamford, Conn., their recent acquisition
ing misunderstandings to take the place of communications pertaining to the whole- in Boston, Mass., where they have facilities
a definite bargain. Remember that your sale business should be addressed.
for turning out two hundred plates a day*
customer never can object to a fair busi-
The retail warerooms will remain in and their New York house, give them an
ness-like proposition, and if he does, we their present location until Februar)? 1st, unequaled position in the trade—a posi-
don't want any deal with him at all except 1897, after which date they will be located tion which is truly merited, because it has
for cash down.
at No. 3$ Union Square, West, between always been the aim of the Davenport &
"Don't be afraid to ask for the money Sixteenth and Seventeenth streets, in the Treacy Co. to manufacture only the best
due 5 7 ou on the day set for payment. building known as the Decker Building.
and most reliable wares and they have
Short collections make long friends. The
Yours very truly,
been rewarded by an increasing busi-
more promptly you collect the more your
ness and the confidence and support of the
J. &. C. FISCHER.
customers will be impressed with the belief
trade.
NEW YORK, NOV. 16th, 1896.
DEAR SIRS:—After
Dec.
1st, 1896,
the