Music Trade Review

Issue: 1896 Vol. 23 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ib
do you think that there is a tendency in
the piano business of this country to over-
production?
MR. BRAUMULLER—Not with first-class
pianos.
REVIEW—What are the main qualifica-
tions necessary in the "make-up" of a
thoroughly up-to-date "road-man?"
MR. BRAUMULLER—He must, in the first
place, be honest, stick to the truth, tell all
he knows about his own instruments and
should never run down his competitor.
He should have a thorough knowledge of
the fundamental points of construction of
other makes of pianos, so as to meet his
competitor at every point of the game.
He must know how everybody stands; he
must expect to run up against every kind
of customer, and must have a smile for
everyone; he must be a hustler, but above
all he must be honest.
REVIEW—Does the South, West, North-
west, or East offer the greatest field for
the development of the piano business?
MR. BRAUMULLER—I think the West and
Northwest.
REVIEW—Do you not honestly think that
the legitimate trade press materially ad-
vances the interests of the piano industry,
and, properly utilized by manufacturers,
can be made a successful channel for the
building up of business?
MR. BRAUMULLER—Yes, I do.
I believe
Will Not Abandon Their Screw
Stringer.
BOSTON, September 25, 1896.
To the Editor of THE MUSIC TRADE RE-
VIEW, New York, N. Y.
DEAR SIR:—We understand that a rumor
is being circulated that Mason & Hamlin
are to abandon their screw stringer. Per-
mit us to state, through the columns of
your paper, that this report is not true, for
we have no idea of giving up the stringer.
The rumor was perhaps based on the fact
that we are making some pin-block pianos,
announcement of which was made to the
trade last spring. And we will take this
occasion to state that henceforth we shall
manufacture the Mason & Hamlin piano-
forte on both the screw-stringer and the
wrest-pin system. It is our business to
cater to the wants of as many customers as
possible, and it is for this reason that we
have concluded to provide both systems.
It is hardly necessary to add that both
styles of instruments shall be of one and
the same grade; and it is our constant and
earnest aim that that shall be the highest.
As many dealers are iust now looking
about for a new leader, we take this oppor-
tunity to solicit their critical examination
of our latest productions.
Respectfully,
MASON & HAMLIN CO.,
the musical press has done much to build
up the music trade. I find much benefit in
the work they do for me.
Incorporated.
by Edward P. Mason, Pres.
Increase their Factory.
T
of construction, etc., of their best pianos.
A number of the dealers responded and a
critical judge, who was an expert musician,
decided in favor of the Marshall & Wendell
piano, on account of its style of case, solid-
ity of construction and clearness of tone.
Score one for the Marshall & Wendell!
/Eolian Co.
The first iEolian Recital, season of
1896-97, occurs to-day at 3 o'clock in the
/Eolian Recital Hall, 18 West Twenty-third
street, this city. The following is the
programme:
1. Overture—"Jubel"
Weber
2. a. Valse, Op. 34, No. 1
Chopin
b. yEolian Harmonies
Lavignac
3. Cantilene Nuptiale—Grand Choeur
Dubois
4. Hungarian Dance
Brahms
5. Meditation
A rrieto
6. Concerto, E minor, Allegro Maestoso.. Chopin
7. Rondo Capriccioso
Mendelssohn
8. Manhattan Beach March
Sous a
The Autoharp Exhibit.
\ SPLENDID exhibit of autoharps is
J~\ being made at the American Insti-
tute Fair, which opened at the Madison
Square Garden last Monday evening. A
large showing is made covering the differ-
ent styles from the popular-priced up to
the magnificent concert grands. Among
the collection is one or two beautifully
hand-carved and artistically finished in-
struments. Mr. Aldis J. Gery, the auto-
harp virtuoso, is in attendance, and the
musical possibilities of the instrument
are demonstrated nightly to appreciative
crowds.
HE Miller Organ Co., the prominent
manufacturers of Lebanon Pa., have
HUSZ & SONS, of Camden, N. J., found that their present building is not
Piano Polish
were
incorporated
this
week,
with
#
adequate for the expeditious turning out
NYONE who wishes to try a hard oil
a total capital of $50,000 and a paid-up of their work, and accordingly, the com-
polish for pianos can get a sample
capital of $1,000. They will* manufacture pany have just ordered an addition of
and sell pianos, organs and other musical about 40 feet to the east wing of the tree by writing to the Hartford Diamond
Polish Co. Every now and then some
instruments.
building.
fake polish firm crops up and the credu-
lous piano dealer puts in a stock which he
Sonntag Assigns.
The riarshall & Wendell Piano finds too late gums the piano and catches
the dust and altogether ruins the job.
Wins.
ENRY AUGUST WILLY SONN-
The
Diamond polish, on the contrary, has
TAG, importer of musical instru-
been
made for the last eight years. It
EORGE W. CHATTERTON, agent
ments at No. 58 White street, under the
can
be
used in every piano factory or
for the Marshall & Wendell piano
name of Herman Sonntag, made an assign-
wareroom
in the country. It has a bril-
ment last Wednesday, Sept. 30th, to Gott- in Springfield, 111., relates that Mr. William
liant
finish
and drying and lasting quali-
field Julius Hauser, giving preferences for Rupp, a retired farmer living at Mt. Pul-
ties,
and
the
dealer will, we are convinced,
aski,
wished
to
purchase
a
piano
for
his
ele-
$7,725. Approximately the liabilities are
be
able
to
recommend
it to his customers.
gant
new
home
in
thatcit>
and
invited
the
$44,000 and nominal assets $38,000, princi-
Address,
Hartford
Diamond
Polish Co.,
responsible
dealers
of
Springfield,
Lincoln,
pally in stock.
Decatur, etc., to submit styles, prices, mode Hartford, Conn., U. S. A.
A
A
H
G
The Work of Vandals.
CELEBRATED J. T. L. INSTRUMENTS
DISPATCH from Pittsburg, Pa.,
says: Yard Master John Me An-
FOR BAND AND ORCHESTRA
drews, in charge of the Allegheny yards
NEW BORE IMPROVED THIBOUViLLE CLARINET
of the Ft. Wayne road, reported to the po-
This
Clarinet
is
made
with five rings, three on the upper joint. These three rings on the upper joint
lice Saturday night that a box car on a sid-
enable any artist to render what have been, up to this time, the most
difficult passages, with the greatest ease
ing at Washington avenue, containing
several pianos assigned to a local dealer,
JEROME THIBOUVILLE-LAMY & CO.
had been broken open and each piano mu-
1000 MEN
LARGEST AND OLDEST HOUSE IN EUROPE
3 FACTORIES
tilated wi,th a coupling pin. The ouside
MAKERS OF THE FAMOUS
boxes in which the instruments were Thibouville Cornet, No. 2025, Bb Euphonium, 4 Pistons, No. 2070. Bb Slide Trombone, No.
2115, also Artistic Violins
packed had been broken open, and the
panels of the cases smashed, damaging
J.
L. STRINGS THE BEST IN THE WORLD
them so badly that they will have to be re- SOLE AGENT FOR GRANDINI MANDOLINS
01*6211 J 0 H 6 S Z?L.
CATALOGUE SENT FREE ON APPLICATION
turned to the factory for repairs.
NEW YORK
A
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
A Surprising Musical Novelty.
THE GRAPHOPHONE
WILL DRAW TRADE AND PAY A HANDSOME PROFIT AS WELL
OF REPRODUCING
WITH CHARMING
EFFECT
ALL KINDS OF MUSIC
DEALERS WILL DO WELL TO INVESTIGATE THE SELLING
QUALITIES OF THIS
D
NEW INVENTION.
CAPABLE
night. There were two songs and a clari-
onet solo, and they were reproduced with
such effect that everyone present applauded
the result heartily.
If a music dealer wishes to create a
drawing card, let him purchase a grapho-
phone, send out invitations, and arrange a
neat little program for the afternoon or
evening, and I will guarantee that his au-
dience will be delighted with the musical
effect obtained; as a direct result he will
effect a sale of one or two graphophones.
It is really too clever a thing to be over-
looked.
The advertising advantages of the graph-
ophone are almost endless, and should not
be under-estimated in the slightest particu-
lar; its attractive power is very strong.
If anyone doubts the truth of this state-
ment let him look into the company's
warerooms on Twenty-seventh street and
Broadway, and see the crowd which stead-
ily thrcngs the rooms. You will see there
almost every machine in operation, and as
the Columbia Phonograph Co, manufacture
a line of novelties, it is a most remarkable
sight.
The look of surprise and pleasure which
steals over the people either if they listen
to the graphophone through the funnel,
or whether they hold the rubber tubes to
their ears, the result is the same; a look of
astonishment which is rapidly succeeded
by a look of pleasure.
I recollect that there were ten people
who were waiting at one time to hear
Bryan's famous speech at Chicago. It
was that speech that nominated Bryan,
and it is the graphophone which preserves
his speech for all ages, because the grapho-
EALERvS, as a rule, are always on the chased for a moderate amount, and the en-
alert for that which attracts and that tertainment can be varied in endless
which sells as well. Attractive power is variety.
What more charming attraction could a
an important consideration in musical
merchandise as well as other wares. I music dealer offer than a graphophone
had my attention recently called to a nov- concert in the afternoon or evening. The
elty, which perhaps for sake of convenience very novelty of the instrument would
cause people to become interested in the
I may term a musical novelty.
While passing down Broadway the other concert, the program of which could em-
day my attention was called to a crowd brace an assorted line of music, and the
gathered around an instrument placed in a wareroom could be filled with the tone
show window at the corner of Twenty- sent through the transmitter of this won-
seventh street. My curiosity being aroused, derful little instrument. Then again, the
I sauntered in. It was the graphophone, people who have heard the graphophcne
and was playing one of Sousa's latest would perhaps become like myself, so
much interested in it that they would im-
inarches with wonderful effect.
mediately desire to possess one. The re-
ta'.l cost of the instrument is not high—$50.
If dealers would take hold of the graph-
ophone they would find, as I stated at the
beginning, an instrument not only capable
of attracting customers, but with it, pos-
sibilities to effect a great number of sales.
It is the musical novelty of the season, and
could be used largely for holiday trade. A
trial order would mean more.
THE GRAPHOPHONE.
I know of nothing on the market to-day
The instrument interested me so much
that
impresses me as being such a salable
that I subsequently became owner of a bijou
novelty,
producing so much enjoyment in
graphophone. I have had many friends
the
home
circle, as the graphophone.
call upon me, and during the evenings this
I
have
seen
something approximating it
little instrument has furnished enjoyable
in
the
toy
line—an
instrument bearing
entertainment on more occasions than one.
I do not think the music dealers of the
United States have any adequate idea of
the possibilities of the graphophone. It is
an instrument easily portable, operated
either by motor or clock work system,
which is capable of reproducing with charm-
ing effects songs, recitations, marches,
waltzes, in fact everything in a musical
line with wonderful effect. The illustra-
tion on this page gives a fairly comprehen-
sive idea of the graphophone in the home.
It is quite entertaining, as one may im-
agine, to sit down in your own home, and
listen to Sousa's marches as played by the
"March King" himself with his complete
band, every instrument of which is plain-
ly discernible, or, for a change, listen to
the magnificent baritone of J. W. Meyers,
or a quartette, or a cornet or piccolo solo,
in fact almost an endless repertoire from
THE GRAPHOPHONE IN THE HOME.
which to make selections. One of the
records which the company, have is almost a similar name which must not for phone records will keep for an indefinite
Bryan's famous "crown of thorns" speech one moment be confounded with the period, thereby preserving any speech,
at the Chicago convention.
graphophone. Aside from being able to song or instrumental piece of music.
Aside from being a musical wonder, the produce the records of the music of the
The Columbia Phonograph Co. are the
graphophone is a mechanical wonder, and day, it is also possible even with one of manufacturers. They have offices at No.
is altogether about as perfect a little piece the bijou graphophones to produce records 1159 Broadway, New York, and 919 Penn-
of mechanism as there is manufactured to- at home as well. In fact, talk or sing to sylvania avenue, Washington, D. C. A
day. It is simple in construction, has lit- the graphophone and it will talk or sing line to them anent the graphophone
tle liability to get out of order, and can be back to you.
would further describe the possibilities of
productive of almost an infinite amount of
this
wonderful invention.
The music
I have a friend, a well-known musician,
enjoyment. One does not have to hear who has made some magnificent records trade dealers should lose no time in inves-
the same pieces over and over again unless with the bijou graphophone which were re- tigating the merits of this latest enter-
they so desire, because records can be pur- produced on my instrument the other tainer.

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