Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
favorable for intelligent advertising. After His movement was followed by the falling
so long a period of trade depression the re- of the stone. It crashed upon the piano
vival is apt to be much the same as a sick and then dropped to the sidewalk.
man rising from a serious illness. Con-
The men who had hold of the piano at
GET ON THK RISING WAVE.
valescence
will
necessarily
be
slow,
and
the
window were startled, but they retained
OOD advertising is one of the best helps
plenty
of
good
strong
tonic
will
be
needed.
enough
presence of mind to keep the piano
- for successful retailing. It brings in
There
is
the
key.
Get
upon
the
rising-
from
following
the stone, although for an
the trade. The fact is so clearly demon-
wave
of
renewed
confidence,
of
steady
instant
it
looked
as if it might also fall, but
strated by the most successful business
business
improvement,
and
reap
the
cream
it
was
drawn
into
the window very quick-
men in all parts of the world, that further
of
the
harvest.
It
is
time
for
courage
and
argument on the question really seems su-
aggressiveness, and the shrewd advertiser
The crowd in the street scattered in
perfluous.
won't
be
slow
in
finding
it
out.
every
direction when the stone fell, and
It is not enough to "keep store" in these
two cable cars that were approaching
days, but in order to keep your business
going at a pace that your rival can't out- The Piano Came Near Following stopped. Their passengers, as well as those
in the car that had caused the man with
strip, says the Dry Goods Economist, you've
the Stone.
the guy rope to jump, were so alarmed
got to let the public know what you are do-
ing. You may know all about it yourself;
ART of the stone cornice of a building that man)' of them left the cars. The piano
you may know that you have the best store
at Fifty-eighth street and Seventh ave- had to betaken back to the warerooms.
in town, equipped with every facility for nue, gave way last Saturday, just after a
A New Catalogue.
doing business pioperly, and lots of other piano belonging to the New England Piano
people may know it, too—they gradually Company had been hoisted to the top
HE Marshall & Wendell Piano Co., Al-
find it out by telling one another—but story. It crushed a great hole in the side-
bany, N. Y., have issued a neatly
the great public don't know it, and walk, but although a crowd of persons were
printed and well-edited catalogue of the
won't know it until their attention is watching the men none were injured.
"Marshall & Wendell pianos. " The intro-
sharply called to the fact by intelli-
The piano company men had fastened ductory is well written, and the aims and
gent, forceful advertising.
It is won- their ropes to the cornice, five stories
objects of this house clearly stated, while
derful how the work of years can be above the sidewalk, and had carefully
the many illustrations of their instruments
accomplished in a few brief months by the drawn the piano up to a level with the top
give an excellent idea of the many attract-
right kind of publicity. Many a wide- window. Then two of the men went up-
ive styles manufactured by this house.
awake business man has been forced from stairs and a companion below with a guy
Some strong testimonials, and an excellent
obscurity into the favorable notice of the rope guided the instrument until they
cut of the spacious factory occupied by the
public eye, and then kept there through grasped it and hauled it up on the window
Marshall & Wendell Piano Co.,also appear.
each succeeding year as steady and strong ledge.
as the sparkling stream that vinites the vast
Just at this instant a Broadway cable car
HOPKINS & EVANS have opened a store
ocean with its humble source in distant hills. approached, and the man with the guy rope for the sale of pianos and organs at Du-
The present year is likely to be very was forced to move hastily out of the way. buque, la.
The Right Kind of Publicity Good
Advertising.
G
P
T
The
Ivers & Pond Packing Thimble
FOR PIANO AND ORGAN CASES
STYLE 2
MESSRS. ALFRED Doi.r.E & SON,
Patented Nov. 3rd, 1891
BACK
STYLE I
New York City.
We have consulted counsel and are advised that the use of a round-
ing-board button, or any similar article, glued or in any other way secured to the back
of a piano, for the purpose of effecting the same result as that effected by our patent
packing thimble, would undoubtedly be an infringement of the patent. We, there-
fore, see no way but to notify such infringers courteously, and if they do not desist
then appeal to the courts.
The essence of our patent, the "novelty" that entitles us to the patent, is not in
a new form, but in a new use of a form not new. It is entirely immaterial whether
the packing thimble be made of wood, or metal, or other substance, and it is entirely
immaterial whether it be a button attached by glue or any other means, or a button
provided with a tube for attaching it to the piano. The instant the mere button is at-
tached for substantially the same purpose as that accomplished by the thimble, that
instant the button becomes the head, and the wood around the screw-hole becomes the
tube of the very article patented, viz., a packing thimble, and thus the infringement
is accomplished in fact as in spirit.
Yours very truly.
Masonic Temple,
IVERS & POND PIANO CO.,
Tremont and Boylston streets.
G. A. GIBSON, Treas.
Boston, Mass., March 13th, '95.
DEAR STRS:
ten. Selling Dgts.
110 anfl 112 East latt 31
HEW YORK CITY