Music Trade Review

Issue: 1896 Vol. 22 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
1
It was only last week that some of the
greatest financial men in this trade predict-
ed that we would pass unscathed through
the troublous times which have existed for
. a long time past, and which have been
strongly accentuated during the past few
weeks.
LVMAN
Editor and Proprietor.
-'I ;•
This was not to be.
The Weber Piano Co. has succumbed,
PUBLISHED EVERY SATURDAY
and is now in the hands of a receiver.
3 East 14th St.. New York
Dragged down with it in the ruins are the
SUBSCRIPTION (including postage) United States and
music trade firms, which are closely allied
Canada, $300 per year; Foreign Countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single* column, per
with its interests—Win. E. Wheelock &
insertion.
ertion. On quarterly
q
or yearly contracts . special dis-
count is allowec
ed.
Co., the Stuyvesant Piano Co., the Manu-
REMITTANCES, to other than currency form, should
be made payable to Edward Lyman Bill.
facturers' Piano Co., H. D. Smith Music
Bntered at tfu New York Post Office as Second Cla»s Matter. Co., Denver, Col. and Henricks Music Co.,
Pittsburg.
In another part of the paper we give an
••THE BUSINESS MAN'S PAPER."
itemized statement of the condition of the
Weber Piano Co. at the time of its appli-
cation for a receivership. There is no use
to attempt to pass lightly over the serious
result of this condition of affairs upon the
trade at large. No matter how much we
may deplore the unfortunate position in
which the corporations enumerated above
are placed, yet we also have to consider the
result of their action upon the trade at large.
We have to face matters precisely as they
are, and at such times the editorial utter-
ances of a paper should be truthful and
unprejudiced.
Looking at these conditions fairly, we
are convinced that it is hardly the time for
optimistic utterances, although we hope
that future developments may not result in
precipitating the downfall of other firms
caused indirectly by the crash of the
Wheelock combination.
Casting a retrospective glance over the
THE COLLAPSE OF THE WHEELOCK
causes which led up to pecuniary difficulties
COMBINATIONS.
of the different companies involved, we, of
HE piano trade in common with all course, have to recognize that during the
other industries for the past few past year there has been a great curtailment
months, has been subjected to trying con- of trade among the producers of certain
ditions. Depressed surroundings have grades of pianos. Calamitous times have
been prevalent. This state of affairs has been encountered in business circles for
been largely due to the financial policy of the past three years, beginning at the time
the Government, and the fact that the of Mr. Wheelock's reorganization of the
banks have not been giving commercial Weber business.
paper the discount which is necessary for
It has been also known that the manufac-
the easy conduct of.business. A contraction turing department of the Weber Co. has
of commercial paper means a contraction severely suffered for the past twelve
of business.
months. Still, the notification that the
It was hoped that this trade would pass companj'- had passed into the hands of a
through the crucial period without the receiver came in the nature of a shock to
encountering of any financial crashes of the trade, and many think that the action
serious importance.
taken in applying for a receiver was not
To its honor and to its glory it must be justified by the condition of the assets of
recorded that during the stringency of the company, and the resources within
the past two years the piano trade of reach, as made by the showing of the differ-
America has maintained a degree of solidity ent concerns involved, whose solvency is
and endurance which many did not believe nndisputed.
it possessed.
It is true, these assets were not immedi-
T
ately available, yet it is believed by many
that matters could have been arranged so
as not to have precipitated a crisis just at
this inopportune time.
We have in mind an illustration. During
the Franco-Prussian war a well known Mar-
shal, who stood high in the estimation of
the French people, surrendered to the Ger-
mans, without the discharge of a gun, an
army numbering a quarter of a million men,
well equipped and disciplined. After that
he was under the odious charge of treason.
The French thought that he owed his coun
try a duty which he failed to perform.
Mr. Wheelock, with superb resources—
with well-organized companies — with a
strength never tested—capitulated—lower-
ed the gonfalon of Weber without the firing
of a gun—the banner hangs drooping over
the walls. Did he not owe the trade a
duty ?
The Weber name, although having been
subjected to much mud bespattering, has
at all times shown a vitality which has been
simply amazing. Had young Albert Weber
devoted the energy of his youth to the
development of the business founded by
his father, on lines recognized in the ethics
of trade, he would have had no reason to
have sought gold mines in the wilds of
Colorado.
A mine of untold wealth lay in the Weber
name properly managed. Now all that is
changed.
The failure of the Weber Piano Co. has
done more to discredit piano paper in the
estimation of financial institutions than
any event which has hitherto occurred in
the music trade.
Wm. E. Wheelock has been recently
president of the Piano Manufacturers'
Association of New York; his position has
been an high and honored one in financial
circles. The Weber Co., of which he was
president, was rated in the mercantile
agencies in the hundreds of thousands, and
with a credit practically unlimited, and yet
when we analyze the statement made in its
application for receivership, what do we
find?
What is the inference to be drawn? Why
such a rating, when the cold figures tell a
story of an entirely different character?
When that name and business passed into
th3 management of the corporation of which
Wm. E. Wheelock was president, there
were many who predicted that the name of
Weber would henceforth be on a downward
scale in the piano annals of America.
That the very association of Mr. Wheelock's
name with a high-grade piano, would be
detrimental to its advancement as long as
he remained in control of factories whose
products were of a much cheaper grade.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
It was said that every salesman of a high-
grade instrument who met a Weber piano
in competition would invariably use as an
argument the statement that the Weber
piano had deteriorated in artistic qualities,
hiving been absorbed by a manufacturer
who made several grades of cheaper pianos.
How much this has militated against the
success of the Weber piano, is now history.
It was said by many that it would be a
physical impossibility for Mr. Wheelock to
successfully assume the management and
direction of the various enterprises of
which he was the recognized head.
It seems that shortly after the reorganiz-
ation of the Weber Co., his health began to
fail. He could not withstand the tremen-
dous strain necessary for the conduct of his
various business enterprises. The strain
before was heavy, but since the assumption
of the direction of the Weber business, it
became still more emphasized. He was
ambitious, but his ambition soared to a
point which he has not been able to gain.
He has been actuated by honorable busi-
ness motives, but he has fallen far short of
obtaining that for which he sought.
We do not wish to do Mr. Wheelock an
injustice, but we feel, while discussing the
causes which were influential in causing
his business downfall, we can not overlook
a strong factor in this case, and so recog-
nized by eminent trade authorities. We
refer to the fact that there is a sentiment
largely existing in this trade, that in order
to successfully uphold a great name—one
which rests upon artistic qualifications—•
one must be schooled in a certain musical
atmosphere—an artistic environment—from
which the odor of commercialism is far
removed.
Mr. Wheelock, whose business reputation
and ability as a financier were unquestion-
ably of the highest, had always been asso-
ciated with commercial pianos. He was a
manufacturer—a financier. He perhaps
looked upon all piano making in the same
light—being himself commercial—over-
looked the artistic. At least we must so
infer from the fact that he retained his
leadership in his other enterprises while
holding the presidency of the Weber Co.
It is most regrettable that in its downfall
the Weber Co. should have dragged a num-
ber of companies in its wake, some of
which make a magnificent showing.
On all sides we have heard prominent
manufacturers express sympathy with Mr.
Wheelock and his associates in their present
unfortunate position.
On Mr. Wheelock certainly the blow
falls heaviest, as he has been an indefatig-
able worker for many years, a man imbued
with honorable business ambitions. To
him the blow must be a crushing one,
—softened somewhat by the kindly sym-
pathy of his friends.
The stockholders in the company will be
the heaviest losers, and for many of them
it will be a serious loss. As far as the
creditors of the concern go, it would seem
as if they would sustain a comparatively
small loss, provided that affairs of the
company are judiciously manipulated.
Naturally there will be all kinds of com-
ment over the causes which led up to the
application for receivership.
In considering the matter, it must be
remembered that a sum representing tens
of thousands was expended in the improve-
ments of the Weber building. That large
bills were incurred in various other ways.
That we have been passing through such
times as were never before seen in this
country.
Of course, a name that has survived
through all the years, and through the
many vicissitudes to which the Weber name
has been exposed, will not become extinct,
but at the present time it is under the worst
cloud in its entire history.
Of course, a reorganization and all of
that will eventually follow, but at the same
time, the stain is there, and it will require
some time to entirely efface it.
ON WITH THE TRADE DANCE.
There can be no doubt whatsoever that
the result of the loan will be a renewal of
confidence in business, and that the
country will feel the effects of it in the
stimulation of prosperity.
Bank presidents admit that they are
astounded at the result shown by Wednes-
day's bid. They say they had no reason to
believe that it would approximate anything
like the figures which it did. They say
further, that such a demonstration is cer-
tain to restore business confidence and to
convince the country that the financial
institutions of the land have confidence in
its resources.
The effect should be immediate and
entirely satisfactory in restoring bettered
conditions in business of all kinds. It will
show too the tremendous resources which we
have as a people, and it also furnishes
indisputable reasons why the business
enterprises havebeen lagging for the past
few weeks.
How could it be otherwise, when millions
upon millions were hoarded up waiting for
the bond bids ? Now that money will
quickly seek investments in other channels,
the result will be a. hearty stimulation of
business of all kinds.
It is not too late to hope for a good
spring trade. Reading over the list of the
institutions which bid for the bonds,one fact
that impresses itself upon us is the long
list of little country banks all over the
land, asking for a few thousand dollars
each of the bonds.
We must understand that these small
banks are the depositories of the money
savings of farmers, mechanics, laborers
and others who showed their patriotism,
and at the same time the financial reserve
strength of this country, by desiring to
place their money savings in the Govern-
ment's keeping.
Talk of hard times, it is only confidence
that we need to make business good. The
list contains individual bidders from almost
every State; individuals who give addresses
of post offices which are comparatively
unknown. But it only shows that way
down in secluded spots is hidden vast
untold wealth possessed by the people of
this great Republic.
Now that the people have shown their
confidence in the Government, let the
moneyed institutions show their confidence
in the business men of the country by
speedily unloosing the money which they
have retained within their vaults, and let
all put their shoulders to the wheel and
send it spinning around at a good lively
RULY an eventful day last Wednes-
day, the greatest day since Appomatox
and the report from Washington regarding
the bids for the bonds was watched as anx-
iously as if the peace of the country de-
pended upon the results.
The magnificent response to the call for
bids will result in better business condi-
tions all along the line. The banks now
will release the vast amount of moneys
which they have been hoarding, and the
wheels of trade will revolve with quickened
life.
The European investors will be quick to
speculate in American securities when they
realize the undying faith which the people
of this Republic have in their Government.
Over $600,000,000; think of it! And
still that is only a small part of the money
which could be raised if Congress authorized
a popular loan issue through the post offices
in small denominations. The over-sub-
scription should be regarded as most
encouraging to the business interests of
this country, and as a further assurance
that the American people are surcharged
with patriotism, which they are willing to pace.
Let the dance move onward, and the trade
prove by subscribing for the bonds issued
joy vviU be unconfined.
through their Government.
T

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