Classic Mode

Music Trade Review

Issue: 1894 Vol. 18 N. 34

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
music supplement worth ten times the cost
of the paper.
supplement which we present with this
ST* issue contains views of the editorial and
business departments of this paper. It is, we
think, passably fair. It is given with the idea
of showing only one department of this busi-
ness ; that department to which we welcome
friends and callers. The other part, the compos-
ing and press rooms, we may deal with in a
later issue, but at present we hold that that de-
partment is not of special interest—or business
for that matter—as long as the presswork is
executed with that degree of excellence which is
fully evidenced in this paper.
SAHE
3 EAST 14th STREET, NEW YORK.
SUBSCRIPTION (including postage) United States and
Canada, $3.00 per year, in advance; Foreign Countries,
$100.
ADVERTISEMENTS, $'2.00 per inch, single column, per
insertion ; unless inserted upon rates made by special
contract.
Entered at the New York Post Office as Second Class Matte
OR U>8 cause tfjal lacka assistajjw,
/l$
For tin wrogg that wds
resisted/o|
'i
';
h
For lite future in
R%1 tfee g-ocd tljat we' cas do."
, don't we sit with MacGregor at the
head of the table of trade journalism ?
|HE number of specially prepared articles
which appear in this issue, possess, aside
from a literary merit, much of an historical value.
the official facts concerning the Califor-
nia Mid-Winter Exposition, published in
this number, we are particularly indebted to Mr.
F. H. Trusdell, chief of the Department of Pub-
licity and Promotion. Mr. Trusdell supplied
THE MUSIC TRADE REVIEW with much valuable
data concerning the fair, for all of which we
wish to give public acknowledgment.
writing upon the extension of this
newspaper institution it is an eminently
fitting occasion to emphasize the unqualified
success of The Keynote, which became by
purchase last May a part of this property. The
Keynote is one of the best known musical publi-
cations in this country, but the present manage-
ment has diverted it into a field peculiarly its
own—a high class magazine for professional
and home reading. Its scope is music, art,
drama, literature, and each issue contains a
no trade which appeals to the higher instincts of
humanity more than that of musical instruments.
To the unthinking, the many hundreds of
establishments spread all over this country for
the manufacture of pianos and organs, represent
so many millions of dollars. But when we
realize, in a broader and higher sense, the place
these manufactories occupy in the development
and diffusion of musical culture, we can readily re-
cognize that the industry is no commonplace one.
It is conceded that in whatever divisions of
science, art and industry this great country is
deficient in, and they are very few, there is no
question as to the marked development, in con-
struction and improvement, of the piano and
organ. In comparison with instruments manu-
factured in any part of the world to-day, the art
products of our great country stand pre-eminent.
J S H E R E can be few better proofs of the sta-
<*T* bility and wealth of the piano industry
THE MUSIC TRADE REVIEW.
and the responsibility, capability and farsighted-
HE
history of this paper dips into the past.
ness of the many men composing it, than the
It
is not a business of late inception. The
splendid and successful manner in which they
sunshine
of trade patronage first fell upon it in
have passed through the business depression of
the past year—a period without precedent in our the close of the seventies. It was then an infant
history. Take any other large industry with a —hardly out of swaddling clothes—yet it bore
similar amount of capital invested and the record signs which have since become manifest of
has been failure after failure. Look at the piano healthy journalistic maturity. Through paths
trade and what do we find ? That with the ex- which were not always flower-strewn, it has
ception of a few firms who were compelled to close grown, broadened, expanded, and to-day its
down temporarily—but through satisfactory ar- healthy diction is recognized as authority on
rangements with their creditors are now active both continents in matters of trade, scientific or
factors in the trade again—the piano trade has historical utterances. It has been the aim of its
given the best possible proof of its healthy con- conductors to eschew everything of a sensational
dition. True, it has been a trying period to all or of a personal natuie. While we may have
industries, and, as a matter of course, there has differed with distinguished men regarding
-been a large shrinkage in the piano product, but methods, it has not been with us more than a
from the present condition of the business atmo- matter of principle. We have held—believed
sphere we are led to hope that the storm has and nurtured the idea—that while men might
passed, and that the fchip of commerce, with all disagree with us in the methods used in con-
ducting this business, they could not dis-
sails set, is nearing the harbor of better times.
agree regarding the real intent of the conductors.
Trade during the past two months has given
When we saw that the time had arrived for a
every indication of steady improvement all
specialty paper, a paper wholly devoted to the
along the line. As might be expected, the
interests of the music trade, we immediately
progress is slow—but progress has been made,
abandoned the musical department and made
and that is the main thing to chronicle.
the paper an exclusive music trade paper. It
required some nerve, some capital to make a suc-
HE important part which the musical in- cess of this, still we believed that the age was
strument industry of this great country has that of specialty and that THE MUSIC TRADE
played as a potent factor in our civilization, is REVIEW would succeed on lines of specialism.
often overlooked by the many who view the sub-
When the last decade of a century opened we
ject from a purely commercial point of view. If considered that the time had arrived for quicker
we pause to analyze the evolution of musical taste service, and from a semi-monthly THE MUSIC
and culture in any of our States, we are forced TRADE REVIEW became a weekly. There were
to admit that pianos and organs have been many who predicted failure, but the failure
stimulators and educators. They have served never came. On the contrary, the business of
to illustrate the mysterious and humanizing in- this paper expanded and became, to a certain
fluence of music. The hardy pioneers, who extent, localized in all sections. It has held a
converted the Western States from prairies into field exclusively its own. It may have had
the world's granaries have been educated, temporary-resurrected imitators, but it has re-
soothed, charmed and influenced through the mained the only purely music trade paper which
medium of these art products.
has succeeded. It has appeared every Saturday
Poets and philosophers from the earliest days without fail. Men look for it —rely upon it.
of the world's history have paid tribute in prose Times may have been depressed, but THE
and poesy to the beneficent and ennobling in- MUSIC TRADE REVIEW has never stooped to
fluence of music. The Lest and worst natures mendicant journalism. It is lun, not in the in-
terests of one man, or firm, but in the interests
are alike softened and effected by its strains.
The dignified character of the musical instru- of the entire trade. We wear no man's collar.
ment industry has helped to elevate the tone of An American paper, supporting and supported
the city or town in which it is located. There is by the legitimate music trades of America.
f
§
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW.
<$>
<$> ^ y <$> ^ > <^£> < ^
^>
The California flidwinter Exposition
5£?%%dX!>fr^^
Gate is without precedent and parallel. It
seems almost impossible to contemplate that the
labors of years could have been crowded into so
How the Idea Originated—Officers of the few months, and its complexity of detail has
been brought out of chaos in such a short time
Exposition International in Its Scope
that it causes us to pause with amazement and
—Wonderful Work—A Descrip=
admiration at the directing forces of this won-
tion of the Grounds and
derful fair. The fact seems more marvelous
when it is considered that this has been accom-
Buildings.
Great Variety in Architecture—Benefit to plished in times of financial distress, when all
financial and industrial interests were either
California—flusical Attractions—
suffering from contraction or partial destruction.
Festival Days—Closes
Then, too, this young State has gone boldly
forth and completed the grand project of her
June 30th.
sons without asking any financial aid from the
government. This is, perhaps, the first dis-
was at a banquet held in Chicago last tinctively international exposition to be project-
June that the project of considering the ed and completed without asking financial
California Mid-Winter Exposition was first assistance from a public source.
heard of. Mr. M. H. De Young, who was first
In another portion of this paper we present an
vice-piesident of the Columbian Exposition, and excellent view of the grounds and buildings
member from California, saw at once the great where the Fair is being held, and it may be well
importance and value that such a fair would be in this connection to give some description of
to California. Mr. De Young, who, by the way, the buildings.
is one of the best known newspaper man in the
MANUFACTURES AND LIBERAL ARTS.
United States, invited the foreign commissioners
to the Pacific Coast metropolis. A second meet-
Entering the Grand Court the first building
ing was held in Chicago in June, where over to attract the eye is the Manufactures and
one hundred Californians were present. Forty- Liberal Arts. Its towering blue dome and
five thousand dollars were subscribed, and it golden lantern are stt against the sky like
was at this time that great interest was mani- some immense jewel glistening in the sunlight.
fested in Sin Francisco over the fair.
The grayish green tiles of the roof have a sub-
tle suggestion of age. The structure itself is
THE COMMITTEE.
On July 8th the Executive Committee organ- colored in ivory. Throwing it into relief are
iztd, choosing the following officers : President strong reds, yellows and light blues. The tone
and Director-General, M. H. D^ Young; Vice- grows warmer as it nears the ground and
President, Irwin C. Stump ; Treasurer, P. N. comes in direct contrast with the foliage. The
Lilienthal, and Secretary, Alexander Badlam. loggias have a delicate, yellowish, pea green
Mayor Ellert appointed a financial committee, color, which heightens to a marked degree the
and subsequently Louis Sloss, Jr., and Frank suggestion of the Oriental. It is the largest
Johnson were made financial man lgers. Over structure at the exposition. It is at the east-
$400,000 was subscribed. August 24th 100,000 ern end of the Grand Court, facing the Admin-
people thronged thiough Golden Gate Park and istration Building. It is of Moorish architec-
saw the ground broken and 160 acres were dedi- ture, with all the picturesque elements which
cated to the fair. The work of construction was go to make up that type. The interior is cov-
pushed under fair skits with marvelous rapidity, ered with plaster and staff, which form so
though the plans were several times revised be- general an element in the adornment of all the
cause more large buildings were necessary. exposition buildings. There is a long array of
To day California offers to the world ihe third columns and arches forming the arcade at the
largest exposition ever held in the world—not front of the building. The ornamentation is
so magnificently grand as Chicago or Paris, but elaborate, and is of such a character as to
far more delicately beautiful. Its location in give scope for the best use of local color.
Above the arcade is a series of windows
unequaled Golden Gate Park assures this.
which take the form of those to be found in
INTERNATIONAL IN SCOPE.
many of the old California missions. The ex-
The Mid-Winter Fair is not an exhibition con- terior of the arcade is decorated with figures
fined to the products of the region in which it is symbolical with the arts and sciences. On each
held, but is international in scope and much corner of the building is a great tower artisti-
larger and much more beautiful and more com- cally embellished and with projecting flower
plete than many of the international expositions balconies covered by a low domed, tiled roof.
which have been held in the past, even in recent Palms have been used to the greatest advantage
years.
in the bowers, and also at the centre of the
History does not afford another example of a building, near the great blue dome.
project conceived and executed on such a grand
THE MAIN BUILDING.
scale and in so short a time, even in this age of
The main building is 462 x 225 feet. The
surprises and manipulation of gigantic affairs.
The triumph achieved in the park at Golden annex is 370 x 60 feet, giving an aggregate
California's Big Fair.
ground area of 130,000 square feet. A gallery
thirty-five feet in width runs round the main
building, giving an additional space of 47,000
square feet. The cost of the building, includ-
ing the annex, was $120,000. The treatment
in the interior of the great structure has been
such as to bring out its advantages in the best
possible way. It is after the broad manner of
a Roman basilica, with broad nave and aisles.
The roof is consequently in three divisions.
The middle division rises much higher than the
others. Its walls are pierced to form a clear
arcaded story.
At the southern side of the Grand Court a
great East Indian structure is erected. Its
towers and minarets glisten like gold in the
sunlight, and the star and crescent gleam high
above the central spires. The great building
is colored in a light ivory tone. The tiled
roofs are toned here and there with delicate
greenish gray. The great central feature of
the main entrance, towers and spires, are col-
ored in turquoise blue and dull yellows. The
pinnacles are all tipped with gold, and every
"prayer tower" has the same brilliant cover-
ing, columns are of vermillion, and here and
there are tones of deeper red, increasing in
depth as the contrast of the foliage is approached.
There is a suggestion of age about this struct-
ure, which was finished only a few weeks ago.
The painters have done as much for it as the
architects and artisans.
It is the building of the Mechanic arts, the
second in size of the exposition structures. The
building is 330 feet long and 160 feet wide. The
amount of exhibitors' space is 25,439 square
feet on the main floor, and 11,602 square feet in
the gallery, giving a total of 37,041 square feet.
It has also an annex 249 feet long and 45 feet
wide.
IN THE ANNEX.
The annex has an immense boiler exhibit,
which is utilized in various ways as one of the
most important adjuncts in operating the ex-
position. The gallery of the building is 30 feet
in width and is 18 feet above the main floor.
It is approached by six stairways eight feet in
width. On the inner line of the gallery the
clear story rises to a height of 55 feet above the
main floor, thus giving a lofty and spacious as-
pect to the interior. In the central part of the
main floor are two big tanks 30 feet long, 25
feet wide and 4 feet deep. Around them is
placed the exhibit of steam and electric pumps.
At the noitheru end of the Grand Court is a
long, low building, with a wide, glass covered
dome, reminding one forcibly of the old mis-
sions. Its low arcade, with its playing lights
and shadows, seems like a vision of the quiet,
ancient homes of the padres. It is the building
of Horticulture and Agriculture, and vies in
beauty with the best at the exposition. In
coloring it is less brilliant and daring than
the others, but for that reason none the less
effective. It is more severe in design and orna-
mentation. There are deep reds and yellows,

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.