Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
HE following statistics in regard to the
musical instruments and kindred lines,
prepared by the Treasury Department, for
the month of October, and for the ten
months ending October 31st, the latest
period for which the official figures have
been compiled, will be of interest to the
trade.
The dutiable imports of musical instru-
ments during October, "amounted to $135,-
751, as compared with dutiable imports
amounting to $90,327 last October. The
ten months' total shows $1^23,908 worth
of musical instruments imported during
this year, against $474,859 worth imported
during the same period during 1894, an in-
crease of $549,049 over the imports of last
year.
The total domestic exports of musical in-
struments for October, 1895, amounted to
$143,154, a slight increase over October of
the previous year, when they footed up
$120,609. The ten months' total of domes-
tic exports of musical instruments also
shows an increase, being $832,310 in 1894,
against $908,422 worth exported this year.
Of this total there were exported in
October, 1894, 1,164 organs, valued at
$71,753, as compared with 1,413 organs ex-
ported in 1895, valued at $91,697.
The
ten months' total shows that we exported
8,500 organs this year, valued at $502,696,
as compared with the same period last
year, when 7,294 organs, valued at $459,525,
were exported.
The total domestic exports of musical in-
struments also include 95 pianos, valued at
$24,558, which were exported in October,
against 102 pianos exported last October,
to the value of $30,368. The ten months'
total embraces 644 pianos exported this
year, to the value of $165,330, a slight in-
crease over the exportations of pianos dur-
ing the same period of 1894, when it
showed 630 pianos to value of $179,367.
The value of all other musical instru-
ments and parts thereof, which were ex-
ported during October, amounted to $26,-
899 worth, as compared with $18,488 worth
exported last October. The ten months'
total also show an increase, being $908,442
this year, and $832,310 for the same period
last year.
The dutiable re-exports of musical instru-
ments in October amounted to $536, against
$831 worth re-exported last year. The ten
months' total shows that $5,697 worth of
T
THE
\ \
musical instruments were re-exported this
year, as compared with $8,170 worth re-
exported last year during the same period.
The free imports of sheet music amounted
in October to $198,688, as against $184,358
worth imported last October.
The ten
months' total also shows an increase; $1,-
609,401 worth of sheet music was imported
free during this year, as compared with
$1,376,288 worth imported during 1894.
The dutiable imports of sheet music
amounted in October to $152,386, against
$197', 257 worth imported last October.
The ten months' total footed up $1,183,952
worth of sheet music and music books im-
ported this year, as compared with $1,299,-
588 worth imported during the same period
of 1894.
During October of this year there was
exported $237,784 worth of sheet music and
musical books, as compared with $217,956
worth exported last October.
The ten
months' total shows a decrease in exporta-
tion of sheet music and music books, $1,-
925,162 being exported this year, as against
$1,977,373 worth exported last year.
The free re-exports of sheet music
amounted in October to $3,656, as com-
pared with $2,167 worth re-exported in
October, 1894. The ten months' total
amounted to $15,917 this year, as against
$14,992 worth of sheet music re-exported
during the same period last year.
The dutiable re-exports of sheet music
amounted to $3,145 in October, against
$489 worth re-exported last October. The
ten months' total footed up $38,492 this
year, showing a considerable increase over
last year, when $16,336 worth of sheet music
was re-exported during the first ten months.
The free imports of animal ivory during
October amounted to 10,216 pounds, valued
at
$37>973» as compared with 6,233 pounds,
valued at $19,194, imported last October.
The ten months' total shows that 187,020
pounds of animal ivory was imported this
year, valued at $533,806, against 171,242
pounds, valued'at $519,921, imported last
year.
The free imports of vegetable ivory
amounted in October to 1,266,913 pounds,
valued at $12,254, as compared with 658,-
466 pounds, valued at $5,095. The ten
months' total shows that 8,120,686 pounds
of vegetable ivory, valued at $92,383, were
exported this year, against 3,194,448
pounds, valued at $33,333, which were ex-
ported during the same period of 1894.
The free re-exports of animal ivory in
October amounted to 257 pounds, valued
at $347. There was no animal ivory re-
exported during October of 1894. The ten
months' total footed up 32,206 pounds of
animal ivory, valued at $21,787, re-exported
this year, as compared with the exporta-
tions of 13,456 pounds of animal ivory,
valued at $12,909, last year.
CELEBRATED
STEGER
There were no free re-exports of vegeta-
ble ivory during October of 1894 and 1895.
The ten months' total shows that 281,225
pounds of vegetable ivory, valued at $5,020,
were re-exported this year, as against 858,-
881 pounds, valued at $16,223, re-exported
last year.
Remaining in the Customs Warehouse
during October were musical instruments
to the value of $85,517, as against $90,375
worth remaining there last October.
During October there remained in Cus-
toms Warehouse also $36,559 worth of sheet
music, as compared with $44,295 worth re-
maining last October.
No ivory remained in the Warehouse
during October, 1894, or 1895.
Psychological Investigations of
Advertisements.
A
T the University of Minnesota they
are making a psychological investi-
gation of advertisements. As it is a new
field for psychological work, it is the aim
to trace the mental processes which go on
in the minds of the customers from the
time they see the advertisement until they
have purchased the article advertised. To
get down to the bottom of the subject and
make the work successful, the aid of expe-
rienced advertisers is invoked, and to that
end Prof. H. Gale, of the University, is
sending out circulars, with many questions,
and will be greatly indebted to those who
send their answers to him. Prof. Gale's
circular states that advertisements seem to
have two aims, viz. : First, to attract atten-
tion; second, to induce to buy. He has
classified the chief ways of advertising,
says Printers' Ink, into four groups, viz. • 1
-—Magazines and periodicals.
2—News-
papers and handbills or posters. 3—Show
windows. 4 - Painted signs and placards.
What he specially desires to be told is the
best ways for attracting attention under
these four ways of advertising, each to be
named separately in the order of its import-
ance; also the reasons why, in the opinion
of the advertiser, each way of attracting
attention does attract attention, and finally
he wishes to be told what are the best ways
for inducing people to buy (e. g., constant
reiteration of firm or article, odd figure
prices, leaders, testimonials, prizes, ti.se of
superlatives, argument, plain statement,
etc.), these also to be named in the order
of their importance and the reasons given
why each way of inducing people to buy
does induce them to buy.
Kors BROS, have made an important
deal with the Colby Piano Co., whereby
they will handle the Colby instruments in
Dakota, Montana, Iowa, as well as parts of
Wisconsin and Virginia.
PIANOS
PATENTED 1892.
are noted for their fine singing quality of
tone and great durability.
The most
profitable Piano fot dealers to handle*
STEG-ER & CO., Manufacturers,
Factory, Columbia Heights.
235 WABASH ATENUE, CHICAGO.