Music Trade Review

Issue: 1896 Vol. 22 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
From a Traveler's Note Book.
OCCASIONAL RAYS OF SUNSHINE ON THE TRADE CHESS BOARD
TALK UPON THE SUBJECT OF CHEAP PIANOS
TRADE AS A WHOLE IS QUIET
HAS THE CRAZE GONE B\ ?
A
IS THE CHEAP PIANO
SOLD IN ITS CLASS?—A WELL KNOWN DEALER'S OPINION—THE DEMAND DYING OUT.
KELLER BROS. & BLIGHT—PROGRESS MADE IN THE INSTRUMENTS—A VISIT TO
THE
STERLING
THE
FACTORY
HUNTINGTON
BUILDING
PIANOS
PIANO
RETAIL
BUSINESS WITH
ULAR
THAT
HAVE WON A PLACE.
FACTORY—A
TRADE
IN
NEW
SHONINGERS—A
MAGNIFICENT
HAVEN.
POP-
HOSTELRY—STUCK ON
A
SAND
HERE are now and then bright
rays of sunshine across the
shadowed trade chess board.
Occasionally I find a manu-
t
facturer, a dealer, a traveler
and a salesman who waxes
eloquent over the particular activity which
he has personally encountered, but taken as
a whole the condition of the country, as I
wrote last week, is much depressed.
I am rather inclined to believe the state-
ment made to me the other day by a friend
who is far from being an admirer of
Cleveland. He said:
"We may expect a continuation of just
this sort of thing, until Cleveland bids
farewell to the Presidential chair. He is a
Jonah."
There is no doubt but what Cleveland
has been censured, and as far as my belief
goes, justly so, for many of his official
actions. But it occurs to me that he does
not stand alone in this matter of censure.
He has been surrounded by a coterie of
men whose inability to successfully direct
Governmental and financial affairs is pain-
fully apparent.
The week has started in as a record
breaker. Fires and failures in the lead.
There is no mistaking the fact that de-
pressed business conditions are prevalent
everywhere during the opening months of
1896.
The cheap piano has become a prominent
factor in the music trade of this country.
Travel where you will, and you will find
that almost every dealer has a cheap piano
in his warerOoms.
It is true that while he is showing you
his different makes he does not care to men-
tion that he handles so-and-so's only in the
way that "it is just because he has to keep
in line, you know, because his neighbor
has a cheap piano, and he must keep a line
also in order that he may meet successfully
that kind of cheap competition."
It was only the other day, while chatting
with a well-known dealer in one of the
Eastern cities, the question of cheap pianos
was touched upon. He said:
" I am like thousands of other men; I
have been • tempted to purchase cheap
pianos in large quantities, simply because
they held out alluring inducements. For
a thousand dollars I could purchase a goodly
number of them. We could sell them at a
good round profit—sell them quickly—and
BAR.
as I am in business for money, I have gone
into the cheap piano business extensively.'
"And," I asked, "have you found after a
year's experience that it was a profitable
business for you? Have you not found
that the original profit, which was large,
has been materially reduced by subsequent
expense, for instance, have you not found
it necessary to spend a good portion of
your time in conciliating some of the
people to whom you have sold cheap
pianos? Have you not found it necessary
to frequently send 'piano doctors' to pre-
scribe for some of the cheap pianos which
you have placed out?"
"Yes, I have; and to tell the truth, I am
not pushing the cheap piano as much as I
was a year ago. I have become convinced,
as has also my leading salesman, that it
would pay us better to push instruments
which create a healthy demand for them-
selves—instruments which once sold cease
to be a matter of expense, and the original
profit is not diminished by certain little
affairs which in the cheap piano have to be
constantly explained."
"Let me ask you another question," I
said. "Now, I do not wish to be personal
in this matter; but do you not think that
there has been a vast number of the cheap
pianos sold at a price which should entitle
the purchaser to become the owner of a
good piano? In other words, has the cheap
piano been sold at retail in its class?"
He replied: " I will answer your question
by saying this, If it were sold at about the
some percentage of profit as we usually
make on a first-class or medium piano,
would we all have gravitated to it so
rapidly?"
There is the whole matter in a nut shell.
Numerous dealers, although they claim not
to have pushed the cheap piano, have sold
them in large numbers because they paid a
large profit. They have not always been
sold in their class, hence many purchasers
who have paid a price which should have
entitled them to the ownership of a good
piano have become dissatisfied with their
bargain, and the result, a reaction has set
in. Yes, a reaction, because many dealers
who have been subjected to considerable
expense and annoyance in the matter of
looking after some of their cheap pianos
have concluded that it would pay them
better to purchase a piano of a trifle higher
grade, which would cause them less
annoyance, while I have seen many dealers
who sort of stumble and hesitate when you
ask them about the sales of the cheap
piano, they speak guardedly and almost
cautiously of the instrument, as if they
were in a sense ashamed to be connected
with it; still, results show that they as a
whole have made enormous sales of instru-
ments of the cheap class. If not true, why
was there such a percentage of cheap
pianos in the piano output of last year?
Of course, every dealer must carry a
stock which will enable him to compete
successfully with his neighbor, but I have
discovered already a different feeling exist-
ing toward the cheap piano than I saw
evidenced the first two months of '95.
* *
*
Up at Bridgeport, Conn., there is located
a piano factc^, the product of which has
been steadily increasing in quantity, and I
may add, in quality as well. Because no
one can compare the Keller Bros, piano of
today with those of a few years back
without becoming convinced of the steady
improvement in the tonal qualities of these
instruments which has taken place each
year. It is that spirit of progression which
is making the Keller Bros, piano better and
more favorably known in the music estab-
lishments cf this country.
It was a fortunate combination between
Keller Bros, and W. M. Blight. Mr.
Blight possesses the business qualifications
necessary for the management of a success-
ful business enterprise, while the Keller
Bros, are pronounced experts in the line of
mechanics.
*
Talk about piano manufacturing con-
cerns; did anyone ever visit Derby, Conn.,
without carrying away with them a feeling
of admiration for the Sterling plant, and
the forces which have directed its upbuild-
ing? Think of a plant over 600 feet in
frontage from which are sent out a number
of instruments approximating 5,000 an-
nually.
The Sterling pianos have fairly won "a
place" in the trade. With their enormous
facilities, and by the purchase of stock in
numerous quantities, the utilization of the
latest mechanical appliances in the produc-
tion of pianos, the Sterling Co. have been
enabled to place on the market instruments
which have constantly advanced and become
more and more entrenched in trade esti-
mation.
The Sterling pianos are built on advanced
lines, and possess a merit which is indis-
puted. If the Sterling Co. by their method
of manufacture in disposing of pianos have
not pretty closely solved the piano problem
of to-day, then to what other firm belongs
the honor?
I took a drive with Mr. J. R. Mason,
from the Derby factory over to Shelton,
Conn., to view the new building soon to be
occupied by the Huntington Piano Co.
The building, which is to be the factory
home of the Huntington piano, is the
finest factory in Shelton, being built of
brick with bruised stone trimmings, five
stories and basement, surmounted by a
handsome tower. It is built in the most
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
io
ubstantial way, and electricity will be the
power used in lighting and also operating
the machinery therein. The work through-
out is of the most substantial and enduring
character, and is of sufficient space to
enable the manufacture of sixty pianos a
week;
In the manufacture of the Huntington
piano every possible detail has been sub-
jected to the most careful scrutiny, and
every point has been studied in order to
produce a commercial piano which should
be the leader in its class.
It seems from the number of Huntington
pianos manufactured last year, and the
preparations which are now being made
for the enlargement of the business, that
dealers have been pleased with them.
* *
Retail trade in New Haven has held up
fairly well. The trade conditions have not
been so depressed there as in other locali-
ties in which I have visited recently. The
Hotel Garde, through, the mediumship of
Mr. A. J. Brooks, is fast becoming a popular
hostelr)' for the music trade visiting New
Haven. Mr. Brooks makes it his head-
quarters, and as he has a large circle of
acquaintances, it is needless to say that
where "Brooksie" goes they go also. Last
Tuesday I met while there, Mr. Anderson,
traveler for Jacob Bros.; Mr. Brownell,
traveler for the Autoharp; Mr. Clinton, a
New Haven dealer; another music trade
man, and A. J. Brooks, who, by the way,
was just about leaving for an extended
Western trip.
* *
*
Down at the Shoninger factory they are
not prone to give exaggerated statements
of the business conditions with them.
One thing is certain,that with the Shoninger
system of selling, their New York and
Chicago branches are getting a generous
percentage of what trade there is going,
even if the}' are not proclaiming it in
trumpet tones from the housetops.
* *
*
I had predicted something over a month
ago, that the first week in February would
be a trying week; that if we passed through
that without any serious disaster, the path
would then be comparatively smooth. But
it seems as if, like the ill-fated steamer St.
Paul, we have struck on a sand bar and
will require some little tugging to float
into deeper water.
Steam is low too, mighty low in some
places.
May Remove to Fort Dodge.
HE Iowa Piano Co., of DesMoines, la.,
is figuring on removing its plant from
that city to Fort Dodge. The company
makes the Beigiebing-Buttell piano. Hugo
Beigiebing, who is at the head of the com-
pany, has been in Fort Dodge recently look-
ing over the field and figuring with the
Business Men's Association of that city
relative to the removal of the factor)'. No
agreement for the removal of the factory
has yet been agreed upon.
T
The Conn Reunion.
OVER
),OOO DISTRIBUTED AMONG
147
EM-
PLOYEES.
T
EIE annual reunion of the employees of
C. G. Conn, band instrument manu-
facturer, held at Elkhart, Ind., on the
evening of January 29th, was, as usual, a
memorable one. Aside from the grand
entertainment that was presented, it was
the occasion of the fifth annual distribution
of the profits of the factory which had
accrued during the past year. It was also
the event of Mr. Conn's 52d birthday, and
the anniversary of the destruction of the
factory by fire and its immediate recon-
struction.
It is a well-known fact that the band in-
strument factory is conducted upon the
broad principles of co-operation. Every
employee in the factory is interested in the
general results to an extent proportionate
to the years he has been employed, and the
faithfulness of his individual efforts to
advance the general welfare of the institu-
tion. Mr. Conn has always been very
liberal to the laboring man, and each year
he seems to broaden more and more his
views upon the labor problem.
A FORTUNE GIVEN AWAY.
During the five years which the profit-
sharing scheme has been in operation, Mr.
Conn has given to his employees, in addi-
tion to their regular wages, the enormous
sum of $59,115.20. These figures go to
show that a fortune has been divided
among the fortunate employees of his
factory. The first year in which the piofit-
sharing system was inaugurated, 1892, the
sum of $8,860 was given away. In 1893
the amount was $14,830; in 1894, $12,533.-
20; 1895, $13,500, and this )'ear the sum of
$9,392 was distributed among 147 em-
ployees.
Although the dividend this year did not
figure up as high as in former years, still
the amount was a snug sum. The reason
given for the profits not being so large this
year as in former years, is attributed
greatly to the stringent financial market.
This year, however, is looked forward to
with greater results. All doubts have
been set at rest as regards the feasibility
of the profit-sharing system. The first
was tried as an experiment, but proved so
satisfactory to all concerned, that it will
always be maintained by Mr. Conn in his
factory. It is a happy solution to the
vexing question between capital and labor.
There is probably no institution in this
country to-da)' that enjoys a greater confi-
dence and good will between employer and
employee as the Conn band instrument
factory, as a direct result of the profit-
sharing system introduced by Mr. Conn.
All employees are equal partners in this
mammoth concern. Their interests are
his interests.
Mr. Conn has done much for the welfare
of the laboring man, and he is deservedly
popular with the masses.
The only mar to the evening's enjoy-
ment was Mr. Conn's absence. His pres-
ence would have done much to enliven the
occasion, and great disappointment was
expressed because he was detained at
Washington.
During the course of the evening's event,
Mr. Conn was presented by the employees
as a token of their esteem and friendship,
with a handsome porcelain Jardiniere,
elegantly decorated in gold. The gift was
indeed beautiful.
After an unusually fine musical program
had been enjoyed, W. J. Gronert, the able
lieutenant of Mr. Conn, made a short but
happily-worded address, in which he gave
in detail the success of the factory during
the past year, and the amount of the profits
to be distributed. He also read the follow-
ing letter from Mr. Conn, which was
enthusiastically applauded:
WASHINGTON, D. C , Jan. 28, '96.
Mv DKAR FRIENDS:
I am greatly disappointed that business affairs
here will not permit my being with you this evening
also that the hard times have diminished the
profits of the factory and lessened your dividends.
The first disappointment is of minor importance,
however, when considered in comparison with the
one that relates to the latter. Heretofore I have
endeavored to take a hopeful view of the future and
to look forward to brighter prospects. But this
year I can only advise economy in expenditures
and to ask that you unite in decreasing the cost of
manufacturing as much as possible. We have a
campaign year before us which will increase the
demand for instruments, but unless there is a
change in the financial policy of the government
we cannot hope for our old time prosperity. I ex-
pect to establish a sales depot in New York some
time in the near future, also to arrange for opening
a conservatory of music in Elkhart, both of which
will increase our sales, but the demand for instru-
ments will not be so great as in years past until there
is more money in circulation. Within a short time
I hope to be released from the duties that now de-
mand such close application to work here. I shall
then devote my entire attention to affairs of the
factory and be able to renew the associations which
have been so pleasant and which have endeared us
to each other. It seems a long time since I have
taken an active part in factory work but it is a pleas-
ure to know that the business has not suffered in my
absence. Both Mrs. Conn and myself once again
express our regrets at not being able to be present
at the anniversary this evening, but through Mr.
Gronert we send assurances of our best wishes for
your welfare and our most sincere appreciation of
the friendship you have always manifested. Un-
less something unforeseen occurs I shall have the
pleasure of seeing you within a very short time.
With kindest regards for yourself and families,
I am, truly yours,
C. G. CONN.
A number of telegrams and letters con-
taining expressions of regret and good
will were received during the evening.
Behning Piano Co.
EHNING PIANO CO. are now occupy
ing the recent addition to their factory
and they are in every respect equipped to
handle the increasing business which has
been coming their way for some time.
The Behning boys are hard workers; they
are making a good instrument, and they
are receiving the loyal support of old-time
admirers of the Behning house. It is
always satisfactory to note their progress,
which is certain to be accentuated materi-
ally during the spring and fall trade.
B

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