Mechanical Memories Magazine

Issue: 2013-January - Issue 72

In early January 2003, local press reported that the owner of Dreamland was
considering closing Dreamland and redeveloping it. As I don't live in Margate I was
not immediately aware of this, but received a number of emails from people who,
remembering my involvement in the listing of the Scenic Railway, asked if I could
help, as they were worried at the effects that the closure of Dreamland would have on
Margate.
I set up the Save Dreamland Campaign on 7 th January 2003 as a small website on
which to gather names and to allow me to make representations to the Council to
ensure that the park was appropriately protected in the Local Plan. My initial approach
was to lobby the Council to ask them to ensure that the site was properly protected as
an amusement park in the Local Plan.
A nu)llber of organisations joined the Campaign in the early weeks, including
SA VE Britain's Heritage, the Margate Historical Society, the Margate Civic Society,
the Margate Hotel & Guest House Association, Fairground Association of Great
Britain, American Coaster Enthusiasts, the European Coaster Club and the Roller
Coaster Club of Great Britain. The launch of the Campaign was covered in the local,
national and international press.
· land
On 17 th January 2003, it was reported that the owner of Dreamland had concluded a
deal to sell the site to East Yorkshire-based developers Stadium Developments
Limited. According to press reports, Stadium proposed to redevelop the entire site and
the development would include a supermarket, hotel, casino, swimming pool and
children's play area. The Scenic Railway was to be demolished as part of these plans.
It was stated that Stadium had been in talks with Thanet Council about the
redevelopment of the site since before Christmas.
In an interview with amusement park industry magazine Park World, the owner
of Dreamland, Jim Godden, stated that he was closing Dreamland to enable him to
"take life easier". The article cited the "commercial value of the land" as one of the
reasons that Godden planned to close both Dreamland in Margate and the Rotunda in
Folkestone at the end of the 2003 season. In the interview, Godden admitted that if he
were to sell either Dreamland or the Rotunda as a going concern, "the price I would
sell at would have no bearing as to their true commercial development land value." He
also revealed in the interview that his plans were a "purely commercial decision" and
added "it may well be the start of things to come when you are looking at a lot of
coastal amusement parks and their development values".
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In the first few weeks of the Campaign, Sarah Vickery (owner of the Grade I listed
Shell Grotto, who has played a huge role in the Campaign through the years) and I met
with Thanet District Council officers, councillors and the local MP, Roger Gale.
On 2gth February 2003 , Sarah Vickery and I met with Council Leader, Cllr
Richard Nicholson. At this meeting Mr Nicholson told us that he believed the site
must remain a tourist destination, but at the same meeting gave us a new draft of the
Council's Local Plan policy on Dreamland which allowed for its complete closure and
redevelopment. We were stunned by what we saw, especially as the Council's recent
consultation on the plan had shown that the vast majority of residents wanted
Dreamland to be protected in the Plan as an amusement park. He explained that the
reason the Council had amended it was because the owner had written to them.
On 4 th April 2003 , a large fire destroyed Mr G's Amusement Arcade on Margate
Seafront, as well as damaging the neighbouring Funland Arcade. These arcades back
onto the Dreamland site. Mr G' s was owned by Jimmy Godden, the owner of
Dreamland. The fire created a gap in the frontage of the Dreamland site that
approximately corresponded to the planned access road into the Dreamland site on a
plan that the owners had provided to the Council at a meeting in December 2002. This
would be the first of three large fires at Dreamland.
Save Dreamland Convention, June 2003.
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