Music Trade Review

Issue: 1895 Vol. 20 N. 29

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PublisHei Every Saturday at 3 East Fourteenth Strest. New York, July 20, 1895.
VOL. XX. No. 29.
From A Traveler's
Note Book.
ADVERTISING IN CANADA
THAT
OF A YEAR
STYLE
A
PAPFR
IMPROVEMENT OVER
AGO
A
CONVENTIONAL
WITH
WIDE - SPREAD
INFLUENCE IN ALL PARTS OF THE CON-
TINENT
CANADA
HAS
PROSPERED
UNDER A PROTECTIVE TARIFF
TRACTIVE PIANOS
AT-
SOMETHING
OF AN ENTERPRISE AT WOOD-
STOCK
D.
CONTROL
W.
KARN
A BIG
& CO.
* •
TRADE.
OTHER FIRMS.
DOHERTY OF CLINTON BUSY
TO— A
& CO.
ADA
MUSICAL
TRADE IN TORON-
CENTRE
WHALEY,
AT
NORDHKIMF.R'S
DOWN
GEORGE
' '
AN
SYDNEY
TALKS IN
1ROQUOIS DIALECT
/•:
THE
RAPIDS
HEINTZMANN
TREAL
FOISY
ACCI-
ASH-
HEINTZMANN'S
SHAKE—-COL. TREACY
-''
ROYCE
THE LYON & HEALY FIRM OF CAN-
DENT TO F. G. MASON
DOWN
GERHARD
IN
MON-
THOS.
F. G.
THE
BIG
*
BANK FAILURE.
1
who succeeds, but it is the man, who
through the advertising columns of a paper
talks and walks with the paper-reading
people. It is to give information—enough
to excite and arouse curiosity—and then,
the rest largely depends upon the salesman.
But here I am diverting. I have, however,
seen such a vast improvement in the adver-
tising columns of the Canadian papers dur-
ing the past year, and being a student of
the advertising question, I am naturally
interested.
ALWAYS make it a point to study the
advertisements of music trade dealers
in the different cities which I visit, and,
by the way, that is a large number—the
cities I mean. I notice in the papers of
Canada a decided improvement in the style
of advertising over that of a year ago.
They appear to me to have more of that life
than formerly. I believe that the ad-smith
—and I consider that a good word; it is
short, explicit and mouth-filling—should
draft his advertisements in a colloquial
conversational
style.
Advertisements
should contain definite information—should
be full of suggestions, should be dignified
without being vulgar — and this seems
to me to be a difficult thing for the ordin-
ary ad-writer. To steer between the Scylla
of dignity and the Charybdis of vulgarity
seems oftentimes a difficult if not impossi-
ble task.
However this is the age of art
in advertising, and no matter how many
times a man repeats that sentence, it is not
chestnutty, nor has the lichen grown over
it. The man who writes the advertise-
ment of a big business institution is a man
upon whom devolves a weighty responsi-
bility. It isn't the flippant fellow or cute
A little satisfaction and a little pleasure
to enter some of the greatest business em-
poriums in the far Northw r est, even as far
as the railroad carries one, and to find the
paper on file and read, with which one is
closely identified. It has been my experi-
ence to visit almost every establishment of
note in the music trade, from Winnipeg to
Central America, and from Portland, Me.,
to Portland, Ore., during the past year, and
it is with a feeling akin to pleasure that I
have noted the strength which THE MJSIC
$3.00 PER YEAR-
SINGLE COPIES, 10 CENTS.
in the Dominion to-day. Instead, there
are from seven to nine thousand pianos
manufactured annually. During the past
twelve months, of course, as a natural re-
flex of the conditions with us, things have
not expanded beyond the normal purchas-
ing power in Canada. During the past two
weeks I have had an opportunity of visit-
ing the manufacturing and retail trade at
the principal points in the Dominion of
Canada, and I wish to say a word first as
to the piano manufacturers. Now, in many
of the attractive features of case ornament-
ation of alleged "selling" points, the
Canadians are not behind us. They have
striven hard to improve their instruments,
both as to exterior appearance and as to
tonal qualities.
* «
For illustration, take the establishment
of D. W. Karn & Co., Woodstock, Ont.
D. W. Karn, the founder, is a man of
strong personality, which is indelibly im-
pressed upon everything with which he
comes in contact—aggressive, and at the
TRADE REVIEW occupies in widely separated same time preserving a commendable de-
sections. Now, it is not my claim, nor gree of conservatism. He has made known
never has it been, that there are more his wares in two continents. He has large
Music TRADE REVIEWS circulated weekly and well-appointed factories at Woodstock,
than of any other publication closely allied where both pianos and organs are manu-
with the musico- industrial affairs of this factured. From here radiates a business
country. There never has been authorized around the world. Mr. Karn has his own
statements emanating from the home office establishments in London and Hamburg,
that the weekly issue was a ridiculous which he visits at least once a year. In
number of thousands of copies; that the the Dominion he controls an exceedingly
editions were so large as to cause the Van- large trade, and the popularity of his in-
derbilt or- Gould railway systems to add an struments has been largely augmented dur-
extra number of mail cars to accommodate ing the past two or three years. In the city
the weekly edition of THE MUSIC TRADE of Toronto alone the sales of the Karn
REVIEW. There have been times when we
pianos have been exceedingly large. Care-
have gotten out some pretty large editions, ful attention to details, and a thorough
and have received official notification that knowledge of business have largely aided to
it would be well to classify our matter by make the Karn a successful business enter-
States. These matters have never been prise in every respect. I had the pleasure
paraded. It can be said truthfully, how- of inspecting the new Karn grand, and I
ever, that the circulation of THE MUSIC feel impelled to say that this instrument is
TRADE REVIEW, although limited in num-
in thorough accord with Mr. Karn's al-
ber, as is every other class publication, is ready established ideas in principles re-
widespread in territory.
garding piano construction, therefore a suc-
cess. I said I had the pleasure of inspect-
* *
ing the Karn grand. I did. And I had also
*
Canada has prospered under the benign the disappointment of refusing a cordial
influence of a protective tariff—I mean the invitation extended to join the founder of
industrial affairs of our cousins across the the business on a little fishing trip, a pleas-
border. If the tariff bairier had been re- ure which I hope to enjoy on some other
moved years ago, I question if there would
be many manufacturers in the music line
{Continued on Page 9.)
'.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
ROGRESSIVE dealers everywhere are industry will do their share toward effect-
using the Autoharp, simply becavise ing a change in the present order of things.
the public demand it. The liberal adver-
tising of the instrument by the factors,
Alfred Dolge & Son, have made the Auto-
harp
a household word throughout the
- ^ . E D W A R D L\MAN
T is pleasing to learn that the Interna-
Editor and Proprietor.
country. Dealers looking about for a fall
tional Music Trades Exhibition held
specialty that will build up their business
PUBLISHED EVERY SATURDAY
recently in London, was a pronounced suc-
should not overlook this popular and meri-
cess from ever)' standpoint. Its value to
3 East 14th St., New York
torious instrument. It not only affords a
the exhibitors was fully admitted by the
SUBSCRIPTION (including postage) United States and
fair profit, but it helps the other depart-
Canada, $3.00 per year; Foreign Countries, $4.00.
manufacturers taking part. The enter-
ments of the business along.
ADVERTISEMENTS, $2.00 per inch, singlo column, per
prise of our English cousins furnishes an
insertion. On quarterly or yearly contracts . special dis-
count is allowed.
example
which might be followed with ad-
REMITTANCES, in other than currency fon.2, should
bo made payable to Edward Lyman Bill.
vantage by American manufacturers.
Entered at tht New York Post Office as Second-Clu . - Matter.
OME of the best authorities on finan- Such an exhibition, minus its international
cial questions, and many of our lead- feature, if held in this city in the fall,
ing business men, are advocating the ap- would undoubtedly be a great success
"THE BUSINESS MANS PAPER."
pointment of a commission by Congress, to financially, and could not fail to be of bene-
be composed of experts and business men, fit to exhibitors and the trade at large.
for the purpose of treating such questions Speaking of the London Exhibition, our
as the tariff and currency. Some such esteemed contemporary, the Piano, Organ
similar plan was proposed by Mr. C. G. and Music 1 rades Journal, of that city, says:
Conn during his term in Congress, but no " I t was undertaken in the face of much
definite action was taken. Just now, when apathy and prejudice, and courageously
the currency question has replaced that of conducted to an effective issue. Next
tariff in the public mind—to puzzle and year's Exhibition, under the same aus-
perplex—little need be said in favor of the pices, will be even more successful, for the
proposition. It would take this much-dis- music trade have every confidence in the
cussed question entirely out of politics, and Messrs. Benjamin. It lias been arranged
would, moreover, have a highly educative that this shall take place a month later,
influence inasmuch as it would give the when dealers are under a more imperative
people at large sound ideas upon matters necessity to replenish their stocks than they
effecting banking and currency operations are in the middle of June. A suggestion
in the United States. It is of moment to has been made that the industrial side of
notice that the New York State Banking the music trades might be shown next time,
Association, at its meeting last week, but whether musical instrument makers
adopted
a resolution advocating the ap- would be willing to 'give away' all the se-
AGES are going up everywhere
crets of their craft is doubtful. At any
throughout the country, and more pointment of this commission.
men are being employed. Ergo, there will
As a matter of course, politicians will not rate, the public might be afforded an in-
be more spare money to invest in pianos be entirely in favor of such a move as this. sight into the commoner structural methods
and other musical luxuries in the early fall. It takes out of their hands a great "lever" without any harm resulting, and we cer-
for raising section against section. Hence tainly think that a better 'gate' would be
Just see if there won't!
it behooves commercial bodies and asso- secured by thus extending the scope of the
ciations in all parts of the country to per- show. One thing the Exhibition has dem-
onstrated, and that most gratifyingly. It
HE latest bulletin of exports and im- sistently keep this subject before the peo-
has
proved that keen as is the rivalry
ports of musical instruments and mer- ple so as to create a strong public feeling
among the wholesalers for the dealers'
chandise, compiled expressly for this paper, in its behalf. It is only by such means
favor,
these gentlemen can meet in daily
and which appeared in our last issue, that Congress will taks action.
The appointment of such a commission contact and under trying circumstances for
affords an excellent indication of the im-
a long period, and yet preserve the most
proving business situation. The total as proposed under the authority of Con-
harmonious relations with one another.
exports of musical instruments for May gress, would be a great step toward pre-
The unfailing courtesy and good humor
amounted to $84,694, while during the venting a disruption of business at certain
Which marked the conduct of the exhibitors
same month last year the exports amounted periods in this country. The great vital
throughout the affair could not fail to im-
to $68,672. The eleven months' total ex- questions of tariff and currency can never
press every one who is aware how each has
ports also show an increase, being $1,038,- be sufficiently understood by the masses of
to fight his way step by step, lest his com-
672 this year, against $901,906 last year. the people, or be voted for intelligently, as
petitors entirely outstrip him in the race.
The improvement in our export trade is long as they are made party questions. In
The very fact of his participating in the
not startlingly large, but it is sufficient to the hands of an impartial commission they
Exhibition proved that a manufacturer was
bid us be of good cheer. Month after will be considered as subjects effecting the
not afraid to stand or fall by his products,
month the commercial barometer indicates commerce and prosperity of the country
and we heartily hope that all who took
an increasing trade over the same period a at large.
part in the display have been, or will be,
year ago, and it is safe to rely on the next
We trust the matter will be followed up,
rewarded for their pluck and enterprise."
fiscal year being a record breaker.
and that the members of the music trade
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