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THE MUSICAL CRITIC AND TRADE REVIEW.
54
October 5 th, i88t.
antry will be entirely discarded, and only such
NOTICE TO SUBSCRIBERS, No. I.
We wish to be particularly emphatic in our statement technical terms will be used as are absolutely
to the public that subscriptions for the MUSICAL CRITIC
The columns of the MUSICAL CRITIC
AND TRADE REVIEW must invariably be paid in ad- necessary.
vance.
AND TBADE REVIEW will thus not only furnish the
AND
TRADE REVIEW.
In future NO NAMES WILL BE ENTERED ON OUR
SUBSCRIPTION BOOKS UNTIL THE PRICE FOR THE professional
FULL PERIOD OF SUBSCRIPTION HAS BEEN RECEIVED
musician and teacher with the most
useful information, but will also be intelligible to
BY us. This rule will not be deviated from in any case.
the great class of amateurs and lovers of music.
NOTICE TO SUBSCRIBERS, No. II.
We sometimes receive complaints from subscribers that The MUSICAL CRITIC AND TRADE REVIEW in
With which is incorporated THE MUSIC TRADE JOURNAL. the MUSICAL CRITIC AND TRADE REVIEW does not short, will not only minister to the wants of the
come to them regularly.
To these we must reply that the fault can hardly lie at professional classes, but will be a journal for dis-
THE
OKGAN
this end of the line, as our wrapping and mailing depart semination of musical knowledge among the
ments are very carefully supervised.
In most cases we have found that papers have been public at large.
from their wrappers bg parties to whom they
AND THE MUSIC TRADES OF AMERICA. removed
were not addressed.
PUBLISHED on THE 5th & 20th OF EACH MONTH
Whenever copies of the MUSICAL CRITIC AND TRADE
THE SEASON 07 1881-82.
REVIEW fail to reach subscribers regularly, we trust
At 853 Broadway, Cor. 14th St.
r
they will promptly notify us.
I iHE musical season is about to open, beginning,
Of the Musicians
CHARLES AVERY WELLES,
as usual, with events of minor importance,
We need a few more experienced parties to furnish and gradually extending itself over the whole
musical and trade correspondence from all parts of the field, comprising everything from a small concert
All communications should be addressed to the editor, world.
CHARLES AVEKY WELLES, 853 Broadway, N. Y. City.
Forward applications immediately, and when our de- and a light opera, to a symphony concert and the
Checks and Post-Office Orders should be made payable to
CHARLES AVEBY WELLES, Proprietor.
cision is made credentials will at once be given.
We are not responsible for the return of rejected manu-
Mapleson representations. Indications point to a
script.
NOTICE TO CORRESPONDENTS, No. II.
Correspondence must always be accompanied by the name
season of unusual activity in every sphere of
and address of the sender, not necessarily for publication, but
Letters from correspendents intended for publication
as a guarantee of good faith.
musical enterprise. As a matter of fact, there
Trade reports, items and communications, relating to the in the issues of Oct. 25th, Nov. 5th and 20th, and Dec.
5th and 20th, must positively reach us on the following have been several weeks of operettes in successful
music trade, are solicited from all parts of the world.
dates in order to insure publication: Oct. 15th, Oct. 29th,
operation, during which, works of Audran, Lecocq,
Uth, Nov. 26th, and Dec. 10th.
NEW YOKK, OCTOBER 5, 1881. Nov.
Letters must be bright, concise, and fell of telling mat- Offenbach, Planquette and Sullivan have been pro-
ter. " Padding" will not be tolerated. Deal with news
and gossip, ratlier than with attempts at criticism of duced and continue, as a rule, to attract a lucrative
ADVERTISING RATES.
threadbare topics. We are living in the year 1881 not in
The following is the schedule of advertising rates for 1798. Discuss live topics, not technicalities.
business. As far as we remember such a large
the MusicAii CBITIC AND TRADE REVIEW :
Properly accredited correspondents who do notforward number of contemporary performances have never
us information regularly will be considered to have re-
COVER PAGES.
taken place so early in the season. If this is to be
The four pages of the cover are divided into two col- signed their positions.
umns to a page.
taken as an indication of a prosperous time to
NOTE WELL.
IN THE WIDTH OF A SINGLE COLUMN ON THESE
come, managers can congratulate themselves.
This
is
the
oisiiY
INDEPENDENT
PAPER
published
in
COVEB PAGES THE -BATE IS
NOTICE TO CORRESPONDENTS, No. I.
Editor and Proprietor.
$ 2 0 PER INCH for one quarter (3 months.)
INSIDE PAGES.
The inside pages are divided into three columns to a
page.
IN THE WIDTH OF A SINGLE COLUMN ON THESE
INSIDE PAGES THE BATE 18
$ 1 4 : PEB INCH for one quarter (3 months).
America DEVOTED EXCLUSIVELY to MUSIC, MUSICIANS
and the MUSIC TRADES.
A WORD FOR OURSELVES.
OEGINNING with this number the "MUSICAL
" ^ CRITIC AND TRADE REVIEW " will again de-
DIRECTORY
In the "Directory of the MUSICAL PROFESSION AND vote a large portion of its apace to a detailed ac-
THE Music TRADES," a space of THBEE LINES, count of all the most important musical events
NEITHER MOKE NOB LESS, IS ALLOWED FOB A SINGLE
CABD. These cards will not be taken for a shorter time occurring on the globe, and a general review of the
than one year, and their wording cannot be altered after less significant affairs. Readers of the MUSICAL
the first insertion, except in the case of a change of ad-
dress, or something equally necessary. Payment for OBITIC AND TRADE REVIEW will be enabled, as they
these cards MUST INVABIABLY BE MADE IN AD-
have been in the past, to gather much that is inter-
VANCE. They will not be inserted until paid for.
THE RATE FOB A SINGLE CABD IS
esting and beneficial out of the columns of this
$ 1 2 , THBEE LINES, ONE YEAR, INVABIABLY IN
paper. Besides giving accounts of the many and
ADVANCE.
varied musical events taking place in ^the large
NOTICE TO ADVERTISERS, No. I.
We particularly desire to call attention to the fact that cities of this Country and in Europe, we shall
we carry no "DEAD WOOD," OB UNPAID ADVERTISE-
MENTS IN THIS PAPEB. All our advertisements are give special attention to musical matters tak-
properly contracted for.
ing place in New York city. Operas, Concerts,
It would be an act of the GBOSSEST INJUSTICE TO
Oratorios and^Personal topics will be dealt with in
ADVERTISERS WHO PAY TO INSERT THE ADVERTISE-
MENTS OF OTHER PABTIES WHO PAY NOTHING, OR a just and liberal, but at the same time critical
NEXT TO NOTHING.
spirit. Such presentations as require laudatory
NOTICE TO ADVERTISERS, No. II.
mention,
will receive all the praise due them,
We do not take pianos, organs, or any description of
musical merchandise, in payment for advertisements in while fraud, deception and individual inability
the MUSICAL CRITIC AND TBADE REVIEW.
We are
not engaged in renting out musical instruments, nor in will be thoroughly and unsparingly exposed.
selling them upon the installment plan.
Neither do we pay our printer's or other bills in pianos Music, in various ways now occupies an im-
or organs taken for advertising.
mense share of public attention. The people
seek it as the most important phase of amusement,
SUBSCRIPTION RATES.
while the intellectual classes consider it as a means
UNITED STATES AND CANADA.
of culture, and as an accomplishment. The youth
The rates for subscription to the MUSICAL CBITIC
of
this generation is taught that a musical educa-
AND TRADE REVIEW in the United States and Canada
are:
tion is a necessary part of the education of every
1 YEAR {including postage)
$2.OO
6 MOS.,
"
"
l.OO well-bred person. Music has thus become the art
3 MOS.,
"
"
5 O of the present age, and consequently every item
FOREIGN COUNTRIES.
pertaining to it, is of interest to a large part of
In all foreign countries included in the Postal Union
the community.
the rates for subscription to this paper are :
1 YEAR {including postage)
$ 2 . 5 0 Being a strictly musical paper and concentrat-
H MOS.,
"
"
1.25
3 MOS.,
"
"
6 5 ing all its energy in one direction, and for one
ALL THE ABOVE RATES MUST INVARIABLY BE PAID
purpose, the MUSICAL CBITIC AND TBADE REVIEW
IN ADVANCE.
SINGLE COPIES
1 0 OENTS.
offers the best correspondence of the day. Ped-
The prospects indicate, besides the above,
a number of large and small concert companies;
and last, but not least, the Strakosch and
Mapleson Italian Opera Companies. Very little
is known of the merits of the Strakosch Com-
pany, with the exception that this enterprising
manager has secured the services of Mme.
Gerster. Gerster will prove a very remunera-
tive investment outside of New York city. Here
she would also attract large audiences, but only
if supported by competent surroundings.
As regards the Mapleson season there is also
but little known outside of the general rumors
flying around at random and often contradicted
within a day.
Reducing all the information, there is reason to
believe that Minnie Hauck will be a member of
the company; that Nilsson will not be a member
and Paulina Lucca may be one. Valleria will not
come with Mapleson this time, and as above
stated, Gerster is with Strakosch. We suppose
that several stara of the second magnitude will be
brought over in the place of one of the great
lights. From the artistic standpoint this is some-
times very fortunate. Valleria was comparatively
unknown, but the work that fell to her lot was
performed in such a consistent and artistic man-
ner, that we quickly discovered a splendid talent
in the little woman. Reputation is often a mantle
that shields incompetency. Campaniniis expected
at all events. We would prefer to take the
chances and await two or three unknown artists,
than be obliged to listen to a superannuated singer,
or one who sings a few roles with success, sup-
ported by third or fourth rate artists only.
The desideratum in operatic performances is
easemble, and without it the essential force and
vitality of the work disappears. We think the