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THE MUSIC TRADE REVIEW.
Our
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I say that every enterprise, every
business, and I might add every insti-
tution must be advertised in order to be a suc-
cess, I only voice the general opinion of those
who are most capable of judging. To talk in
any other strain would be madness.
Few of our American institutions have made
more rapid and successful strides during recent
years, and especially during the past decade, than
general advertising. It has increased, it has been
perfected, the field has been enlarged, a host of
Bijou. " F u n on the Bristol." John F. new ideas have been and are being constantly
Sheridan. Mr. Sheridan gives to the part of the introduced, until to-day advertising is one of
Widow O'Brien, a part which he created, an the most important elements essential to com-
original flavor of fun which renders it irresistibly mercial success.
That much abused individual, the advertising
catchy and comic. As a natural consequence
solicitor,
I consider a modern wonder. For ac-
'' Fun on the Bristol'' has lost none of the snap
that has made it a favorite with the public. It
is replete with laughable situations, the acting
is excellent and the entire performance tho-
roughly enjoyable.
Herrmann's Theatre. ' 'Little Tippett.'' The
complications of this play are highly entertain-
ing. It is far above the average farce comedy
and speeds brilliantly on from beginning to end.
Scenery, costumes and appointments are all of
the handsomest kind. The company is well
balanced and the play is admirably acted. It
has received unstinted applause from full and
appreciative houses.
Harlem Opera House. ' 'A School for Scandal.'' 525 to 531 W, 24th Street, N
Marie Wainwright. The part of Lady Teazle,
which has been played by many eminent act-
resses, does not suffer any dimunution of inte-
rest from the rendition given.it by Miss Wain-
wright, who gives it an excellent presentation.
She is careful, correct, but imparts to her imper-
sonation a piquant charm of individuality that
is highly attractive. Miss Wainwright is sup-
ported by an excellent company, the play is
given a superb setting, and is performed in a
manner worthy of its literary and dramatic ex-
cellence.
THE WONDERFUL
A. B. CHASE
PIANOS.
tivity, enterprise, keenness and shrewdness, as
well as a judge of human nature, I consider the
advertising man the superior of the average
practicing lawyer.
I consider that American advertising is way
ahead of that of our English cousins, in a gen-
eral sense, although there are many English
details that I think could be successfully adopted
on this side. Our big metropolitan daily news-
papers far excel those of the continent, and es-
pecially those of Great Britain. There was one
advertising method that I was glad to see last
summer had obtained no foothold in England.
I refer to that detestable custom of advertising
on rocks, trees, fences, and in similar ways.
This country is full of it; but there is none on
the other side. I think that any one who would
disfigure the Palisades, or the rocks at Niagara
Falls, or in the Yosemite Valley, by painting
upon them "Use Jones' Soap," or "BuySmith's
Tooth Powder," should be sent to State prison
for life.
Our American papers excel those of England
in that enterprise which involves the spending
of money. The average enterprising paper of
New York hesitates at almost no expenditure,
providing that it can afford it, and is satisfied
that its patrons demand it, and that it is to its
advantage.
It is not so on the other side. When I was
in a large city in England a few weeks ago, I
said to the owner of a daily paper, who was
cleaning up over $300,000 a year, and which
published very little cable or telegraphic news
compared with the expenditures of our papers :
'' Why do you not spend more money and
give your readers more and better news from
the continent of Europe, from Asia and Amer-
ica? "
The gentleman looked-at me for a moment in
a manner that seemed to imply that he thought
I was wofully ignorant of newspapers, and then
slowly replied :
" l a m not a philanthropist, and, so long as
my readers and advertisers are well pleased, it
would be folly for me to show what you Amer-
icans call ' enterprise.' "
Of course the great papers of London and
other large English cities make a great deal of
money, but I do not think that they make near-
ly as much as they would if they were run on a
different principle. A somewhat singular fact
in connection with English journalism is that
the paper that has the most influence among the
upper classes, financiers and great business-
houses, has the smallest circulation, and yet
sells for the highest price. I refer to the London
Times, which retails for '' tuppence '' (or four
cents) a copy.
Newspapers are more generally read by the
poorer people in this country than on the
other side, excepting, possibly, France. In
Paris every one reads the papers, even the cab-
men, who appear to be inveterate readers.
The Petit Journal is the favorite Paris paper,
especially of the working men. It has the im-
meg.se circulation of 1,000,000 copies and sells
for the small sum of one-half cent in our
money.
If our New York papers paid no more atten-
tion to general and foreign news than those of
the other side they would probably lose money
instead of making it. The Americans are a very
intelligent reading public, and they demand
and receive the very best kind of modern jour-
Fourteenth Street Theatre. "Blue Jeans."
The revival of this attractive play at the scene
of its original great success draws full houses.
The peculiarities of hoosier life are delineated in
an uncommonly mirth-provoking manner. The 1. Wonderful in Tone quality.
comical sayings, the funny incidents and the
Rich, deep, bell like and pure.
amusing situations, are presented with great
2. Wonderful in strength of frame.
spirit and success by a capital company.
Strongest possible combination of woods glued
The Casino. '' The Fencing Master.'' This
and bolted together.
new work by De Koven and Smith is a brilliant
addition to light opera. It is of more than usual 3. Wonderful in improving by age and use.
Pianos sold five years ago are said to be better
interest, both as a musical and as a dramatic
in tone than when they were sold.
production. Several of the solo and choral
numbers are so attractive that they appear 4. Wonderful in selling qualities.
destined to become popular. This is particu-
Tone, action, style, finish, patented improve-
larly true of the song sung by Marie Tempest in
ments all taking.
which the chorus join in the refrain, " If the 5. Wonderful in popularity.
heart of a maid you would win and wear." The
Even our strongest competitors all praise them.
opera is splendidly presented and is an assured
6. Wonderful in phenomenal success.
success.
Only 5 years since the first A. B. CHASE
pianos were made, and now they are taking
MR. A. J. REEVES, for a long time connected
the
lead everywhere.
with some of the largest music houses in the
East, is engaged at Jackson's music store, 7. Wonderful in character of its agents.
Helena, Mont., in charge of the small goods and
The very best men in the trade seek the agency
sheet music department.
for these instruments. No others need apply.
A NEW orchestra has been organized in Ha-
For terms and territory, address:
vanna, N. Y. George L. La Tourrette and Prof.
Guy Kinner have been elected manager and
leader.
nalism.—CHAUNCEY M. DEPEW in Pti?iters* Ink.
NORWALK, OHIO.
THE A. B. CHASE CO.,
Used Exclusively in Seidl,
Thomas and Gilmore Concerts
at Madison Square Garden,
New York.
130 Fifth Avenue, corner 18th Street, New York.
BOSTON,
HEW YORK,
CHICAGO.