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March 20th, 1882.
THE MUSICAL CRITIC AND TRADE REVIEW.
255
pression which your letter betrays. If you visit the of the middlemen and agents, that placed that beau-
East, I shall be pleased to have you visit my factory tiful instrument, the Cabinet Organ, beyond the
and offices at Washington, and see my instruments reach of other than the wealthy ; and, whereas, we
made from beginning to end. I will pay your ex- have been kindly and politely shown through your
IS THE HON. D. F. A TRULY GOOD MAN? penses
here from any reasonable point, for the pur- mammoth factory and have carefully been it in all
pose of having you set right in your opinions of my its details, therefore be it
ANXIOUS INQUIRIES FROM AN OHIO DEALER—AN organ and piano business. If you think of visiting
Resolved, That we appreciate your efforts, crowned
the East at any near date, I shall be pleased to hear with success, that have placed the sweetest music
ADVERTISING AGENTS' "WHITEWASHING COM-
from you.
I remain, Very truly yours,
within the reach of all.
MITTEE—HOW TO WOKK THE RELIGIOUS
Resolved, That we believe that the great success
DANIEL F. BEATTY.
PBESS.—AN INDIGNANT LETTER
that has come to you in the face of abuse and cal-
FROM VIRGINIA.
Our readers will please observe that the above umny that has been heaped upon you by those whose
letter is fairly well written; but that is not an indi- Interest it has ever been to maintain the high prices
READER of T H E MUSICAL CRITIC AND cation of Beatty's literary ability, for we doubt if that you have shattered, is an index of your charac-
TRADE REVIEW sends us the following Mr. Beatty could ©pell correctly any ten consecu- ter as a man, and is but the well deserved success
letter, in which he incloses an article which tive words which it contains. It is addressed to the brought about by your remarkable foresight, indomi-
appeared in The Episcopal Register, of Phila- editor of the Western religious paper. It is nicely table energy and thorough knowledge of men.
That since we have seen the facilities for
delphia; also a letter from the Hon. D. F. baited, and contains at the bottom, stamped in red Resolved,
manufacture of organs possessed by you, the
to the editor of an Ohio religious paper; a ink, these significant words: "Advertising De- the
perfection of your factory in every little detail, as
letter from the editor of this last paper to our cor- partment."
well as in its larger proportions, we have somewhat
respondent, and the resolutions of a committee of
Whether the editor of the Western religious pa- ceased to wonder how it is that you can furnish such
advertising agents appointed by the Hon. D. F. per swallowed the bait, we are not informed, but magnificent instruments at prices so wondrously
to visit Washington, N. J., for the purpose of the editor of Tlie Episcopal Register evidently did, low.
whitewashing him. We reprint all these docu- as may be seen from the following article, clipped Resolved, That we do hereby extend to you our
ments.
thanks for the uniform courtesy and genial kindness
from his paper, and entitled
that characterized your reception of us, and do
We have to say, by way of comment, only this:
ALL RIGHT.
heartily wish you that still larger success which we
That the party addressing us on the subject of
believe you so richly deserve, and is surely coming
Beatty's methods needs no further explanations to For the purpose of satisfying himself about Dan- to
you.
set his doubts at rest than are contained in the iel F. Beatty and the way he transacts his business,
EDWIN ALDEN,
articles which appeared in THE MUSICAL CRITIC AND the manager of the advertising department of this Of Edwin Alden
& Bro., Advertising Agents, Cin-
TRADE REVIEW of February 5, 1881, February 5, paper visited Washington, N. J., and made a thor-
cinnati, O.
ough
inspection
of
Mr.
Beatty's
business
in
all
its
1882, and March 2, 1882; that the effect of the art-
W. H. HILLMAN,
He is glad to report to the readers of
icle entitled "All Right" is entirely thrown away departments.
Demorest's Magazine, New York City.
The
Episcopal
Register,
as
the
result
of
his
investiga-
by reason of the statement that it is written by the tion, that he found everything equal to and far be-
W. V. R. POWERS,
manager of the advertising department of The yond his expectations. Mr. Beatty's new factory
Chicago Express, Chicago, 111.
Episcopal Register (for eloquent puffery of an ad-
covers about four acres of ground, and is fitted up
C. W. STODDARD,
vertiser like Beatty, commend us to your small in the very best manner for turning out good work. Eastern Agency,
E. Alden & Bro., Advertising
religious newspaper); and that the value of the In it there is a 200-horse-power engine, driving 250
Agents, N. Y. City.
resolutions of a number of advertising agents must feet of four-inch shafting, from which are geared
HARRY DBWAR,
be gauged solely by the amount of money they over one hundred wood-working machines of the
Advertising Agent, Philadelphia, Pa.
make out of Beatty's business, and the quantity of most approved pattern. Each of the 250 workmen
J. WALTER THOMPSON,
supplied with an individual electric light, which
champagne he provided for them when they visited is
enables him to work over-time at night, thus practi- Magazine Advertising Agent, 39 Park Row, N. Y.
Washington, N. J.
cally doubling the capacity of the factory.
JOSEPH B. STILLWELL,
The materials used in manufacturing organs are, Of Stillwell & Albertson, Steam Printers, 131 Wil-
DELAWARE, OHIO, February 28, 1882.
liam St., N. Y.
Chatt- A. Welles, Esq., Editor MUSICAL CRITIC, New as far as the writer could judge, of the very best ob-
tainable, there being nothing used for eases but It may perhaps seem strange to our readers
York:
DEAR SIR—In the church paper I take appears solid walnut. This wood is well finished, beautifully that a man who claims to be so honorable in his
carved and artistically decorated. The foreman de- dealings with the public as Beatty does, should
occasionally Heatty advertisements. Believing him scribed
the actions of these instruments as the best need such an amount of defending.
to be a humbug through your representations of him that could
be made, and certainly they were very
and his business. I do not enjoy seeing his "ad" in fine and looked
exceedingly durable. The factory
AN OFT—REPEATED DODGE.
the paper, and have, at different times, written to the has something like
fifty tuning rooms, with dead-
editor about it, and have also sent him items taken ened walls, where each
instrument
is
put
in
perfect
WINCHESTER, VA., March 2, 1882.
from your paper and others exposing Beatty. I in- order before it leaves the buildings.
Editor of THE MUSICAL CRITIC AND TRADE REVIEW:
close a postal card received from him, also a letter
Mr. Beatty is prepared to turn out one thousand
from Beatty to him, dated April 4, 1881.
Sir—I road a rather long article in your
organs a week, which he proposes to sell direct to
I sent the editor a copy of "Beatty's Methods,' as the
at the lowest prices possible consistent with February edition of THE MUSICAL CRITIC AND
he inclosed what purports to have been taken from good user
work. There is no reason why he should not TRADE REVIEW about D. F. Beatty's methods of
your paper. In return ho sent me the inclosed slip
aole to give as good an organ for the money as doing business. I suppose there are undoubtedly
headed "All Right." also the enclosed card to the be
any manufacturer in the world.
numerous transactions of the Hon. D. F.'s that
publisher of the church paper.
Now I would really like to know just where the His offices are admirably fitted and appointed for never come to light which would prove to the
attending
to
the
clerical
work
of
so
large
an
estab-
better thinking class of people that his Highness
truth of the maiter lies, and will thank you to in-
lishment. With sucli a complete system there was not the extremely kind friend that he styles
form me about it.
should
be,
for
any
customers
who
depend
upon
deal-
I am interested somewhat in the organ trade, and ing by letter, no occasion for not having their ex- himself to be to the dear confiding public.
occasionally hear of Beatty organs through the pressed
One of his transactions has recently come under
wishes attended to in every detail. Look-
country, and, as a rule, I believe not well spoken of. ing at Mayor
my observation, and I will mention the circum-
Beatty's
organ
and
piano
business
from
They do not wear well. But if he is an honest man, every point of view, there is very little in which an stances connected with it, and would like to ask
and is doing good work, as the inclosed slip claims, improvement can be made. Those purchasing in-
I do not want to do him injustice.
IS THIS A BEATTY SCHEME?
will receive, we believe, a liberal equiva-
Yours, truly,
C. P. struments
Tlae facts are as follows:
lent for their money.
BEGGING THE QUKSTION.
Mr. Beatty has shown great enterprise and recu- A Mrs. Wilson, residing at Strasburg, Va., on
The following is the postal card received by our perative power in the rebuilding of his enormous fac- December 17 or 18, sent D. F. Beatty a check for
so soon after the disastrous fire of last fall. $63 for one of his Mozart organs. The check was
correspondent from the editor of the Western tory
Indeed, the wonderful success which he has met duly forwarded by Mr. Beatty to the proper bank
religious newspaper:
with all through his business career is a sufficient and the money was collected for the same. Mr.
MY DEAR MR. P.—II any newspaper, religious or guarantee of the favor hi» instruments have found. B. acknowledged receipt of check. In the course
secular, ever undertook to indorse all its advertisers, He has erected this new factory at an immense cost, of correspondence he promised immediate ship-
I have never heard of it. If we know a thing is a but so great has heen his industry this has bean ac- ment of the organ. The lady for whom the instru-
fraud or immoral, it is excluded. But it is not our complished with ready capital. The public has
business to investigate and try each case, and pro- always been quick to recognize and appreciate such ment was intended was a Mrs. Rodrick, of Stras-
nounce judgment upon it. We must give our readers a business spirit, and they who have the charge of burg, for whom Mrs. Wilson was attending to the
credit for having common sense in reading such the advertising department of this paper trust that business part of the transaction. Mrs. Rodrick
matters. When I see an article like Beatty's pub- the readers will render Mr. Beatty liberal patronage desired the organ for a Christmas gift to her
lished in the N. Y. Observer and the Tract Society and encouragement.
children, but Christmas, New Year, and the mid-
Christian Weekly, and, in fact, in every religious
dle of January came, but no organ, and being dis-
paper, it seems to me that if my customers will not Before we place too much faith in the report of appointed in not getting it at the time she wanted
allow me this source of income, they ought to make the manager of the advertising department of The it, she wrote Mr. Beatty to please forward the
up in some way the deficit. All piano dealers are Episcopal Register, it might be well to inquire what
fighting each other, and we take no pan in their this gentleman's qualifications are as an expert in money to her.
He wrote her, however, stating that her organ
quarrels. R. S. French, of Cambria, who bought an organs, that enable him to speak thus valiantly in
instrument of Beattv for the society, says it is not a defense of Beatty.
would be shipped very soon, and after waiting
fraud.
W. C. F.
quite awhile, she wrote about it again. He replied
Last of all we come to the
that it would be impossible to fill her order under
One thing in the above we cannot understand:
thirty days, or more, for that particular style of
ADVERTISING
AGENTS'
DEFENSE,
If a newspaper publisher refuses Beatty's advertise-
organ, but if she desired he could ship her one oi
ment because he believes Beatty to be in any which ought to be awarded the prize.
his "Beethoven 27-stop Organs" immediately, but
sense a fraud, why should he expect other adver-
it would cost her $30 more (he, Beatty, only ac-
tisers to make up the deficiency?
Results of a Visit to Washington, N. J., February knowledging receipt for $60, instead of $63).
Whereupon the lady, thinking to save what money
21, 1882.
HOW BEATTY WORKS IT.
she had sent, answered and told him to ship at
To the Hon. Daniel F. Beatty, Mayor of Washington,
WASHINGTON, N. J., April 4, 1881.
once. She hasn't received the organ yet, although
W. C. French:
N. J.:
March is here, and from all accounts I suppose
DEAR SIR—While I regret, of course, that you can-
WHEREAS—We, the undersigned, upon the 21st day
will be quite lucky if she gets it by next De-
not publish reading notices tor me, I must also of February, 1882. the day pieceding the anniver- she
admit that your views, as to their being regarded as sary of the birth of the Father of his country, have cember.
the utterances of the editor, are correct. I am sorry, been the recipients of the courtesy of the father of
The question, however, that arises is this: Is
however, that you have so slight an acquaintance the plan of selling organs and 1 ianos direct to the this a Beatty scheme? A kind of patent process
with my business as to give you the unfavorable im- people, thus doing away with the enormous profits to "bleed" customers, or not?
THE BEATTY INVESTIGATION,
A