Music Trade Review

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THE MUSICAL CRITIC AND TRADE REVIEW.
358
IMPORTANT NOTICE.
June 20th, 1882.
What does he want of heavy insurance,
E wish to call especial attention to our standing anyway; aud why should a man dispose of a
notice, that all communications must invari- policy on his own life when he is running-
ably be addressed to the Editor, Chiirles Avery Welles, such a highly profitable paper as he boasts of
864 Broadway, New York City. Letters from cor- doing ?
Wnatever scheme Fr
d has now on
respondents and advertisers are frequently addressed
to individual members of the staff, and in case of an hand, it is certain that the life insurance-
editor's absence from the city, must await his return companies of this city can take care of
before they can be opened. This puts us to a great themselves—and him, too, if necessary.
deal of trouble.
W
AND
TRADE REVIEW.
With whicfc is incorporated THE MUSIC TRADE JOURNAL.
THE
Of the Musicians
ADVERTISEMENT OR REPUTATION.
THE "UNCLE TOM" FIASCO.
OEGAN
TUMBO C. FR
D is at his old tricks.
ESSRS. H. WAYNE ELLIS AND O The other day he printed a blackguardly
M
CARYL FLORIO entered into co-
about a piano house in this city that
AND THE MUSIC TRADES OP AMERICA. partnership recently for the purpose of cre- article
did not advertise in his paper. In the next
PUBLISHED on THE 5th & 20th OF EACH MONTH ating and subsequently presenting an opera. issue appeared a letter of defence from the
The title of the work was to be "Uncle firm in question, and a small advertisement..
At 864 Broadway, bet. 17th and 18th Sts.
Tom's Cabin." Ellis was to write the li- This method of obtaining advertisements-
AMERICAN NEWS CO.,
SOLE AGENTS. bretto, and Florio the music. They did so, fortunately cannot be followed to any great
and also subsequently produced the opera in extent in the music trades of to-day. Fr
d
Philadelphia.
cannot play the Great Mogul in musical
CHARLES AVERY WELLES, Little or no capital existed; nevertheless, and dramatic journalism as he tried to do
both Messrs. Ellis and Florio contracted with some years ago, simply because manufactur-
Editor and Proprietor.
soloists, chorus singers, and musicians, as well ers have learned that he is not a man to be
as costumers and wig makers, for their cerv- feared, but to be avoided, and that they will
All communications should be addressed to the editor, ices and materials, and especially their time. be protected in the columns of THE MUSICAL.
CHARLES AVERY WELLES, 864 Broadway, N. Y. City.
The speculation—for it was nothing else— CRITIC AND TRADE REVIEW; and as for the
Checks and Post-Office Orders should be made payable to
CHARLES AVERY WELLES, Proprietor.
W« are not responsible for the return of rejected manu- did not succeed. The reason for this it is dramatic profession, there are so many
script.
not our object at present to analyze. "Uncle papers in the field already, that two or three
Correspondence must always be accompanied by the name
and address of the sender, not necessarily for publication, but Tom's Cabin" did not attract an audience more cannot make any difference to any-
as a guarantee of j*ood faith.
Trade reports, items and communications, relating to the sufficiently large to pay the necessary ex- body.
music trade, are solicited from all parts of the world.
penses, much less to allow a profit to accu-
mulate in the coffers of Messrs. Ellis and
NEW YORK, JUNE 20 TO JULY 5, 1882.
Florio.
The soloists received little, and in most
cases nothing, for their services and time.
LANKET-SHEET journals are good
ADVERTISING RATES.
We know of one soloist who expended
things to waste paper and ink with, but
d's attempt to
The following is the schedule 0} advertising rates for over $250 in costumes, besides her time, and little else. Jumbo C. Fr
t MUSICAL CRITIC AND TBADE REVIEW :
received nothing except a rebuff for hav- make a splurge in musical and dramatic journ-
ing the impudence to ask for a portion of her alism may slightly impress the ignorant, who
COVER PAGES.
salary.
see unsold copies piled up on the news stands,
The four pages of the cover are divided into two col-
The members of the orchestra, who were but cannot interest the lover of music or the
umns to a page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE taken from New York to Philadelphia, re- drama, who looks in the paper for news y
COVER PAGES THE RATE IS
ceived nothing, and were obliged to borrow bright criticisms on current events, and
$ 2 0 PER INCH for one quarter (3 months.)
money to pay their fares back to this city. readable matter.
The costumers and wig makers, who, after in- If size made a paper, the advertising sheets-
INSIDE PAGES,
The inside pages are divided into three columns to a cessant pleading, could get nothing for their of the septuple Ilerald would be the most
articles, went to the theatre and took the interesting reading of a Sunday.
page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE dresses and wigs from the chorus girls, some
Jumbo doesn't seem to know that several'
INSIDE PAGES THE RATE IS
of whom succeeded in squeezing about one musical and dramatic events have occurred
$ 1 4 PER INCH for one quarter (3 months).
half of their week's salary out of the man- in the past three weeks at the theatres, Stein-
DIRECTORY.
agers of the enterprise.
way Hall, and the Academy of Music. Not
Including subscription to the MUSICAL CRITIC AND
It is surprising, after the many lessons of a criticism has appeared in his paper lately.
TRADE EEVIEW.
the past, that singers and musicians will con- Has his "critic" deserted his regimental staff?
In the "Directory of the MUSICAL PROFESSION AND tract to give their services to managers, or
Then, instead of showing enterprise in
THE Music TRADES," a space of THREE LINES,
so-called managers, who have no security to gathering news that is not found in the daily
NEITHER MORE NOR LESS, IS ALLOWED FOB A SINGLE
papers, he fills his dreary columns with sopho-
CARD. These cards will not be taken for a shorter time offer except a hope of future success.
than one year, and their wording cannot be altered after This last lesson has been such a severe one moric essays on mossgrown topics and silly
the first insertion, except in the case of a change of ad- that we hope it will not be lost on the mem- puffs of his own uninteresting and disrepu-
dress, or something equally necessary. Payment for
these cards MUST INVARIABLY BE MADB IN A D - bers of the profession, many of whom will risk table self.
VANCE. They will not be inserted until paid for.
almost anything to be heard or seen on the "Foreign Correspondence" that reads as if
THE RATE FOR A SINGLE CARD IS
$ 1 2 , THREE LINES, ONE YEAR, INCLUDING ONE stage. The orchestra players are to be pitied it were written in this city; leaden, Evening
YEAY'S SUBSCRIPTION TO THE MUSICAL CRITIC AND more than any other class, as they do the Post editorials; a rehash of newspaper clip-
TRADE EETIEW, INVARIABLY IN ADVANCE.
hardest work and receive no share of the pings instead of a budget of news, will not
glory, and are usually the last who are paid make a paper, Jumbo, so what is the use of
if thej ever are paid.
wasting somebody's money on a sheet that
SUBSCRIPTION RATES.
costs about twice as much per copy as it sells
for and in which the few paying advertise-
ments can be counted on the fingers attached
WHAT IS HE UP TO NOW?
UNITED STATES AND CANADA.
to your itching palm ?
The rates for subscription to the MUSICAL CRITIC
D is fertile in expe- This is a kind of success that does not
AND TRADE REVIEW in the United States and Canada TUMBO C. FR
are:
ZJ
dients.
When
he
could not get money succeed.
1 YEAR (including postage)
$2.OO
tt MOS.,
"
"
l . O O to run his old paper, years ago, by one trick,
OME months ago the daily press was re-
3 MOB.,
"
"
5O he tried another.
porting interviews with Mr. Abbey, and
Just now he seems to be dodging around
FOREIGN COUNTRIES.
pretty lively to "raise the wind" to keep his information said to have been derived from
him was printed in reference to an engage-
In all foreign countries included in the Postal Union expensive sheet agoing.
the rates for subscription to this paper are:
ment which he had consummated with Mine.
We
wonder
what
charm
he
has
found
1 YEAR (includingpostage)
$2.50
H MOS.,
"
"
1.25 lately in the offices of the leading life insur- Nilsson for a series of operas at the Grand
3 MOS.,
"
"
65 ance companies of this city, talking about Opera House here.
ALL THJE ABOVE BATES MUST INVARIABLY BE PAID the heavy insurance he would like to take on
Mr. Jarrett was said to have engaged her.
IN ADVANCE.
The following letter, written by the impres
his life?
SINGLB OOFIZS
1 0 0MKTB.
UNSUCCESSFUL SUCCESS.
B
S