Music Trade Review

Issue: 1895 Vol. 20 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Lowenthal at Cremona.
NOTES FROM THE OLD HISTORIC TOWN.
L
OUIS LOWENTHAL, of the Lowen-
dall Star Works, Berlin, Germany,
who made many friends in this country
during the Chicago Exposition, is now
sojourning in Italy. He sends us the fol.
lowing communication from Cremona,
Italy:
e.G.HARRINGTON SCo. M'F'R s
ORK
Selling a Piano.
THE DEALER RELATES HOW HE OUTWITTED A
SLOW BUYER.
*'T TSUALLY persons are more particu-
y^J . lar in selecting a piano than they
are in choosing their friends," said a piano
dealer, yesterday. "No matter what the
name or reputation of the maker may be,
it requires a salesman to sell the goods.
By a salesman I don't mean what is ordin-
arily construed to be a salesman, but a man
who has tact and common sense at the same
time, for selling a piano requires much
persuasion.
"Customers for pianos defer making
their decision so long that it sometimes
becomes painful to the dealer. He is kept
on the anxious bench, knowing that there
are various other makes of instruments
that can be just as well represented as his
are, even if he refuses to acknowledge an
equality, not to speak of superiority, in
comparison with his own. It is even
worse than speculation in stocks, for in
this instance you are dealing with self-
praise most brilliantly put.
"These delayed purchases are very ag-
gravating to a dealer," says the Fittsburg
DcspatcJi, "who usually knows what his
customer wants much better than he does
himself. I had an experience to-day which
developed a novel method of making a
customer, who really wanted a piano, yet
who couldn't make up his mind and pur-
chase one. For the last six or seven months
a well-known gentleman has been contem-
plating the purchase of a piano from me.
He came into the store on an average of
four times a week to look at the instrument
under consideration and to hear it played.
I was positive that the man would pur-
chase in time—but why wait when it was
only a question of time?
So to-day I con-
cluded to resort to heroic methods to ac-
complish a sale. I ordered the piano sent
to the man's house, and arranged it so that
I would arrive there a few minutes before
it. I found my man and took him into the
library to talk to him while rhe men would
carry out my instructions previously given
to carry the piano into the parlor. After
it was placed in position, I had my pianist
begin to play. The man's face assumed a
most surprised look, and he remarked that
he had never heard his old piano sound so
well before.
,. .
" 'What's the use of buying a new one
when I've got that?' he argued. 'That's
just the tone I've been looking for for
months. That tuner worked wonders yes-
terday. '
"When he walked into the parlor and
saw the r new instrument he was dum-
founded, but said:
" 'Well, Mr.
, you've made up my
mind for me; that's the instrument I want.
If you will come into the library I'll give
you a check for it.'
"By this strategic move I concluded a
sale that would have hung fire for six
months more."
THE Bush & Gerts Piano Co., Chicago,
have recently located agencies in Denver,
Fort Collins, Leadville, Salt Lake City, Og-
den, Pocatello (Idaho), Los Angeles, Port-
land, Reno, Seattle and Helena, and antici-
pate a largely increased trade with these
localities in the next six months.
After my severe illness of the past three
months I made up my mind to recover
my health again in Italy, where the love-
ly sun and air refresh an old body like
mine so rapidly, and in fact, being since
last Sunday, in this lovely country, I feel
like a morning star. From Trieste I came
by the Lloyd steamer to Venice, and I must
confess that your splendid issue of the
Southern Number of the 20th of April in-
terested me greatly, and took much of my
slow time in the steamer away.
My entrance into Venice was not a pleas-
ant one, as the waters of the "Lagmen"
smelled horribly, and I greatly prefer the
imitation of the "Lagmen" at the Exhi-
bition of "Italy in Berlin."
This little
pleasure ground is wonderfully imitative of
Italy, and is worth recommending. But
back again to the genuine Italy. From
Venice I visited Vicenza, Tadua, Verona,
Mandua, and here I am in Germany.
Cremona Station—and the word "Cre-
mona" made upon me a great impression.
I cannot help but say, being in the musical
instrument line nearly thirty years, and so
greatly connected with "Old Italian Vio-
lins," the names of the great masters,
Stradivari. Amati, Guarnerius live with
me like my own relations.
Corto Stradivari is one of the main
streets here, and Amati and all the other
heroes of violin making are to be found
by calling places and streets after them.
But where are all their old violins gone?
Where is the art of Cremona violin making
gone? — tutti pcrduslii.
The latter is
starved out, and I think will never come to
the front again.
I visited yesterday afternoon, the only in-
strument maker in the town who makes
violins, but his violins I wish I had never
seen";—all my "impressions r of Cremona
violins fell to the ground. I leave to-mor-
row for Bologna, the place where I gained
the silver medal at the Exposition of 1888
for my violins and 'cellos, and later go to
Florence, and after visiting Sivorna Pisa, I
think my time will be up and will make
preparations for my route to England.!
Apropos of "old Italian violins," they are
becoming very scarce, and only by an excep-
tional chance you may find something to
buy, and the prices are out of reason. After
this journey I shall double the prices of my
old Italian violins — that is, if my custo-
mers are satisfied with it.
THE Ann Arbor Organ Co. will make a
display of Clifford pianos and Ann Arbor
organs in the parlors of the Hawkins
House, Ypsilanti, Mich., during the meet-
ing of the Michigan Music Teachers' Asso-
ciation, which will take place this month.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
i6
THE MUSIC TRADE REVIEW.
" 'Don't go,' cried the winning Senator, of President Diaz. The opening of the
Fair will be the anniversary of the Battle
chirpily. 'Sit in again and try it over.'
" 'Gentlemen, you mistake my mission of Pueblo, when the French were driven
entirely,' he retorted, backing to the door. out of Mexico. President Diaz was the
'I wish you to understand that I came to hero of the battle, and the anniversary will
Washington to get an appropriation—not mark the sixteenth year of his term of
office.
to make one!'
" Yes, a Manhattan with a dash of
absinthe, waiter."
The Weber Concert Grand.
Mr. Luke Wm. Hall Harried.
T
With the Travelers.
HAT mint julep story; is it ready,
Reinhard?" asked THE MUSIC TRADE
REVIEW man, after
Kochman had be-
moaned the departure of the oyster season.
"It is too cool to-day for the mint julep
story; that will keep until July—excellent
drink on hot days, but one has to be care-
ful of them; they have a large element in
their make which is conducive to large
heads."
"Infatuating, eh?"
"Well, rather; but now in the absence of
the mint julep story I can give 3'ou a
Southern story which will be of particular
interest to poker players. "
"Poker players! Are there any in the
music trade?"
"Well, rather; but this story was told
me in the Powhattan Club in Charleston,
South Carolina. Some years ago a delega-
tion went from that city to Washington to
work a great appropriation for the benefit
of Charleston's harbor. A genial and popu-
lar major, a lawyer of prominence and
great public spirit, was in the party. The
genial major was well primed with facts.
He was, moreover, full of the belief that
what he did not know about the noble na-
tional game of draw poker was not to be
learned by man.
"His social prominence aided his per-
sonal magnetism and his untiring conver-
sational powers. Very soon the genial
major was a prime favorite in society, as
he had long been in the Congressional cir-
cle. But he longed to see the inside of
Senatorial poker. Even as the scriptural
heart is said to pant after the water brooks,
so did the major's artistic soul yearn to sit
between a Senator and a Judge with an
ace full on a jackpot, and 'lift 'em going
and coming." Soon occasion presented
itself. The ace full did not. The genial
man dropped his evening's pile and smiled
himself out.
"Next night he came again. Fickle for-
tune still frowned, and still the expected
ace full did not come. Once more the
genial Southerner's pile grew small rapidly
and hideously less. Finally a pat flush
swept his last dollar, and he rose from the
table a trifle hasty.
T
T
HE Weber concert grand piano will be
much in evidence during the summer
HE marriage of Miss Maud Ruth Rus- months at the different State conventions
sell to Mr. Luke Wm. Hall, son of of the Music Teacheis' Association. At
Col. H. W. Hall, manager of Bailey's the Illinois meeting in Bloomington, and
Music Rooms, which took place in Burling- at the National meeting in St. Louis, many
ton, Vt., June 5th, was one of the greatest distinguished artists will use this instru-
social events of the season. The ceremony ment and display its resources. Harrison
took place at the Methodist Church, which M. Wild_and Waugh Lauder are among the
was beautifully decorated for the occasion, pianists selected to bring the "wonderful
and was performed by the Rev. H. S. Weber tone" to the attention of the critical
Rowe, in the presence of a large gathering gatherings.
of friends. The presents were numerous
and most expensive. Col. and Mrs. Hall,
the parents of the groom, presented an ele-
The Power Inside the Piano.
gant curly maple chamber suit, and a mas-
sive gold and silver punch bowl, richly
HE general notion of what happens in
chased and designed, was presented by the
the interior of the piano when the fin-
Sterling Co., of Derby, Conn. The bride ger presses a key may be conveyed in the
and bridegroom left after the wedding for simplest terms. Would you believe that
the honeymoon trip, which is being spent the power developed when the strings of
at the seashore. We extend congratulations your piano are tuned to the proper pitch
to Mr. and Mrs. Hall and their respected equals energy sufficient to raise twelve
father.
tons one foot from the ground? If it has
ever been your misfortune to be present
The Mexican International Ex> when the string-frame of a piano was frac-
tured, the above statement will require no
position.
confirmation.
A thunderbolt scarcely
makes a greater uproar, an earthquake
R. DE CORNELY OPENS OFFICES IN NEW YORK.
causes little more destruction.
The writer happened to be playing on
HE Foreign Director of the Mexican
one
occasion with what, in his conceit, he
International Exposition, R. de
imagined
to be great effect. He felt he was
Comely, arrived in New York last Satur-
being
admired
by the men and worshipped
day, and opened offices in the Times Build-
by
the
women,
when, as he brought his
ing. He came here for the purpose of in-
fingers
down
fora
magnificent finale, he in-
ducing capitalists to participate in this
stantly
found
himself
upon the floor with
great event, which will open April 2d,
the
piano
stool
on
his
stomach, while the
1896. Mr. Comely said a few days ago:
piano
itself
presented
a
wreck of keys, lids,
"The Mexican Government was very anx-
mechanism,
and
serpent-like
wires.
ious to have the United States the leading
Struggling
to
his
feet,
dazed,
his stutter-
country represented.
ing
questions
as
to
what
in
the
name
of all
"The Mexicans," he said, "are anxious
the
gods
and
demons
had
happened
were
that the United States shall enter into
answered
by
a
finger
pointing
to
the
ruins
closer relations with them than other coun-
tries. The greater part of the Mexican for- of what had once been a very fine parlor
eign trade is in the hands of French and square. —Dcmorest's Magazine.
German capitalists. They see no reason
why their powerful neighbor, a leading
Good Demand for the Henning
commercial nation, should not have the
Pianos.
greater part of the trade. "
Twenty-two States of the Union have
N unusual degree of activity is preva-
already appointed State Commissioners,
lent at the Henning Piano Co. 's fac-
and the directors received a letter from
Governor Morton Friday of last week, stat- tory in Brooklyn these days. They are
ing that he will appoint a Commissioner very busy; in fact, surprisingly so for this
for New York State at his earliest conven- time of the year. Mr. Henning informs
ience. In December Congress will be asked us that the demand for the "Henning"
to have the United States exhibit at At- was never better, and judging from the at-
lanta transferred to Mexico, which no tractive looking instruments which are be-
ing turned out under his direction it will
doubt will be done.
The Exposition grounds will include six continue as long as trade holds together.
hundred acres, and will be situated between The latest styles are very excellent instru-
the Castle of Chepultepec and the residence ments in every respect.
T
T
A

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