Music Trade Review

Issue: 1895 Vol. 20 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MURIC TRADE REVIEW.
EDWARD LYMAN BILL
Editor and Proprietor.
PUBLISHED
EVERY
SATURDAY
3 East 14th St., New York
SUBSCRIPTION (including postage) United States and
Canada, I3.00 per year; Foreign Countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second- Class Matter,
",THE BUSINESS MAN'S PAPER."
A NOTABLE SERIES.
T
RADE in this city is not startlingly
brisk. There has, however, been a
steady improvement for the last two weeks,
which gives every evidence of continuing.
Manufacturers express themselves as quite
hopeful and encouraged at the business
outlook.
Meanwhile trade is not coming unso-
licited. There was never a time when it
was so necessary for business men to be ag-
gressive. Sitting down bewailing the
times is a poor policy to pursue. There
are plenty of examples in the trade, which
go to show that the firms which keep them-
selves and their products before the trade
find little time for complaining—they are
busy manufacturing and selling. It may
require unusual mental exertion and
physical labor to come out ahead just now,
but it can be done, and there is no reason
why it should not be done. Now is the
time for action.
• • • • • • • • • • • •
AN OPPORTUNITY FOR AMERICANS.
N Exposition of Industries and Fine
Arts will be opened in the City of
Mexico on the 2d of April, 1896, and will
remain open for a period of at least six
A
nonths. The general administration will
be under a corporate management controll-
ed by prominent Mexicans and foreigners.
The Mexican Government has obligated
itself to give awards consisting of diplomas
and medals. The awards will be made by
an international jury, and a full list of the
same published. Exhibits intended for
competition must be so stated, otherwise
they will be excluded from examination for
award.
All merchandise imported for the Expo-
sition will be exempt from duty except in
case of sale, bonds for security alone re-
quired. The material and machinery for
any buildings to be erected on the Exposi-
tion grounds, or the entire building im-
ported for erection there, will be admitted
free of duty. The concessionaires located
in the foreign department are exempt of all
Federal taxes with the exception of those
collected in the form of stamps.
This Exposition will afford a capital op-
portunity for American manufacturers of
musical instruments who desire to make
their goods known in Latin America.
We are prepared to give all necessary in-
formation to exhibitors regarding this Ex-
position. Also, we can, through our repre-
sentative in Mexico, see that each exhibi-
tor's instruments are given first-class
location in order that their wares may be
suitably displayed.
I
is the first
musical publication in America to speak to
our Sister Republics in their own musical
language. Aside from covering the United
States, this edition will reach every city
from Winnipeg to the countries which lie
south of the Equator.
Our purpose in publishing a portion of
this issue in Spanish is to draw the coun-
tries of Latin America into closer com-
munion with us. There is undeniably a
vast trade in musical instruments in the
Republics south of us, a trade which, to a
certain extent, has been ignored by Amer-
ican manufacturers. That trade has been
cultivated and fostered by Europe, particu-
larly France and Germany. There is no
reason why we should not come in for a
goodly portion of that Latin-American
trade. We can, if we will only pay atten-
tion to its development.
The illustrations which are published in
this number, of Mexican establishments,
give one a comprehensive idea of trade
quarters in Mexico.
The art work, the color work, the typo-
graphy of this volume are all worthy of the
closest inspection. This is truly the day of
art in advertising, and the work which we
present must furnish an indisputable argu-
ment that we are fully cognizant of that
fact and are amply prepared to give our
patrons not only the best up-to-date effects,
but something original as well. When you
read and admire some of the attractive ad-
vertising features of this paper, recollect
others too will read your business an-
nouncements if made in a similar manner.
The point is right here: When a paper
furnishes logical and convincing evidence
of its ability to exist, not only as a pur-
veyor of reliable news—of facts clearly
stated—of scientific advances—of all the es-
sentials in the conduct of a dignified jour-
nal, but a knowledge of the science of
modern advertising, for it is a science,
as well, it is worthy of patronage, is it
not?
THE MUSIC TRADE REVIEW
N many respects this is perhaps the most
remarkable issue which has ever been
uttered of a musical publication. Can any
fair-minded individual, after
looking
through this volume from cover to cover,
say with sincerity, that there is not a place
—not a demand—not a reason—for a paper
designated in the vernacular as a special?
Every issue of THE MUSIC TRADE REVIEW
which we have characterized as a "special"
has fulfilled a certain specified purpose.
With this we complete a series which have
been the means of bringing the trade in
THE MUSIC TRADE REVIEW was the first
every section of America into closer ac- paper in this country to come out squarely
quaintance with each other. From a news- as a trade publication. W r e believe that it
paper standpoint we think that the series is not egotistical for us to say that we have
have not been lacking in enterprise. From fairly won "a place." Whatever position
a trade standpoint they have been product- this journal has in the music trade has not
ive of much good. In our opinion a good been gained by sacrificing one iota of cor-
paper—a paper of a high standard—reflects rect journalistic principles to the sensa-
not only credit upon its conductors, but tional, to the defamatory, or to the dam-
upon its constituency as well. A trade natory methods. We have moved steadily
paper is, in a large degree, a reflex of that ahead and say this: The marked improve-
trade of which it is an exponent; therefore ment which has been made in this paper
the high grade of publications which we during the past twelve months we propose
have issued in our special line surely digni- will be surpassed during the present year. .
fies and must act beneficially toward the We have in mind certain improvements
entire trade.
which will be announced in due time.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
From a Traveler's
Note Book.
{Continued
from page
j.)
A well known military man in the City
of Mexico told me a good story the other
day. He said:
" I had an amusing experience several
years ago with an old friend who had spent
many years in California, and had acquired
a good knowledge of the Spanish language,
which he was now putting to good use in
the service of the United States. He visit-
ed with several of us, and while here the
strange notion took him to try a few
glasses of tequila. He said that although
he had seen others drink it, he had never
tasted it, and now had made up his mind
to give it a trial. I tried to dissuade him,
but he was very firm in his ways, and, his
mind once made up, I found it impossible
to change it. He drank three or four
glasses of the stuff, and, although it made
his eyes water and he coughed a good deal,
he declared that it was fine. I had some
business to attend to, and after being gone
perhaps half an hour, returned and found
Col. F. out in front of the "cantina," lean-
ing over the hitching rack arguing with his
friends who were trying to get him to go
back over the river. As I came up I heard
him say, "No, gentlemen; I am not intoxi-
cated. In fact, I believe that my brain was
never clearer than now. My head, as I say,
gentlemen, is all right, but my legs are in
a devil of a fix, due to a sudden weakness
for which I cannot account."
I added my expostulations to theirs, and
received the politest of answers, couched in
elegant language. Indeed, it seemed that
the drunker he became the more elaborate
were his phrases. At last we bluntly told
him that he must come with us willingly,
or we would take him by force. He con-
sented under one condition, which was that
we would follow the most unfrequented
streets, so as not to be in danger of meet-
ing any of his acquaintances, who might, as
he expressed it, "form an erroneous opinion
as to his sobriety based upon the unac-
countable debility exhibited by his lower
extremities." All went well until we
reached the river, and then, as we turned
up stream to reach the bridge, the Colonel
sulked again, and declared that the bridge
was worst of all, and that over it he would
not go. We asked him how he expected to
go home, and he said nothing would be
easier, as he simply intended to wade over.
We explained to him that in the channel the
river was seven feet deep, and he was in no
condition to swim, to which he answered:
"Then, gentlemen, we will sit down and
open a jack pot to pass away the time until
the water abates; or, in other words, the
river runs down a little." We tried argu-
ments, pleas, and threats, all to no purpose.
Go over the bridge he would not, and that
ended it. At last one of the party went
back to the military "cuartel" and got a
big Mexican cavalryman and a stout mule,
and we put the Colonel on the animal with
the soldier on horseback to convey him
over. Slowly, and with the air of a con-
queror, the Colonel rode down into the
water, and everything seemed to be going
well until just before the couple reached
the deep water, when he halted and tried
to turn back, swearing that the river was
running north, and every one on the bank
would soon be inundated. The big trooper
took him through, however, and he was
finally landed in his room at the St. Charles.
After he had been carefully put to bed he
suddenly turned to one of the party, say-
ing:
"Major, will you do me the favor to stop
that clock?"
"Why, Colonel?" asked the Major.
"Well, it only ticks once in a half an
hour, and I get so tired waiting for 'tack'
after it has said 'tick,' and so nervous
thinking of the pendulum hanging so long
in that unusual position that I can't sleep."
The clock was, of course, not doing any
such thing, but it was stopped, and the
Colonel went to sleep. The man who in-
vites Colonel F. to "take a little tequila"
with him now gets a decided "No," and a
dreamy look comes into the old soldier's
eyes that is not altogether calm as he in-
voluntarily places both hands to his temple
and murmurs: "Once was enough for me. "
There are those who fancy that Mexico is all
romance, rags and sunshine, but let me
assure them that the food and drink, at
least, are stern realities to those who at-
tempt to familiarize themselves with them
with undue haste.
A fellow traveler, an artist, on the road
from Vera Cruz up to Orizaba, related a
story to me of his first encounter with
tequila. It was in a town near Orizaba.
In the morning when the mists from his
brain had sufficiently cleared away he
looked out. It seemed to him as if an
Astec over the sun was peering at him
7
" T H E RECUMBENT MULE GAVE A SPRING.'
around the snow-clad summit of the vol-
cano Orizaba, played red, blue and green
lightning alternately, while huge chunks
of melted lava came tumbling down the
mountain side.
I laughed so heartily over the story that
he drew out his note book and roughly
sketched for me the enclosed, which I am
able to present to my readers, and warn
them against an encounter with tequila.
* *
*
Let me suggest to my friends who intend
visiting Mexico to go by the way of New
Orleans. A visit to this historical city is
always full of interest, and from New
Orleans there are excellent railroad facilities
which connect with any of the roads which
lead to Mexico City. I refer to the South-
ern Pacific, over which railroad from New
Orleans easy connection can be made with
the Mexican National Road at Laredo, or
the two other roads which lead to the City
of Mexico at Eagle Pass or El Paso. The
service on the Southern Pacific is excellent.
This statement will be endorsed by any of
my fellow travelers. On the lines of this
road are many interesting historical spots
which are of great interest to the tourist.
By all means be sure and travel over the
"Sunset Route."
* *
*
" T H R E E DOCILE MULES."
from beyond the mountains. Below in the
valley were three docile mules, who seemed
utterly oblivious to the fact that anything
existed in this world besides themselves.
They were in a wide valley between two
mountains of considerable height which
led up to the volcano capped with eternal
snow. He said suddenly the recumbent
mule gave a spring, and it was no exag-
geration to say that that mule cleared in a
single leap a distance of some eighteen or
twenty miles between the mountains, clear
across the valley and over his head, while
I was waiting at Laredo for the train to
start, which was to take me to the Alamo
City. There was gathered quite an assem-
bly on the platform. Reminiscences were
being exchanged by several cattle men.
One gave a startling description of the
way in which he had killed two "greasers"
a short time before.
"That reminds me," broke in the young-
est member of the party, "of a tussle I had
with Old Roman Nose, back in the seven-
ties, when I was riding for Jim Peters, of
the 'T bar C.' One day I was sent to hunt
a bunch of steers that had disappeared
about three days before.
" I went north about ten miles, without
seeing any sign of them, and was about to
turn back, when along came an Indian,
making straight for me, through the sage
brush. I pulled my gun, 'cause in those
days I never lost a chance to kill a redskin.
But this one acted as though he had some-
thing to say, and I concluded not to kill
him until he had had his say, because I
thought he might know something about
the cattle.
"Well, he had a new pair of buffalo hide

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