Music Trade Review

Issue: 1896 Vol. 22 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
business moves on with just about the same ment that in all my travels I never have $71,900 is unprecedented. Truly a record
yet seen a piano manufactured by the Se- breaker in the way of bargain sales.
weekly output.
The Manhattan Life Insurance Co., the
Rufus W. Blake, who, by the way, will bastian Sommer Piano Co. bearing upon
probably cast a vote for McKinley at the its name-board other than the full corporate mortgagees, actually secured the property
at
$50,315 below its own judgment, while
St. Louis Convention, has been much bene- name.
creditors to the extent of about $90,000
fited in health by his recent South Ameri-
were wiped out by this sale.
Conducted Sousa's Band.
can trip. It seems to me that I have not
The sale of the Haines Bros.' factory will
seen Mr. Blake looking better for years
MEMBER of the music trade has had not materially effect the present firm of
than when I exchanged salutations with
the honor of conducting Sousa's Haines Bros., incorporated. It signifies
him last Monday at Derby.
Band
while
it was playing one of his own merely the final disappearance of the old
Mr. J. R. Mason, whose indefatigable
compositions.
regime. The only change now 7 will be that
work for the Sterling interests is well
While Sousa's musical organization was the new company will become tenants to
known, was, as usual, deeply immersed in
business. I say as usual, for who ever playing in Bangor, Me., on May 7th, there the Manhattan Life Insurance Co. Whether
visited the Sterling factory and discovered was a pleasing addition to the regular pro- they will continue to occupy the entire
J. R. Mason with an idle moment on his gram by the rendering of the new march, factory or part, is a matter of the future.
"Pride of the Navy," composed by Mr.
hands?
Mr. A. J. Brooks was just preparing to W. H. Andrews, the popular music dealer,
Satisfactorily Explained.
leave for a few weeks' trip through the of Bangor.
Mr. Sousa very courteously invited Mr.
West.
N consequence of a misunderstanding
Andrews to conduct the band on that
between Mr. Gustave Bolze, music
occasion, and he did so with excellent
trade
dealer, 494-6 State street, New Haven,
effect. Mr. A. J. Brooks, president of the
Conn.,
and Mr. Emile Klaber, of the Au-
Retail trade in New Haven, Conn., does Huntington Piano Co., was present on the
tomaton
Piano Co., of this city, regarding
not differ materially than many other occasion, and he said the encore which Mr.
certain
notes
given to Mr. Klaber by Mr,
points which I have visited during the past Andrews received after conducting the
Bolze
as
payment
for wares purchased from
few weeks. In fact, New England, as celebrated band was something tremendous.
him,
certain
statements
were published in
The
entire
building
shook
with
the
ap-
well as all other sections of the country, is
New
Haven
papers,
which
were not founded
plause,
as
the
Bangorites
were
not
only
de-
dull and dusty.
on
fact,
and
which
reflected
on Mr. Emile
lighted
at
hearing
the
popular
composition
Morris Steinert led me in a cool nook in
Klaber's
business
methods,
also un-
of
their
townsman
rendered
by
Sousa's
his office, where we enjoyed a pleasant half
fortunately
introducing
the
names
of
wonderful
combination
of
artists,
but
it
also
hour's chat. In the near future Mr. Stein-
outside
parties.
Au
a
result
of
correspon-
gave
them
added
pleasure
to
see
their
lead-
ert may have something which will sur-
prise the musical world in the matter of an ing music dealer wielding the baton so dence between Mr. Klaber and Mr. Bolze,
the latter visited the city on Thursday
entire innovation in the piano action field. gracefully.
T
Patents have been granted him on his new
Mr. Andrews has won wide-spread morning, and a meeting w as arranged at
invention, but there are still some slight notoriety on account of some of his musical which Mr. Garrettson, of the Kroeger
matters relating to the details which he has compositions, and his latest effort, the Piano Co., was present.
still to complete before he is ready to in- "Pride of the Navy," seems to have taken
All matters were explained and settled
vite the criticism of all competent critics.
a strong hold upon the Down East pu blic. satisfactorily to all parties, Mr. Bolze will-
ingly admitting that he had misunderstood
Joseffy, the eminent pianist, has already
the
whole matter, and that he was in the
passed an opinion upon Mr. Steinert's in-
A Valuable Work.
wrong,
no blame attaching to Mr. Klaber,
vention which was favorable in an eminent
Mr.
Klaber
on his part willingly accepting
degree to the inventor. So ere long Morris
E are constantly receiving from all
Mr.
Bolze's
explanation of the matter, feel-
Steinert may appear in a new role before
over America words of strong en-
ing
confident
Mr. Bolze intended Mr.
the piano trade.
dorsement anent the book "The Piano," a
Klaber
no-
injury
in the premises.
"What fine instruments Kranich & Bach work acknowledged by competent experts
manufacture," remarked Mr.. N. Sonnen- to be the most comprehensive in its scope
berg, of the N. Sonnenberg Co., after we and instructive in detail of any like work
Central American Exposition.
had been seated awhile in the front part of ever issued.
his warerooms. "And," he continued,
That it is invaluable alike to the tuner,
CENTRAL American exposition will
"since I have taken the agency for those salesman and dealer, we have conclusive
be held at Guatemala la Nueva, the
instruments I have sold quite a number, evidence almost daily. Here is an extract
capital
of Guatemala, next year, from
and must say that I am not only delighted from a letter recently received from the
March
15
to July 15. Though the exposi-
with the excellence of the instrument, but Standard Music Co., Danville, Va.:
tion
is
of
a
Central American and not of a
am also an admirer of the business intelli-
"We received the book ' The Piano,' all
universal
character,
it will, nevertheless,
gence of the members of the firm."
O. K., and are very much pleased with it.
include
a
foreign
section
where the exhibi-
Mr. Sonnenberg has very commodious We think that every salesman should have tors of other countries may show their
and well-arranged quarters, and naturally a copy of this book, and it would better en- wares, and a cordial invitation is ex-
a gentleman with such an amiable disposi- able them to sell goods."
tended by the Guatemalan Government to
tion and so well posted upon business affairs
the citizens of the United States to be rep-
Haines Bros.' Factory Sale.
is securing a goodly portion of what trade
resented.
there is moving.
F the sale of the Haines Bros.' factory
At the Loomis Temple of Music there
Strich & Zeidler Catalogue.
property last week can be taken as a
was evidenced a little business activity
when I entered; the members of the firm f&ir indication of the condition of the real
HE new catalogue just issued by Strich
were busily engaged in selling pianos. I estate market, property in Harlem is not
& Zeidler, is admirably compiled,
as
valuable
as
is
generally
supposed.
Eight
noticed that one of the instruments which
years
ago
the
five
four
and
five-story
build-
well
printed, and artistically produced.
was attracting the attention of one of the
ladies bore upon the name board Sebastian ings,comprising this factory, were erected at The various handsome Strich & Zeidler
Sommer & Co. I cannot say whether th e a cost of $160,000, and the plot, 200x200 feet, styles of pianos are carefully reproduced,
sale was effected, but it looked decidedly is considered to be worth at least $75,000. and the new style H, with center panel
favorable for the sale when I took my de- To have property estimated to be worth design after Alma Tadema, is exceptionally
parture. I wish to interject here the state- $235,000 sold in public auction rooms for elegant in appearance.
A
I
W
A
I
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
Continuous Advertising.
THE SENSE OF CONTINUITY
PUSHING BUSINESS
EVERLASTINGLY
CONTINUOUS PROSPERITY.
T
HE Creator is the Deity of continuity.
He did not build worlds on Monday,
and stop work on Tuesday. He did not
take a holiday on Thursday and work the
harder Friday, to make up lost time. His
work was of six periods. He stopped only
when there was nothing to do. In each
period was done the proportionate work of
its time, perfect in itself, successful because
it harmonized with the work before and
afterward.
James W. Currier.
W
ITH the death of James W. Currier,
which occurred last Thursday morn-
ing, at New Rochelle, the music trade
lost one of its veterans. He became con-
nected with this trade in the early sixties,
when he assumed a responsible position
with the Mason & Hamlin Piano & Organ
Co.
He continued with them until 1887,
when he transferred his services to the
Mason & Risch Vocalion Co., assuming
the position of manager of the New York
branch.
Mr. Currier was a veteran of the late
war, and the immediate cause of his death
was brought about by a cold he contracted
while attending a G. A. R. re-union re-
cently.
James W. Currier had a wide circle of
friends in and out of the music trade, as
his warm and genial disposition was well
calculated not only to make friends, but to
hold them. A widow, daughter and his
only son, Mason P. Currier, traveler for the
Estey Piano Co., survive him.
The deceased had always taken a warm
interest in music trade matters, and was
himself a musician of marked ability. He
had taken an active part in the Salesmen's
Association at the time of its organization,
and lent his influence toward the perfect-
ing of the organization.
Steck-Catos.
I
T seems that the eminent piano manu-
facturers, Geo. Steck & Co., are con-
stantly in receipt of letters from celebrated
musicians expressing their admiration for
the musical qualities of the Steck pianos.
The following is written by the eminent
pianist, John Francis Gilder, to the Steck
Co., under date of May 20th:
''I have given several recitals in Phila-
delphia, and on each occasion have used a
Steck Baby Grand Piano, furnished by
your enterprising Philadelphia agents,
Messrs. C. J. Heppe & Son.
" I t is perhaps superfluous at this late
day to add to the many flattering testi-
monials as to the excellence of your admir-
able instruments, but I take pleasure in
stating that I always find them in every
respect equal to their established reputation
as first-class pianos of superior excellence. "
No man can raise live stock by feeding
it one day, and starving it the next.
Jagged, indeed, must be the education
of the boy who skips his mathematical
lessons every other month.
Perhaps the automatic bookkeeper can
finish his entries, close his ledger, never to
re-open the past, except for reference.
Desk-sitting bookkeepers are not men of
business.
The business man who pulls down the
top of his roller desk, with everything done
and nothing to be continued, has no busi-
ness to be in business, because his so-called
business isn't business.
"To be continued" is the motto of trade.
"Never to be finished" is a rule of
progressive business.
Heaven is the home of the man who
stops.
This world is made for workers, th-t there
may not be shirkers in the "Continuous By
and By."
"Always at i t " is the trade-mark of busi-
ness.
The man who is in stock to-day, and out
of stock to-morrow, is apt to be out of busi-
ness the next day.
Advertising has two distinct values.
First, the initial presentation of something,
accompanied by argument.
Second, the
continuation of that argument.
Mighty few people, anywhere, answer an
advertisement the first time they see it, un-
less it be of a special bargain, or of some
illegitimate article of trade.
One can advertise a cheap chromo, and
secure a value from the very first advertise-
ment. These are advertisements of the
"sufficient-unto-the-day" and "insufficient-
to-morrow" class.
The good advertisement of good business
has more value collectively than indi-
vidually; that is, its value consists, not in
one appearance of itself, but in that appear-
ance in continuation of former appear-
ances, and in the certainty of subsequent
appearances.
Allow me to give a personal reminiscence.
Before me for several years was the adver-
tisement of an insurance company. I did
not know any one connected with . it.
When I realized the necessity of insurance,
I put on my hat, went directly to the office
of that insurance company, and took out a
policy. The only reason I went to that
particular company was because the ad-
vertisement of that company had been be-
I i
fore me for years. I did not appreciate
either the advertisement or the company,
although I had seen the advertisement a
thousand times, until the time came when
I wanted insurance, and then I connected
the advertisement of years with the neces-
sities of my particular case, and the com-
pany got some of my money.
The advertisement which appears to-
day, and not to-morrow, is liable to make
people forget that it appeared at all. The
manufacturer has no right to take his ad-
vertising out of the paper, so long as he ad-
vertises at all. He may cut the size a
little, although the shrewd advertiser
seldom does.
In the same place, occupying the same
amount of space, in the same paper, month
after month, and year after year, not only
brings new trade, but converts that new
trade into permanent trade, creating busi-
ness of prosperity to posterity.
While there are exceptions, the majority
of men who are succeeding to-day are the
men who continuously advertise.
There is the weakest kind of original
logic in the argument that a man can go
successfully against the natural law of suc-
cess, because he knows of isolated excep-
tions where men thinking his way have
succeeded.
It is safer to follow the law of general
averages than to be guided by the rule of
exceptions.
N. C. FOWLER, JR.
The "Hand Organ King" Dead.
C
ARLOS MERELLO, of 27 Mulberry
street, who made nearly all the hand
organs now in use in the United States,
and who was one of the prominent members
of the Italian Colony in this city, died last
Monday, May 18th. Merello was born in
Paris forty-three years ago, and came to
this country when a lad. He became in-
terested in hand organs, and went further
than merely turning
the crank.
He
studied the mechanism, and became skilled
as a repairer and later as a manufacturer
of these instruments.
In this way he
made money, and took in as partner Mr.
H. Taylor, who died about six months ago.
Although Merello's estate is worth over
$500,000, he never left Mulberry street.
His funeral on Wednesday was a most
elaborate affair.
GEO. E. BKADNACK will take charge of
the New York offices of Ludden & Bates on
June 1st. He will be succeeded in Jack-
sonville, Fla., by A. B. Campbell.
THE Kroeger Piano Co. are among the
elect who continue to hustle, notwith-
standing dull times. They received an
order early in the week from a well-known
dealer for twenty-four instruments, and
express themselves fairly satisfied with the
outlook for business.
"LIVE and Love," is the title of a polka
or two-step written by Wm. G. Votteler.
It is a dainty and captivating composition,
and the publishers, H. J. Votteler & Son,
Cleveland, O., should not be surprised if it
makes a " h i t . "

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