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THE MUSIC TRADE REVIEW.
bring my wares to the notice of dealers
through the music trade press?"
With some this matter of advance adver-
tising is of little importance, but sound
thinkers and successful business men who
have "fought the battle and won" hold to
the contrary. In this connection a well-
known authority says:
"While advertising should never be dis-
continued during season, and while good
judgment says it should go a little beyond
season, the best part cf advertising comes
before season—in that time when people
have time to think, and are the most easily
influenced, with climatic and other influ-
ences adjusted for the benefit of the shrewd
merchant who knows enough to create gen-
eral trade, and to diiect part of that trade
to himself."
Having a full stock of instruments on
hand, and properly advertising them, are
two essentials to insure success in the fall,
and the manufacturer who thinks otherwise
will discover too late that he has blun-
dered.
x :
?".••••
f
' The Reimers Piano.
T
HE development of the pinno industry
has been so phenomenally rapid during
the past decade, that many overlook the
fact that the "supply" trade has developed
in a corresponding degree. To one who
is ever in close touch with the musico-
industrial affairs of this country, oftentimes
the array of figures which demonstrate the
magnitude of business transacted by some
of the firms engaged in special lines, is
amazing. Amazing! yes, that is a good
word, and fairly expresses the sights which
I saw last Tuesday at the vast foundries of
the Davenport & Treacy Co., at Stamford,
Conn. Could Joseph Jenks, who i_ credited
with having made the first piano plates in
this country, take a morning stroll through
the vast works at Stamford, I reckon Joseph
would absorb much that would interest
him, and that he would think, also, that the
piano plate business had grown a little
since he^ filed and sand-papered the first
crude plates.
those brawny fellows handle the huge
molten masses with such unconcern, or to
the delicate bronzing and decorating, but
to note the perfect system which prevailed
everywhere—there was not the slightest
delay in any department, the iron was kept
steadily in transit, there was no congestion
anywhere, and it is that perfect system
which enables the company to handle up-
ward of a hundred plates daily with ap-
parent ease.
Factory men may absorb much of inter-
s t /n the manner of conducting the foun-
dries at Stamford where twelve to fifteen
tons of metal are handled daily. Another
part of my visit,in contrast to the interesting
sights which I saw at the foundry, was the
enjoyment of Mr. Davenport's hospitality
at his charming residence—Bayview—an
exceedingly fitting name. Those who have
partaken of the comforts which surround
Mr. Davenport's home life know its charm,
but to those who have not enjoyed the
hidden delights which lie sequestered in
the festive lobster, as prepared under his
special supervision at the Riverview Club
Plouse, for them there is in store ineffable
joy—provided that they encounter the
lobster a la Cee Tee, which is decidedly the
most toothsome way of serving it that I
have yet encountered.
* *
*
Looking hale and hearty and vastly im-
proved by his European sojourn, I found
Geo. Nembach at his desk a few days ago.
WILL BE SOON UPON THE MARKET.
He arrived by the "Augusta Victoria" Fri-
* •
day of last week, accompanied by his
*
R. REIMER, of the Reimer Piano
daughter, after a pleasant vo} 7 age. While
That early iron plate has now become in- Mr. Nembach's trip was taken for health
Co., Poughkeepsie, N. Y., visited
Gotham during the week on business con- dispensable, and in the perfected state and pleasure, yet he managed to keep his
nected with his house. Mr. Reimer is a reached by the Davenport & Treacy Co., business eye open while on the Continent,
man of wide experience in the piano busi- fills an important structural part in the and when asked about the business outlook
ness, and is thoroughly competent to as- modern piano. It is not my intention at on the other side, he said, "There has been
sume the active management of a concern this time to enter into a detailed account of a marked improvement in business affairs
that propose to turn out a high-grade what I saw; I shall reserve that for a later in Europe since my last visit, and there is
piano. He is a firm believer in the maxim issue, but in the meanwhile let me state a no reason why our export trade should not
that "merit always wins," hence he is con- few facts which will show that the piano show a decided increase the coming fall."
vinced that the people can and will appre- trade is not inactive even during midsum-
Mr. Nembach expressed himself delighted
ciate the aims and efforts of the Reimers mer. During the-last three weeks of July with the growth of business at home, and
Piano Co. to make only a meritorious they shipped twenty-three hundred piano especiallv with the compliments bestowed
plates. That alone emphasizes the excel- upon the Steck pianos by dealers and
instrument.
lent
condition of trade and furnishes incon- artists noted for their sound judgment and
The piano-buying public have had a sur-
1
trovertible
evidence of the distinguished ability. He shares the opinion of our lead-
feit of the "cheap" piano, and to-day, as
the
part
which
this firm play on trade chess- ing business men that fall trade will be
never before, were they better able to un-
board
of
the
country.
Their moves are brisk—far in advance of anything we have
derstand that a good piano cannot be a
quick
and
brilliant
ones.
They are now experienced for the past three years.
cheap one. It is on these lines that Mr.
making
additions
to
their
plant
which will
Reimer and his associates propose to work.
* *
enable
them
to
reach
a
daily
output
of one
During a chat this week he said that the
Chas. C. Russell, president of the Rus-
first Reimer piano will be ready for the hundred and sixty to seventy plates. It sell Piano Co., Chicago, spent a few days
market during September. He is not in- should be known that their present plant in town during the week. He informed
clined to say much at present about this in- covers several acres, having a frontage of me that business with his house is unusual-
strument, preferring to leave it to speak for five hundred feet. This immense plant has ly good, times considered, and the great
itself, fully assured that both in design of grown gradually year by year, until to-day anxiety now is to be located in their hand-
case, tonal quality and finish, it will win a the original buildings have been com- some new eight-story factory. It has just
pletely hemmed in by extensions.
place among high-grade pianos.
been roofed in, and the workmen are mak-
* *
ing every effort to hand over the completed
Some of the leading capitalists ot Pough-
keepsie are interested in the Reimers Piano
I can say that which interested me most building. In this structure they will have
Co., and they have wisely chosen an able in following the course of the iron from an equipment that will enable them to
and practical man in the person of Mr. the raw material until it had reached the meet all the demands made for fall stock.
Reimer to take charge of the practical part extreme end, when it was ready to occupy a Business with the Russell Piano Co. has
of the business.
prominent place in a piano, was not to shown a steady increase during the past
There can be no reason why the new con- watch the ever-varying conditions of the year, and the coming fall gives every
cern should not be a great success.
iron from the "pig" to the piano, or to see promise of a still greater enlargement.
A NEW CLAIMANT
M
FOR
TRADE
PATRONAGE