Mechanical Memories Magazine

Issue: 2013-March - Issue 74


I set out the positive impact that an amusement park can have on a seaside resort.
I used the example of Adventure Island at Southend-on-Sea, which opened in
1998. At Southend, surrounding tourism businesses all responded to the
investment in a successful amusement park by investing in their own facilities. I
explained that the changes in the overall appearance of Southend's seafront area
since it opened had been marked and that the fortunes of the town had been
completely turned around by the continued investment in the amusement park
over this period.

Although the park had been run down over recent years, I presented evidence that
demonstrated that the park would not only be viable under a committed owner,
but could be the focus of the town's regeneration. I also presented evidence that
showed that similar sized parks in other towns, with broadly the same size of
catchment area, were thriving and drawing many more visitors than Dreamland. I
also drew attention to Southend-on-Sea, which has an amusement park on the
main seafront area, which is smaller than Dreamland, and which has been
upgraded over the last few years. This investment has resulted in a huge increase
in visitors to both the park and the town as a whole, and the business is very
profitable.

I presented evidence on the heritage of the Dreamland site, which is unique in this
country and should therefore be protected for the benefit of the town as a whole.
The Scenic Railway roller coaster was the UK's oldest operating roller coaster
and is considered to be of international importance. It is of note in terms of listed
buildings policy that the Scenic Railway is viable as a stand-alone attraction.

I also explained that there was interest from established amusement park
operators in acquiring and investing in the park. I presented a significant amount
of evidence on this. I had (and still have) no doubt that Dreamland could not only
survive, but also prosper, under one of these interested operators. I stated that
there was absolutely no reason why Margate should lose its biggest tourist
attraction, as long as planning policies continued to protect it for this use.
Dreamland reopened in July 2004 and operated through the main holiday season. It
was again operated by David Wallis, but this year he also operated the Scenic Railway
as part of the park, having seen it successfully operated the previous year by Mr
Collard. This again was evidence that the park was viable. It was another very good
season for the park, albeit with the ride count gradually decreasing as rides were sold
off.
On 3 rd September 2004, towards the end of the 2004 season, the Isle of Thanet
Gazette featured an interview with David Wallis, which again provided evidence of
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the park's viability. He said that he would like to return for another season if owner
Jimmy Godden lets him. Wallis told the Gazette: "We do feel that there is a need for
this type of entertainment in Margate."
The Council issued a report on the public consultation exercise carried out on the
Margate Masterplan in August 2004. This stated that the future of Dreamland
"understandably generated the most passionate responses". The report went on to
state:
"The public sees the Dreamland site as Margate's key potential tourism/leisure
generator, and the closure of the facility is seen as highly negative for the town's
future. The clear view from the public was that tourism and leisure should continue to
be the strong leading use for the site and that the Council should be steadfast in its
opposition to major retail development there. Equally, housing development
(particularly low quality development) to an extent which would prevent the site being
a major tourism/leisure generator should be avoided. "
Dreamland generated more responses than any other question in the Masterplan
consultation, attracting over 44% of all responses, "with almost all of them strongly
supporting the use of the site for a major amusement park, family-based attraction" .
Nearly half of the written comments about the Dreamland site concerned the Scenic
Railway, which represented nearly 20% of all the written comments received.
The report concluded on Dreamland that: "There was a strong public view that
the Council should be highly proactive regarding the future of the Dreamland site and
that it should actively seek solutions for it in order to benefit the town's future" . This is
significant and was clear early support for the Council taking the direct action that it is
now taking.
The Council did not progress further with the flawed Masterplan document and it
was never formally adopted by the Council. We would have to wait until 2005 to see
the outcome of the public inquiry, and that will be covered in a future article.
Nick Laister
Nick Laister (Chairman, The Dreamland Trust)
www .dreamlandmargate.com
www .savedreamland.co.uk
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