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THE MUSIC TRADE REVIEW.
CALVIN WHITNEY, PRESIDENT A. B. CHASE
WIDE-SPREAD APPRECIATION OF THIS WONDER-
FUL PIANO—REASONS OF ITS BRILLIANT
. REPUTATION—STRONG WORDS OF AP-
PROVAL FROM PROMINENT HOUSES
—A MAGNIFICENT REPUTATION
FROM OCEAN TO OCEAN—
LOYALTY TO AGENTS.
Jp^VIDENCES of the rapidly increasing popu-
-£^ larity of the A. B. Chase piano are seen
on every hand, and are perhaps most firmly
emphasized by the representative line of agents
which the firm have from ocean to ocean. The
reasons for the continued popularity of the instru-
ment to which we refer may be based on the fact
that long thought, minute and careful observation
of the merits and defects of other instruments,
and the application of perfect mechanical in-
genuity original in its theories, have combined
to make the A. B. Chase piano one of the great-
est successes of the age. Perfect in each detail,
these magnificent instruments will withstand
the closest scrutiny and criticism of the most
competent critics. The recent recognition which
the firm has received from the most prominent
houses of America, goes far toward removing
any alleged prejudices which may have remain-
ed in any quarters regarding a Western made
piano.
In another part of this paper we reproduce
two advertisements, one from the Boston Tran-
script of December 10th, in which the Oliver
Ditson Company state :
" We have made it our special business for
months to closely investigate the several high-
grade pianos on the market, with the purpose of
securing an instrument that would meet the
approval of the most critical and cultured musi-
cal people of Boston.
" We have selected the A. B. Chase from the
many fine pianos offered us as the one most fully
meeting our ideal of a perfect instrument. We
speak advisedly when we characterize it as a
wonderful piano.''
Could words be stronger than the above, and
could they convey a deeper meaning of the high
appreciation with which this eminent Boston
firm regard the instrument of which we write ?
(
Coming from a house whose name
is known at the hearth-stones of
millions of American homes, its
meaning is indeed certain, its in-
fluence wide-spread, and such an in-
dorsement should act as an incentive
to all other agents in New England in
pushing the A. B. Chase pianos.
The eminent Western firm of Lyon,
Potter & Co., Chicago, state in the
Chicago Tribune of November 2Sth :
" The A. B. Chase pianos are won-
derful in the success and position
they have attained, and their superi-
ority is acknowledged from ocean to
ocean."
Terse, expressive words these, and
when said above the signature of
Lyon, Potter & Co. carry convincing
evidence to other dealers of the faith
which this house have in the instru-
ments made by the Norwalk firm.
Aside from the highest ability in the
management of the manufacturing
department, the A. B. Chase Co. have
exhibited a conservative, although
strong and vigorous conduct of the
business department.
Their treat-
ment in regard to agencies has been
CO.
based upon the soundest of business
principles, and they have been loath to
place the agency of their pianos with any
firm until after a careful study of the firm
or firms under consideration. Their belief has
been that it was more profitable to wait for a
long time in some cases and secure in the end a
profitable representative house in a particular
territory, rather than to have had their business
placed with firms who do not exercise good
business management in the control of their af-
fairs. The result has been that in no territory
has the A. B. Chase piano been "slaughtered,"
so to speak.
The firm have always believed that a policy of
this kind would in the end be productive of the
most permanent and lasting results to them-
selves and to the dealers also. Such treatment
has resulted in a permanancy of representation,
and the dealers everywhere show their loyalty
to the Chase pianos because the firm have been
loyal to them, and in no case have changes been
made arbitrarily and without due and just rea-
son. Loyalty to their agents is one of the pil-
lars upon which the great commercial institu-
tion known as the A. B. Chase Co. has been
reared, and dealers in this day of rapid changes
who fail to appreciate such treatment at the
hands of a great firm show themselves lacking
in reciprocal affiliations.
THE first number of Vogue, a new weekly
illustrated society journal, has just appeared and
is very attractive. The illustrations are not only
delineations of current fashions but are also
interesting pictures, each forming a scene in
which the persons depicted are attired in accord-
ance with present styles. The literary contents
include short stories and matters relating to
fashion and society. The new periodical is
bright, entertaining and in touch with the times.
THE Christmas number of the Grand Rapids,
Mich., Review contains an excellent account of
the music house of Julius A. J. Friedrich. It
says: "By careful, judicious management, he
has built up a splendid business and established
himself as one of the leading music dealers of
the country. Always affable and courteous, Mr.
Friedrich has hundreds of friends both at home
and abroad."
421
us. Dret^r.
AN INTERESTING CASE SETTLED BEFORE COM-
ING TO TRIAL.
July, 1891, Decker Bros., piano manufac-
turers, New York, began suit against
Henry and Oscar Dreher to recover on a note
for $5,423 given by their father, the late B.
Dreher. The defendants with their attorneys
went to New York and took depositions in the
case last fall, at the conclusion of which the
matter looked so favorable to be decided in favor
of the Drehers that a proposition was made
them by the Decker people to compromise for
less than one-fourth of the amount sued for, but
this was refused. The case was to have been
called in this city a few days ago, right in the
midst of the busy holiday season, when the
Messrs. Drehers' time with their piano trade
was to be considered a big item, as the case
would have occupied several days' time, and at
the suggestion and advice of their attorneys
they, therefore, settled the case out of couit
upon the payment of less than one-twentieth of
the amount for which they were sued.—Cleve-
land Press, December 15th.
T(?e JHistory of ar?
Jim Jones—he was an editor—that is, he tried
to be;
He bought himself a hand press, an' he started
into see
Jes' what there was in editin', but when he'd
canvassed 'round,
Some fifteen hundred editors in that same town
he found.
They all knew more about it than Jones could
hope to know ;
They told him : " You must run her, Jones, jes
so an'so, an'so !
Be sure an'boom the Baptists—they're bound
to help you out—
An' give the good old Methodists a big salvation
shout!
'' Give every man a notice ; be sure an' put it
down
Whenever Major Jinks is seen perambulating
town ;
Put in a few free locals for all the stores, an'
give
Each man a free subscription—if you want your
sheet to live ! "
Well, Jones, he done jes' as they said, for fear
they'd make a row ;
But the more he tried to please 'em all, the more
they told him how ;
Until at last he took his book an' laid it on the
shelf;
Then run the paper in the ground an' follered it
himself!—Atlanta Constitution.
THE January, 1893, number of Home and
Country is brimming over with interesting and
valuable reading matter. This popular illus-
trated monthly magazine has won a leading po-
sition among the best periodicals of the day. It
is an excellent family magazine, being pure, en-
tertaining and instructive. It offers liberal pre-
miums to subscribers, and its advertising depart-
ment will be found of special advantage to
business men. The magazine is well printed
and the illustrations are excellent. Published
by Joseph W. Kay, 96 and 98 Maiden Lane,
New York.
A new musical organization by the name of
the Terzetto Club has been formed in Spring-
field, Mass., by Miss Vernie Reed, violinist ;
Miss Edith Hayden, cornttist, and Miss Lizzie
Perry, pianist.