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THE MUSIC TRADE REVIEW,
THE STERLING COMPANY.
THE NATURAL WOOD CASE BECOMING
POPULAR.
301
TRADE CHAT.
VINCENT R. ANDREWS & Co. is the firm name of
THE CAREER OF A REMARKABLE HOUSE.—WHAT MU-
' I »HE pianoforte makers are finishing their cases piano dealers just starting in Kansas City, Mo.
SICIANS AND CRITICS SAY ABOUT
I
naturally this year, which is causing a good
E. M. CLAPP, Boston, Mass., has been succeeded
THEIR INSTRUMENTS.
*• deal of surprise among the buyers of pianos, by A. F. Rogers & Co.
and no little delight to connoisseurs. Rosewood
ONE of the so-called trade papers gives the fol-
cases, which no longer look as if they were of ebony,
OREMOST among the manufacturing industries lead many musicians to appreciate the true merits lowing startling announcement, "the Guild Piano
of this country stands the Sterling piano, of this handsome wood, and prize it for its natural Co., of Boston, is rapidly filling orders—as rapidly as
made by the Sterling Company. There is, beauties, while mahogany cases are finished in the possible under existing circumstances." What are
perhaps, no better illustration of the indomitable natural color of the wood, which will, undisturbed the existing circumstances ? That they are having
push and vigor of what men can do, than the career by any foreign influences, grow darker in tone and difficulty in getting orders or that they cannot get
of this house. Starting over twenty years ago at the more beautiful in shading with age.
trusted for material. It would be more to the credit
lowest round of the ladder, twice almost obliterated
This is a notable advance over the barbarous meth- of the firm if it could be said that they are rapidly
by fire, yet weathering the panics of 1873-6, it has
ods which so long obtained in this trade, where paying their creditors.
forced its products upon the world, until to-day the
economy is not secured by selecting inferior mate-
DAVID KRAKANEB, of Krakaner Brothers, New
name of the Sterling Company is a household name
everywhere. Pew of us would think it possible that rial. The makers of pianofortes find no difficulty in York, has recently returned from a trip through the
the founder of this company, Mr. K. W. Blake, is disposing of these naturally finished cases, for. a West and South with very gratifying results. He
still young, hardly up to what we term the prime of little explanation convinces any buyer of the min- succeeded in establishing a number of new and very
take which is made when a case is selected that is valuable agencies. These new agents, together with
life.
covered over with stain, and hides from view the the others which the firm have, will keep their
The New York World, in commenting upon the quality of the wood. First-class makers of piano- factory running to the fullest extent for some
piano exhibits at the late American Institute Fair in fortes, like first-class makers of furniture, can afford months to come. The retail trade of this house is
this city, was full of praise for the Sterling pianos, to use selected material and pay a good price for it> also unexpectedly brisk for this season of the year,
and stated that " the company has exhausted art in when its quality and excellence constitute an inte- so much so, that they have scarcely any finished
the magnificent finish put upon these instruments." gral part of the value of the article, always presum- pianos in their warerooms.
Mr. George W. Morgan, the eminent musician, who ing consumers are in sympathy with the spirit of
NOTHING keeps the heart as fresh and young,
was chairman of the committee of awards at this decorative art. Naturally finished wood-work is
saves it from bitterness and corrosion, through the
fair, awarded the first prize over all competitors to bound to grow in f vor with appreciative buyers who
cares and conflicts and disappointments of life, as
the Sterling piano. Mr. George S. Whitbeck, of wish to secure effects that defy imitation. Staining
the daily enjoyment of a happy home. May I
Northampton, Mass., in speaking of the pianos, of wood-work may enhance, temporarily, the value
always keep this in remembrance, and do every-
says : " They are perfect as any piano can be." Mr. of inferior woods, but it can only be regarded as
thing that lies in my power to make our home the
Wood T. Ogden, Middletown, one of the largest detrimental to anything which has art value. The
happiest spot on earth for our children.—From a
dealers in New York State, in a recent letter, writes : beautiful figured wood often found in logs of choice
Mother's Journal. [The essential requisite to the
"These pianos fully meet the wants of my trade, rosewood and mahogany has value in the eyes of
consummation of the mother's desire is the posses-
and will be the leading instruments of this country." educated buyers, and this value naturally enhances
sion of a piano or an organ for her children].
Mr. A. C. Garland, New Brunswick, N. J., a fine mu- the price. The spirit of emulation, to obtain as
sician and critic, compliments the company in say- many logs of this class of wood as possible, will lead
MR. POWDERLY knows how it is himself. He was
ing : " The perfect action and sweet singing quality the dealers to make such arrangements that there boycotted ten years ago, and could not get work at
of the pianos commend themselves." Prof. Theo. will be no difficulty in obtaining a full supply of
his trade for months; so he hates the word "boy-
Wolfram, of the Conservatory of Mansfield, Ohio, such wood.—Furniture Trade Review.
cott." If other workmen could go through the same
says: "The Sterling piano has just arrived, and I
experience, the result would be wholesome. We
am pleased to state that it surpasses my expecta-
would soon see an end of this un-American device if
UNDISPUTED FACTS!
tions. The tone is round, full, and liquid, without
those who use it should have it applied to them-
being brassy. The action is clean and prompt, and
selves.—New York Tribune.
the finish good. The time will not be far off when
OFFICE OF
"|
"Time expired ; man ditto," was the reason a
GROVESTEEN & FUIiLER PlANO C o . , !
your pianos will successfully rival the first makes of
71 Mercer Street,
f
country postmaster gave for notifying a publisher to
this country." Mr. C. J. Heppe, the leading dealer
New York, April 24, 1886. J
discontinue sending his paper to a certain address.
in Philadelphia, Pa., says: "We are very much
—Palmer (Mass.) Journal.
pleased with the Sterling, and believe it will become Editor American Art Journal :
In relation to the insinuations against the firm of
the popular instrument." Messrs. Shearer & Co.,
Brass cannot be tempered in the manner in which
Oneonta, N. Y., in speaking of style C, says: " We McEwen Co. in last week's i-sue, Mark, as usual,
steel is tempered. Hence the only method to make
has
got
his
story
drawn
from
a
defective
mind.
are much pleased with it in every way. If fine ac-
Mr. McEwen, did not ship the pianos into another a brass spring is to compress the metal either by
tion, rich tone, and elegant finish build a reputation
rolls or by hammering. If the springs are to be flat,
for pianos, we think the Sterling has before it a very agent's territory, neither did the company alter the
hammer them out to the shape from soft tfire or
numbers
on
this
lot
of
pianos
that
went
into
Min-
bright future." Mr. J. Harvey Johnson, Orange,
sheet brass, somewhat thicker than the finished spring
N. J., in speaking of the Sterling piano, says : " It is neapolis. This particular lot of pianos the writer
is to be. If the brass shows a tendency to crack in
my ideal instrument." Mr. Alonzo Brymer, Brook- traced up, to find out where they came from, by the
hammering, it must be annealed, which can be done
numbers
given
him
from
Mr.
Conway.
The
matter
lyn, N. Y., who has represented many leading pi-
by heating to a light red and plunging into water.
was
settled
satisfactorily
by
the
writer
with
W.
W.
anos in the past ten years, prefers them to all others.
In hammering use a light hammer, and do not spare
Messrs. G. C. Aschbach & Co., Allentown, Pa., Kimball, who called his attention to Mr. McEwen,
the blows.—Montreal Family Herald and Weekly Star.
writes us that he is much pleased with the Sterling and recommended him as being a very honorable
pianos. W. H. Durnell, Oceanport, N. J., says, gentleman and a live salesman. The writer has al-
J. A. EI/DRIDGE, traveling salesman for the Mc-
"That the Sterling piano stands in tone better than ways found him to be as represented. All I have to Ewen Co., has just returned from a trip through
any piano he ever sold." John M. Schuler, formerly say in regard to myself or the company I represent Maryland, Delaware, Pennsylvania, Virginia, New
manufacturer of pianos, but now one of the leading now, is, we do not advertise with " Mark." We have York, and some of the Western States. He found
dealers of Buffalo, N. Y., says : " I am surprised at no use for him or his paper.
trade improving in all the towns he visited, and the
GEORGE W. CARTER,
outlook particularly good in this State.
the perfection attained in your instruments, and de-
Formerly Prest. Emerson Piano Co.
sire every protection for the sale of the Sterling
A WIDOWER in Athens called on a young lady, and
pianos in this section."
stated that he had prayed to the Lord to send him a
With every protection in territory assured by this THE GRAND CONSERVATORY CONCERT. wife, and in a dream that night he had been directed
company to all who sell their products, the easy and
to her. The wooer was informed that the Lord had
pleasant terms and prices which can be obtained, and
HE one hundred and thirtieth concert of the certainly directed him to the wrong person this time,
each and every instrument guaranteed, assuredly
Grand Conservatory of Music was given at and he was advised to try another prayer and a
strengthens every dealer who represents this company
Chickerir.g Hall, on Wednesday evening, dream. — Savannah News.
and their goods. The New York warerooms are at
May
26,
it being the twelfth anniversary of this
7 and 9 West Fourteenth street, New York City, un-
JACK HAYNES has started again for a trip East.
institution.
The piano pupils of Mr. Otto Hackh,
der the management of the McEwen Co., who have
He will make a thorough tour through Connecticut,
by
their
excellent
playing
reflected
great
credit
upon
mado wonderful progress with the Sterling piano.
New Hampshire, Vermont, Rhode Island and Massa-
We have heard it stated as a fact that this com- their teacher. Mrs. A. St. Clair Haynes, was the chusetts, returning about July 1. When Jack comes
pany are sending out, if not more, at least as many vocal star of the evening and by her ready execution home again, we have no doubt but that Messrs. Aug.
pianos as any concern in the United States. When of the most difficult pieces, gained much well de- Baus & Co. will have upon their books the names of
it comes to the selling of pianos, Mr. E. H. McEwen served applause. Mrs. Haynes is a direct descendant many new and valuable agents.
has no superior; his shrewdness, tact, and skill have of Elbridge T. Gerry, a signer of the Declaration of
BYRON MANZY, San Francisco, Cal., states that his
built up a large business, and cannot help but suc- Independence, and is the wife of Jack Haynes, one
ceed. The Sterling Company have also opened large of the most popular piano salesmen, who is at pres- business has increased to such an extent that he has
been justified in taking much larger and handsomer
and elegant warerooms at 179 and 181 Wabash ave- ent booming the Baus piano.
warerooms at 922 Market street. Mr. Manzy does
nue, Chicago, 111., where a fine selected stock of their
instruments is always to be found, and at manufac-
THE W. W. Kimball Co., Chicago, 111., inform us business in a very quiet way, yet he has an enormous
1 :i»'.- ]>n: t as they control their own store.— that all their men are at work on the ten hour trade on the Pacific coast, furnishing many of the
smaller dealers wi'h instruments.
Derby, Conn., Transcript.
system.
F
T