Music Trade Review

Issue: 1896 Vol. 22 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
It was said that every salesman of a high-
grade instrument who met a Weber piano
in competition would invariably use as an
argument the statement that the Weber
piano had deteriorated in artistic qualities,
hiving been absorbed by a manufacturer
who made several grades of cheaper pianos.
How much this has militated against the
success of the Weber piano, is now history.
It was said by many that it would be a
physical impossibility for Mr. Wheelock to
successfully assume the management and
direction of the various enterprises of
which he was the recognized head.
It seems that shortly after the reorganiz-
ation of the Weber Co., his health began to
fail. He could not withstand the tremen-
dous strain necessary for the conduct of his
various business enterprises. The strain
before was heavy, but since the assumption
of the direction of the Weber business, it
became still more emphasized. He was
ambitious, but his ambition soared to a
point which he has not been able to gain.
He has been actuated by honorable busi-
ness motives, but he has fallen far short of
obtaining that for which he sought.
We do not wish to do Mr. Wheelock an
injustice, but we feel, while discussing the
causes which were influential in causing
his business downfall, we can not overlook
a strong factor in this case, and so recog-
nized by eminent trade authorities. We
refer to the fact that there is a sentiment
largely existing in this trade, that in order
to successfully uphold a great name—one
which rests upon artistic qualifications—•
one must be schooled in a certain musical
atmosphere—an artistic environment—from
which the odor of commercialism is far
removed.
Mr. Wheelock, whose business reputation
and ability as a financier were unquestion-
ably of the highest, had always been asso-
ciated with commercial pianos. He was a
manufacturer—a financier. He perhaps
looked upon all piano making in the same
light—being himself commercial—over-
looked the artistic. At least we must so
infer from the fact that he retained his
leadership in his other enterprises while
holding the presidency of the Weber Co.
It is most regrettable that in its downfall
the Weber Co. should have dragged a num-
ber of companies in its wake, some of
which make a magnificent showing.
On all sides we have heard prominent
manufacturers express sympathy with Mr.
Wheelock and his associates in their present
unfortunate position.
On Mr. Wheelock certainly the blow
falls heaviest, as he has been an indefatig-
able worker for many years, a man imbued
with honorable business ambitions. To
him the blow must be a crushing one,
—softened somewhat by the kindly sym-
pathy of his friends.
The stockholders in the company will be
the heaviest losers, and for many of them
it will be a serious loss. As far as the
creditors of the concern go, it would seem
as if they would sustain a comparatively
small loss, provided that affairs of the
company are judiciously manipulated.
Naturally there will be all kinds of com-
ment over the causes which led up to the
application for receivership.
In considering the matter, it must be
remembered that a sum representing tens
of thousands was expended in the improve-
ments of the Weber building. That large
bills were incurred in various other ways.
That we have been passing through such
times as were never before seen in this
country.
Of course, a name that has survived
through all the years, and through the
many vicissitudes to which the Weber name
has been exposed, will not become extinct,
but at the present time it is under the worst
cloud in its entire history.
Of course, a reorganization and all of
that will eventually follow, but at the same
time, the stain is there, and it will require
some time to entirely efface it.
ON WITH THE TRADE DANCE.
There can be no doubt whatsoever that
the result of the loan will be a renewal of
confidence in business, and that the
country will feel the effects of it in the
stimulation of prosperity.
Bank presidents admit that they are
astounded at the result shown by Wednes-
day's bid. They say they had no reason to
believe that it would approximate anything
like the figures which it did. They say
further, that such a demonstration is cer-
tain to restore business confidence and to
convince the country that the financial
institutions of the land have confidence in
its resources.
The effect should be immediate and
entirely satisfactory in restoring bettered
conditions in business of all kinds. It will
show too the tremendous resources which we
have as a people, and it also furnishes
indisputable reasons why the business
enterprises havebeen lagging for the past
few weeks.
How could it be otherwise, when millions
upon millions were hoarded up waiting for
the bond bids ? Now that money will
quickly seek investments in other channels,
the result will be a. hearty stimulation of
business of all kinds.
It is not too late to hope for a good
spring trade. Reading over the list of the
institutions which bid for the bonds,one fact
that impresses itself upon us is the long
list of little country banks all over the
land, asking for a few thousand dollars
each of the bonds.
We must understand that these small
banks are the depositories of the money
savings of farmers, mechanics, laborers
and others who showed their patriotism,
and at the same time the financial reserve
strength of this country, by desiring to
place their money savings in the Govern-
ment's keeping.
Talk of hard times, it is only confidence
that we need to make business good. The
list contains individual bidders from almost
every State; individuals who give addresses
of post offices which are comparatively
unknown. But it only shows that way
down in secluded spots is hidden vast
untold wealth possessed by the people of
this great Republic.
Now that the people have shown their
confidence in the Government, let the
moneyed institutions show their confidence
in the business men of the country by
speedily unloosing the money which they
have retained within their vaults, and let
all put their shoulders to the wheel and
send it spinning around at a good lively
RULY an eventful day last Wednes-
day, the greatest day since Appomatox
and the report from Washington regarding
the bids for the bonds was watched as anx-
iously as if the peace of the country de-
pended upon the results.
The magnificent response to the call for
bids will result in better business condi-
tions all along the line. The banks now
will release the vast amount of moneys
which they have been hoarding, and the
wheels of trade will revolve with quickened
life.
The European investors will be quick to
speculate in American securities when they
realize the undying faith which the people
of this Republic have in their Government.
Over $600,000,000; think of it! And
still that is only a small part of the money
which could be raised if Congress authorized
a popular loan issue through the post offices
in small denominations. The over-sub-
scription should be regarded as most
encouraging to the business interests of
this country, and as a further assurance
that the American people are surcharged
with patriotism, which they are willing to pace.
Let the dance move onward, and the trade
prove by subscribing for the bonds issued
joy vviU be unconfined.
through their Government.
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
N
O dearth of news this week. No
fillers, nothing but great solid chunks
of news—fires—failures—sales.
DECKER BROS.' PROPOSED SALE-
T
O be brief and directly to the point, it
is announced that the business of
Decker Bros., New York, lock, stock and
barrel, is for sale.
It is said that the January inventory
disclosed the fact that the apparent valua-
tion of the assets of the firm closely
approximated $200,000.
It is said further that the business can be
purchased, inclusive of the good will, for
about that amount.
In considering that term, good will, an
interesting question arises. Suppose a
stock company should be formed to purchase
the business of Decker Bros., how much
would that good will be worth?
Unquestionably in some instances the
good will or trade-mark of a firm is of great
value, but in the piano trade its value is
augmented considerably if one of the
founders of the business—one bearing the
name—is directly associated in its manage-
ment.
Suppose a syndicate should be formed, as
we have stated, to purchase the Decker
business, Mr. Win. F. Decker retiring,
would not the same conditions prevail
against the name as in the case of the Weber
Piano Co. ?
Would not every salesman in the country
—and their name is legion — whenever
brought into competition with the Decker
piano, use the same argument as in the
Weber case, namely—a company of specu-
lators, cheapened grade — a commercial
piano; and all that?
It occurs to us that Mr. Wm. F. Decker
lias displayed the possession of rare judg-
ment in not placing a sentimental value
upon the name or trade-mark of Decker
Bros.
Unquestionably, the name possesses a
value—a considerable value—not as much,
however, as some years ago, but the ques-
tion which would naturally interest the
purchaser, would be of • what especial value
would it be to him, and just how much
would it pay him in a business way?
It is a question of cold dollars and cents
with the corporations of today, and we
think that every business man will say that
the honored name of Decker Bros, would
be largely augmented by the association
with it of Wm. F. Decker.
With him removed, the value becomes
purely speculative; its artistic value having
been largely decreased with the severance
of his connection with the business.
We say unhesitatingly, as our belief that
the artistic value of the Decker Bros, name
would decrease under the management of
a new corporation composed exclusively of
outsiders, because by one move they would
have placed the piano on a speculative basis,
and have placed a strong weapon in the
hands of their competitors.
Probably Mr. Wm. F. Decker realized
this when he placed the real valuation upon
the assets of the firm.
This move to effect a sale, it is stated,
is brought about by the desire of Wm. F.
Decker to retire from the piano business,
and also advised after a consultation with
the other heirs of the late John Jacob
Decker.
We hardly consider it the proper time
while discussing the Decker Bros, proposed
sale, to enter into the argument as to the
manner in which such a sale will affect th e
interest of some of the largest dealers—
notably, D. H. Baldwin & Co., Samuel
Hamilton, Estey & Camp, and many others,
who have been loyal to the Decker Bros,
interests for many years, and have expended
vast sums of money in advertising the
Decker name in their respective localities.
This can be dealt with at length shov.ll
the occasion arise.
TEINWAY & SONS can now claim
the especial privilege of being piano
manufacturers to almost every crowned
head under the sun. The few who have
overlooked the excellence of the Steinway
wares are rapidly "getting into line," and
are putting themselves on record as admit-
ting the superiority of American manufac-
tures—at least in piano making. This
week Steinway & Sons received a cablegram
informing them that His Apostolic Majesty,
Francis Joseph, has most graciously ap-
pointed them Piano Manufacturers to the
Imperial Court of Austria and the Royal
Court of. Hungary. His Majesty has also
purchased a Steinway concert grand for the
Imperial Palace at Vienna.
S
"Every American citizen is a king in his
own right," so said some philosopher—or
politician—and as such we felicitate our
royal brother on his selection as well as his
ability to "know a good thing when he
sees it."
A MAIL order concern in Chicago, dealing
in musical instruments—the National
Library Association—have failed. Attach-
ments to the amount of $5,000 have been
issued.
FIRE MARSHAL THOMPSON, of Philadel-
phia, is of the opinion that the fire which
destroyed the Haseltine Building originated
among a lot of pitfno boxes stored in the
cellar.
E
VERY cloud has a silver lining," and
that which loomed up on the horizon
of the music trade early this week, has
shown a silver lining—rather a gold bond
lining — which establishes the nation's
credit, insures business prosperity, and
transforms the pessimist of a week ago into
an optimist with a faith in good times that,
as the scriptures put it, "removes moun-
tains. "
While in the warerooms of Sohmer & Co.
this week, I met Mr. P. J. Cunningham,
the well-known piano manufacturer, of
Philadelphia. I asked Mr. Cunningham if
he had paid to Colonel Gray the $10,000
w'lich he stated in an advertisement would
be paid to the man who produced a better
piano than the Cunningham. He replied,
"No, but I have had quite an amusing
correspondence with the Colonel regarding
it."
* *
*
Owing to Malcolm Love's desire to give
more attention to the road business of the
Waterloo Organ Co., Cha?, G, Reed, son of
the president, has taken his place as secre-
tary of the corporation, and will devote
himself to the office work, while Mr. Reed
will no doubt build up a big trade through his
personal popularity and the excellence of
the Malcolm Love pianos and Waterloo
organs. The move is a good one, and will
undoubtedly be of great service to the
company.
* * *
The Smith & Nixon reorganization deal is
almost consummated. The personnel of the
new corporation will doubtless consist of
the present proprietors, in addition to Dr.
J. M. Crawford, a brother of H. W. Craw-
ford, and formerly United States Minister
to Russia; Hon. James M. Glenn, and Mr.
Charles A. Beecher, a prominent Cincinnati
capitalist.
*
WM. STEINWAY contributes a timely
article upon the Heine Fountain contro-
versy to the current issue of the Forum.
It is a dignified and convincing paper, and
he makes a strong argument in favor of the
erection of this work of art in the metrop-
olis.
* * *
THE Wilcox & White Organ Co. held
their annual meeting for the election of
officers last week with the following result:
James H. White, president and treasurer;
F. E. Bemis, secretary; Howard White,
superintendent. A satisfactory condition
of business was reported.

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